Commercialization: Page 53

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    Letter from the Editor

    Letter from the Editor By Taren Grom The 2013 PharmaVOICE 100 Each year we have the privilege of showcasing 100 of the most inspiring and motivational individuals throughout the life-sciences industry. This special issue, now in its ninth year, once again showcases the individuals as identified b...

    By Taren Grom • July 29, 2013
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    SHOWCASE FEATURE: Clinical Trial Solutions: Key Partnerships and Innovation: Keys to R&D Sustainability

    A growing emphasis on academic and nonprofit organization partnerships could rescue the pharmaceutical industry from the redundancy of an inefficient R&D model and plug the so-called ?innovation gap, according to a new report from research and consulting firm GlobalData. GlobalData’s new repo...

    By PharmaVoice Team • May 29, 2013
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    Innovative Israel Creates Pharma Opportunity

    The state of Israel is one of the most advanced economies in the southwest Asia region, and is rated 38th out of 185 nations worldwide on the World Bank’s Ease of Doing Business Index. Often described as a start-up nation, Israel hosts more NASDAQ-listed companies per citizen than any other count...

    By Kim Ribbink • May 29, 2013
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    Glocal Marketing: Keeping the Global Core While Adding Local Nuances

    The immediacy of the online world can aid in effectively localizing brand messages, but the process is still not without its challenges. Although digital tools are changing the methods of how global and local brand teams can customize campaigns, the struggle between global and local messaging sti...

    By Robin Robinson • May 29, 2013
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    Big Data: It's Not The Volume It's The Value

    Big Data: It’s Not The Volume It’s The Value By Robin Robinson The term big data can refer to large volumes of data, or small, unstructured pieces. Most recently, the term references the enormous flow of information that is suddenly available from the many healthcare technology tools that have be...

    By PharmaVoice Team • May 29, 2013
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    Talent Pool

    Pharma Pool Dr. Lynn KRAMER Eisai Creates New Chief Clinical Officer Position Eisai, the U.S. pharmaceutical subsidiary of Eisai Co., Ltd., has appointed Lynn Kramer, M.D., to the newly created position of chief clinical officer of Eisai Product Creation Systems. In this role, Dr. Kramer is respo...

    By Ann Grey • May 29, 2013
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    On the Calendar

    June 17-18 Gross to Net Accounting Forum for Pharmaceutical Manufacturers Hyatt Harbor Side, Boston Institute for International Research, iirusa.comJune 17-19 Next-Gen Kinase Inhibitors The Revere Hotel, Boston Cambridge Healthtech Institute, healthtech.com/kin/ June 18 5th Annual Cloud Slam 2013...

    By Heather Hummel • May 29, 2013
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    What's New

    New Healthcare-related Products, Services, and Companies Featured Briefs: GSW Launches Health Experience Project Teva Establishes Global ­Specialty Medicines Group Sidebars: On the Shelves AROUND THE GLOBE New 360 Corporate Compliance Program for the Life-Sciences ­Industry Weber Shandwick Launch...

    By Ann Grey • May 29, 2013
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    PharmaTrax

    Pharma Trax Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Strategic Partnerships Provide Value Engaging Digital Patients Can Foster Biopharma Product Development Use of Digital Marketing Channels to Increase Sidebars: Impact of Strategic Partnerships Key Findings in...

    By Denise Myshko • May 29, 2013
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    Tools of the Trade

    Tools of the Trade Collaboration Suite Moves Research Networks to the Cloud Trending Now: Cloud-based systems can facilitate technology transfer, collaboration, and scientific informatics in externalized life-sciences partner networks. Accelrys has launched a software solution — Externalized Coll...

    By Denise Myshko • May 29, 2013
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    Marketing Tips & Techniques

    Marketing Tips & Techniques: YouTube YouTube Visitors: 1 Billion Served Monthly Sidebars: YouTube by the Numbers YouTube Visitors Pharma Companies Using YouTube The Impact of YouTube’s Redesign Best Practices for Using YouTube Effectively Trending Now: YouTube is the perfect channel for patie...

    By Robin Robinson • May 28, 2013
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    UpFront

    INDUSTRY at Large Pfizer and CHOP Team up for Pediatric R&D Pharmacy Benefits Survey finds PMI Useful In Memoriam Awards… ePharmaSolutions Wins Life- Sciences Industry ICON Wins Partnership Award INC Named Top CRO Ogilvy CommonHealth Wins DxMA Award Milestones… A Decade in the Making NORD Cel...

