Commercialization: Page 52
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PharmaVoice Team/PharmaVoice
Want Deeper Physician Engagment? Provide Value Beyond The Pill
As a marketer, customer-centricity and relevance are a powerful one-two punch if your goal is to ensure a truly deeper physician engagement. Here are two quick stories that truly illustrate the point. At a recent ePharma Summit meeting, a respected cardiologist — participating in a panel discussi...
By Jim McDonough • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Paper of Plastic? OR Pixels?
Paper or Plastic? Or Pixels? Patient education is rushing headlong into digital as the medium of choice. And rightly so, because digital can provide unique benefits, including a sky-high “wow" factor. But, digital is not the ideal medium for every situation. Choice of medium should be an objectiv...
By Lynn Altmaier • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Marketing: Outcomes, Collaboration, and Digital Are Leading to A New Era In Marketing
According to estimates from PwC, the United States is struggling to foot a healthcare bill that touches $2 trillion. Furthermore, because the system will no longer be able to manage such an astronomical number and pharmaceutical companies will no longer be able to count on “big ticket" sales, the...
By Taren Grom • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
C-Suite: Digital
Digital Marketing C-Suite: Digital By Taren Grom Viewing of digital media is expected to surpass TV in time spent with U.S. media. According to a recent eMarketer survey, the average time spent with digital media per day will surpass TV viewing time for the first time this year, according to the ...
By Taren Grom • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Closing the Loop on Pharma Marketing
The emergence of the iPad and similar tablets has paved the way for increasing use of closed loop marketing (CLM) throughout the pharma industry. These nimble, real-time devices enable the industry to tailor presentations, gather feedback, analyze data, and reconfigure approaches on the fly. The ...
By PharmaVoice Team • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Behavioral Economics: Significant Growth Beyond The Pill
According to EY, the single biggest opportunity to improve health outcomes and reduce the growth in healthcare expenditures is behavior change. As a result, life-sciences companies must begin to think of themselves in the business of helping patients change their health behaviors, rather just tha...
By PharmaVoice Team • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Talent Pool
Emerging POOL Dr. Deborah DUNSIRE EnVivo Pharmaceuticals Appoints President and CEO EnVivo Pharmaceuticals, a privately held company working to convert its broad pipeline into a range of CNS therapies that leverage novel mechanisms of action by altering the progression of disease and providing im...
By Ann Grey • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
On the Calendar
The Healthcare Businesswomen’s Association, which encompasses a growing community of more than 20,000 women and men throughout the global healthcare arena, is bringing world-renowned speakers and advanced network-building opportunities together while giving attendees a unique experience to explor...
By PharmaVoice Team • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: Accenture Launches Accelerated R&D Services Parexel Launches New Functional Services Unit Hudson and QuantiaMD Partner to Provide Personalized Service to Physicians TransCelerate BioPharma Unveils Collaborative Methodol...
By Ann Grey • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Adherence Can Lead to Healthcare Savings Patient Adherence Through Mobile Channels Trends in Adherence Therapeutic Trax… Drug-Diagnostic Combination Strategies Explored Study Reveals Multiple Root Causes for Drug Shortag...
By Denise Myshko • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Deloitte and Intermountain Healthcare Launch Comparative Effectiveness Tool Medidata Introduces Clinical Research Platform Cloud-Based Investigator Portal from Veeva Speeds Study Start-Up Sidebar: E-UPGRADES AND ...
By Denise Myshko • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Marketing Tips & Techniques
Marketing Tips & Techniques: Integrated Marketing Integrated Marketing Statistically Stacks Up Barriers to Integrated Marketing Practices Brand Team Ownership Consumer-Driven Focus Trending Now: With the increasing rate of adoption of digital media by physicians and patients, experts say it...
By Robin Robinson • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
The Power of Social Media
The Power of Social Media The PharmaVOICE 100 honorees discuss how social media is changing how they work. Social media is a tool, an essential part of today’s workplace. And increasingly, social media is becoming a critical part of healthcare. Patients are using the Internet and social media out...
By Taren Grom • July 29, 2013 -
PharmaVoice Team/PharmaVoice
Facing the Industry's Challenges
Facing the Industry’s Challenges The PharmaVOICE 100 honorees discuss the challenges facing the pharmaceutical industry, from maintaining innovation to global regulations to reimbursement issues. Innnovation continues to be a challenge in the pharmaceutical industry," says Dominic Behan, Ph.D., c...
