Commercialization: Page 63
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PharmaVoice Team/PharmaVoice
Letter from the Editor
New commercial models paying dividends… Creating value — the goal for all companies — and how they achieve this goal are as different as the companies themselves. According to a recent report — Strength in the Storm: How Biopharmaceutical and Medical Technology Companies Can Create Value in a Cha...
By Taren Grom • Jan. 26, 2012 -
PharmaVoice Team/PharmaVoice
Healthcare Decisions in the Age of Social Networks: The Facts About Influencers, Trust and Privacy
Clearly, social networks are an integral part of our lives today. But how much do they impact healthcare decisions? Do people trust — and act on — what they read online? To find out, SSI conducted a study with more than 1,450 U.S. consumers 13 and older. About half of our respondents are from our...
By Chris Deangelis • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Search and Social Media for the Pharmaceutical Industry
Much has been said about the role of social media as a marketing vehicle. It offers customers and audiences a way to interact with brands like never before. The paradigm of audience has shifted as our “push" messaging has evolved to a conversation. In the pharmaceutical industry, we are looking t...
By Christopher Cullman • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Nearly All U.S. Doctors are Now on Social Media; Shouldn't You be Too?
Pharma may be a late adopter of social media, but doctors are all in. According to a recent American Medical News article, Frost & Sullivan found that 84% of doctors use social media for personal purposes. This was confirmed by a QuantiaMD study in which nearly 90% of physicians reported they...
By Terry Nugent • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Healthcare And Social Media: A Winning Formula
Healthcare and Social Media: A Winning Formula Do you know what physicians are saying to each other about your company and its products? Could you identify the top three fears of patients suffering from a chronic condition treated by your market leading therapy? Social media sites can get pharmac...
By Chinmay Bhatt • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Six Social Shifts: Trends Affecting Pharma Now
Like all things digital, the social media environment is moving so fast that even news from just three months ago seems old. The regulatory environment of pharma exacerbates the challenge to stay ahead of this social world. The pharma industry was anything but an early adopter in the social space...
By Whitney Poma • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Engaging Healthcare Professionals with Social Media
Social media and technology have turned healthcare consumers into e-patients. The “e" is no longer for electronic, but rather for evolved, empowered, and engaged. E-patients are evolved to the point of being screen agnostic when it comes to digital media consumption. They are empowered to make ch...
By Erin Byrne • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Insights from the C-Suite: Specialty Pharma
The growing U.S. specialty pharmaceutical market comprises more than 90 companies marketing more than 550 prescription pharmaceutical products and is valued at about $21 billion, according to MCD Group. According to MCD Group, specialty pharmaceuticals are mainly prescribed by clinical specialist...
By Taren Grom • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Pharma 3.0 Next Steps
Robin Robinson Pharma Expands Disease Categories of 3.0 Efforts Between 2006 and 2009, 24% of Pharma 3.0 initiatives focused first on diabetes and metabolics. In 2010, oncology moved to the top with 15% of the year’s initiatives, and diabetes and metabolics tied for second with immunoscience/...
By PharmaVoice Team • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Talent Pool
executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Alex AZAR Maria CROWE Dave RICKS Lilly Makes Management Changes Lilly has announced a number of key management appointments. Alex Azar has been promoted to president of Lilly USA, the company’s...
By Carolyn Gretton • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New electronic and web-based applications, sites, and technologies By Carolyn Gretton ImpactRx Adds Tablet Detailing to Analytics Offerings Trend: Growing physician adoption of tablet computers is prompting pharma brand teams to design and execute messaging strategies that more effectively employ...
By Carolyn Gretton • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media trends, regs, and apps By Robin Robinson Google+ Or Minus For Pharma? Trend Watch: Will The Industry Use Google+ Business Pages? No Need to Rush, Experts Say In June 2011, Google launched Google+ for personal use, and many in the social media industry debated whether a G+ for busines...
By Taren Grom • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
UpFront
In Memoriam… Robert L. (Bob) Gerbig, co-founder and former CEO of Gerbig, Snell/Weisheimer & Associates (GSW, now part of inVentiv), has died at 66. Mr. Gerbig began his career in pharmaceuticals in 1969 with Marion Merrell-Dow, where he held various positions in sales, marketing, and merchan...
