Commercialization: Page 49
-
PharmaVoice Team/PharmaVoice
Tools of the Trade
Tools of the Trade New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: PharmaKinnex Launches Physician Engagement Tool ZS Associates Releases Business Intelligence Tool Accelrys Launches Cloud for Discovery Partnerships TrialNetworks Launches Directory for Trial C...
By Denise Myshko • March 27, 2014 -
PharmaVoice Team/PharmaVoice
What's New
What’s New New Healthcare-related Products, Services, and Companies Featured Briefs: New Janssen Group To Target Unmet Global Health Needs Caplan Associates Launches Grad Advantage New Agency Network Deloitte Launches ConvergeHealth PDR Launches 4th Channel FDA and European Medicines Agency Stren...
By Ann Grey • March 27, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
New Social Media News, Events, and Strategies Featured Briefs: Novo Nordisk Tackles Diabetes FDA Seeks Help with Digital Monitoring Android App Provides Power for Clinical Research Pfizer CEO Ian Read Featured on LinkedIn’s Influencer Page PROTECT Act Causing a Stir, But Doubtful to Pass Greater ...
By Taren Grom • March 27, 2014 -
PharmaVoice Team/PharmaVoice
Innovator's Corner
Innovator’s Corner DNA Analysis at the Site of Care Max Perelman, Co-founder of Biomeme, wants to turn your smartphone into a lab for quick DNA diagnostics and on-site disease tracking. We want to empower anyone to do the entire qPCR process from start to finish, and to do this we’ve dramaticall...
By Max Perelman • March 27, 2014 -
PharmaVoice Team/PharmaVoice
UpFront
UpFront AbbVie Announces Art Gallery On Chronic Inflammatory Disease AbbVie has launched Perspectives — Art, Inflammation and Me, an initiative designed to add a different dimension to the current understanding of immune-mediated inflammatory diseases and their impact on patients and society. Mo...
By Denise Myshko • March 27, 2014 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The Journey of an Entrepreneur: Risk and Reward Having embarked upon an entrepreneurial journey with my two business partners Lisa Banket and Marah Walsh 13 years ago, I was interested to read the stories of the entrepreneurs featured in this month’s cover story. Some are first timers, others are...
By Taren Grom • March 27, 2014 -
PharmaVoice Team/PharmaVoice
What's Next for Biosimilars?
Biologics, whose active substance is derived from a living organism, have enabled healthcare to make significant therapeutic advances across a whole raft of therapy areas since their introduction in the 1970s. However, these medicines come at a price, reflecting the complexities involved in devel...
By Harriet Kozak • Feb. 26, 2014 -
PharmaVoice Team/PharmaVoice
Read This Before Your Next Marketing Pilot Exercise
Read This Before Your Next Marketing Pilot Exercise Pilot, or Proof of Concept (PoC), programs have been a marketing staple for ages but the pace has picked up over the past few years thanks in part to the drive for marketing accountability. Unfortunately, these programs continue to be shortchang...
By Peter Von Bartheld • Feb. 26, 2014 -
PharmaVoice Team/PharmaVoice
MCM Analytics: Bright Future Despite It's Challenges
Analytics is an integral, inseparable element of multichannel marketing (MCM), which is an increasingly essential approach to pharmaceutical marketing. However, we are still far from realizing the full potential of empirically driven audience-level multichannel marketing. This piece highlights th...
By Senior Director of Analytics • Feb. 26, 2014 -
PharmaVoice Team/PharmaVoice
Insights Hidden in Data Represent Opportunities for Drug and Medical Device Developers
As speed and cost become increasingly important in health care, more and more decision making will be “shared," requiring increased data transparency, collection and analysis. Pharmaceutical and medical device innovators can now generate substantial value across the health care spectrum by levera...
By Doug Dockhorn • Feb. 26, 2014 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Market Research: Data Points
SHOWCASE FEATURE: Market Research Data points: With increasing amounts of data available, companies need to understand what to do and how to use the vast amount of information available at their fingertips to gain a competitive advantage. According to research from Urch Publishing, the global p...
