Commercialization: Page 47


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    Digital Patients: Disrupting the Status Quo

    Patients have the power of digital technology to fuel their quest for better health, which is forcing the industry to keep pace with their digital needs. Patients’ prolific use of digital technologies to improve their health outcomes is driving other healthcare stakeholders — physicians, payers, ...

    By PharmaVoice Team • Aug. 28, 2014
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    Talent Pool

    Pharma Pool DR. JOHN ORLOFF Baxter Appoints VP of BioScience R&D Baxter International has appointed John Orloff, M.D., as VP and global head of research and development for Baxter BioScience. Dr. Orloff joins Baxter from Merck Serono Pharmaceuticals, where he served as global head of clinical...

    By Ann Grey • Aug. 28, 2014
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    On the Calendar

    Now in its ninth year, the Site Solutions Summit is dedicated exclusively to helping clinical research sites reach optimal performance. With a foundation built on strengthening the site through industry partnership, the Summit has grown to be a community dedicated to driving clinical research suc...

    By PharmaVoice Team • Aug. 28, 2014
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    Social Buzz

    A collection of social media news, events, and strategies. Trending now: Mobile technology improves patient outcomes. A randomized control trial conducted through the Montefiore Medical Center earlier this year found a significant improvement in a number of key patient engagement metrics when car...

    By Taren Grom • Aug. 28, 2014
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    PharmaTrax

    Sales, marketing, And R&D?Trends affecting the healthcare industry Prescription Drug Misuse Trending now: A three-year analysis of more than 1.4 million drug test results shows majority of ­Americans continue to put health at risk through dangerous drug combinations and skipping doses. Five s...

    By Denise Myshko • Aug. 28, 2014
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    Tools of the Trade

    BIO Launches BizLink Trending Now: New resource connects biotech and pharma companies with service providers. The Biotechnology Industry Organization (BIO) has launched BIO BizLink. Powered by OnDeckBiotech, BIO BizLink is positioned to become the industry’s leading resource for connecting biotec...

    By Denise Myshko • Aug. 28, 2014
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    What's New

    New healthcare-related products, services, and companies Virtual Library of Deprioritized Compounts Part of Unique Partnership U.K. researchers have access to compounds through a new partnership between the Medical Research Council (MRC) and seven global drug companies. AstraZeneca, GlaxoSmithKli...

    By Ann Grey • Aug. 28, 2014
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    Renewed Focus on a Longstanding Issue

    Data quality management deserves further attention simply because many companies have yet to ­master it; few companies, in general, seem to have data that meet their quality standards. Life-sciences companies have always sought to manage the quality of their master data — records on customers, pr...

    By John Busalacchi • Aug. 28, 2014
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    UpFront

    Industry at Large Astellas Pharma US President Jim Robinson concentrates on painting a wall at Angel Lodge resort, which provides free ­weeklong vacations to children with life-threatening illnesses and their families. Astellas is Changing Tomorrow Today About 1,400 Astellas Pharma employees ­des...

    By Denise Myshko • Aug. 27, 2014
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    Letter from the Editor

    Patient-centricity, patient engagement, patient focus — no matter what you call it — is gaining increasing attention in and outside of the industry. Forbes’ contributor Dave Chase recently wrote an article on “The 7 Habits of Highly Patient Centric Providers." In his article, he cites that one of...

    By Taren Grom • Aug. 27, 2014
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    Meeting the Industry's Challenges

    The PharmaVOICE 100 honorees discuss the challenges facing the pharmaceutical ­industry, from maintaining innovation and the cost of development to changing regulatory and payer environments to the challenges of the industry’s business model. When asked about the challenges pharmaceutical compani...

    By PharmaVoice Team • July 28, 2014
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    Giving Back through Mentoring

    The PharmaVOICE 100 honorees talk about the satisfaction that comes from helping others succeed and how they learn from the mentoring relationship. Giving back through mentoring Many of the PharmaVOICE 100 credit their mentors for helping them succeed in their own careers, and many act as a mento...

    By Denise Myshko • July 28, 2014
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    Red Jacket Awards

    In celebration of 10 years of the PharmaVOICE 100, we are proud to launch the Red Jacket Award. This honor recognizes individuals who have been nominated multiple times by their colleagues and peers as inspirational leaders. Throughout their careers, they have demonstrated a commitment to further...

