Commercialization: Page 75

PharmaVoice Team/PharmaVoice

PharmaTrax

$7 Billion in revenue predicted for ADVANCED DRUG DELIVERY SYSTEMS by 2005 The market for drugs employing advanced drug delivery technologies will surpass $7 billion by 2005,according to a study from Kalorama Information.The market segment has seen doubledigit growth over the past few years, and ...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

For Art's Sake

CREATIVE review I remember the first time I saw this ad whilst still working in Sydney. It caused plenty of discussion. Great work connects, and does it quickly. I wish I’d done this one. Having been in healthcare for plenty of years, I’ve seen my share of dissection, so let’s take a crack at pul...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

What's on your mind: Opinions

Platform Data Intelligent guidelines regarding use of physician prescribing profiles would have a minimal impact on pharmaceutical marketing. It should be noted that such data acquired by pharmaceu tical companies from pharmacies, third party syndicators, and the American Medical Association Phys...
By PharmaVoice Team • Oct. 23, 2009
PharmaVoice Team/PharmaVoice

Table of Contents

on the cover High Stakes: HITECH The pharma industry could come out a winner in the new game of HITECH (Health Information Technology for Economic and Clinical Health Act), if companies can come up with the right ante. FEATURES Publication Planning Update Title VIII of FDAAA, which requires the p...
By PharmaVoice Team • Sept. 30, 2009
PharmaVoice Team/PharmaVoice

High Stakes: HITECH

The pharma industry could come out a winner in the new HITECH game, if companies can come up with the right ante. The American Recovery and Reinvestment Act (ARRA) has set forth $30 billion to make industrywide health information exchange a reality. As part of ARRA’s provisions, the Health Info...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

Talent Pool

Pharmaceutical POOL Dr. Per FALK Novo Nordisk Names Clinical Research Head for North America Novo Nordisk, a global healthcare company focusing on diabetes care, has appointed Per Falk, M.D., Ph.D., as VP for clinical, medical, and regulatory affairs for North America. Dr. Falk leads clinical res...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

E-Media

New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Inclinical, Terrosa Offer Collaborative CTMS Subscription Services Pharsight Offers PK Data Management Solution Compass Healthcare Leverages Social Media in Community Website IMS Health Speeds Access to Promotiona...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

PharmaTrax

Sales, marketing, And R&D?Trends affecting the healthcare industry Life-Sciences Companies Unprepared for Information Security Risks Despite the promise of the information age and the billions of dollars in economic stimulus funding, many life-sciences and healthcare companies have yet to mee...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

UpFront

Milestones 15th Anniversary CenterWatch, a provider of industry news, data analysis, and proprietary market research for clinical trials professionals and patients, recently celebrated its 15th anniversary. CenterWatch, which was founded in 1994, was acquired by Jobson Medical Information in 2008...
By PharmaVoice Team • Sept. 28, 2009
PharmaVoice Team/PharmaVoice

The Upside of the Downturn

The Upside of the Downturn The restrictions imposed by the floundering global economy are prompting pharmaceutical executives to seek creative ways to adjust their marketing strategies. The difficult economic environment of the past year has impacted businesses across the globe, and t...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

For Better Global Branding Work, Get on a Plane

For Better Global Branding Work, Get on a Plane Abby Mansfield Vice President/Creative Director Let’s face it, a big part of creative development for a global brand is logistics. Certainly not one of the more glamorous aspects of global branding, but at some point it’s critical for multinationa...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

Stop the Creative Blood Loss During Market Research

Stop the Creative Blood Loss During Market Research Allen Stegall, Partner Bob Costanza, Partner More brand teams need to realize that while market research is invaluable, it can’t replace judgment. “Hello, I’m a Mac." “And, I’m a PC." If Apple used the same market research techniques to te...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

E-Sampling Is No Longer an "Alternative" Solution

E-Sampling Is No Longer an “Alternative" Solution Drug sampling remains a critical and increasingly challenging aspect of pharmaceutical sales and marketing. Healthcare decision-makers count on office-based physicians distributing samples to enhance patient behavior. A...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

Support Throughout the Life Cycle

Support Throughout the Life Cycle Michael Ball, Ph.D., Vice President, Marketing and Product Management Amy Weickert, Director of Marketing ith decreasing budgets, dwindling pipelines, and increasing regulatory and public scrutiny, pharmaceutical companies need to be more strategic than ever whe...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

"Yeah, But What's It Gonna Cost?"

