Commercialization: Page 48
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PharmaVoice Team/PharmaVoice
UpFront
Industry at Large Astellas Pharma US President Jim Robinson concentrates on painting a wall at Angel Lodge resort, which provides free weeklong vacations to children with life-threatening illnesses and their families. Astellas is Changing Tomorrow Today About 1,400 Astellas Pharma employees des...
By Denise Myshko • Aug. 27, 2014 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Patient-centricity, patient engagement, patient focus — no matter what you call it — is gaining increasing attention in and outside of the industry. Forbes’ contributor Dave Chase recently wrote an article on “The 7 Habits of Highly Patient Centric Providers." In his article, he cites that one of...
By Taren Grom • Aug. 27, 2014 -
PharmaVoice Team/PharmaVoice
Meeting the Industry's Challenges
The PharmaVOICE 100 honorees discuss the challenges facing the pharmaceutical industry, from maintaining innovation and the cost of development to changing regulatory and payer environments to the challenges of the industry’s business model. When asked about the challenges pharmaceutical compani...
By PharmaVoice Team • July 28, 2014 -
PharmaVoice Team/PharmaVoice
Giving Back through Mentoring
The PharmaVOICE 100 honorees talk about the satisfaction that comes from helping others succeed and how they learn from the mentoring relationship. Giving back through mentoring Many of the PharmaVOICE 100 credit their mentors for helping them succeed in their own careers, and many act as a mento...
By Denise Myshko • July 28, 2014 -
PharmaVoice Team/PharmaVoice
Red Jacket Awards
In celebration of 10 years of the PharmaVOICE 100, we are proud to launch the Red Jacket Award. This honor recognizes individuals who have been nominated multiple times by their colleagues and peers as inspirational leaders. Throughout their careers, they have demonstrated a commitment to further...
By PharmaVoice Team • July 28, 2014 -
PharmaVoice Team/PharmaVoice
The Technologists
Will Cheung Business Intelligence Meets Clinical Data Driven to innovate by Inefficiencies When problem solving, Will Cheung takes a step back to look at the big picture and identify common themes to see what clicks. He challenges traditional project plans and digs deep to create customized, cust...
By PharmaVoice Team • July 28, 2014 -
PharmaVoice Team/PharmaVoice
The Strategists
Lisa Adler Champion of Customer Engagement Driven to innovate by Progress Now more than ever, corporate communications plays a key role in creating a positive and engaging corporate culture that attracts and retains top scientific, managerial, and business operations talent while providing an inn...
By PharmaVoice Team • July 28, 2014 -
PharmaVoice Team/PharmaVoice
The Marketers
Dr. Jeffrey Berg Curiosity Captivates the Client Driven to innovate by Survival Combining a unique blend of medical knowledge, curiosity, and pragmatism, Jeff Berg, Ph.D., has exactly what it takes to deftly oversee client services in healthcare marketing. It’s a role that requires scientific kno...
By Robin Robinson • July 28, 2014 -
PharmaVoice Team/PharmaVoice
The Entrepreneurs
Daniel Ghinn Digital Engagement Driven to innovate by Vision As cofounder of Creation Healthcare, a digital training, research, and planning consultancy, Daniel Ghinn is focused on helping some of the world’s largest healthcare and pharmaceutical organizations integrate digital channels into thei...
By PharmaVoice Team • July 28, 2014 -
PharmaVoice Team/PharmaVoice
The Creatives
Paul Harrington Beyond the Brand Driven to innovate by Nonsense Paul Harrington is tireless in his commitment and passion to bring brands to life. He was the driver behind Palio+Ignite’s huge global campaign for the world’s first, once-weekly treatment for type 2 diabetes Bydureon. Seven years af...
By Robin Robinson • July 28, 2014 -
PharmaVoice Team/PharmaVoice
The Commanders & Chiefs
Michelle Keefe An Engaging Presence Driven to innovate by Excellence In just two years, Michelle Keefe has had a hugely positive impact at Publicis Touchpoint Solutions. Always coming up with unique, clever, and reasoned solutions, she combines a confident and energetic presence with a warm, appr...
By PharmaVoice Team • July 28, 2014 -
PharmaVoice Team/PharmaVoice
The Academics
The Academics Dr. Molly Carnes Breaking the Glass Ceiling Driven to Innovation by Impatience In the early 1970s, Molly Carnes, M.D., dropped out of college and took up a waitressing job. After experiencing sore feet and not much money, she began to rethink her decision. Her father encouraged her ...
