Commercialization: Page 58
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PharmaVoice Team/PharmaVoice
Increasing Valuation by Early Integration of Identity Development Into Commercialization
At most life-sciences investment conferences, you’ll often see a brilliant biochemist in a darkened auditorium enthusiastically presenting his company’s new molecule. His scientist-to-scientist talk, peppered with pathways, establishes him clearly to be a top thinker in his field. His PowerPoint ...
By Camille Desantics • Aug. 31, 2012 -
PharmaVoice Team/PharmaVoice
Can We Make Non-personal Promotion Feel More Personal?
Can We Make Non-personal Promotion Feel More Personal? Personal promotion — which for years was defined as a physician office visit — is in danger of becoming extinct. I liken the evolution of pharma’s rep-focused selling model to a Tyrannosaurus rex: once massive in size, initially considered to...
By Ken Ribotsky • Aug. 31, 2012 -
PharmaVoice Team/PharmaVoice
The Era of Transparency
Now that the Supreme Court has upheld the constitutionality of the Affordable Care Act, pharmaceutical companies must continue to move forward to implement the provisions in the law. One such provision is the Physician Payment Sunshine Act, which requires manufacturers of pharmaceuticals and medi...
By Denise Myshko • Aug. 30, 2012 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharmaceutical POOL Dr. Dipak PANIGRAHI Silvia TAYLOR Sucampo Names Executives Global pharmaceutical firm Sucampo Pharmaceuticals has added two VPs to its leadership team. Sucampo has appointed Dipak Panigrahi, M.D., VP, medical affairs. Dr. Panigrahi’s responsibilities include establishing and l...
By Carolyn Gretton • Aug. 30, 2012 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Compliance Programs Make Room for Integrity Agreements Use of PROs in Product Evaluations on the Rise Other market insights… Patent Cliff Hits Global Pharma Market Growth Declining R&D Budgets Drive Drug Discovery Ou...
By Carolyn Gretton • Aug. 30, 2012 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media Social Media Trends, Regs, and Apps Featured Briefs: Janssen Healthcare Innovation Develops Mobile Medication Reminder Platformfs: Janssen’s Mobile Adherence Platform is Product Agnostic Sermo Beefs Up Interactive Health Education Centers Txt4Health spreads diabetes awareness in New ...
By Robin Robinson • Aug. 30, 2012 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: OpenQ SafeGuard Manages Social Enterprise Compliance Risk System Aims to Reduce Research Cycle Times In other technology news… E-UPGRADES AND ENHANCEMENTS Site Offers New Way for Life-Sciences Firms to Find Partn...
By Carolyn Gretton • Aug. 30, 2012 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: Core-Create Merges with Brandkarma CST Supports Established Pharmaceutical, OTC Brands In other news… HHS Creates New Centers for Medical Countermeasures AROUND THE GLOBE The Core Nation’s healthcare marketing communicatio...
By Carolyn Gretton • Aug. 30, 2012 -
PharmaVoice Team/PharmaVoice
UpFront
Awards… Abbott Named One of the Best Workplaces in Europe The Great Place to Work Institute named Abbott one of the Best Multinational Workplaces in Europe. The company was specifically honored for workplace leadership in Belgium, Denmark, Ireland, Norway, and Portugal. This is the third conse...
By Taren Grom • Aug. 30, 2012 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Going for Gold For two weeks, every two years, I hear trumpets in my sleep. Yes, I am an Olympics junkie. I am one of those fans who watches more than just the marquee events. Don’t get me wrong; I love the prime-time televised competitions and watching the favorites and underdogs reach the medal...
By Taren Grom • Aug. 30, 2012 -
PharmaVoice Team/PharmaVoice
The Patient Advocates
Dyan Bryson Inspired Health Strategies Cheryl Dewey Blue Chip Healthcare Marketing Cindy Parrott Community Health Systems The Patient Advocates Patient-Centric These executives put patient needs at the center of all they do. They are focused on improving patient education, communications, recrui...
By Taren Grom • July 28, 2012 -
PharmaVoice Team/PharmaVoice
The Creatives
Todd LaRoche Palio Abby Mansfield Topin & Associates Josh Prince The CDM Group The Creatives Making Creative?Magic These vanguards of creativity are finding new ways to create meaningful messages for a whole range of stakeholders and for a multitude of channels. Todd LaRoche Sage Insights Tod...
By Taren Grom • July 28, 2012 -
PharmaVoice Team/PharmaVoice
The Marketers
Nancy Beesley HCB Health Timmy Garde Star Group Communications Shannon Hartley Rosetta Mike Innaurato Purdue Pharma Scott Richardson Pfizer Jeff Spanbauer Healthcare Regional Marketing Christopher Tobias, Ph.D. Dudnyk Saru Wade Vertex Pharmaceuticals Steven Walker MedImmune The Marketers Brand Ch...
