Commercialization: Page 49


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    PharmaTrax

    Spending on Compounded Medications More Than Doubled in 2013 Cost increases drive higher drug trend for worker’s compensation Significant increases in cost-per prescription drove drug trend for workers’ compensation payers higher in 2013, according to research by Express Scripts. Overall pharmacy...

    By Denise Myshko • May 29, 2014
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    Tools of the Trade

    QualityHealth Develops Opt-In Program to Recruit Patients Trending Now: Clinical Trial Connection deepens patient recruitment insight and improves reach and conversion. QualityHealth has expanded its clinical trial recruitment services to include an advanced opt-in program, the QualityHealth Clin...

    By Denise Myshko • May 29, 2014
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    What's New

    Roska Healthcare Advertising Is Now PulseCX TrendIng Now: Customer experience is focus of rebranded agency. Roska Healthcare Advertising has changed its name and brand identity to PulseCX to capture the agency’s focus on the healthcare customer experience, or CX. “The ways in which customers and ...

    By Ann Grey • May 29, 2014
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    Social Buzz

    FDA’s Thomas Abrams Discusses Social Media’s Impact on the Regulatory Area TRENDING NOW: Social media is changing the regulatory environment. PharmaVOICE asked Thomas Abrams, director of the Office of Prescription Drug Promotion in the FDA’s Center for Drug Evaluation and Research, how social med...

    By Taren Grom • May 29, 2014
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    Innovator's Corner

    Make Way for “Electroceuticals" Innovator’s Corner John Rogers, Ph.D., at the University of ­Illinois, is working on a biodegradable ­battery that could eventually lead to a new kind of implantable drug-delivery device. Imagine a programmable drug-delivery system controlled by radio signals that ...

    By John Rogers • May 29, 2014
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    UpFront

    INDUSTRY at Large Sanofi Pasteur Raising Awareness about Meningitis Sanofi Pasteur Raising Awareness about Meningitis Sanofi Pasteur, the National Association of School Nurses, Voices of Meningitis, a public health initiative, and 12-time Olympic Medalist swimmer Dara Torres are coming together t...

    By Denise Myshko • May 29, 2014
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    Letter from the Editor

    Making Medicine Personal During the 10th Annual State of Personalized Medicine Luncheon hosted by the Personalized Medicine Coalition (PMC) in March, Edward Abrahams, president of PMC stated: “As our understanding of individual variation continues to develop, personalized medicine products must o...

    By Taren Grom • May 29, 2014
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    C-Suite: Advertising Agencies

    We asked C-suite executives throughout the healthcare advertising arena to provide their insights on what the biggest opportunities for innovation are, what are the biggest barriers, and identify a recent innovation that is improving the process.   Ken Begasse Founder, CEO Concentric Health Exper...

    By Taren Grom • April 28, 2014
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    HBA's 2014 Rising Stars

    Joyce Acbay Senior Director, Regulatory Affairs Actelion Pharmaceuticals Joyce is passionate about mentoring women and helping others reach their professional goals. Lorrie Albinson Associate Director, Sales Training and Development Actavis Brand Sales Actavis Lorrie is a distinguished leader at ...

    By Taren Grom • April 28, 2014
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    The Power of the Hashtag

    The Power of the Hashtag #Pharma uses #hashtags to organize the thousands of #healthcare Twitter conversations taking place #daily. If you are Jimmy Fallon, hashtags can be funny, irreverent, and inappropriate. The comedian’s popular skit with Justin Timberlake about using hashtags in real-life c...

    By Robin Robinson • April 28, 2014
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    PharmaTrax

    New Technology is Driving Breakthroughs Trending now: Cloud-based applications, embedded analytics, and integrated systems are lowering pharma and payer costs and improving patient outcomes. Life-sciences companies are aggressively embracing new technology-driven approaches to commercialize their...

    By Denise Myshko • April 28, 2014
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    Tools of the Trade

    New electronic and web-based applications, sites, and technologies   Veeva Launches Communications Channel Trending Now: New Web-based channel enables life-sciences companies to interact with healthcare professionals online anytime, anywhere, and on any device. Veeva Systems has introduced Veeva ...

    By Denise Myshko • April 28, 2014
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    What's New

    New Healthcare-related Products, Services, and Companies Parexel Launches Regulatory Outsourcing Service Trending Now: Regulatory information management solutions to enhance client value. Parexel, a global biopharmaceutical services provider, has launched a new service line designed to provide a ...

