Commercialization: Page 63
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PharmaVoice Team/PharmaVoice
What's New
New healthcare-related products, services, and companies Grey Group Launches Grey Healthy People Trend: Delivering cross-platform, integrated marketing solutions across a broad spectrum of health, wellness, and lifestyle sectors continues to be a driving force within agencies. Grey Healthy Peopl...
By Carolyn Gretton • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
On the Calendar
Industry Events and Conferences, including SPECIAL DISCOUNTS Coming ATTRACTIONS Attendees interested in maximizing their clinical trial performance by bridging the gap between identifying and implementing metrics, learning about best practices on processing data and on-site performance to improve...
By PharmaVoice Team • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Upfront
Awards… » Bayer is Awarded by HBA Bayer HealthCare is the recipient of the 2011 Healthcare Businesswomen’s Association award for corporate programs advancing women’s careers. Bayer HealthCare’s Women’s Leadership Initiative (WLI) is the winner of the 2011 HBA ACE Award. HBA created the award to ...
By PharmaVoice Team • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The year to come… making healthcare personal — from medications to communications to lifestyle choices — is one of the resounding trends that will help redefine the healthcare landscape in the coming year, so say the more than 160 experts participating in this special Year in Preview issue. Perso...
By Taren Grom • Nov. 11, 2011 -
PharmaVoice Team/PharmaVoice
From Operational Excellence to Strategic Partner: A Call to Action for Pharmaceutical Marketing Operations
Pharmaceutical marketing operations is in transition. As brand teams shrink and demands grow, particularly in such areas as medical/regulatory/legal (M/R/L) review and speaker management, pharma executives increasingly turn to marketing operations for help. Marketing operations has traditionally ...
By Don Paras • Sept. 27, 2011 -
PharmaVoice Team/PharmaVoice
Connecting with Professional and Patient Targets: Going Back to the Future with Live Telephone Interviewing
More than a decade ago, the Internet took the market research world by storm. Online studies offer a fast, simple, cost-effective way to reach target audiences. A wide range of factors, however, often makes healthcare projects difficult to complete using online alone: Gatekeepers — such as office...
By Chris De Angelis • Sept. 27, 2011 -
PharmaVoice Team/PharmaVoice
Agency Ideals
So with all due caveats, asterisks, and apologies for oversimplifying what is truly a complicated, messy affair, and at the risk of sounding overly Aristotelian, I’m convinced there are only four basic ideals involved in the creation and management of an ad agency: The Clients, The Work, The Mone...
By Matt Giegerich • Sept. 27, 2011 -
PharmaVoice Team/PharmaVoice
Hello South Africa
A Diverse and Sophisticated Market With a diverse population, a thriving research environment, strong infrastructure along with geographic reach into the rest of Africa, South Africa has many advantages for the global pharma industry. With its population of more than 50 million people from divers...
By Kim Ribbink • Sept. 27, 2011 -
PharmaVoice Team/PharmaVoice
Social Media and Patient Education
From pharmaceutical companies to patient organizations, the industry taps into the power of educating patients through social media channels. With a growing number of patients using social media to manage disease and chronic conditions, the industry is beginning to offer its educational materi...
By Robin Robinson • Sept. 27, 2011 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharmaceutical POOL Greg IRACE Anne WHITAKER Sanofi Shifts U.S. Leadership Sanofi has named Greg Irace senior VP, global services. Mr. Irace leads the global information systems function and is responsible for shared support functions across all Sanofi businesses in North America. He also plays a...
By PharmaVoice Team • Sept. 27, 2011 -
PharmaVoice Team/PharmaVoice
Pharma Trax
Sales, marketing, And R&D?Trends affecting the healthcare industry Vision and Planning are Key to Efficient Real-World Data Use Trend: Market forces are driving the need for real-world data in the life-sciences industry. Recommendations for Real-World Data Research » Develop a shared vision...
By PharmaVoice Team • Sept. 27, 2011 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media trends, regs, and apps Number Of Healthcare Organizations Using Social Media Grows Trend: More U.S. hospitals are implementing social media for better health outcomes. Out of 1,188 Hospitals, Mayo Clinic Leads in Social Media According to Ed Bennett, director of Web operations at the...
By PharmaVoice Team • Sept. 27, 2011 -
PharmaVoice Team/PharmaVoice
Customer Centric Segmentation
Marketers are zeroing in on physician and patient targets with new media, new segmentation techniques, and new analytics. Segmentation has gone micro these days, and the ability to target a very specific audience is easier than ever. However, the life-sciences industry has yet to wholly align its...
