Commercialization: Page 64
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PharmaVoice Team/PharmaVoice
The Change Agents
Momentum Motivators These dynamic game changers are using their creative thinking and strategic skills to propel the industry beyond the many challenges it faces today. Mark E.Q. Willmann Competitive Edge If you were to ask anyone across the Torre Lazur Healthcare Group (TLHG) who inspires and m...
By PharmaVoice Team • July 26, 2011 -
PharmaVoice Team/PharmaVoice
Talent Pool
Executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Damian BRAGA Sanofi Pasteur Consolidates Commercial Operations Leadership Sanofi Pasteur, the vaccines division of global healthcare company Sanofi, has tapped U.S. President Damian Braga as s...
By Carolyn Gretton • July 26, 2011 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media trends, regs, and apps By Robin Robinson Mobile health apps get more mileage with in-car connectivity Trend Watch: Carmakers and healthcare companies collaborate for better disease management. SDI, WellDoc, and Medtronic partner with Ford to synch apps with car dashboard controls For...
By Robin Robinson • July 26, 2011 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New electronic and web-based applications, sites, and technologies By Carolyn Gretton Acurian Launches Clinical Trial Patient Education Technology Trend: New technology platforms are focused on helping improve patient enrollment and engagement, overcome education barriers, and help maximize site...
By Carolyn Gretton • July 26, 2011 -
PharmaVoice Team/PharmaVoice
2011 PharmaVOICE 100 - Who's on the List by Company
Acorda Therapeutics Andrew Blight, Ph.D. ACT Biotech Inc. Ali Fattaey, Ph.D. Acucela Inc. Ryo Kubota, M.D., Ph.D. Alliance Healthcare Information LLC Mary Anne Greenberg Almac Group Sir Allen McClay The Avoca Group Inc. Patricia Leuchten AXON US Mario Nacinovich Beardsworth Group Donna Beardswort...
By PharmaVoice Team • July 26, 2011 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Taking Inspiration to the Next Level This is our favorite issue of the year, and we hope it’s yours too. It has been a joy and a privilege to have had a chance to get to know this year’s PharmaVOICE 100. They certainly illustrate what it means to think bigger, do more, and lead with passion and i...
By Taren Grom • July 26, 2011 -
PharmaVoice Team/PharmaVoice
CSR Gets a Makeover
Corporate social responsibility (CSR) policies have been in place for decades at most companies, but the increased social awareness of today’s consumers has stepped up the visibility of such programs. The state of the world’s economy, the ever-evolving business environment, and an overall growth ...
By PharmaVoice Team • May 24, 2011 -
PharmaVoice Team/PharmaVoice
Pharma 3.0: A Call for Collaboration and Experimentation
Success or failure in Pharma 3.0 — an ecosystem comprised of established industry members, nontraditional companies, and an increasingly informed data-empowered consumer — will be based on life-sciences companies’ ability to develop innovative, outcomes-focused offerings through structured, syste...
By Robin Robinson • May 24, 2011 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharmaceutical POOL Dr. Janet HAMMOND Roche Strengthens Translational Medicine Leadership Roche has appointed Janet Hammond, M.D., Ph.D., VP, translational medicine – virology in pharmaceutical research and early development (pRED). Dr. Hammond joins Roche from Valeant Pharmaceuticals Internation...
By PharmaVoice Team • May 24, 2011 -
PharmaVoice Team/PharmaVoice
OUTLET
This year’s report on the pharmaceutical sector by Ernst & Young reminded me of that classic tale of technological transition — the fate of the wagon wheel maker. With the introduction of the automobile, one wheel maker was asked what business he was in. “I make wagon wheels," he replied. But...
By PharmaVoice Team • May 24, 2011 -
PharmaVoice Team/PharmaVoice
Social Media
Patient Communities Improve Adherence TrendWatch: Two recent studies show that online patient communities not only provide support for patients that lead to better health outcomes, but they are also great resources for tracking and collecting health data and can be used for public health resear...
By PharmaVoice Team • May 24, 2011 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Virtual Pharma Rep Seeks to Reinvent Sales Model The Accelrys Modeling and Simulation Suite E-UPGRADES AND ENHANCEMENTS Trend: New dynamics within the pharmaceutical industry are prompting a paradigm shift to vir...
