Commercialization: Page 50
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PharmaVoice Team/PharmaVoice
MCM Analytics: Bright Future Despite It's Challenges
Analytics is an integral, inseparable element of multichannel marketing (MCM), which is an increasingly essential approach to pharmaceutical marketing. However, we are still far from realizing the full potential of empirically driven audience-level multichannel marketing. This piece highlights th...
By Senior Director of Analytics • Feb. 26, 2014 -
PharmaVoice Team/PharmaVoice
Insights Hidden in Data Represent Opportunities for Drug and Medical Device Developers
As speed and cost become increasingly important in health care, more and more decision making will be “shared," requiring increased data transparency, collection and analysis. Pharmaceutical and medical device innovators can now generate substantial value across the health care spectrum by levera...
By Doug Dockhorn • Feb. 26, 2014 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Market Research: Data Points
SHOWCASE FEATURE: Market Research Data points: With increasing amounts of data available, companies need to understand what to do and how to use the vast amount of information available at their fingertips to gain a competitive advantage. According to research from Urch Publishing, the global p...
By Taren Grom • Feb. 26, 2014 -
PharmaVoice Team/PharmaVoice
A Connected Market
Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and reduce costs. In 10 years, connected health will be the way health is managed. Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and ...
By PharmaVoice Team • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma Pool Albert BOURLA Susan SILBERMANN Pfizer Makes Executive Moves Pfizer has named Albert Bourla as group president of the vaccines, oncology, and consumer healthcare business. Mr. Bourla has 20 years of experience at Pfizer and has held senior global positions across a range of markets and...
By Ann Grey • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar The Calendar Industry Events and Conferences, including special discounts Coming Attractions In May 2014, the Healthcare Businesswomen’s Association is celebrating the 25th anniversary of its prestigious Woman of the Year (WOTY) award. The HBA is proud to announce that three vis...
By Heather Hummel • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Greater Collaboration is Driving Cloud Adoption in Life Sciences Nanomedicine Market Expected to Grow Drug Developers Are Implementing Ne...
By Denise Myshko • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
Tools of the Trade Trending Now: The new platform aims to modernize the sales model through integration of information delivery, content marketing, and personal detailing. PDI has launched PD One, a technology platform aimed at expanding relationships between pharmaceutical and life-sciences ma...
By Denise Myshko • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
What's New
Industry Veterans Bring 360 Degree Insight to Developing Managed Market Solutions for Stakeholders Trending Now: Customer-centric solutions address increasingly complicated market access challenges. HealthSTAR Communications, a healthcare communications company, has launched Healthstar Market Acc...
By Ann Grey • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
New Social Media News, Events, and Strategies Featured Briefs: J&J Earns High Social Media Score eHealth Initiative Report Identifies Social Media Use in Managing Chronic Disease Boehringer Tweet Campaign Increases Engagement, Awareness, and Followers Sidebar: Pew Research Center’s Inte...
By Taren Grom • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Innovator's Corner
Innovators’ Corner From apps to wearable devices, technology is helping drive connected health. Denise Myshko and Robin Robinson The lines between connected health, mHealth, and telemedicine continue to blur as technologies continue to improve and provide a more seamless interface between patie...
By PharmaVoice Team • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
UpFront
UpFront A brief review of industry news at press time Merck Supports Challenge for Patient Adherence Merck has teamed up with the Heritage Provider Network to create the Merck | Heritage Provider Network Innovation Challenge, which will present awards that total $240,000 to the teams who create ...
By Denise Myshko • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
A Connected Healthcare Ecosystem A look at the future of Healthcare. Stakeholders across the healthcare continuum are talking about the benefits and challenges involved with a new model: connected health. There are varying definitions as to what connected health, and its various components, entai...
By Taren Grom • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Outsourcing: Adding Value to the Model
SHOWCASE FEATURE: Outsourcing: Outsourcing: Adding Value to the Model By Tarem Grom, Editor Outsourcing has become a standard worldwide business practice and management imperative and stakeholders are looking for more than cost- savings. A relatively small number of BPO clients — 20% of those par...
By Taren Grom • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
Singapore a Pharma Hub for Asia
Singapore a Pharma Hub for Asia By Kim Ribbink The pharma industry is increasingly drawn to Singapore, thanks to its commitment to research and innovation, good talent base, and trusted regulatory and IP environment. Singapore is fast becoming a leading regional and even global center for the lif...
By Kim Ribbink • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
App Revolution: Avoiding the App Trap
App Revolution: Avoiding the App Trap The industry needs to create valuable apps that fill an unmet need and rise above the deluge of online services now available. Pocket.md, a directory of mobile medical applications, lists more than 1,500 mobile apps that have been produced by biotechnology, p...
By Robin Robinson • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma Pool Dr. Yong-Jun LIU Medimmune Names New Head of Research MedImmune, the global biologics research and development arm of AstraZeneca, has named Yong-Jun Liu, M.D., Ph.D., as the company’s new head of research. Most recently, Dr. Liu served as VP and chief scientific officer at the Baylo...
By Ann Grey • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pipelines are Shifting to Biotech Drugs Trending Now: Large molecules currently represent a dominant share of sales. The pharmaceutical industry, especially big pharma, has dramatically shifted its R&D focus from its historical concentration on small molecule drugs to include a rapidly increa...
By Denise Myshko • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
GSW Launches Multi-Channel Detailing Platform Trending Now: eDetailing allows for increased flexibility and access to physicians in a changing salesforce landscape. GSW, an inVentiv Health company and healthcare communications agency, has released iQ.mercury 3, a significant advance in pharmaceut...
By Denise Myshko • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
What's New
CAHG and Diaceutics to Launch Bioceutics Trending Now: New agency is putting the “person" back into personalized healthcare. CAHG, a global professional healthcare communications company, and Diaceutics Ltd., specialists in personalized healthcare consulting, software, and services, have launched...
By Ann Grey • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
Trending Now: Only 50% of companies have developed meaningful social media programs, although the industry as a whole is beginning to move in the right direction. An IMS Health report, Engaging Patients through Social Media, takes a close look at the way pharmaceutical manufacturers are using soc...
By Taren Grom • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
The Rise of the Social Congress
Joanne Wunder Business Unit Head Ogilvy HealthPR, part of Ogilvy CommonHealth Worldwide What is the main draw of international medical congresses? Although some might say it is the robust scientific programs showcasing cutting-edge research, others would say it is the opportunity to exchange idea...
By Joanne Wunder • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
The Socialization of Multichannel DTC Marketing
Sean Hartigan, Senior Vice President of Multichannel/Digital Strategy, Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide There is a great deal of pontification and theorizing about the nature of social media marketing, but much of it’s just plain wrong. Twice as wrong when it comes to DT...
By Sean Hartigan • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
The Fierce Urgency of
The Fierce Urgency of “Why" Social Media and the pharmaceutical industry Sean Nicholson, Senior Director, Social Media, Intouch Solutions Inc. Most discussions regarding social media engagement in the pharma context start with the question of “how?" How can a brand properly monitor its Facebook p...
By Sean Nicholson • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Social Media: Social Engagement
Pharma companies continue to struggle with how to be socially acceptable within an increasingly more mobile ecosystem. The growth of the mobile health (mHealth) industry is exploding. According to a new IDC Health Insights Report, clinical mobility spending in the United States is expected to gro...
By Taren Grom • Dec. 28, 2013
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