Commercialization: Page 74

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    CRM: Connecting the Dots...

    CUSTOMER RELATIONSHIP MANAGEMENT BY TAREN GROM CRM requires a multilevel, enterprisewide view of customers — thereby demanding a strong customer data management business practice . A 5% increase in customer retention can lead to a 25% to 85% profit increase,depending on the industry. — HarvardBus...

    By PharmaVoice Team • Nov. 4, 2009
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    Swimming the Channels

    Think back 15 years and consider how much simpler the role of marketing a brand was. There were a few solid, inescapable channels to choose from to reach an audience. Printed materials, such as direct mail and collateral, were a mainstay of many marketing efforts; television or radio provided a m...

    By PharmaVoice Team • Nov. 4, 2009
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    PharmaTrax

    buster brands,”says David Lipson,forecasting practice leader at IMS Global Consulting.“But we are not see ing the avalanche that some feared. Although the number of major new product launches was smaller than usual last year, the genuine value provided by medicines introduced over the past dozen ...

    By PharmaVoice Team • Nov. 3, 2009
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    For Art's Sake

    Creative Review Let’s face it — physicians don’t see erosive GERD as lifethreatening or the relief of heartburn as rocket science. So it’s entirely appropriate to take a lighthearted approach to promote Protonix, the proton pump inhibitor from Wyeth. And because GERD is an ailment that most often...

    By PharmaVoice Team • Nov. 3, 2009
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    What's on your mind: Opinions

    Digital Docs Albert Einstein said, “I never think of the future, it comes too quickly.” This is true for most of the doctors in Amer ica. According to the latest research from PERQ/HCI Media, 30% of doctors have PDAs, and that is expected to double over the next cou ple years. Therefore, we have ...

    By PharmaVoice Team • Nov. 2, 2009
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    Raise Your Voice: Letters

    An Important Frontier Kudos to the PharmaVOICE team for having brought together a very useful forum on the topic of diversity and multicultural market development for the pharma industry. I received many calls from the industry, and the topic and the theme is definitely going to be an important f...

    By PharmaVoice Team • Nov. 2, 2009
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    Letter from the Editor

    PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski CONTRIBUTING EDITORS Virginia Kirk Denise Myshko Elisabeth Pena Kim Ribbink Deborah Ruriani Lynda Sears Copyright 2002 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Volume Two, Nu...

    By Taren Grom • Nov. 2, 2009
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    Talent Pool

    Pharma POOL Robert GELBARD ICN Pharmaceuticals Appoints Former Ambassador to Head International Efforts Former Ambassador Robert Gelbard joins ICN Pharmaceuticals Inc. as senior VP for international affairs and government relations. Mr. Gelbard is the com pany representative with foreign governme...

    By PharmaVoice Team • Nov. 2, 2009
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    E-Media

    NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES BioSpace Inc., a provider of Webbased products and information services to the life sciences industry, has formed a collaboration with MediBic, a Japanese bioventure company, to exchange information in an effort to support new biot...

    By PharmaVoice Team • Nov. 2, 2009
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    PharmaTrax

    Extending its line of therapeutic class research, NOP World Health has added Diabetes Patient Market Study to its portfolio of disease state research. The staff of diabetes experts who support the study, which has been produced by NOP World Health’s sister com pany, RoperASW since 1989, will be i...

    By PharmaVoice Team • Oct. 30, 2009
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    For Art's Sake

    CREATIVE review The Procardia ad series of the early 80s set a visual standard for me.They represent the classic pharmaceutical ad. Elegant in design and function,the Cadillac of eyetracking perfection creative director, Sudler & Hennessey,New York,the series of Procardia ads, which ran almos...

    By PharmaVoice Team • Oct. 29, 2009
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    Brave New Digital World

    Pharma companies must be bold and confident in their deployment of electronic solutions or risk being left behind on the technological superhighway. Patients and physicians are migrating in droves toward Web- and mobile-based healthcare solutions. The overall number of e-health consumers who go o...

    By PharmaVoice Team • Oct. 27, 2009
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    Next-Generation Bar Coding Can Revolutionize Health Care Promotion

    Topin & Associates Imagine standing at your medicine cabinet scanning a prescription pill bottle with the camera on your smart phone and immediately calling up detailed consumer product information. Imagine an ER physician scanning a 2-D bar code on a patient’s driver’s license and having det...