“Yeah, But What’s It Gonna Cost?" Finding advantage in healthcare professional-patient discussions of medication value in challenging economic times Meaghan Onofrey, President, MBS/Vox, part of CommonHealth In the current economic downturn, many consumers are cutting back, in all area...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

The Roads Now Traveled

The Roads Now Traveled In a rapidly changing world of commercial media, it is becoming more and more challenging for OTC marketers to reach their consumer targets. Brian Doherty, EVP, Director, Client Services, Ferguson, part of CommonHealth The die has been cast for our nation’s healthcare re...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

Adherence-Driven Marketing: Bringing Balance to the Brand

Adherence-Driven Marketing: Bringing Balance to the Brand Joe Meadows, Vice President, Marketing & Creative Services By following some basic principles and working with experienced solutions providers, companies will find that investments in adherence-driven marketing produce ...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

Improving Physician-Payer Interaction

Improving Physician-Payer Interaction Create a conversation among the people who mean the most to your brand Gina Clark, Senior Vice President, Marketing & Business Development AmerisourceBergen Specialty Group ou’re a global pharmaceutical manufacturer with a collection of successful, physi...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

Supplier Showcase

Supplier Showcase Featured Product and Service Showcases AmerisourceBergen Specialty Group CommonHealth Communications Media Inc. Compas, Inc. Dudnyk Halloran Consulting Group InfoMedics J.Knipper & Co. The Medical Affairs Company Observant LLC Scout Marketing Stinson Brand Innovation Stone...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

Letter from the Editor

s economic constraints and healthcare reform efforts continue to reshape the pharmaceutical landscape, promotional strategies are also evolving. Carolyn Gretton, editor of this month’s VIEW forum found that marketing efforts are continuing to move toward more precise targeting of physicians and p...
By PharmaVoice Team • Sept. 23, 2009
PharmaVoice Team/PharmaVoice

REMS Take Hold

The new legislation surrounding tougher REMS requirements is expected to effect marketing as well as drug development— but the impact might not be all bad. Risk Evaluation and Mitigation Strategies REMS Take Hold BY ROBIN ROBINSON “The key to mitigating risk is applying a rigorous, science-based ...
By Robin Robinson • Aug. 24, 2009
PharmaVoice Team/PharmaVoice

DIA Recap

The 2009 DIA Annual Conference San Diego Played Host to the 45th Anual Drug Information Association Meeting Thought Leaders Raise Their VOICE at DIA EDITOR’S TAKE VIDEO CLIPS pharmavoice.com Aureus Research Consultants Alicia Pouncey Alicia discusses using medical simulation for CRA training. Bio...
By PharmaVoice Team • Aug. 24, 2009
PharmaVoice Team/PharmaVoice

Recognizing the Value of CME

SPONSOR: Medscape LLC, an accredited provider of continuing medical education. In 2008, Medscape LLC issued 5.2 million CME/CE certificates. www.medscapecme.comReferences: Accreditation Council for Continuing Medical Education. ACCME Annual Report Data 2004-2008. Available at http://www.accme.org...
By Ezra T. Ernst • Aug. 24, 2009
PharmaVoice Team/PharmaVoice

Adult Distance Learning in Promotional Education Programs

ProCom, part of CommonHealth Adult Distance Learning in Promotional Education Programs Karen Sullivan Editor/Writer, ProCom, part of CommonHealth Michael Zilligen General Manager, ProCom, part of CommonHealth Healthcare practitioners (HCPs) are constantly looking for the most current medical info...
By Karen Sullivan and Michael Zilligen • Aug. 24, 2009
PharmaVoice Team/PharmaVoice

Increased Regulation and Mature Web Technology: Fertile Ground for a New Generation of Clinical Opinion Leader Engagements

Mary Manna Anderson President, HLS, part of CommonHealth A heightened interest and concern about conflicts of interest between physicians and industry has led to increased federal, state and institution guidelines designed to monitor, and in some cases, limit, clinicians’ interactions with indust...
By Mary Manna Anderson • Aug. 24, 2009