Commercialization: Page 51

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    Talent Pool

    Talent Pool Pharma Pool Greg Barrett Dr. Glenn Gormley Daiichi Sankyo Makes Two New Executive Appointments Greg Barrett has been appointed as the new acting head of the Commercial Division of Daiichi Sankyo. He holds the new title of acting president, Daiichi Sankyo Administrative & Commercia...

    By Ann Grey • Dec. 28, 2013
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    PharmaTrax

    Pharma Trax Sales, Marketing, and R&D?Trends Affecting the Healthcare Industry U.S. Mobile Health Audience Jumps Trending Now: Having mobile-optimized websites is key in light of the growth of mobile health The number of Americans using mobile phones for health information or tools reached 95...

    By Denise Myshko • Dec. 28, 2013
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    Tools of the Trade

    New Electronic and Web-based Applications, Sites, and Technologies Deloitte Launches Real-World Evidence Platform Trending Now: Data analytics can provide insights and relationships among drugs and diseases across broad patient populations over time. Deloitte has released PopulationMiner, a real-...

    By Denise Myshko • Dec. 28, 2013
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    What's New

    New Healthcare-related Products, Services, and Companies Cooney/Waters and Russo Partners Launch New Agency Trending Now: Integrated communications service provides healthcare companies with support throughout their business and product lifecycles. Cooney/Waters and Russo Partners has launched Cl...

    By Ann Grey • Dec. 28, 2013
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    Social Buzz

    A collection of social media news, events, and strategies. SMS Messaging Rules Impact Campaign Compliance Trending Now: New rules on texting impact marketing campaigns. In October 2013, rules concerning SMS messaging were significantly strengthened. The changes focus on acquisition and verificati...

    By Taren Grom • Dec. 28, 2013
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    UpFront

    Awards… Moderna Named Global Growth Company Moderna Therapeutics, a company developing messenger RNA (mRNA) therapeutics, has been named to the World Economic Forum’s community of the fastest-growing Global Growth Companies (GGC). The GGC was formed in 2007 to engage dynamic high-growth companies...

    By Denise Myshko • Dec. 28, 2013
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    Letter from the Editor

    Innovation is in the air 2014 2014 marks the year of innovation at PharmaVOICE. As we look to mark the 10th anniversary of the PharmaVOICE 100 — the most inspiring people in the industry award — this July, we will be celebrating the many innovations that are changing the healthcare, pharmaceutica...

    By Taren Grom • Dec. 28, 2013
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    Measure Once, Cut Many Times

    Measure Once, Cut Many Times On carpentry there’s a saying: “measure twice, cut once." It’s a cautionary tale of making sure you do it right the first time. In digital healthcare marketing, we’re not carpenters; we can keep cutting. In his February 2012 letter to potential investors Mark Zuckerbe...

    By Matt Balogh • Nov. 13, 2013
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    Marketing Is a Science

    Marketing Is a Science We can apply scientific rigor to the campaigns we create trying to ­understand cause and ­effect. It’s not always going to be easy, but ­neither was decoding the universe. If you remember anything from your high school science teacher, it is Albert Einstein’s famous equatio...

    By Boris Kushkuley • Nov. 13, 2013
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    QA: Mind the Gap

    QA — Mind the Gap Creating a “Shift Left" and “Reach Right" Mentality to Bridge the Gap in Understanding Quality Assurance. Ultimately, QA is about causing something not to happen. And it’s not just department-, person-, or a process-specific — it’s a mindset that has to permeate throughout organ...

    By Elizabeth Estes • Nov. 13, 2013
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    Misaligned Incentives and Broken Infrastructure Within Pharmaceutical Marketing

    Misaligned Incentives and Broken Infrastructure Within Pharmaceutical Marketing Those who “remain" on the brand management team are being asked to deliver more aggressive share growth with fewer resources. This is a healthy progression that will weed out inefficiencies and strengthen partners who...

    By R.J. Lewis • Nov. 13, 2013
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    SHOWCASE FEATURE: e-Solutions: The E-Arena

    The E-Arena From the clinic to the medicine cabinet, e-solutions are transforming the way in which medicines are developed, monitored, and taken. Soaring healthcare costs across the globe, accompanied by growing demands from aging populations and emerging economies, are fueling technological and ...

