Commercialization: Page 54

  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Tools of the Trade

    New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: QuantiaMD Launches Digital Marketing Strategies Solution E-UPGRADES AND ENHANCEMENTS Oracle Launches Mobile Clinical Research Associate AG Mednet Announces Cloud Storage Solution Tools of the Trade Denise Myshko T...

    By Denise Myshko • April 26, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Marketing Tips & Techniques

    Marketing Tips & Techniques By Robin Robinson Marketing Tips & Techniques: Blogs Trending now: Corporate blogging continues to be highly valuable in shaping a company’s online presence. Putting a Face to Your Space Twitter, Pinterest, and Facebook are the new kids on the block, garnering ...

    By Robin Robinson • April 25, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Evolving Regulations in mHealth

    Evolving Regulations in mHealth Regulators are still working to understand mobile health applications. As a result, unclear guidance is creating a challenge for pharmaceutical companies. By Denise Myshko Mobile devices have already changed the way we live and work. Now smartphones and other mobil...

    By Denise Myshko • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    The Highs and Lows of Social Media

    Pharma has made great strides in its digital marketing efforts, but many companies are still hesitant to walk the social media path. The lack of regulatory guidance is a major deterrent, according to a recent Cutting Edge Information report. Although the FDA provided some guidance in terms of soc...

    By Robin Robinson • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Empowered Patients

    Even before treatment and disease state information became so abundantly available online, empowered patients had begun to take the reins of their own healthcare education, searching for information that would equip them to make better decisions toward improved healthcare outcomes. Today, more th...

    By PharmaVoice Team • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Last Word

    Changing Healthcare Landscape Requires a New Listening Role Nicole Black, director of customer experience at Janssen Biotech, has a unique role within the ­company, and within the industry. She calls it “Chief Listener." Nicole Black, director of customer experience at Janssen Biotech, discusses ...

    By Nicole Black • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Talent Pool

    Pharma Pool Dr. John REED Roche Corporate Executive Committee Appoints Head Roche has apointed John Reed, M.D., Ph.D., as head of Roche Pharma Research and Early Development (pRED) and member of the corporate executive committee. Dr. Reed earned his M.D. and Ph.D. at the School of Medicine of the...

    By Ann Grey • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    On the Calendar

    The Calendar The Healthcare Businesswomen’s Association’s 24th Woman of the Year (WOTY) event to be held Thursday, May 9, 2013, will celebrate the achievements of remarkable leaders in healthcare from across the industry: Bridgette P. Heller, executive VP, Merck, and president of Merck Consumer C...

    By PharmaVoice Team • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    PharmaTrax

    Companion Diagnostics Key to Personalized Medicines Trending now: Companion diagnostics have captured the interest of many drug companies, but face a number of development hurdles. Companion diagnostics are central to the creation of personalized medicines, but face a number of hurdles that could...

    By Denise Myshko • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Tools of the Trade

    TGaS Launches Partnering Tool Trending Now: New tool allows companies to assess feedback from their stakeholders to understand their position as critical business partners. Tools of the Trade TGaS Advisors, a division of KnowledgePoint360, has launched Organization Alignment 3600, a partnering as...

    By Denise Myshko • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    What's New

    What’s New The clinical research organization, PharmaNet/i3, has been renamed inVentiv Health Clinical. This renaming reflects the closer alignment between the clinical segment and inVentiv’s commercial and consulting services. “As a global contract research organization, renaming ourselves inVen...

    By Ann Grey • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Marketing Tips & Techniques

    Marketing Tips & Techniques: Measuring ROI Trending Now: More than half of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media promotion. Transforming “Likes" Into ROI Proving the value of social media strategies for a brand can be di...

    By Robin Robinson • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Letter from the Editor

    The forum for the industry executive Volume 13 • Number 4 Publisher Lisa Banket Editor Taren Grom Creative Director Marah Walsh Managing EDitor Denise Myshko Senior EDitor Robin Robinson features EDitor Kim Ribbink design associate Ariel Medel national account managerS Trish Kane Cathy Tracy WEBC...