By PharmaVoice Team • Aug. 29, 2011 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Dr. Tomas BOCANEGRA Pozen Appoints Development VP Pozen, a pharmaceutical company committed to developing medicines that transform lives, has named Tomas Bocanegra, M.D., executive VP of develo...
By PharmaVoice Team • Aug. 29, 2011 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, marketing, And R&D Trends affecting the healthcare industry By Carolyn Gretton U.S. Prescription Drug Spending Posts Modest Increase for 2010 Trend: Fewer physician office visits and new therapy starts indicate that U.S. patients are scaling back their use of prescription medicines ami...
By Carolyn Gretton • Aug. 29, 2011 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media trends, regs, and apps By Robin Robinson FDA Expands its Use of Social Media Trend Watch: Government agency hosts tweetchat on proposed rule for mobile apps Proposed Rule for Medical Apps Only Applies to Two Categories The proposed federal regulations regarding mobile medical applica...
By PharmaVoice Team • Aug. 29, 2011 -
PharmaVoice Team/PharmaVoice
What's New
New healthcare-related products, services, and companies BIO Continues Strategic Initiatives to Speed Scientific Breakthroughs Trends: Despite the current constrained economic environment, industry leaders and advocates continue to formulate strategies and solutions aimed at transforming policy ...
By Carolyn Gretton • Aug. 29, 2011 -
PharmaVoice Team/PharmaVoice
UpFront
UpFront Awards… » CSL Behring Receives NORD Award CSL Behring has received the National Organization for Rare Disorders (NORD) 2011 Corporate Award for new treatments brought to market for patients with rare diseases. CSL Behring’s new treatment, Factor XIII concentrate (human), is approved fo...
By PharmaVoice Team • Aug. 29, 2011 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The New Market Frontier New segmentation techniques might just be the way to uncover the next growth opportunity for brands. Audience segmentation has been around forever and is used by most companies to identify those consumers who are the right fit for their brands — and companies are spending ...
By Taren Grom • Aug. 29, 2011 -
PharmaVoice Team/PharmaVoice
2011 PharmaVOICE 100 - Who's on the List by Section
The Commanders & Chiefs Frank Baldino Jr., Ph.D. Cephalon Inc. Donna Beardsworth. Beardsworth Group Calep A. (Joe) Boyd III MCS Healthcare Public Relations Randall Carpenter, M.D. Seaside Therapeutics N. Anthony Coles, M.D. Onyx Pharmaceuticals B. Reid Connolly evoke interaction Donna Cryer C...
By PharmaVoice Team • July 26, 2011 -
PharmaVoice Team/PharmaVoice
The Patient Advocates
Patient-Focused By putting patients first, these industry innovators are changing the dynamics of product messaging and communications. Nadine Arevian McGowan Patient Ambassador Nadine McGowan was the manager of the boys’ wrestling team at her high school. Name: Nadine Arevian McGowan Current pos...
By PharmaVoice Team • July 26, 2011 -
PharmaVoice Team/PharmaVoice
The Technologists
E-Advocates Tech-savvy individuals are developing new tools and solutions to expand the healthcare industry’s horizon and address its biggest challenges. Katrina Monique Rice Finding Solutions When Katrina Rice decides she wants something, she goes after it. That assertiveness came to the fore wh...
By PharmaVoice Team • July 26, 2011 -
PharmaVoice Team/PharmaVoice
The Marketers
New Media Mavens These tech-savvy marketers are energized by the possibilities present in the plethora of social media and other cutting-edge message-delivery tools. Alyson Connor • Driving Better Health Behaviors Curious. Passionate. Alyson Connor was a zookeeper. Alyson Connor can make the mos...
By PharmaVoice Team • July 26, 2011 -
PharmaVoice Team/PharmaVoice
The Clinical Specialists
Instinctive Innovators These experts in the clinical arena are evolving research and development practices, technologies, and development models to help bring new products to market faster, more cost-effectively, and with improved safety profiles. Mitchell Katz, Ph.D. • Leading by Example Suppor...
By PharmaVoice Team • July 26, 2011 -
PharmaVoice Team/PharmaVoice
The Researchers & Scientists
Scientific Pathfinders As R&D becomes more focused and specialized, these research experts are leading the way by breaking new ground. Julian Adams, Ph.D., is leading the charge in the war against cancer. Dr. Adams is best known for the discovery and development of Velcade (bortezomib), a pro...
By PharmaVoice Team • July 26, 2011
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