    By Taren Grom • Nov. 13, 2013
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    Commercialization Payers: The Power of Payer Partnerships Lies in Data Sharing

    Year in Preview: Commercialization — Payers The Power of Payer Partnerships Lies in Data Sharing As payers grow more influential in treatment decision making, sharing outcomes data becomes key for pharma. Shared use of data between payers and pharma has been occurring for some time, but today — a...

    By Taren Grom • Nov. 13, 2013
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    Commercialization Physicians: Improving Access to Physicians in 2014

    Year in Preview: Commercialization Physicians Improving Access to Physicians in 2014 It will take more than technology to create successful relationships with physicians. The role of today’s pharmaceutical salesforce is in constant evolution, as is the environment in which it functions. As leaner...

    By Taren Grom • Nov. 13, 2013
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    Commercialization Patients: Patient-Centricity: Ready or Not, Here it Comes

    Patient-Centricity: Ready or Not, Here It Comes Year in Preview: Commercialization — Patients There are differing opinions on just how much the industry has made the shift to including the patient and the patient experience in all aspects of its business. Some pharma companies can cite their own ...

    By PharmaVoice Team • Nov. 13, 2013
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    Commercialization Trends: Commercialization Strategies for Tomorrow

    Year in Preview: Commercialization Trends Commercialization Strategies for Tomorrow Trending toward patient focus and collaboration with all stakeholders. Healthcare Consumers Seek Tools and ­Services Online According to the Cybercitizen Health U.S. 2013 study from Manhattan Research: » 45% of o...

    By PharmaVoice Team • Nov. 13, 2013
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    Year in Preview: Corporate Trends: Getting Down to Business

    “The most critical business ­objective is to ensure our ­industry’s value and ­importance to biomedical innovation is ­embraced and guarded. " Nick Colucci Publicis Healthcare Group “The industry needs to ­optimize clinical trial operations through technology. " Eric Silberstein TrialNetworks “Th...

    By PharmaVoice Team • Nov. 12, 2013
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    Talent Pool

    Pharma Pool Jesper Høiland Novo Nordisk Appoints New Leader of North American Affiliate Jesper Høiland has been named as president of Novo Nordisk Inc., the company’s North American affiliate. Mr. Høiland was previously Novo Nordisk’s head of International Operations where he oversaw all of the c...

    By Ann Grey • Nov. 12, 2013
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    On the Calendar

    The Calendar MHealthSummit — where technology, business, research, and policy connect. The largest event of its kind, the fifth annual mHealth Summit, December 8-11, 2013, Gaylord National Resort and Convention Center, Washington, D.C., brings together leaders in government, the private sector, i...

    By Heather Hummel • Nov. 12, 2013
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    PharmaTrax

    Trending Now: Shortcomings in e-prescribing systems hinder brand prescribing, challenging pharma to help improve systems. Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Physicians Find Obstacles for E-prescribing Study Addresses Launch and Pre-launch Budgets Mobile A...

    By Denise Myshko • Nov. 12, 2013
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    Tools of the Trade

    New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Almac Tool Streamlines Trial Supply Administration Accelrys Offers Integrated Predictive Sciences Solutions Intouch Enables Communications with Providers Updates Tools of the Trade Trending Now: Online tool provid...

    By Denise Myshko • Nov. 12, 2013
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    C-Suite: Market Research

    C-Suite: Market Research The role of researcher will become more critical than ever because the ability to develop actionable insights will require true expertise. Mike Kelly CEO Kantar Health Americas The evolving pharmaceutical marketing model has resulted in more marketing channels and an incr...

    By Taren Grom • Sept. 27, 2013
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    Mentoring: Effective Programs Yield Successful Employees

    Mentoring: Effective Programs Yield Successful Employees The industry digs into career development programs to improve employee engagement. Mention the word mentoring and you might get some eye rolls — the practice is not always viewed in a favorable light. All it takes is one bad mentoring exper...

    By PharmaVoice Team • Sept. 27, 2013
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    Mobile Marketing: Transforming Physician Access

    By using meaningful content and technology, pharmaceutical companies have the ability to reach physicians on three screens. “Mobile Marketing: Transforming Physician Access” If pharmaceutical brands are to remain relevant, establishing a presence on mobile devices is crucial. Both physicians and ...

    By Robin Robinson • Sept. 27, 2013
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    Leadership For a New Era

    Leadership For a New Era C-suite executives throughout the life-sciences industry, including pharmaceutical, biopharmaceutical, biotechnology, medical device, and professional services companies continue to face considerable challenges in sustaining corporate growth while also addressing increasi...

    By Taren Grom • Sept. 27, 2013