Commercialization: Page 60
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PharmaVoice Team/PharmaVoice
Tools of the Trade
New electronic and web-based applications, sites, and technologies Integrated Solution Addresses Market Access Challenges By Carolyn Gretton Trend watch: A growing number of sponsors are seeking solutions to help patients overcome the regulatory, cost, and educational barriers to accessing specia...
By Carolyn Gretton • May 28, 2012 -
PharmaVoice Team/PharmaVoice
What's New
New healthcare-related products, services, and companies Campbell Alliance Launches Encuity Research Trend Watch: Campbell’s newly formed market research and analytics subsidiary is aimed at driving accelerated growth in the market research segment. Encuity Research, the market research and analy...
By Carolyn Gretton • May 28, 2012 -
PharmaVoice Team/PharmaVoice
UpFront
UpFront Awards… Octagon receives PACT award Octagon Research Solutions has been named Emerging Life Sciences Company of the Year by the Greater Philadelphia Alliance for Capital and Technologies (PACT). The award honors growing companies in the region’s life-sciences industry that demonstrated cl...
By Taren Grom • May 28, 2012 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter from the Editor Volume 12 • Number 6 Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh Managing EDitor Denise Myshko Senior EDitor Robin Robinson features EDitor Kim Ribbink Contributing Editor Carolyn Gretton design associate Ariel Medel national account managerS Trish...
By Taren Grom • May 28, 2012 -
PharmaVoice Team/PharmaVoice
How Apple Leads through Innovation Excellence
Contributed by Apple’s breathtaking rate of innovation is nothing short of astonishing. The company’s market cap is the highest in human history. And analysts project that Apple will cross the $1 trillion mark by 2014. How do they do it? What is the secret behind Apple’s innovation machine? And h...
By Fred Marshall • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Expanding Reps' Value through Learning & Development
Expanding Reps’ Value through Learning & Development As new technologies emerge, industries often take a good, hard look at how they do business. This has been true in sectors like retail, publishing, and, of course, healthcare. In our industry, companies are exploring the potential of techno...
By Michelle O'Connor • April 27, 2012 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Training - A Meeting of Like Minds
Amid the debate over rep counts, specialty focus, and adoption of new technologies, the salesforce’s central mission remains constant: to achieve a meaningful face-to-face engagement with prescribing physicians. “By continuing to focus on understanding our customers’ needs and objectives and ad...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Regional Marketing Strategies
Critical to Brand Success Robin Robinson Many new factors are driving the need for regional segmentation. The playing field has changed. Life-sciences companies are working with reduced budgets in more dynamic and diverse markets spanning the world. It’s the proverbial do-more-with-less situatio...
By Robin Robinson • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Dr. Charlotte KREMER Astellas Names Global Medical Affairs Head Charlotte Kremer, M.D., has joined Astellas Pharma as head of the global medical affairs organization. Dr. Kremer wa...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
Tools of the Trade New electronic and web-based applications, sites, and technologies By Carolyn Gretton New Tool from HealthSTAR Provides Virtual Bridge Between KOLs, HCPs Trend: New advances in digital platforms are allowing for the capture of peer-to-peer programs via a digital platform that ...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
What's New
What’s New New healthcare-related products, services, and companies By Carolyn Gretton CAHG Joins Forces With TBWAWorldHealth Trend: Alliances among global communications companies aim to help healthcare clients in major and pharmerging markets to create a healthier world. CAHG, a healthcare comm...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media Social Media trends, regs, and apps By Robin Robinson Industry Leaders Adjust Social Networking Activities Trend Watch: Companies add, abandon Facebook, increase blog presence, join Pinterest. ViroPharma Launches Hereditary Angioedema Facebook App ViroPharma, the maker of Cinryze, l...
By Robin Robinson • April 27, 2012 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry By Carolyn Gretton GSMA Forecasts Robust Mobile Health Market Growth Areport conducted by PwC for the GSMA predicts the growth of the mobile health (mHealth) market will result in $23 billion worth of revenue oppor...
By Carolyn Gretton • April 27, 2012 -
PharmaVoice Team/PharmaVoice
UpFront
INDUSTRY at Large Awards… Medicis Receives Recognition for Ethical Initiatives Medicis has been selected for the second consecutive year as the only pharmaceutical company in the world named to the Ethisphere Institute’s World’s Most Ethical Companies (WME) list. This award recognizes high-perf...
