Commercialization: Page 54

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    PharmaTrax

    Pharma Trax Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Strategic Partnerships Provide Value Engaging Digital Patients Can Foster Biopharma Product Development Use of Digital Marketing Channels to Increase Sidebars: Impact of Strategic Partnerships Key Findings in...

    By Denise Myshko • May 29, 2013
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    Tools of the Trade

    Tools of the Trade Collaboration Suite Moves Research Networks to the Cloud Trending Now: Cloud-based systems can facilitate technology transfer, collaboration, and scientific informatics in externalized life-sciences partner networks. Accelrys has launched a software solution — Externalized Coll...

    By Denise Myshko • May 29, 2013
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    Marketing Tips & Techniques

    Marketing Tips & Techniques: YouTube YouTube Visitors: 1 Billion Served Monthly Sidebars: YouTube by the Numbers YouTube Visitors Pharma Companies Using YouTube The Impact of YouTube’s Redesign Best Practices for Using YouTube Effectively Trending Now: YouTube is the perfect channel for patie...

    By Robin Robinson • May 28, 2013
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    UpFront

    INDUSTRY at Large Pfizer and CHOP Team up for Pediatric R&D Pharmacy Benefits Survey finds PMI Useful In Memoriam Awards… ePharmaSolutions Wins Life- Sciences Industry ICON Wins Partnership Award INC Named Top CRO Ogilvy CommonHealth Wins DxMA Award Milestones… A Decade in the Making NORD Cel...

    By Denise Myshko • May 28, 2013
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    Letter from the Editor

    Finding meaning in the dataverse According to IBM, Every day, 2.5 quintillion bytes of data are created and 90% of the data in the world today has been created in the last two years alone. For those of us not well-versed in coverting bytes into bite-sized numbers, 2.5 quintillion bytes is 2,500,0...

    By Taren Grom • May 28, 2013
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    Training and Technology: Leveraging the Power of Digital

    Training and Technology: Leveraging the Power of Digital The innovative use of technology is making profound changes in every aspect of the pharmaceutical industry. For commercial training organizations in particular, technology can transform the way we work, measurably improving performance and ...

    By Robert Waite • April 26, 2013
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    The Immersive Learning Trifecta: Finding Synergy Among the Right Content, Instructional Strategy, and Delivery Modality

    You may remember a class in high school or college where you were simply expected to learn facts and regurgitate them during test day. How much of that content did you remember the week after the test? Unfortunately, you probably also know of a training event in your professional life where the p...

    By Garry O'Grady • April 26, 2013
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    To E or Not to E…Should Your Company E-Detail?

    Many pharma and healthcare companies are implementing e-detailing initiatives, but only after spending much money and time do they realize that sometimes their efforts fall short. Now that e-detailing has been in use for some time, Ogilvy Healthworld Marketing Analytics & Consulting conducted...

    By Leslie Prives • April 26, 2013
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    C-Suite: Advertising Agencies

    Advertising Agencies Opportunities exist for agencies in the new digital world. There is no doubt that digital is no longer an emerging technology; it is now mainstream — consumers, patients, and physicians are more dependent upon their smartphones than ever before. According to a recent study by...

    By Taren Grom • April 26, 2013
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    Salesforce Technologies

    Salesforce Technologies The key to closing the divide between what has always been a personal exchange between sales representatives and physicians, ironically, might just lie in digitally based communications. By Taren Grom, Editor There is ever-increasing pressure to maximize the return on sale...

    By Taren Grom • April 26, 2013
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    HBA's 2013 Rising Stars

    Lisa Arbogast VP, Life Sciences YourEncore Inc. Lisa brings personal passion to advancing women’s careers and helping all members of her team reach their professional goals.In ­addition, her leadership benefits community causes and our company. Jacqueline Beagan Head, Global Clinical Trial Manage...

    By PharmaVoice Team • April 26, 2013
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    Making Data Meaningful

    Making Data Meaningful By Denise Myshko Advancing knowledge in science and medicine requires new tools and skill sets for managing and analyzing data. The genomics revolution has led to an explosion of biological data. But using these data to discover and develop new medicines requires newer, mor...

    By Denise Myshko • April 26, 2013
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    Social Media Strategy

    Social Media Strategy By Robin Robinson Experts share their best practices for developing a social media strategy. Social media marketing is still a bit daunting for most companies in the life-sciences industry, but some vanguard organizations are already realizing the value of interacting with c...