    By Ann Grey • April 28, 2014
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    Social Buzz

    Pharma Helps Fund Revamped Patient Portal for Epilepsy Trendwatch: Patients drive industry’s social media use. The Epilepsy Foundation has revamped its website — epilepsy.com — to help improve treatment and care and to position itself as a community hub accessible from any device with access to t...

    By Taren Grom • April 28, 2014
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    The Entrepreneur's Journey

    The Entrepreneur’s Journey Self-starters outline what it takes to succeed as an entrepreneur in the life-sciences industry. Life-science entrepreneurs face seemingly insurmountable challenges every single day, yet studies show that they are some of the happiest and most optimistic people in the w...

    By PharmaVoice Team • March 27, 2014
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    On the Calendar

    The Calendar Industry Events and Conferences, including SPECIAL DISCOUNTS Coming ATTRACTIONS The 5th Annual Outsourcing in Clinical Trials East Coast Conference will convene in Philadelphia in May 13-14, 2014. The 2014 event will focus on how companies from the region can implement effective clin...

    By PharmaVoice Team • March 27, 2014
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    PharmaTrax

    Pharma Trax Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Diagnosis of Rare Diseases Remains Difficult Breakthrough Designation Has Potential to Shorten Development Time Cross-Functional Communication of Regulatory Strategy Boosts Impact Growth Expected in eClinical...

    By Denise Myshko • March 27, 2014
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    Tools of the Trade

    Tools of the Trade New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: PharmaKinnex Launches Physician Engagement Tool ZS Associates Releases Business Intelligence Tool Accelrys Launches Cloud for ­Discovery Partnerships TrialNetworks Launches Directory for Trial C...

    By Denise Myshko • March 27, 2014
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    What's New

    What’s New New Healthcare-related Products, Services, and Companies Featured Briefs: New Janssen Group To Target Unmet Global Health Needs Caplan Associates Launches Grad Advantage New Agency Network Deloitte Launches ConvergeHealth PDR Launches 4th Channel FDA and European Medicines Agency Stren...

    By Ann Grey • March 27, 2014
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    Social Buzz

    New Social Media News, Events, and Strategies Featured Briefs: Novo Nordisk Tackles Diabetes FDA Seeks Help with Digital Monitoring Android App Provides Power for Clinical Research Pfizer CEO Ian Read Featured on LinkedIn’s Influencer Page PROTECT Act Causing a Stir, But Doubtful to Pass Greater ...

    By Taren Grom • March 27, 2014
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    Innovator's Corner

    Innovator’s Corner DNA Analysis at the Site of Care Max Perelman, Co-founder of Biomeme, wants to turn your smartphone into a lab for quick DNA ­diagnostics and on-site disease tracking. We want to empower anyone to do the entire qPCR process from start to finish, and to do this we’ve dramaticall...

    By Max Perelman • March 27, 2014
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    UpFront

    UpFront AbbVie Announces Art Gallery On Chronic Inflammatory Disease AbbVie has launched Perspectives — Art, ­Inflammation and Me, an initiative designed to add a different dimension to the current understanding of immune-mediated inflammatory diseases and their impact on patients and society. Mo...

    By Denise Myshko • March 27, 2014
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    Letter from the Editor

    The Journey of an Entrepreneur: Risk and Reward Having embarked upon an entrepreneurial journey with my two business partners Lisa Banket and Marah Walsh 13 years ago, I was interested to read the stories of the entrepreneurs featured in this month’s cover story. Some are first timers, others are...

    By Taren Grom • March 27, 2014
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    What's Next for Biosimilars?

    Biologics, whose active substance is derived from a living organism, have enabled healthcare to make significant therapeutic advances across a whole raft of therapy areas since their introduction in the 1970s. However, these medicines come at a price, reflecting the complexities involved in devel...

    By Harriet Kozak • Feb. 26, 2014
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    Read This Before Your Next Marketing Pilot Exercise

    Read This Before Your Next Marketing Pilot Exercise Pilot, or Proof of Concept (PoC), programs have been a marketing staple for ages but the pace has picked up over the past few years thanks in part to the drive for marketing accountability. Unfortunately, these programs continue to be shortchang...

    By Peter Von Bartheld • Feb. 26, 2014