Commercialization: Page 74

PharmaVoice Team/PharmaVoice

Just-in-Time Information Finally Arrives

AmerisourceBergen Specialty Group Matt Johnson, Vice President, Strategy Cory Shouse, Director, Enterprise Business Intelligence How the informatics revolution has turned into the data evolution. Know now. Hasn’t that always been the goal, to know more about how a pharmaceutical product moves thr...
By PharmaVoice Team • Oct. 27, 2009
PharmaVoice Team/PharmaVoice

Supplier Showcase

AmerisourceBergen Specialty Group AmerisourceBergen Corp. 3101 Gaylord Pkwy. Frisco, TX 75034 Phone: 469-365-7000 www.absg.com AmerisourceBergen Specialty Group provides comprehensive resources to market, support and deliver specialty pharmaceutical products to providers and patients. Our Knowle...
By PharmaVoice Team • Oct. 27, 2009
PharmaVoice Team/PharmaVoice

Letter from the Editor

Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh EDitorS Carolyn Gretton Denise Myshko Kim Ribbink design associate Ariel Medel national account manager Cathy Tracy CIRCULATION Kathy Deiuliis Copyright 2009 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Vol...
By PharmaVoice Team • Oct. 27, 2009
PharmaVoice Team/PharmaVoice

What's on your mind: Opinions

WHAT’S on your mind Beyond the Basics A friendly work environment goes a long way. Flexibility to move your schedule around to accommodate issues related to family/kids also is important. An industrysize salary, and a fair bonus system based on work effort com bined with good insurances and 401K ...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

Raise Your Voice: Letters

The Creative Challenge I read your roundtable on the challenges of creativity with keen interest. In a perverse way it’s good to see not much has changed in the last 25 years: clients are risk averse, agencies are greatly misunderstood and under appreciated, DDMAC is a bunion on the big toe of pr...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

Chris Snell — Enjoying the Ride

Many dream of forming their own business, one that would blos som into a highly successful company without losing sight of its vivac ity. Chris Snell — president of creative services at inChord Communications Inc., and a founding partner of Gerbig, Snell/Weisheimer & Associates, now a divisio...
By Kim Ribbink • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

Talent Pool

Biotech POOL Dr. Miguel S. BARBOSA Chugai Biopharmaceuticals hires VPof discovery biology to lead drug discovery efforts Chugai Biopharmaceuticals Inc., a wholly owned subsidiary of Chugai Pharmaceutical Co. Ltd., has appointed Miguel S. Barbosa, Ph.D., as VP of discovery biology. Dr. Barbosa is ...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

E-Media

NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES etrials Inc., a preferred partner for innovative data management technologies and services for the healthcare industry, has formed a joint marketing agreement to integrate and cross sell technology with DataScout Software Inc., a p...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

What's New

Expanding its offerings, inChord Communications Inc., one of the largest independent healthcare mar keting communications companies in the world, has established a new organization — Y Brand Outlook — that will offer strategic consulting and branding services. Based in New York City,Y Brand Out l...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

PharmaTrax

$7 Billion in revenue predicted for ADVANCED DRUG DELIVERY SYSTEMS by 2005 The market for drugs employing advanced drug delivery technologies will surpass $7 billion by 2005,according to a study from Kalorama Information.The market segment has seen doubledigit growth over the past few years, and ...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

For Art's Sake

CREATIVE review I remember the first time I saw this ad whilst still working in Sydney. It caused plenty of discussion. Great work connects, and does it quickly. I wish I’d done this one. Having been in healthcare for plenty of years, I’ve seen my share of dissection, so let’s take a crack at pul...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

What's on your mind: Opinions

Platform Data Intelligent guidelines regarding use of physician prescribing profiles would have a minimal impact on pharmaceutical marketing. It should be noted that such data acquired by pharmaceu tical companies from pharmacies, third party syndicators, and the American Medical Association Phys...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

