Commercialization: Page 75

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    Adherence-Driven Marketing: Bringing Balance to the Brand

    Adherence-Driven Marketing: Bringing Balance to the Brand Joe Meadows, Vice President, Marketing & Creative Services By following some basic principles and working with experienced solutions providers, companies will find that investments in adherence-driven marketing produce ...

    By PharmaVoice Team • Sept. 23, 2009
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    Improving Physician-Payer Interaction

    Improving Physician-Payer Interaction Create a conversation among the people who mean the most to your brand Gina Clark, Senior Vice President, Marketing & Business Development AmerisourceBergen Specialty Group ou’re a global pharmaceutical manufacturer with a collection of successful, physi...

    By PharmaVoice Team • Sept. 23, 2009
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    Supplier Showcase

    Supplier Showcase Featured Product and Service Showcases AmerisourceBergen Specialty Group CommonHealth Communications Media Inc. Compas, Inc. Dudnyk Halloran Consulting Group InfoMedics J.Knipper & Co. The Medical Affairs Company Observant LLC Scout Marketing Stinson Brand Innovation Stone...

    By PharmaVoice Team • Sept. 23, 2009
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    Letter from the Editor

    s economic constraints and healthcare reform efforts continue to reshape the pharmaceutical landscape, promotional strategies are also evolving. Carolyn Gretton, editor of this month’s VIEW forum found that marketing efforts are continuing to move toward more precise targeting of physicians and p...

    By PharmaVoice Team • Sept. 23, 2009
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    REMS Take Hold

    The new legislation surrounding tougher REMS requirements is expected to effect marketing as well as drug development— but the impact might not be all bad. Risk Evaluation and Mitigation Strategies REMS Take Hold BY ROBIN ROBINSON “The key to mitigating risk is applying a rigorous, science-based ...

    By Robin Robinson • Aug. 24, 2009
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    DIA Recap

    The 2009 DIA Annual Conference San Diego Played Host to the 45th Anual Drug Information Association Meeting Thought Leaders Raise Their VOICE at DIA EDITOR’S TAKE VIDEO CLIPS pharmavoice.com Aureus Research Consultants Alicia Pouncey Alicia discusses using medical simulation for CRA training. Bio...

    By PharmaVoice Team • Aug. 24, 2009
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    Recognizing the Value of CME

    SPONSOR: Medscape LLC, an accredited provider of continuing medical education. In 2008, Medscape LLC issued 5.2 million CME/CE certificates. www.medscapecme.comReferences: Accreditation Council for Continuing Medical Education. ACCME Annual Report Data 2004-2008. Available at http://www.accme.org...

    By Ezra T. Ernst • Aug. 24, 2009
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    Adult Distance Learning in Promotional Education Programs

    ProCom, part of CommonHealth Adult Distance Learning in Promotional Education Programs Karen Sullivan Editor/Writer, ProCom, part of CommonHealth Michael Zilligen General Manager, ProCom, part of CommonHealth Healthcare practitioners (HCPs) are constantly looking for the most current medical info...

    By Karen Sullivan and Michael Zilligen • Aug. 24, 2009
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    Increased Regulation and Mature Web Technology: Fertile Ground for a New Generation of Clinical Opinion Leader Engagements

    Mary Manna Anderson President, HLS, part of CommonHealth A heightened interest and concern about conflicts of interest between physicians and industry has led to increased federal, state and institution guidelines designed to monitor, and in some cases, limit, clinicians’ interactions with indust...

    By Mary Manna Anderson • Aug. 24, 2009
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    View on Med Ed: The Devil is in the Details

    The Devil is in the Details The ongoing effort by accreditation and monitoring groups to separate commercial interests from continuing medical education (CME) funding appears to be raising as many questions as answers. by Carolyn Gretton It has been a year since Pfizer rocked the CME sector by an...

    By Carolyn Gretton • Aug. 24, 2009
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    Jeff George: Stamping a Brand on Generics

    Stamping a BRAND on GENERICS BY KIM RIBBINK Leading a generics company today is a very different undertaking compared with a few years ago. Once considered interlopers in the pharmaceutical industry, generics companies are now big business and are playing a leading role in healthcare decision mak...

    By Kim Ribbink • Aug. 24, 2009
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    What is the Business Case for Tweeting?

    As of August 2009, only 18 pharmaceutical companies were using Twitter, only a few of those were actively Tweeting, and only one encompassed a branded effort. Johnson & Johnson has been the most active, with daily Tweets from Director, Media Relations Marc Monseau and Director, Video Communic...

