Commercialization: Page 59
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PharmaVoice Team/PharmaVoice
2012 PharmaVOICE 100 - Who's on the List by Company
360 Vantage Mario Martinez II Agile Therapeutics Marie Foegh, M.D. Alkermes Elliot Ehrich, M.D. Almac Clinical Technologies Graham Nicholls Amgen Martin VanTrieste, R.Ph. Appature Kabir Shahani The Assay Depot Kevin Lustig, Ph.D. Auxilium Pharmaceuticals Adrian Adams Ayogo Games Michael Fergusson...
By Taren Grom • July 28, 2012 -
PharmaVoice Team/PharmaVoice
Top 10 Patient Enrollment and Retention Myths
Top 10 Patient Enrollment and Retention Myths Myths can Lead to Misses Today’s trial climate frustrates many clinical study teams. Operations must deliver quality trial data under intense pressures. Larger, longer, and more esoterically designed trials place a strain on patient enrollment and ret...
By Scott H. Connor • May 29, 2012 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Clinical Trial Solutions
SHOWCASE FEATURE: Clinical Trial Solutions Trials Without Tribulations By Carolyn Gretton As clinical studies become more global and increasingly complex, sponsors are striving to improve efficiencies, gain increased access to patients and investigators, and better integrate R&D competencies...
By PharmaVoice Team • May 29, 2012 -
PharmaVoice Team/PharmaVoice
Global Marketing: Consistent Across All Borders
Global Marketing: Consistent Across All Borders By Robin Robinson Of the many challenges in global marketing, creating consistency in brand messaging is key. Consistency in brand message is more critical than ever in the global environment and can only be achieved as a result of global, regional...
By Robin Robinson • May 29, 2012 -
PharmaVoice Team/PharmaVoice
Insights from the C-Suite: Advertising Agencies
Insights from the C-Suite: Advertising Agencies Insights from the C-Suite: Advertising Agencies The explosion of digital and other multimedia opportunities are expanding the available communications channels for brand promotions and communications. As a result, advertising agencies are taking ap...
By Taren Grom • May 29, 2012 -
PharmaVoice Team/PharmaVoice
A Fair Environment Australia Advances
A Fair Environment Australia Advances By Kim Ribbink Australia’s small, yet geographically diverse mainly coastal populations, a high standard of living, a government-funded health system, and regulated channels add to the country’s appeal as a pharmaceutical market on the rise. With its stable s...
By Kim Ribbink • May 29, 2012 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharmaceutical POOL William (Bill) HUMPHRIES Merz Pharma Names CEO of U.S. Holding Company The Merz Pharma Group has appointed William (Bill) Humphries CEO of the U.S. holding company, Merz Inc. Mr. Humphries has overall responsibility for the medical dermatology global business unit and oversees...
By PharmaVoice Team • May 28, 2012 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, marketing, And R&D Trends affecting the healthcare industry By Carolyn Gretton Breakthrough Treatments Impact U.S. Healthcare Trend Watch: New medicines launched in the last decade brought transformative treatment options to more than 20 million Americans in 2011, even as patients vis...
By PharmaVoice Team • May 28, 2012 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media trends, regs, and apps By Robin Robinson Consumers Are Using Social Media to Seek Medical Info Trend Watch: Facebook and Twitter are growing in importance as credible healthcare sources. PwC Report Identifies Consumer Behaviors Using Social Media for Healthcare A PwC report regarding...
By Robin Robinson • May 28, 2012 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New electronic and web-based applications, sites, and technologies Integrated Solution Addresses Market Access Challenges By Carolyn Gretton Trend watch: A growing number of sponsors are seeking solutions to help patients overcome the regulatory, cost, and educational barriers to accessing specia...
By Carolyn Gretton • May 28, 2012 -
PharmaVoice Team/PharmaVoice
What's New
New healthcare-related products, services, and companies Campbell Alliance Launches Encuity Research Trend Watch: Campbell’s newly formed market research and analytics subsidiary is aimed at driving accelerated growth in the market research segment. Encuity Research, the market research and analy...