By Taren Grom • April 27, 2012 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
PharmaVOICE The forum for the industry executive Volume 12 • Number 5 Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh Managing EDitor Denise Myshko Senior EDitor Robin Robinson features EDitor Kim Ribbink Contributing Editor Carolyn Gretton design associate Ariel Medel natio...
By Taren Grom • April 24, 2012 -
PharmaVoice Team/PharmaVoice
Five Keys to Successful Medical Affairs Innovation
Contributed by Jim Mercante, Sr. Vice President, Innovation, TGaS Advisors, a division of KnowledgePoint360 One of the best ways to attract, motivate and retain high-energy people with talent, ingenuity, drive and enthusiasm is to develop a culture focused on innovation excellence. An essential ...
By Jim Mercante • March 26, 2012 -
PharmaVoice Team/PharmaVoice
Maximizing the Value of Medical Affairs in Today's Changing Environment
This is truly an exciting time for our colleagues in medical affairs. Following two to three years of shifts in responsibilities and funding for projects, it is now time to reassess the possibilities. The whole of medical affairs is positioned to become a designing factor in the future of compoun...
By Mary Anderson • March 26, 2012 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Medical Affairs: A Bridge to Better Outcomes
SHOWCASE FEATURE: MEDICAL AFFAIRS A Bridge to Better Outcomes By Carolyn Gretton The medical affairs organization within pharmaceutical, biotech, and device companies has moved beyond its traditional support role, evolving into a global group that provides a critical conduit between a wide range ...
By Carolyn Gretton • March 26, 2012 -
PharmaVoice Team/PharmaVoice
C-Suite Digital/Interactive Agencies
A staggering 4.8 trillion display ad impressions were delivered across the U.S. web in 2011 as brand advertisers continued to shift dollars to the digital medium. According to a recent comScore report, U.S. Digital Future in Focus 2012, the shift in ad dollars has magnified the need for greater t...
By Taren Grom • March 26, 2012 -
PharmaVoice Team/PharmaVoice
Patient Communities: Getting to Know You
Patient Communities: Getting to Know You By Robin Robinson The industry is tapping into the wealth of market research available through patient communities. In 2010, UCB and PatientsLikeMe launched a patient community designed as an online forum for epilepsy patients to share their experiences in...
By Robin Robinson • March 26, 2012 -
PharmaVoice Team/PharmaVoice
Talent Pool
executive appointments and promotions in the healthcare industry By Carolyn Gretton Pharmaceutical POOL Dr. Rob KOREMANS Former Sanofi VP Takes Lead Role at Teva Europe Teva Pharmaceutical Industries has appointed Rob Koremans, M.D., to succeed Dr. Gerard van Odijk as president and CEO, Teva Euro...
By Carolyn Gretton • March 26, 2012 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, marketing, And R&D?Trends affecting the healthcare industry Study Explores How Consumers Interact With Pharma Companies Trend: Growing numbers of patients are turning to social media and digital tools to obtain drug information before meeting with their physicians, representing a key ...
By Carolyn Gretton • March 26, 2012 -
PharmaVoice Team/PharmaVoice
Social Media
Social Media trends, regs, and apps By Robin Robinson AstraZeneca Hosts Tweet Chat To Increase Awareness of Patient Assistance Programs Trend: Pharma uses Twitter to expand reach beyond traditional channels. AstraZeneca recently earned kudos for hosting a one-hour live tweet chat using the hashta...
By Robin Robinson • March 26, 2012 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New electronic and web-based applications, sites, and technologies By Carolyn Gretton Purohit Navigation Launches Web-based Communications Platform Integrated healthcare brand solutions company Purohit Navigation’s recently implemented Summit workflow system handles and automates approval process...
By Carolyn Gretton • March 26, 2012 -
PharmaVoice Team/PharmaVoice
What's New
New healthcare-related products, services, and companies Transparency Life Sciences Launches with Open Innovation-Based Model Trend: This new breed of drug development company aims to achieve much greater efficiency in its patient-centric trials by harnessing the power of collaborative intellige...
By Carolyn Gretton • March 26, 2012
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