Commercialization: Page 50
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PharmaVoice Team/PharmaVoice
PharmaTrax
Pipelines are Shifting to Biotech Drugs Trending Now: Large molecules currently represent a dominant share of sales. The pharmaceutical industry, especially big pharma, has dramatically shifted its R&D focus from its historical concentration on small molecule drugs to include a rapidly increa...
By Denise Myshko • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
GSW Launches Multi-Channel Detailing Platform Trending Now: eDetailing allows for increased flexibility and access to physicians in a changing salesforce landscape. GSW, an inVentiv Health company and healthcare communications agency, has released iQ.mercury 3, a significant advance in pharmaceut...
By Denise Myshko • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
What's New
CAHG and Diaceutics to Launch Bioceutics Trending Now: New agency is putting the “person" back into personalized healthcare. CAHG, a global professional healthcare communications company, and Diaceutics Ltd., specialists in personalized healthcare consulting, software, and services, have launched...
By Ann Grey • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
Trending Now: Only 50% of companies have developed meaningful social media programs, although the industry as a whole is beginning to move in the right direction. An IMS Health report, Engaging Patients through Social Media, takes a close look at the way pharmaceutical manufacturers are using soc...
By Taren Grom • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
The Rise of the Social Congress
Joanne Wunder Business Unit Head Ogilvy HealthPR, part of Ogilvy CommonHealth Worldwide What is the main draw of international medical congresses? Although some might say it is the robust scientific programs showcasing cutting-edge research, others would say it is the opportunity to exchange idea...
By Joanne Wunder • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
The Socialization of Multichannel DTC Marketing
Sean Hartigan, Senior Vice President of Multichannel/Digital Strategy, Ogilvy CommonHealth, part of Ogilvy CommonHealth Worldwide There is a great deal of pontification and theorizing about the nature of social media marketing, but much of it’s just plain wrong. Twice as wrong when it comes to DT...
By Sean Hartigan • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
The Fierce Urgency of
The Fierce Urgency of “Why" Social Media and the pharmaceutical industry Sean Nicholson, Senior Director, Social Media, Intouch Solutions Inc. Most discussions regarding social media engagement in the pharma context start with the question of “how?" How can a brand properly monitor its Facebook p...
By Sean Nicholson • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Social Media: Social Engagement
Pharma companies continue to struggle with how to be socially acceptable within an increasingly more mobile ecosystem. The growth of the mobile health (mHealth) industry is exploding. According to a new IDC Health Insights Report, clinical mobility spending in the United States is expected to gro...
By Taren Grom • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool Pharma Pool Greg Barrett Dr. Glenn Gormley Daiichi Sankyo Makes Two New Executive Appointments Greg Barrett has been appointed as the new acting head of the Commercial Division of Daiichi Sankyo. He holds the new title of acting president, Daiichi Sankyo Administrative & Commercia...
By Ann Grey • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, Marketing, and R&D?Trends Affecting the Healthcare Industry U.S. Mobile Health Audience Jumps Trending Now: Having mobile-optimized websites is key in light of the growth of mobile health The number of Americans using mobile phones for health information or tools reached 95...
By Denise Myshko • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
New Electronic and Web-based Applications, Sites, and Technologies Deloitte Launches Real-World Evidence Platform Trending Now: Data analytics can provide insights and relationships among drugs and diseases across broad patient populations over time. Deloitte has released PopulationMiner, a real-...
By Denise Myshko • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
What's New
New Healthcare-related Products, Services, and Companies Cooney/Waters and Russo Partners Launch New Agency Trending Now: Integrated communications service provides healthcare companies with support throughout their business and product lifecycles. Cooney/Waters and Russo Partners has launched Cl...
By Ann Grey • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
Social Buzz
A collection of social media news, events, and strategies. SMS Messaging Rules Impact Campaign Compliance Trending Now: New rules on texting impact marketing campaigns. In October 2013, rules concerning SMS messaging were significantly strengthened. The changes focus on acquisition and verificati...
By Taren Grom • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
UpFront
Awards… Moderna Named Global Growth Company Moderna Therapeutics, a company developing messenger RNA (mRNA) therapeutics, has been named to the World Economic Forum’s community of the fastest-growing Global Growth Companies (GGC). The GGC was formed in 2007 to engage dynamic high-growth companies...