By PharmaVoice Team • May 24, 2011 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Trend: Healthcare agencies are shifting their service models to better address the market’s evolving approach to health and well-being. Featured Briefs: GSW Expands Health and Wellness Capabilities Newport Module Provides Biologics Intell...
By PharmaVoice Team • May 24, 2011 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Specialists More Likely to Open and Click Through Email Sidebar: Email Campaigns to Physicians by Type, July-December 2010 Branded Pharma Sites Help Drive Prospect, Patient Conversions Personalized Medicine Strategy Coul...
By PharmaVoice Team • May 24, 2011 -
PharmaVoice Team/PharmaVoice
UpFront
Awards… GSK Medical Officer Honored Merck Scientists Recognized by PhRMA Kendle Recieves Achievement Award INDUSTRY at Large Going BIOSimiliar Parents Need Education about Nutrition Quote of the Month… Terry Hisey / Deloitte Podcasts Clinical Supply Optimization: Challenges & Solutions Thou...
By PharmaVoice Team • May 24, 2011 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Ready or Not Here Comes Pharma 3.0 Pharma 2.o was so last decade. Thanks to the good folks at Ernst & Young, who have coined the term Pharma 3.0 to describe a new ecosystem of healthcare, we are indeed entering new territory. As noted back in February, nontraditional pharma companies, such as...
By Taren Grom • May 24, 2011 -
PharmaVoice Team/PharmaVoice
From Blockbuster to Specialty Sales
Specialty pharma companies that solely focus on drugs targeted to a specific group of patients are seizing the opportunity to make inroads into physician prescribing practices by carefully tailoring their sales and marketing activities. From Blockbuster to Specialty Sales It seems as if all a...
By Denise Myshko • April 25, 2011 -
PharmaVoice Team/PharmaVoice
HBA's 2011: Rising Stars
These high-potential women, who represent all facets and disciplines of the life-sciences industry, are being recognized by their companies for: Significantly contributing to their organizations. Exemplifying true leadership and acting as a role model for others. Assisting those in subordinat...
By PharmaVoice Team • April 25, 2011 -
PharmaVoice Team/PharmaVoice
Navigating the New Communications Landscape
The ways patients seek and share information—both in and out of the doctor’s office—are undergoing radical change. From the rise of the Internet to the explosion of social media to the growing patient demand for active participation in treatment decisions, a multitude of forces are converging to ...
By Chris DeAngelis • April 25, 2011 -
PharmaVoice Team/PharmaVoice
Managing Change in Healthcare Market Research
After years of conservative stagnation healthcare market research is on the threshold of major and unstoppable change. How will this change impact research firms and their clients and how can it best be managed? Change Drivers There are two main drivers of change in the industry: 1. Technology wh...
By Peter Simpson • April 25, 2011 -
PharmaVoice Team/PharmaVoice
Integrating Empowerment
The healthcare market continues to undergo a dramatic change that has created a storm of intersecting and interacting dynamics, points of view, and stakeholders. In the face of this increasing complexity, what is needed is the identification of foundational dynamics that clarify and unite this mu...
By Joseph Gattuso • April 25, 2011 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Honing the Edge
“Almost 70% of companies participating in a recent study use a decentralized market research structure, and yet often don’t provide training for the skills that make cross-functional decentralized structures work." Market research, long a key component of success in most pharma operations and s...
By Carolyn Gretton • April 25, 2011 -
PharmaVoice Team/PharmaVoice
Tapping Into the Power by Getting Personal
More and more patients are using Facebook, YouTube, Twitter, and other social media outlets to discuss their health and treatments with peers and caregivers. Social media tools have become an effective way to expand reach, foster engagement, and increase access to credible, science-based health m...
By PharmaVoice Team • April 25, 2011 -
PharmaVoice Team/PharmaVoice
mHealth: Pharma's Next Blockbuster
The practice of mobile health, or mHealth as it is now known, has been around for decades. The first initiatives were designed to provide greater healthcare access to remote populations, mostly in developing countries. This trend continues and grows daily, providing many patients with a higher qu...
By PharmaVoice Team • April 25, 2011 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharmaceutical POOL Dr. Anirvan GHOSH Roche Selects Head of CNS Discovery Global healthcare company Roche has named Anirvan Ghosh, Ph.D., head of discovery for central nervous system (CNS). Dr. Ghosh is based at Roche’s pharma research and early development organization in Basel, Switzerland, an...
By PharmaVoice Team • April 25, 2011
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