    By PharmaVoice Team • July 28, 2014
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    The Technologists

    Will Cheung Business Intelligence Meets Clinical Data Driven to innovate by Inefficiencies When problem solving, Will Cheung takes a step back to look at the big picture and identify common themes to see what clicks. He challenges traditional project plans and digs deep to create customized, cust...

    By PharmaVoice Team • July 28, 2014
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    The Strategists

    Lisa Adler Champion of Customer Engagement Driven to innovate by Progress Now more than ever, corporate communications plays a key role in creating a positive and engaging corporate culture that attracts and retains top scientific, managerial, and business operations talent while providing an inn...

    By PharmaVoice Team • July 28, 2014
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    The Marketers

    Dr. Jeffrey Berg Curiosity Captivates the Client Driven to innovate by Survival Combining a unique blend of medical knowledge, curiosity, and pragmatism, Jeff Berg, Ph.D., has exactly what it takes to deftly oversee client services in healthcare marketing. It’s a role that requires scientific kno...

    By Robin Robinson • July 28, 2014
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    The Entrepreneurs

    Daniel Ghinn Digital Engagement Driven to innovate by Vision As cofounder of Creation Healthcare, a digital training, research, and planning consultancy, Daniel Ghinn is focused on helping some of the world’s largest healthcare and pharmaceutical organizations integrate digital channels into thei...

    By PharmaVoice Team • July 28, 2014
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    The Creatives

    Paul Harrington Beyond the Brand Driven to innovate by Nonsense Paul Harrington is tireless in his commitment and passion to bring brands to life. He was the driver behind Palio+Ignite’s huge global campaign for the world’s first, once-weekly treatment for type 2 diabetes Bydureon. Seven years af...

    By Robin Robinson • July 28, 2014
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    The Commanders & Chiefs

    Michelle Keefe An Engaging Presence Driven to innovate by Excellence In just two years, Michelle Keefe has had a hugely positive impact at Publicis Touchpoint Solutions. Always coming up with unique, clever, and reasoned solutions, she combines a confident and energetic presence with a warm, appr...

    By PharmaVoice Team • July 28, 2014
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    The Academics

    The Academics Dr. Molly Carnes Breaking the Glass Ceiling Driven to Innovation by Impatience In the early 1970s, Molly Carnes, M.D., dropped out of college and took up a waitressing job. After experiencing sore feet and not much money, she began to rethink her decision. Her father encouraged her ...

    By Robin Robinson • July 28, 2014
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    PharmaVOICE 100 - Who's on the List by Section

    These extraordinary leaders, representing a wide range of industry sectors and functional areas of expertise, are having a positive impact on their colleagues, their companies, and the greater healthcare community. See who you know! Who’s on the List — 2014 Indexed by Section The Academics Dr. Mo...

    By Taren Grom • July 28, 2014
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    PharmaTrax

    Sales, Marketing, and R&D Trends from Industry Analysts TMF Survey Reveals Lagging Technology Adoption and Use of Manual Processes Trending now: Although advanced eTMF technologies improve inspection readiness and compliance while reducing costs, a majority still use paper or electronic files...

    By Denise Myshko • July 28, 2014
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    Tools of the Trade

    Veeva Systems Introduces Commercial Cloud for Life Sciences Trending Now: New industry cloud brings together master data, compliant content, and customer interactions across all channels to transform commercial operations. Veeva Systems has unveiled Commercial Cloud, a next-generation solution to...

    By Denise Myshko • July 28, 2014
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    What's New

    Global Outcomes Group Launches to Support Outcomes Research Trending Now: New full-service medical communications agency focuses on supporting growing health economics and outcomes research in biopharma industry. The Global Outcomes Group has been formed to support the content and communication n...

    By Denise Myshko • July 28, 2014
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    2014 PharmaVOICE 100 - Who's on the List by Company

    Who’s on the List — 2014 Indexed by Company Affiliation AbelsonTaylor – Dr. Jeffrey Berg Advanced Clinical LLC – Susan Seroskie Advanced Clinical LLC – Julie Ross Baxter Healthcare Corp. – John Glasspool BBK Worldwide – Aaron Fleishman BioClinica Inc. – Dr. Boaz Mendzelevski Biogen Idec – Dr. Kat...

    By Robin Robinson • July 28, 2014