    By Denise Myshko • May 28, 2013
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    Letter from the Editor

    Finding meaning in the dataverse According to IBM, Every day, 2.5 quintillion bytes of data are created and 90% of the data in the world today has been created in the last two years alone. For those of us not well-versed in coverting bytes into bite-sized numbers, 2.5 quintillion bytes is 2,500,0...

    By Taren Grom • May 28, 2013
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    Training and Technology: Leveraging the Power of Digital

    Training and Technology: Leveraging the Power of Digital The innovative use of technology is making profound changes in every aspect of the pharmaceutical industry. For commercial training organizations in particular, technology can transform the way we work, measurably improving performance and ...

    By Robert Waite • April 26, 2013
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    The Immersive Learning Trifecta: Finding Synergy Among the Right Content, Instructional Strategy, and Delivery Modality

    You may remember a class in high school or college where you were simply expected to learn facts and regurgitate them during test day. How much of that content did you remember the week after the test? Unfortunately, you probably also know of a training event in your professional life where the p...

    By Garry O'Grady • April 26, 2013
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    To E or Not to E…Should Your Company E-Detail?

    Many pharma and healthcare companies are implementing e-detailing initiatives, but only after spending much money and time do they realize that sometimes their efforts fall short. Now that e-detailing has been in use for some time, Ogilvy Healthworld Marketing Analytics & Consulting conducted...

    By Leslie Prives • April 26, 2013
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    C-Suite: Advertising Agencies

    Advertising Agencies Opportunities exist for agencies in the new digital world. There is no doubt that digital is no longer an emerging technology; it is now mainstream — consumers, patients, and physicians are more dependent upon their smartphones than ever before. According to a recent study by...

    By Taren Grom • April 26, 2013
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    Salesforce Technologies

    Salesforce Technologies The key to closing the divide between what has always been a personal exchange between sales representatives and physicians, ironically, might just lie in digitally based communications. By Taren Grom, Editor There is ever-increasing pressure to maximize the return on sale...

    By Taren Grom • April 26, 2013
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    HBA's 2013 Rising Stars

    Lisa Arbogast VP, Life Sciences YourEncore Inc. Lisa brings personal passion to advancing women’s careers and helping all members of her team reach their professional goals.In ­addition, her leadership benefits community causes and our company. Jacqueline Beagan Head, Global Clinical Trial Manage...

    By PharmaVoice Team • April 26, 2013
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    Making Data Meaningful

    Making Data Meaningful By Denise Myshko Advancing knowledge in science and medicine requires new tools and skill sets for managing and analyzing data. The genomics revolution has led to an explosion of biological data. But using these data to discover and develop new medicines requires newer, mor...

    By Denise Myshko • April 26, 2013
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    Social Media Strategy

    Social Media Strategy By Robin Robinson Experts share their best practices for developing a social media strategy. Social media marketing is still a bit daunting for most companies in the life-sciences industry, but some vanguard organizations are already realizing the value of interacting with c...

    By Robin Robinson • April 26, 2013
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    Radical Collaboration: Pharma's New Players

    Radical Collaboration: Pharma’s New Players Pharma companies are taking advantage of the benefits of playing well with others. The once guarded and uber competitive pharmaceutical industry is now collaborating and sharing information with partners — both inside and outside of the industry — to sp...

    By PharmaVoice Team • April 26, 2013
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    Talent Pool

    Pharma Pool Debra BARRETT Teva Appoints New Senior VP Teva has appointed Debra Barrett as the new senior VP of global government affairs and public policy. She was previously serving in the role as senior VP of government and public affairs in the United States. Ms. Barrett has taken over the dru...

    By Ann Grey • April 26, 2013
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    On the Calendar

    May 16-17 Thought Leader Engagement, the Role of Medical Affairs and Medical Science Liaisons in the Era of Healthcare ­Reform Hyatt at the Bellevue, Philadelphia World Congress, worldcongress.com May 20-21 2nd Annual Quality Assurance in Pharmaceutical Manufacturing Conference Alexandria, Va. Q1...

    By Heather Hummel • April 26, 2013
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    PharmaTrax

    Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry Mobile Health is Poised for Growth Trending Now: As the use of technology increases, particularly smartphones, it is more important than ever for life-sciences companies to reach patients beyond the point of care t...

    By Denise Myshko • April 26, 2013