By Denise Myshko • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Innovation is in the air 2014 2014 marks the year of innovation at PharmaVOICE. As we look to mark the 10th anniversary of the PharmaVOICE 100 — the most inspiring people in the industry award — this July, we will be celebrating the many innovations that are changing the healthcare, pharmaceutica...
By Taren Grom • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
Measure Once, Cut Many Times
Measure Once, Cut Many Times On carpentry there’s a saying: “measure twice, cut once." It’s a cautionary tale of making sure you do it right the first time. In digital healthcare marketing, we’re not carpenters; we can keep cutting. In his February 2012 letter to potential investors Mark Zuckerbe...
By Matt Balogh • Nov. 13, 2013 -
PharmaVoice Team/PharmaVoice
Marketing Is a Science
Marketing Is a Science We can apply scientific rigor to the campaigns we create trying to understand cause and effect. It’s not always going to be easy, but neither was decoding the universe. If you remember anything from your high school science teacher, it is Albert Einstein’s famous equatio...
By Boris Kushkuley • Nov. 13, 2013 -
PharmaVoice Team/PharmaVoice
QA: Mind the Gap
QA — Mind the Gap Creating a “Shift Left" and “Reach Right" Mentality to Bridge the Gap in Understanding Quality Assurance. Ultimately, QA is about causing something not to happen. And it’s not just department-, person-, or a process-specific — it’s a mindset that has to permeate throughout organ...
By Elizabeth Estes • Nov. 13, 2013 -
PharmaVoice Team/PharmaVoice
Misaligned Incentives and Broken Infrastructure Within Pharmaceutical Marketing
Misaligned Incentives and Broken Infrastructure Within Pharmaceutical Marketing Those who “remain" on the brand management team are being asked to deliver more aggressive share growth with fewer resources. This is a healthy progression that will weed out inefficiencies and strengthen partners who...
By R.J. Lewis • Nov. 13, 2013 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: e-Solutions: The E-Arena
The E-Arena From the clinic to the medicine cabinet, e-solutions are transforming the way in which medicines are developed, monitored, and taken. Soaring healthcare costs across the globe, accompanied by growing demands from aging populations and emerging economies, are fueling technological and ...
By Taren Grom • Nov. 13, 2013 -
PharmaVoice Team/PharmaVoice
Commercialization Payers: The Power of Payer Partnerships Lies in Data Sharing
Year in Preview: Commercialization — Payers The Power of Payer Partnerships Lies in Data Sharing As payers grow more influential in treatment decision making, sharing outcomes data becomes key for pharma. Shared use of data between payers and pharma has been occurring for some time, but today — a...
By Taren Grom • Nov. 13, 2013 -
PharmaVoice Team/PharmaVoice
Commercialization Physicians: Improving Access to Physicians in 2014
Year in Preview: Commercialization Physicians Improving Access to Physicians in 2014 It will take more than technology to create successful relationships with physicians. The role of today’s pharmaceutical salesforce is in constant evolution, as is the environment in which it functions. As leaner...
By Taren Grom • Nov. 13, 2013 -
PharmaVoice Team/PharmaVoice
Commercialization Patients: Patient-Centricity: Ready or Not, Here it Comes
Patient-Centricity: Ready or Not, Here It Comes Year in Preview: Commercialization — Patients There are differing opinions on just how much the industry has made the shift to including the patient and the patient experience in all aspects of its business. Some pharma companies can cite their own ...
By PharmaVoice Team • Nov. 13, 2013 -
PharmaVoice Team/PharmaVoice
Commercialization Trends: Commercialization Strategies for Tomorrow
Year in Preview: Commercialization Trends Commercialization Strategies for Tomorrow Trending toward patient focus and collaboration with all stakeholders. Healthcare Consumers Seek Tools and Services Online According to the Cybercitizen Health U.S. 2013 study from Manhattan Research: » 45% of o...
By PharmaVoice Team • Nov. 13, 2013 -
PharmaVoice Team/PharmaVoice
Year in Preview: Corporate Trends: Getting Down to Business
“The most critical business objective is to ensure our industry’s value and importance to biomedical innovation is embraced and guarded. " Nick Colucci Publicis Healthcare Group “The industry needs to optimize clinical trial operations through technology. " Eric Silberstein TrialNetworks “Th...
By PharmaVoice Team • Nov. 12, 2013
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