    By PharmaVoice Team • Oct. 27, 2009
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    Four Tips for Better Physician Recruitment

    Buddy Scalera, Vice President, Interactive Content and Market Research Rima Nachshen, Senior Vice President, Director Client Services A strong, well-nurtured list can help brand managers reach their communications goals and manage messaging costs. Respecting your list means respecting the physici...

    By PharmaVoice Team • Oct. 27, 2009
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    Creating a Better Electronic Compliance Program

    Boris Kushkuley, General Manager Shane Mayer, Account Group Supervisor In the healthcare arena, we can leverage the power of mobility to integrate the idea of compliance into patients’ everyday lives, even while they’re on the go. If the old retail adage is true — it’s cheaper to keep an existing...

    By PharmaVoice Team • Oct. 27, 2009
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    Mobile Marketing for Pharma: An Innovation Lab* Whitepaper

    Compass Healthcare Communications In May, Compass Healthcare Communications gathered together some of the Mobile Marketing industry’s leading authorities to participate in its Innovation Lab Series. The Series provides insight and guidance about emerging marketing trends and how to successfully a...

    By PharmaVoice Team • Oct. 27, 2009
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    Just-in-Time Information Finally Arrives

    AmerisourceBergen Specialty Group Matt Johnson, Vice President, Strategy Cory Shouse, Director, Enterprise Business Intelligence How the informatics revolution has turned into the data evolution. Know now. Hasn’t that always been the goal, to know more about how a pharmaceutical product moves thr...

    By PharmaVoice Team • Oct. 27, 2009
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    Supplier Showcase

    AmerisourceBergen Specialty Group AmerisourceBergen Corp. 3101 Gaylord Pkwy. Frisco, TX 75034 Phone: 469-365-7000 www.absg.com AmerisourceBergen Specialty Group provides comprehensive resources to market, support and deliver specialty pharmaceutical products to providers and patients. Our ­Knowle...

    By PharmaVoice Team • Oct. 27, 2009
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    Letter from the Editor

    Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh EDitorS Carolyn Gretton Denise Myshko Kim Ribbink design associate Ariel Medel national account manager Cathy Tracy CIRCULATION Kathy Deiuliis Copyright 2009 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Vol...

    By PharmaVoice Team • Oct. 27, 2009
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    What's on your mind: Opinions

    WHAT’S on your mind Beyond the Basics A friendly work environment goes a long way. Flexibility to move your schedule around to accommodate issues related to family/kids also is important. An industrysize salary, and a fair bonus system based on work effort com bined with good insurances and 401K ...

    By PharmaVoice Team • Oct. 23, 2009
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    Raise Your Voice: Letters

    The Creative Challenge I read your roundtable on the challenges of creativity with keen interest. In a perverse way it’s good to see not much has changed in the last 25 years: clients are risk averse, agencies are greatly misunderstood and under appreciated, DDMAC is a bunion on the big toe of pr...

    By PharmaVoice Team • Oct. 23, 2009
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    Chris Snell — Enjoying the Ride

    Many dream of forming their own business, one that would blos som into a highly successful company without losing sight of its vivac ity. Chris Snell — president of creative services at inChord Communications Inc., and a founding partner of Gerbig, Snell/Weisheimer & Associates, now a divisio...

    By Kim Ribbink • Oct. 23, 2009
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    Talent Pool

    Biotech POOL Dr. Miguel S. BARBOSA Chugai Biopharmaceuticals hires VPof discovery biology to lead drug discovery efforts Chugai Biopharmaceuticals Inc., a wholly owned subsidiary of Chugai Pharmaceutical Co. Ltd., has appointed Miguel S. Barbosa, Ph.D., as VP of discovery biology. Dr. Barbosa is ...

    By PharmaVoice Team • Oct. 23, 2009
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    E-Media

    NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES etrials Inc., a preferred partner for innovative data management technologies and services for the healthcare industry, has formed a joint marketing agreement to integrate and cross sell technology with DataScout Software Inc., a p...

    By PharmaVoice Team • Oct. 23, 2009
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    What's New

    Expanding its offerings, inChord Communications Inc., one of the largest independent healthcare mar keting communications companies in the world, has established a new organization — Y Brand Outlook — that will offer strategic consulting and branding services. Based in New York City,Y Brand Out l...

    By PharmaVoice Team • Oct. 23, 2009