    By Robin Robinson • April 26, 2013
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    Radical Collaboration: Pharma's New Players

    Radical Collaboration: Pharma’s New Players Pharma companies are taking advantage of the benefits of playing well with others. The once guarded and uber competitive pharmaceutical industry is now collaborating and sharing information with partners — both inside and outside of the industry — to sp...

    By PharmaVoice Team • April 26, 2013
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    Talent Pool

    Pharma Pool Debra BARRETT Teva Appoints New Senior VP Teva has appointed Debra Barrett as the new senior VP of global government affairs and public policy. She was previously serving in the role as senior VP of government and public affairs in the United States. Ms. Barrett has taken over the dru...

    By Ann Grey • April 26, 2013
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    On the Calendar

    May 16-17 Thought Leader Engagement, the Role of Medical Affairs and Medical Science Liaisons in the Era of Healthcare ­Reform Hyatt at the Bellevue, Philadelphia World Congress, worldcongress.com May 20-21 2nd Annual Quality Assurance in Pharmaceutical Manufacturing Conference Alexandria, Va. Q1...

    By Heather Hummel • April 26, 2013
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    PharmaTrax

    Pharma Trax Sales, marketing, And R&D?Trends affecting the healthcare industry Mobile Health is Poised for Growth Trending Now: As the use of technology increases, particularly smartphones, it is more important than ever for life-sciences companies to reach patients beyond the point of care t...

    By Denise Myshko • April 26, 2013
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    Tools of the Trade

    New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: QuantiaMD Launches Digital Marketing Strategies Solution E-UPGRADES AND ENHANCEMENTS Oracle Launches Mobile Clinical Research Associate AG Mednet Announces Cloud Storage Solution Tools of the Trade Denise Myshko T...

    By Denise Myshko • April 26, 2013
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    Marketing Tips & Techniques

    Marketing Tips & Techniques By Robin Robinson Marketing Tips & Techniques: Blogs Trending now: Corporate blogging continues to be highly valuable in shaping a company’s online presence. Putting a Face to Your Space Twitter, Pinterest, and Facebook are the new kids on the block, garnering ...

    By Robin Robinson • April 25, 2013
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    Evolving Regulations in mHealth

    Evolving Regulations in mHealth Regulators are still working to understand mobile health applications. As a result, unclear guidance is creating a challenge for pharmaceutical companies. By Denise Myshko Mobile devices have already changed the way we live and work. Now smartphones and other mobil...

    By Denise Myshko • March 28, 2013
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    The Highs and Lows of Social Media

    Pharma has made great strides in its digital marketing efforts, but many companies are still hesitant to walk the social media path. The lack of regulatory guidance is a major deterrent, according to a recent Cutting Edge Information report. Although the FDA provided some guidance in terms of soc...

    By Robin Robinson • March 28, 2013
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    Empowered Patients

    Even before treatment and disease state information became so abundantly available online, empowered patients had begun to take the reins of their own healthcare education, searching for information that would equip them to make better decisions toward improved healthcare outcomes. Today, more th...

    By PharmaVoice Team • March 28, 2013
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    Last Word

    Changing Healthcare Landscape Requires a New Listening Role Nicole Black, director of customer experience at Janssen Biotech, has a unique role within the ­company, and within the industry. She calls it “Chief Listener." Nicole Black, director of customer experience at Janssen Biotech, discusses ...

    By Nicole Black • March 28, 2013
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    Talent Pool

    Pharma Pool Dr. John REED Roche Corporate Executive Committee Appoints Head Roche has apointed John Reed, M.D., Ph.D., as head of Roche Pharma Research and Early Development (pRED) and member of the corporate executive committee. Dr. Reed earned his M.D. and Ph.D. at the School of Medicine of the...

    By Ann Grey • March 28, 2013
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    On the Calendar

    The Calendar The Healthcare Businesswomen’s Association’s 24th Woman of the Year (WOTY) event to be held Thursday, May 9, 2013, will celebrate the achievements of remarkable leaders in healthcare from across the industry: Bridgette P. Heller, executive VP, Merck, and president of Merck Consumer C...

    By PharmaVoice Team • March 28, 2013