By Robin Robinson • July 28, 2014 -
PharmaVoice Team/PharmaVoice
PharmaVOICE 100 - Who's on the List by Section
These extraordinary leaders, representing a wide range of industry sectors and functional areas of expertise, are having a positive impact on their colleagues, their companies, and the greater healthcare community. See who you know! Who’s on the List — 2014 Indexed by Section The Academics Dr. Mo...
By Taren Grom • July 28, 2014 -
PharmaVoice Team/PharmaVoice
PharmaTrax
Sales, Marketing, and R&D Trends from Industry Analysts TMF Survey Reveals Lagging Technology Adoption and Use of Manual Processes Trending now: Although advanced eTMF technologies improve inspection readiness and compliance while reducing costs, a majority still use paper or electronic files...
By Denise Myshko • July 28, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
Veeva Systems Introduces Commercial Cloud for Life Sciences Trending Now: New industry cloud brings together master data, compliant content, and customer interactions across all channels to transform commercial operations. Veeva Systems has unveiled Commercial Cloud, a next-generation solution to...
By Denise Myshko • July 28, 2014 -
PharmaVoice Team/PharmaVoice
What's New
Global Outcomes Group Launches to Support Outcomes Research Trending Now: New full-service medical communications agency focuses on supporting growing health economics and outcomes research in biopharma industry. The Global Outcomes Group has been formed to support the content and communication n...
By Denise Myshko • July 28, 2014 -
PharmaVoice Team/PharmaVoice
2014 PharmaVOICE 100 - Who's on the List by Company
Who’s on the List — 2014 Indexed by Company Affiliation AbelsonTaylor – Dr. Jeffrey Berg Advanced Clinical LLC – Susan Seroskie Advanced Clinical LLC – Julie Ross Baxter Healthcare Corp. – John Glasspool BBK Worldwide – Aaron Fleishman BioClinica Inc. – Dr. Boaz Mendzelevski Biogen Idec – Dr. Kat...
By Robin Robinson • July 28, 2014 -
PharmaVoice Team/PharmaVoice
UpFront
INDUSTRY at Large Kowa and Football Player Help those with High Cholesterol Kowa Pharmaceuticals America has announced a partnership with Kurt Warner, Super Bowl winner and two-time NFL MVP, and his wife Brenda, to launch First and Goal, a national education initiative to help people prioritize h...
By Denise Myshko • July 28, 2014 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
The 2014 PharmaVOICE 100 The PharmaVOICE 100 Turns 10! It’s hard to believe that 10 years after the vision for this issue was captured on the back of a napkin during a long flight delay, we have now profiled 1,000 of the industry’s most inspirational and motivational individuals making this issue...
By Taren Grom • July 28, 2014 -
PharmaVoice Team/PharmaVoice
C-Suite: Digital Agencies
We asked C-suite executives throughout the digital arena to provide their insights on what the biggest opportunities are for innovation, what the biggest barriers are, and identify a recent innovation that is improving the process. Leigh Householder Chief Innovation Officer GSW Opportunities: We’...
By Taren Grom • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Multi-channel Prescriber Marketing New Solutions for a Waiting Market
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." — Jack Welch, author and former chairman and CEO of General Electric While the healthcare market has seen dramatic changes, the impact has been especially significant on p...
By Taren Grom • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Creating Great Creative
Market forces and patient expectations make coming up with the next big creative idea more challenging than ever. In today’s patient-focused and patient-driven marketplace, it is going to take more than a purple pill, a green moth, or an Italian-accented bumblebee to make a connection with patien...
By Robin Robinson • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Last Word
Ben Kramer, M.D., VP of U.S. Medical Affairs, Immunology and Infectious Diseases, at Genentech, talks about patient education and adherence. PV: What do you think makes for a successful patient education program? Kramer: Patients need to be well-informed about their disease, and the information h...
By Ben Kramer • May 29, 2014 -
PharmaVoice Team/PharmaVoice
Talent Pool
Talent Pool executive appointments and promotions in the healthcare industry Pharma Pool DR. UDIT BATRA EMD Millipore Introduces CEO and President EMD Millipore, the life-sciences division of Merck KGaA, has appointed Udit Batra, Ph.D., as president and CEO, responsible for the organization’s str...
By Ann Grey • May 29, 2014 -
PharmaVoice Team/PharmaVoice
On the Calendar
The Calendar Industry Events and Conferences, including Special Discounts Coming Attractions This year marks the 50th Anniversary of the DIA Annual Meeting, the largest multidisciplinary event that brings together a global network of life-sciences professionals to foster innovation that will lead...
By Heather Hummel • May 29, 2014
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