By Taren Grom • Feb. 26, 2014 -
PharmaVoice Team/PharmaVoice
A Connected Market
Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and reduce costs. In 10 years, connected health will be the way health is managed. Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and ...
By PharmaVoice Team • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma Pool Albert BOURLA Susan SILBERMANN Pfizer Makes Executive Moves Pfizer has named Albert Bourla as group president of the vaccines, oncology, and consumer healthcare business. Mr. Bourla has 20 years of experience at Pfizer and has held senior global positions across a range of markets and...
By Ann Grey • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
On the Calendar
On the Calendar The Calendar Industry Events and Conferences, including special discounts Coming Attractions In May 2014, the Healthcare Businesswomen’s Association is celebrating the 25th anniversary of its prestigious Woman of the Year (WOTY) award. The HBA is proud to announce that three vis...
By Heather Hummel • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Greater Collaboration is Driving Cloud Adoption in Life Sciences Nanomedicine Market Expected to Grow Drug Developers Are Implementing Ne...
By Denise Myshko • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
Tools of the Trade Trending Now: The new platform aims to modernize the sales model through integration of information delivery, content marketing, and personal detailing. PDI has launched PD One, a technology platform aimed at expanding relationships between pharmaceutical and life-sciences ma...
By Denise Myshko • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
What's New
Industry Veterans Bring 360 Degree Insight to Developing Managed Market Solutions for Stakeholders Trending Now: Customer-centric solutions address increasingly complicated market access challenges. HealthSTAR Communications, a healthcare communications company, has launched Healthstar Market Acc...
By Ann Grey • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
New Social Media News, Events, and Strategies Featured Briefs: J&J Earns High Social Media Score eHealth Initiative Report Identifies Social Media Use in Managing Chronic Disease Boehringer Tweet Campaign Increases Engagement, Awareness, and Followers Sidebar: Pew Research Center’s Inte...
By Taren Grom • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Innovator's Corner
Innovators’ Corner From apps to wearable devices, technology is helping drive connected health. Denise Myshko and Robin Robinson The lines between connected health, mHealth, and telemedicine continue to blur as technologies continue to improve and provide a more seamless interface between patie...
By PharmaVoice Team • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
UpFront
UpFront A brief review of industry news at press time Merck Supports Challenge for Patient Adherence Merck has teamed up with the Heritage Provider Network to create the Merck | Heritage Provider Network Innovation Challenge, which will present awards that total $240,000 to the teams who create ...
By Denise Myshko • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
A Connected Healthcare Ecosystem A look at the future of Healthcare. Stakeholders across the healthcare continuum are talking about the benefits and challenges involved with a new model: connected health. There are varying definitions as to what connected health, and its various components, entai...
By Taren Grom • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Outsourcing: Adding Value to the Model
SHOWCASE FEATURE: Outsourcing: Outsourcing: Adding Value to the Model By Tarem Grom, Editor Outsourcing has become a standard worldwide business practice and management imperative and stakeholders are looking for more than cost- savings. A relatively small number of BPO clients — 20% of those par...
By Taren Grom • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
Singapore a Pharma Hub for Asia
Singapore a Pharma Hub for Asia By Kim Ribbink The pharma industry is increasingly drawn to Singapore, thanks to its commitment to research and innovation, good talent base, and trusted regulatory and IP environment. Singapore is fast becoming a leading regional and even global center for the lif...
By Kim Ribbink • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
App Revolution: Avoiding the App Trap
App Revolution: Avoiding the App Trap The industry needs to create valuable apps that fill an unmet need and rise above the deluge of online services now available. Pocket.md, a directory of mobile medical applications, lists more than 1,500 mobile apps that have been produced by biotechnology, p...
By Robin Robinson • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma Pool Dr. Yong-Jun LIU Medimmune Names New Head of Research MedImmune, the global biologics research and development arm of AstraZeneca, has named Yong-Jun Liu, M.D., Ph.D., as the company’s new head of research. Most recently, Dr. Liu served as VP and chief scientific officer at the Baylo...
By Ann Grey • Jan. 28, 2014
Previous