Table of Contents

on the cover High Stakes: HITECH The pharma industry could come out a winner in the new game of HITECH (Health Information Technology for Economic and Clinical Health Act), if companies can come up with the right ante. FEATURES Publication Planning Update Title VIII of FDAAA, which requires the p...
By PharmaVoice Team • Sept. 30, 2009
PharmaVoice Team/PharmaVoice

High Stakes: HITECH

The pharma industry could come out a winner in the new HITECH game, if companies can come up with the right ante. The American Recovery and Reinvestment Act (ARRA) has set forth $30 billion to make industrywide health information exchange a reality. As part of ARRA’s provisions, the Health Info...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

Talent Pool

Pharmaceutical POOL Dr. Per FALK Novo Nordisk Names Clinical Research Head for North America Novo Nordisk, a global healthcare company focusing on diabetes care, has appointed Per Falk, M.D., Ph.D., as VP for clinical, medical, and regulatory affairs for North America. Dr. Falk leads clinical res...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

E-Media

New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Inclinical, Terrosa Offer Collaborative CTMS Subscription Services Pharsight Offers PK Data Management Solution Compass Healthcare Leverages Social Media in Community Website IMS Health Speeds Access to Promotiona...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

PharmaTrax

Sales, marketing, And R&D?Trends affecting the healthcare industry Life-Sciences Companies Unprepared for Information Security Risks Despite the promise of the information age and the billions of dollars in economic stimulus funding, many life-sciences and healthcare companies have yet to mee...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

UpFront

Milestones 15th Anniversary CenterWatch, a provider of industry news, data analysis, and proprietary market research for clinical trials professionals and patients, recently celebrated its 15th anniversary. CenterWatch, which was founded in 1994, was acquired by Jobson Medical Information in 2008...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

The Upside of the Downturn

The Upside of the Downturn The restrictions imposed by the floundering global economy are prompting pharmaceutical executives to seek creative ways to adjust their marketing strategies. The difficult economic environment of the past year has impacted businesses across the globe, and t...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

For Better Global Branding Work, Get on a Plane

For Better Global Branding Work, Get on a Plane Abby Mansfield Vice President/Creative Director Let’s face it, a big part of creative development for a global brand is logistics. Certainly not one of the more glamorous aspects of global branding, but at some point it’s critical for multinationa...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

Stop the Creative Blood Loss During Market Research

Stop the Creative Blood Loss During Market Research Allen Stegall, Partner Bob Costanza, Partner More brand teams need to realize that while market research is invaluable, it can’t replace judgment. “Hello, I’m a Mac." “And, I’m a PC." If Apple used the same market research techniques to te...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

E-Sampling Is No Longer an "Alternative" Solution

E-Sampling Is No Longer an “Alternative" Solution Drug sampling remains a critical and increasingly challenging aspect of pharmaceutical sales and marketing. Healthcare decision-makers count on office-based physicians distributing samples to enhance patient behavior. A...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

Support Throughout the Life Cycle

Support Throughout the Life Cycle Michael Ball, Ph.D., Vice President, Marketing and Product Management Amy Weickert, Director of Marketing ith decreasing budgets, dwindling pipelines, and increasing regulatory and public scrutiny, pharmaceutical companies need to be more strategic than ever whe...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

"Yeah, But What's It Gonna Cost?"

“Yeah, But What’s It Gonna Cost?" Finding advantage in healthcare professional-patient discussions of medication value in challenging economic times Meaghan Onofrey, President, MBS/Vox, part of CommonHealth In the current economic downturn, many consumers are cutting back, in all area...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

The Roads Now Traveled

The Roads Now Traveled In a rapidly changing world of commercial media, it is becoming more and more challenging for OTC marketers to reach their consumer targets. Brian Doherty, EVP, Director, Client Services, Ferguson, part of CommonHealth The die has been cast for our nation’s healthcare re...
By PharmaVoice Team • Sept. 23, 2009