By PharmaVoice Team • July 28, 2012 -
PharmaVoice Team/PharmaVoice
The Change Agents
Lee Babiss, Ph.D. PPD Jeff Berkowitz Walgreen The Change agents (continued) Kathleen Castore Sanofi US Cathryn Clary, M.D. Ipsen Biopharmaceuticals Marianne Eisenmann Chandler Chicco Companies Leigh Householder GSW Worldwide Amir Kalali, M.D. Quintiles Dale Kummerle, Pharm.D...
By PharmaVoice Team • July 28, 2012 -
PharmaVoice Team/PharmaVoice
The Entrepreneurs
Alexis Borisy Warp Drive Bio Betsy Brown Trio Clinical Resourcing, an Aptiv Solutions company Faruk Capan Intouch Solutions Marco Chacón, Ph.D. Paragon Bioservices Terri Clevenger Continuum Health Communications Brad Doerschuk PharmaMed Research Michael Fergusson Ayogo Games ...
By PharmaVoice Team • July 28, 2012 -
PharmaVoice Team/PharmaVoice
The Commanders & Chiefs
Adrian Adams Auxilium Pharmaceuticals Rich Altus PDR Network Matt Baker Compass IRB J. Martin Carroll Boehringer Ingelheim Leo Francis, Ph.D. Publicis Healthcare Communications Group Lisa Costantino EMD Serono David de Graaf, Ph.D. Selventa Asaf Evenhaim Crossix Solutions ...
By PharmaVoice Team • July 28, 2012 -
PharmaVoice Team/PharmaVoice
PharmaVOICE 100 - Who's on the List by Section
The Commanders & Chiefs 10 Adrian Adams Auxilium Pharmaceuticals Rich Altus PDR Network Matt Baker Compass IRB J. Martin Carroll Boehringer Ingelheim Leo Francis, Ph.D. Publicis Healthcare Communications Group Lisa Costantino EMD Serono David de Graaf, Ph.D. Selventa Asaf Evenhaim Crossix Sol...
By Taren Grom • July 28, 2012 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool executive appointments and promotions in the healthcare industry Pharmaceutical POOL Dr. Franck BARRAT Roche Broadens Inflammatory Expertise Franck Barrat, Ph.D., has joined Roche’s inflammation discovery and translational areas (DTA) as a distinguished scientist. Dr. Barrat brings ...
By PharmaVoice Team • July 28, 2012 -
PharmaVoice Team/PharmaVoice
On the Calendar
The Calendar Industry Events and Conferences, including SPECIAL DISCOUNTS Coming ATTRACTIONS Two colocated conferences produced by The Conference Forum will be held in Boston September 13-14. The 3rd Annual Executing Global Clinical Trials will focus on the strategies that will provide increased ...
By PharmaVoice Team • July 28, 2012 -
PharmaVoice Team/PharmaVoice
What's New
What’s New New Healthcare-Related Products, Services, and Companies By Carolyn Gretton Saatchi & Saatchi Science Focuses on Complex Categories Trend: The agency’s name change reflects its vision for the future and its expertise in distilling scientific and market data into compelling brand...
By Carolyn Gretton • July 28, 2012 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media Trends, Regs, and Apps By Robin Robinson Apps, Games, and Support Sites Added Value for Healthcare Consumers Trend: Pharma and payers create digital tools to serve patients and physicians Lilly’s Mobile App Provides Oncology Trial Data Directly to Physicians Lilly’s Oncology Clinic...
By Robin Robinson • July 28, 2012 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New Electronic and Web-Based Applications, Sites, and Technologies By Carolyn Gretton BT Cloud Service Aims to Increase R&D Productivity Trend: The development of a secure cloud platform is an important step in addressing the externalization, collaboration, and cost pressures faced by today’s...
By Carolyn Gretton • July 28, 2012 -
PharmaVoice Team/PharmaVoice
The App Store
Favorite Apps Social Media Favorites Bump Bump photos from your phone to your computer! Face Time It’s easy to talk, smile, and laugh with friends and family. Facebook A social utility that connects people with others. Foursquare Note your locations and find out where friends are. Instagram Fas...
By Taren Grom and Kim Ribbink • July 28, 2012 -
PharmaVoice Team/PharmaVoice
The PV 100 Book Club
Favorite Books Nonfiction Favorites The Innovator‚Äôs Dilemma: The ¬?Revolutionary Book That Will Change the Way You Do Business by Clayton Christensen Play Like a Man, Win Like a Woman: What Men Know About Success that Women Need to Learn by Gail Evans The Business of Being the Best: ¬?Inside th...
By Taren Grom and Kim Ribbink • July 28, 2012 -
PharmaVoice Team/PharmaVoice
2012 PharmaVOICE 100 - Who's on the List by Company
360 Vantage Mario Martinez II Agile Therapeutics Marie Foegh, M.D. Alkermes Elliot Ehrich, M.D. Almac Clinical Technologies Graham Nicholls Amgen Martin VanTrieste, R.Ph. Appature Kabir Shahani The Assay Depot Kevin Lustig, Ph.D. Auxilium Pharmaceuticals Adrian Adams Ayogo Games Michael Fergusson...
By Taren Grom • July 28, 2012
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