By Taren Grom • July 29, 2013 -
PharmaVoice Team/PharmaVoice
Hope For Better Healthcare
Hope for Better Healthcare The PharmaVOICE 100 honorees have tremendous insights into the challenges and opportunities for the industry. Here are some of their thoughts on the future of healthcare. David Berry Flagship Ventures Broad openness to new innovations will change the status quo and trea...
By Taren Grom • July 29, 2013 -
PharmaVoice Team/PharmaVoice
On the Horizon
On the Horizon The PharmaVOICE 100 honorees discuss where future breakthroughs will occur in research and on the commercial side. The PharmaVOICE 100 have much to say about where they believe industry breakthroughs will be. Many of the PharmaVOICE 100 hope and believe there will be breakthrough d...
By Taren Grom • July 29, 2013 -
PharmaVoice Team/PharmaVoice
The Mentors
The Mentors Kristin Gross Stepping Up to Help Others Get Ahead Kristin Gross has given countless hours to volunteering to help develop the next generation of leaders. Honest, professional, motivational, and guiding are just a few of the words that colleagues and peers use to describe Ms. Gross, w...
By Taren Grom • July 29, 2013 -
PharmaVoice Team/PharmaVoice
The Marketers
The Marketers Dave Escalante Jr. Raising the Bar Passionate. Dedicated. Dave Escalante loves his team, his company, and working for an industry that is making a real difference in people’s lives every day. A take-charge leader, dedicated to quality and innovation, Dave Escalante’s can-do attitude...
By PharmaVoice Team • July 29, 2013 -
PharmaVoice Team/PharmaVoice
The Researchers & Scientists
The Researchers & Scientists Dr. Mark Fishman Transforming Research Inquisitive. Compassionate. Bold steps truly pay off — Novartis and Mark Fishman, M.D., are living proof of that. In 2002, Dr. Fishman, then the head of cardiology at Massachusetts General Hospital, took the helm of the newly...
By PharmaVoice Team • July 29, 2013 -
PharmaVoice Team/PharmaVoice
The Change Agents
The Change Agents Jessica BruEggeman Changing Health Behavior with Insight and Compassion Passionate and knowledgeable about her belief that changing health behavior can lead to improved health outcomes, Jessica Brueggeman succeeds in making a believer out of anyone who comes within her sphere of...
By PharmaVoice Team • July 29, 2013 -
PharmaVoice Team/PharmaVoice
PharmaVOICE 100 - Who's on the List by Section
The Commanders & Chiefs David Berry Pronutria Damian Braga Sanofi Pasteur David Bruggeman Clinical Research Advantage Walter Capone The Multiple Myeloma Research Foundation Steve Collis AmerisourceBergen Corp. Nick Colucci Publicis Healthcare Communications Group Jim Curtis Remedy Health Medi...
By Taren Grom • July 29, 2013 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool By Ann Grey Pharma Pool Dave Lemus Sigma-Tau Pharmaceuticals Names CEO Sigma-Tau Pharmaceuticals Inc. has promoted Dave Lemus to the newly created position of CEO. Mr. Lemus had served as chief operating officer of the company since March 2012 and he joined the company as VP of financ...
By Ann Grey • July 29, 2013 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Trending Now: Payer approaches to specialty drugs reveal innovation and experimentation as payers navigate this dynamic healthcare marketplace. Ensuring the appropriate use of specialty drugs is a major priority for health plans today and will become increasingly important for their future growth...
By Denise Myshko • July 29, 2013 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Sunshine Act Compliance MMIS Launches Spend Solution for Smaller Companies E-UPGRADES Veeva Systems Introduces Customer Master Solution Tools of the Trade Trending Now: Software-as-a-service solution provides cus...
By Denise Myshko • July 29, 2013 -
PharmaVoice Team/PharmaVoice
2013 PharmaVOICE 100 - Who's on the List by Company
2013 PharmaVOICE 100 – Who’s on the List by Company Indexed by Company Affiliation Accelrys Ken Rapp Acorda Therapeutics Denise Duca Acurian Kristin Gross Addgene Dr. Joanne Kamens Advanced Clinical Concepts David Rear Agano Solutions and Auditgraph Mauricha Marcussen AmerisourceBergen Corp. Stev...
By Taren Grom • July 29, 2013
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