By Taren Grom • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The way forward… Nov. 30, 2011 — a day that will live in healthcare infamy. This is the date that Lipitor, the most successful drug ever (average global sales of $12 billion a year over the past 15 years), began to face generic competition. Almost immediately, my email inbox and Tweet deck began ...
By PharmaVoice Team • Dec. 22, 2011 -
PharmaVoice Team/PharmaVoice
Multi-Channel Sales Solutions: The Evolving Sales Model
A multi-channel option offers live interaction while bringing real expertise and informational and educational support to the conversation with multiple stakeholders. As the old saying goes: out of adversity comes opportunity. Perhaps this is nowhere more evident than in biopharmaceutical sales. ...
By PharmaVoice Team • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Enter the Age of the E-Reader
E-readers are the perfect device to deliver more engaging, emotionally connecting, or richly informative content to patients in the form of an e-book, short story, newsletter, or e-magazine. Buddy Scalera, SVP, Interactive Content and Market Research,Ogilvy CommonHealth Interactive Marketing, p...
By Buddy Scalera and Carrie Baczewski • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
E-Solutions: Not Just Another Pretty Face
J. Knipper and Company I was recently visiting a client who had just been given a demonstration of a Web-based shopping cart product. He had a medical device that he wanted to make available to doctors for online ordering and resale, so he had been reviewing various e-commerce solutions. He was v...
By Steve Gransden • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Health Outcomes Research: An Evolution Towards Personalized Medicine and The Digital Future
Medicine and the Digital Future eResearchTechnology Inc. Health outcomes research has emerged as the science of measuring the benefits to patients of new medical products and empirically substantiating those benefits. The term “health-related quality of life" (HRQL) first began to appear in regul...
By Linda Deal • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Global: A Shrinking World
Taren Grom Global reach, emerging markets, and cross-divisional expertise are playing an increasing role in all aspects of the life sciences, from R&D and clinical trials to sales and marketing. According to the IMS Institute for Healthcare Informatics, pharmerging markets will approach U....
By Taren Grom • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Sales: Sales Shift
As sales models continue to morph in light of resource realignment, analysts say the most successful companies will need to have a good talent management strategy in place and will need to provide sales training commensurate with the rep’s role in the future. The future of salesforces has been to...
By PharmaVoice Team • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Patient Communities: The Emerging Role of Patient Communities
Robin Robinson Social media serves up patient information to marketers. Michael Dornan, a psoriasis sufferer for more than 17 years, started psoriasissocial.org in an effort to share his self-earned knowledge and experiences about the disease with other sufferers. On his site, Mr. Dornan explains...
By Robin Robinson • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Advertising: New Media Pushes Boundaries of Yesterday's Advertising
Robin Robinson “Without question, new media has changed healthcare advertising campaigns. " Drew Desjardins / Dudnyk New Media Pushes Boundaries of Yesterday’s Advertising Digital is here to stay and the advertising world, like everyone else, is feeling the impact. The impact of new media, includ...
By Robin Robinson • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Publication Planning: The Future of Publication Planning is Bright
Robin Robinson The integrity of publication planning has taken some hits, but the new Sunshine Act can help restore credibility. The publication planning process, which has been fraught in past years with issues related to integrity, transparency, and trust, is still a key element in any marketin...
By Robin Robinson • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Market Research: Tapping into New Market Research Opportunities
Tapping into New Market Research Opportunities The growing use of social media is creating new resources for researchers. “Segmentation of the future will be built on many ongoing threads of information and will be more focused on the alignment of the best product for the right patient. " Scott ...
By Robin Robinson • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
PR Today: The Best of Times, The Worst of Times
With the litany of struggles the industry is facing every day, it is no wonder that the role of public relations in the marketing mix is more important than ever. “Through physician leaders and patient advocates, PR offers a unique opportunity to change customer thinking and behavior in a credib...
By Robin Robinson • Nov. 11, 2011
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