Commercialization: Page 52
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PharmaVoice Team/PharmaVoice
Last Word
Disruptive Innovation: Growing Vaccines in Plants Sidebars: How Plant Technology Works About Medicago Expert Frederic Ors, VP of business development at Medicago, discusses the company’s market-changing technology for developing vaccines. Last Word PV: Your technology uses plants instead of eggs ...
By Frederic Ors • Sept. 27, 2013 -
PharmaVoice Team/PharmaVoice
Talent Pool
BIOTECH POOL Kelly BLACKBURN aTyr Pharma Expands Leadership Team aTyr Pharma has expanded its executive leadership team. Kelly Blackburn joins aTyr as VP, clinical affairs. Ms. Blackburn was formerly VP, clinical development operations, at Vertex Pharmaceuticals, where she was responsible for the...
By Ann Grey • Sept. 27, 2013 -
PharmaVoice Team/PharmaVoice
On the Calendar
The Calendar The 2013 mHealth Summit, being held at the Gaylord National Resort and Conference Center, near Washington, D.C., is an international forum connecting the mobile health ecosystem for mHealth research, education, thought leadership, exhibits, and action-provoking panel discussions. The...
By PharmaVoice Team • Sept. 27, 2013 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Trending Now: The U.S. healthcare system could avoid hundreds of millions of dollars in medical costs if medication adherence rates improved. Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Adherence Can Lead to Healthcare Savings Sidebars: Adherence Trends Therapeuti...
By Denise Myshko • Sept. 27, 2013 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: CenterWatch and Study Scavenger Partner for Mobile Trials Solution RxVantage Unveils Free iPhone App for Pharma Reps Updates Communication Expert Launches New App Library Trending Now: The companies are partnering...
By Denise Myshko • Sept. 27, 2013 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Featured Briefs: WebMD Launches Interactive Tools to Navigate Healthcare Reform UPS Launches Healthcare Insurance and Risk Management Solution WorldCare Clinical Introduces New Service for Oncology Imaging Studies TransCelerate BioPharma Es...
By Ann Grey • Sept. 27, 2013 -
PharmaVoice Team/PharmaVoice
Marketing Tips & Techniques
Marketing Tips & Techniques Payer Relationships and Marketing Humana and Lilly Form Research Collaboration to Improve Healthcare Outcomes Payers Are Key Customers Payer Marketing Requires New Strategy Sidebar: What Payers Want Successful Outcomes-Based Partnerships Trending Now: In today’s ...
By Robin Robinson • Sept. 27, 2013 -
PharmaVoice Team/PharmaVoice
UpFront
INDUSTRY at Large Mylan Provides Free EpiPen Auto-Injectors to U.S. Schools Sanofi Pasteur, March of Dimes, and Sarah Michelle Gellar Team up for Pertussis Awareness Consumers Uninformed About Personalized Medicine Awards… BBK Wins Two Web Health Awards Natrel Communications Wins Communicator Awa...
By Denise Myshko • Sept. 27, 2013 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Letter from the Editor Earn your leadership every day. — Michael Jordan The NBA hall of famer has a point. Leadership is key to success whether you are in the c-suite or on the line. The world’s business leaders are facing market conditions that are as challenging as many can recall, and accordin...
By Taren Grom • Sept. 27, 2013 -
PharmaVoice Team/PharmaVoice
From Crowd Sourcing to Outsourcing: Best Practices in Master Data Management
From Crowd Sourcing to Outsourcing: Best Practices in Master Data Management Knowing who’s who among customers is no longer enough to guide pharmaceutical sales and marketing decisions; it’s now vital to know who is influenced by whom across professionals and organizations. That requires an unde...
By Eileen Moyer • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Data Management: Getting Value from Big Data
Getting Value from Big Data Big Data is the buzz phrase of the year. Organizations, ranging from university research units to big pharma companies to marketing agencies, are grappling with how to manage the deluge of data at their disposal. At the end of the day, data are just sets of information...
By Taren Grom • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Beyond the Pill: Fulfilling The Promise of Connected Health
Beyond the Pill: Fulfilling the Promise of Connected Health It’s no surprise that the “new healthcare" collaboration model envisioned between healthcare providers, patients, payers, and other stakeholders is a national priority. An increasing focus on wellness and, more recently, the Affordable C...