By Carolyn Gretton • May 28, 2012 -
PharmaVoice Team/PharmaVoice
UpFront
UpFront Awards… Octagon receives PACT award Octagon Research Solutions has been named Emerging Life Sciences Company of the Year by the Greater Philadelphia Alliance for Capital and Technologies (PACT). The award honors growing companies in the region’s life-sciences industry that demonstrated cl...
By Taren Grom • May 28, 2012 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter from the Editor Volume 12 • Number 6 Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh Managing EDitor Denise Myshko Senior EDitor Robin Robinson features EDitor Kim Ribbink Contributing Editor Carolyn Gretton design associate Ariel Medel national account managerS Trish...
By Taren Grom • May 28, 2012 -
PharmaVoice Team/PharmaVoice
How Apple Leads through Innovation Excellence
Contributed by Apple’s breathtaking rate of innovation is nothing short of astonishing. The company’s market cap is the highest in human history. And analysts project that Apple will cross the $1 trillion mark by 2014. How do they do it? What is the secret behind Apple’s innovation machine? And h...
By Fred Marshall • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Expanding Reps' Value through Learning & Development
Expanding Reps’ Value through Learning & Development As new technologies emerge, industries often take a good, hard look at how they do business. This has been true in sectors like retail, publishing, and, of course, healthcare. In our industry, companies are exploring the potential of techno...
By Michelle O'Connor • April 27, 2012 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Training - A Meeting of Like Minds
Amid the debate over rep counts, specialty focus, and adoption of new technologies, the salesforce’s central mission remains constant: to achieve a meaningful face-to-face engagement with prescribing physicians. “By continuing to focus on understanding our customers’ needs and objectives and ad...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Regional Marketing Strategies
Critical to Brand Success Robin Robinson Many new factors are driving the need for regional segmentation. The playing field has changed. Life-sciences companies are working with reduced budgets in more dynamic and diverse markets spanning the world. It’s the proverbial do-more-with-less situatio...
By Robin Robinson • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Dr. Charlotte KREMER Astellas Names Global Medical Affairs Head Charlotte Kremer, M.D., has joined Astellas Pharma as head of the global medical affairs organization. Dr. Kremer wa...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
Tools of the Trade New electronic and web-based applications, sites, and technologies By Carolyn Gretton New Tool from HealthSTAR Provides Virtual Bridge Between KOLs, HCPs Trend: New advances in digital platforms are allowing for the capture of peer-to-peer programs via a digital platform that ...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
What's New
What’s New New healthcare-related products, services, and companies By Carolyn Gretton CAHG Joins Forces With TBWAWorldHealth Trend: Alliances among global communications companies aim to help healthcare clients in major and pharmerging markets to create a healthier world. CAHG, a healthcare comm...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media Social Media trends, regs, and apps By Robin Robinson Industry Leaders Adjust Social Networking Activities Trend Watch: Companies add, abandon Facebook, increase blog presence, join Pinterest. ViroPharma Launches Hereditary Angioedema Facebook App ViroPharma, the maker of Cinryze, l...
By Robin Robinson • April 27, 2012 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry By Carolyn Gretton GSMA Forecasts Robust Mobile Health Market Growth Areport conducted by PwC for the GSMA predicts the growth of the mobile health (mHealth) market will result in $23 billion worth of revenue oppor...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
UpFront
INDUSTRY at Large Awards… Medicis Receives Recognition for Ethical Initiatives Medicis has been selected for the second consecutive year as the only pharmaceutical company in the world named to the Ethisphere Institute’s World’s Most Ethical Companies (WME) list. This award recognizes high-perf...
By Taren Grom • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
PharmaVOICE The forum for the industry executive Volume 12 • Number 5 Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh Managing EDitor Denise Myshko Senior EDitor Robin Robinson features EDitor Kim Ribbink Contributing Editor Carolyn Gretton design associate Ariel Medel natio...
By Taren Grom • April 24, 2012 -
PharmaVoice Team/PharmaVoice
Five Keys to Successful Medical Affairs Innovation
Contributed by Jim Mercante, Sr. Vice President, Innovation, TGaS Advisors, a division of KnowledgePoint360 One of the best ways to attract, motivate and retain high-energy people with talent, ingenuity, drive and enthusiasm is to develop a culture focused on innovation excellence. An essential ...
By Jim Mercante • March 26, 2012
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