    By Robin Robinson • Aug. 21, 2009
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    Talent Pool

    talent pool executive appointments and promotions in the healthcare industry Pharmaceutical POOL Dr. Ann MILLER Steven SEMBLER Eisai Appoints Two Senior VPs Eisai Inc. has expanded its leadership roster with the hiring of two senior VPs. Ann Miller, M.D., joins Eisai as senior VP, primary care an...

    By PharmaVoice Team • Aug. 21, 2009
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    PharmaTrax

    Biopharma Firms Increasingly Seek Marketing Role in Licensing Deals Large pharmaceutical companies’ growing reliance on alliances and in-licensing to gain access to technologies and new molecular entities from biopharmaceutical firms has strengthened the bargaining position for firms offering the...

    By PharmaVoice Team • Aug. 21, 2009
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    E-Media

    New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: M|C Communications Partners with Accela on Interactive Video Programming KMR Group Adds Site-Level Module to Patient Enrollment System Moonbay Technology Enters Life-Sciences Industry with EDM System ParagonRx Web...

    By PharmaVoice Team • Aug. 21, 2009
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    What's New

    New healthcare-related products, services, and companies FDA Anticounterfeiting Draft Focuses on Chemical Identifiers The FDA has issued a draft guidance on the use of inks, pigments, flavors, and other physical-chemical identifiers (PCIDs) by manufacturers of solid oral dosage forms, which inclu...

    By PharmaVoice Team • Aug. 21, 2009
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    UpFront

    FDA Vision 6-part Plan to Support Public Health Commissioner of Food and Drugs Margaret A. Hamburg, M.D., has outlined her commitment “to prevent harm to the American people" through swift, aggressive, and effective enforcement of FDA laws and regulations. She highlighted six initial steps design...

    By PharmaVoice Team • Aug. 20, 2009
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    Moving Beyond The Click

    Based on both public and proprietary research, it is clear that the Internet is proving to be an effective tool for engaging actual and potential prescribers for a given brand or class of drugs in an intellectual dialog that can change prescribing behavior dramatically. FRED FOARD HAS WATCHED THE...

    By PharmaVoice Team • Aug. 12, 2009
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    The Industry's Top Guns Are Revolving

    The year started with surprising news. In January, Gil Bashe joined Catalyst Communications Inc. as president and CEO. Mr. Bashe, 47, had served as CEO of Health!Quest Global Communication Partners, a private equitysponsored communications network, which was funded by GTCR Golder Rauner LLC, sinc...

    By PharmaVoice Team • Aug. 12, 2009
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    Pricing — The Cost of Doing Business

    PICK UP A NEWSPAPER , TURN ON THE TELEVISION, OR LOG ONTO THE INTERNET and almost every week, a politician, agency, or consumer group can be found criticizing the pharmaceutical industry’s pricing, promotional, or marketing practices. Central to the controversy, more often than not, is the cost o...

    By PharmaVoice Team • Aug. 12, 2009
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    Outsourcing: Division of Labor

    DIVISION OF LABOR There are about 7,500 projects under development by pharmaceutical and biotechnology companies worldwide, and an estimated 80,000 clinical trials are conducted globally every year. Today, 80% of these clinical trials are funded by private industry rather than by government, acco...

    By PharmaVoice Team • Aug. 12, 2009
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    Talent Pool

    Pharma POOL Damian BRAGA Wayne PISANO David J. WILLIAMS Aventis Pasteur Selects President and CEO,Promotes Executives in Global Restructuring David J. Williams has been named president and CEO of Aventis Pasteur, the vaccines business of Aventis Pharma AG. Mr. Williams had been co president and c...

    By PharmaVoice Team • Aug. 12, 2009
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    E-Media

    NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Newton Interactive Inc., a provider of digital solutions for the healthcare industry, has won a Standard of Excellence WebAward for its corporate Website, www.new toninteractive.com. “Winners of the 2001 WebAwards represent some of...

    By PharmaVoice Team • Aug. 12, 2009
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    PharmaTrax

    Internet’s IMPACT ON MEDICAL DECISIONS IS GROWING The Internet is having a significant impact on medical decisions, according to a survey of 400 U.S. physicians.The vast majority of doctors use the Inter net as a tool for enriching their medical knowledge, and the medical information these doctor...

    By PharmaVoice Team • Aug. 12, 2009
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    For Art's Sake

    CREATIVE review What’s black and white and read all over? It’s this innovative page stopper. Using monochrome graphics and powerful words this advertisement paints a colorful story to communicate what this product’s benefits really mean to individual patients and the doctors who manage them. Ther...

    By PharmaVoice Team • Aug. 11, 2009