By Matt Balough • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
What Can Content Strategy Do For You?
What Can Content Strategy Do for You? When it comes to marketing, pharmaceutical brands have a daunting challenge: how to get your brand messages to disparate target audiences that include multiple segments such as healthcare providers, payers, pharmacists, patients, and caregivers. Each audience...
By Martha Walz • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Brand Marketing in an Era of Outcomes
Brand Marketing in an Era of Outcomes Outcomes data are increasingly becoming the “common currency" across stakeholder groups in healthcare. Outcomes will become much more than just a new marketing lever coming into play, or an ad hoc consideration of the marketing process as a whole. We believ...
By David S. Levy • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Adeherence and the Online Patient Experience
Adherence and the Online Patient Experience As many as 50% of chronically ill patients fail to adhere to, or comply with, physician prescribed treatment regimens in the first year of therapy. Non-adherence spans the spectrum of chronic disease from relatively minor illness, such as allergies, to ...
By Kristin Labounty Phillips • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Into the Deep: The Data Evolution in Media Planning
Clients will often ask us what special things we could do to promote a brand. Special is the operative word, because in media planning today, clients are always seeking the things that will help not only to promote their brands, but to do so in a better, stronger, faster way than before. The answ...
By PharmaVoice Team • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Does Your Brand Have A Value Equation for a Changing Market?
Does Your Brand Have a Value Equation for a Changing Market? As healthcare reform gains momentum, the way pharmaceutical products are perceived by patients, providers, and payers is changing. In order to compete in the evolving healthcare marketplace, products must be positioned in a new value eq...
By Dan Sontupe • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Want Deeper Physician Engagment? Provide Value Beyond The Pill
As a marketer, customer-centricity and relevance are a powerful one-two punch if your goal is to ensure a truly deeper physician engagement. Here are two quick stories that truly illustrate the point. At a recent ePharma Summit meeting, a respected cardiologist — participating in a panel discussi...
By Jim McDonough • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Paper of Plastic? OR Pixels?
Paper or Plastic? Or Pixels? Patient education is rushing headlong into digital as the medium of choice. And rightly so, because digital can provide unique benefits, including a sky-high “wow" factor. But, digital is not the ideal medium for every situation. Choice of medium should be an objectiv...
By Lynn Altmaier • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Marketing: Outcomes, Collaboration, and Digital Are Leading to A New Era In Marketing
According to estimates from PwC, the United States is struggling to foot a healthcare bill that touches $2 trillion. Furthermore, because the system will no longer be able to manage such an astronomical number and pharmaceutical companies will no longer be able to count on “big ticket" sales, the...
By Taren Grom • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
C-Suite: Digital
Digital Marketing C-Suite: Digital By Taren Grom Viewing of digital media is expected to surpass TV in time spent with U.S. media. According to a recent eMarketer survey, the average time spent with digital media per day will surpass TV viewing time for the first time this year, according to the ...
By Taren Grom • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Closing the Loop on Pharma Marketing
The emergence of the iPad and similar tablets has paved the way for increasing use of closed loop marketing (CLM) throughout the pharma industry. These nimble, real-time devices enable the industry to tailor presentations, gather feedback, analyze data, and reconfigure approaches on the fly. The ...
By PharmaVoice Team • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Behavioral Economics: Significant Growth Beyond The Pill
According to EY, the single biggest opportunity to improve health outcomes and reduce the growth in healthcare expenditures is behavior change. As a result, life-sciences companies must begin to think of themselves in the business of helping patients change their health behaviors, rather just tha...
By PharmaVoice Team • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
Talent Pool
Emerging POOL Dr. Deborah DUNSIRE EnVivo Pharmaceuticals Appoints President and CEO EnVivo Pharmaceuticals, a privately held company working to convert its broad pipeline into a range of CNS therapies that leverage novel mechanisms of action by altering the progression of disease and providing im...
By Ann Grey • Aug. 23, 2013 -
PharmaVoice Team/PharmaVoice
On the Calendar
The Healthcare Businesswomen’s Association, which encompasses a growing community of more than 20,000 women and men throughout the global healthcare arena, is bringing world-renowned speakers and advanced network-building opportunities together while giving attendees a unique experience to explor...
By PharmaVoice Team • Aug. 23, 2013
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