    By Taren Grom • March 28, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Empirical Marketing: Combining Behavioral Insights and Marketing Analytics to Optimize Pharmaceutical Marketing Effectiveness

    Behavioral research and marketing analytics typically function as independent, data-driven marketing disciplines. Integrating these offerings should yield significant, tangible increases in marketing effectiveness. A Tale of Two Data-Driven Worlds Marketing and communications have long relied on ...

    By Brad Davidson • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Patient-Level Data Provides a Competitive Edge to DTC Advertisers

    These days, selling direct-to-consumer (DTC) advertising space/time to pharmaceutical brand teams can be a tough sell. Promotional budgets are tight, and without hard data on how a medium’s reach aligns with a brand’s target audience, marketers are less likely to take a risk than in the past. In ...

    By Heather Alba • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    A Horse of A Different Color: Conducting Market Research in Contract R&D Markets

    Companies involved in conducting contract research for biopharmaceutical manufacturers focus their efforts in areas unfamiliar to most other market researchers. Unlike the product-focused research conducted by marketing personnel inside biopharmaceutical firms, contract research, manufacturing, a...

    By Joseph Bedford • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    SHOWCASE FEATURE: Market Research: Owning the Customer

    Owning the Customer With the long road from R&D to the point of sale, pharmaceutical market research is integral in making the journey a success. Market research impacts every intersection along the healthcare continuum. Data-driven insights impact a multitude of decisions from which drugs ma...

    By PharmaVoice Team • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Improving Adherence Out of Disruption

    Improving Adherence out of Disruption The industry is on the brink of one of the biggest disruptive changes in marketing history — comprehensive relationships with patients using integrated tools. By Robin Robinson The industry is facing many difficult hurdles in 2013 and beyond, but perhaps none...

    By PharmaVoice Team • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Courageous Leadership

    Courageous Leadership By Robin Robinson To navigate through disruptive change, the industry’s leaders need to be open, strong, and have the willingness to try something new. In its From Vision to Decision 2020 report, PricewaterhouseCoopers (PwC) analysts say successful innovation requires strong...

    By Robin Robinson • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Time for A Change

    Time for a Change By Taren Grom Disruptive innovation, a term coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors...

    By PharmaVoice Team • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Talent Pool

    Pharma Pool Randy MILBY Dr. Antony PFAFFLE CorMedix Announces Changes in­ ­ Executive Team CorMedix, a pharmaceutical company focused on developing and commercializing therapeutic products for the prevention and treatment of cardio renal disease, has made changes to its executive team. Randy Milb...

    By Ann Grey • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    On the Calendar

    The 4th Annual Outsourcing in Clinical Trials East Coast, March 19-20, 2013, will address several key areas, including achieving highest efficiency by forming and maintaining a stable relationship with partners, overcoming difficulties in site management, and successfully challenging the economic...

    By PharmaVoice Team • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    PharmaTrax

    Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Developers Need to Identify Causes of R&D Inefficiency E-Prescribing Market Expected to Grow Up Front Planning is Key for Oncology Trials MHealth Market to Experience Growth Outlook for 2013 Life Sciences Industry Dr...

    By Denise Myshko • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Tools of the Trade

    Trinity Pharma Introduces Real-Time Mobile Analytics Solution Trending Now: Mobile solutions have created an opportunity to rethink the way information is consumed and delivered. Trinity Pharma has released AgileM, a mobile analytics platform designed specifically for life-sciences companies. Cou...

    By Denise Myshko • Feb. 27, 2013
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    What's New

    What’s New New healthcare-related products, services, and companies New Healthcare-related Products, Services, and Companies Featured Briefs: inVentiv Forging a New Era in Healthcare Communications Ogilvy CommonHealth Rebrands Two Service Groups AbbVie Revealed The American ­Association of Nurse ...

    By Ann Grey • Feb. 27, 2013