Commercialization: Page 39

PharmaVoice Team/PharmaVoice

The Network

Texting Increases CHD Patient Adherence Trending Now: Mobilization of healthcare continues momentum. Regular text message reminders can help people with coronary heart disease (CHD) adhere to a healthier lifestyle, according to research published in the Journal of the American Medical Associatio...
By PharmaVoice Team • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

What's New

Publicis Health Media Launches New Business Intelligence Practice Trending Now: The new practice aims to optimize healthcare media and marketing by applying health outcomes data to marketing effectiveness. Publicis Health Media (PHM), an agency that fuses media into a dedicated health and welln...
By PharmaVoice Team • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

The Calendar

Coming Attractions TedMed 2015, which is taking place at La Quinta Resort & Club, Palm Springs, Ca., Nov. 18-Nov. 20, features a range of experiences and perspectives to provide the richest possible landscape for creative collisions. Any chance meeting at TedMed can lead to exciting new ideas...
By PharmaVoice Team • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Talent Pool

Pharma pool Dr. James Bradner Novartis Institutes for BioMedical Research Appoints President Dr. James (Jay) Bradner, physician-scientist from Dana-Farber Cancer Institute and Harvard Medical School, has been appointed president of the Novartis Institutes for BioMedical Research (NIBR) and a memb...
By PharmaVoice Team • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

2016 The Year Ahead

For this special issue — the Year in Preview: 2016 — we identified 10 major trends that are expected to continue to disrupt the industry in new and different ways. There were a multitude of industry drivers from a multitude of industry sources to consider. We identified these 10 trends — that spa...
By Taren Grom • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Patient Empowerment: Patient/Caregiver Empowerment

Patient empowerment is creating a shift in not only marketing but also clinical strategies for the industry. As patients take more control of their healthcare decisions and needs, they are inadvertently forcing the healthcare environment around them to change. As physicians evolve their approach ...
By Robin Robinson • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Analytics-Driven Marketing

In 2016 and beyond, analytics-driven strategies will shape the industry’s marketing and sales in a more efficient and cost-effective way. The accessibility of consumer data, combined with tools that can quickly mine that data, will pave the way for more targeted and effective tactics. From physic...
By Robin Robinson • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Mobile Optimization

The number of global smartphone users will surpass 2 billion in 2016, and that number is projected to grow to 2.56 billion by 2018. Many of those users are millennials, a population that is absolutely never ever without its phone. These more than 2 billion always-on users are potential healthcar...
By Robin Robinson • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Reputation: Solving the Reputation Challenge

There is no denying that the pharmaceutical industry has a problem. The industry continues to field questions about its pricing, off-label prescribing, and salesforce practices. These forces culminated this fall when Turing CEO Martin Shkreli — dubbed the most hated man in America at the time — r...
By Denise Myshko • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

New Health Economy: The New Health Economy

A couple of years ago, analysts at PwC noted that the healthcare industry has been slow to deliver customer-centered value. But the ground is shifting rapidly. The New Health Economy represents the most significant re-engineering of the U.S. health system since employers began covering workers in...
By Taren Grom • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

SHOWCASE FEATURE: eSolutions: E-verything for E-veryone E-verywhere

As eSolutions, which encompass everything from mHealth to technologies that are making houses smarter, continue to improve the quality of life for patients and caregivers, they also making physicians’ lives better and more complicated at the same time. They are also driving huge data sets that ne...
By Taren Grom • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Leveraging Data in Life Sciences

When it comes to the emerging trends in human capital management within the life-sciences sector, senior business leaders are anxious over the competitive landscape and the shrinking supply of skilled talent to help drive their R&D pipelines. What is less understood is that a strong workforce...
By Kevin D. Duffy • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

The New World Order of Healthcare Communications

When it comes to healthcare communications, there is, literally, a “New World Order." Healthcare providers and consumers are accessing information via smartphones, tablets, laptops and even TVs. Calling or visiting an information source, such as a doctor’s office or local Medicare office, are th...
By Nora Tsivgas • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Using Data For A Healthy Relationship

Patient-Centric Marketing Being a marketer in the pharma industry for over a decade and working with numerous other marketers and dozens of account teams, the one message consistently heard is that each believes their target audience is unique and needs to be “treated" differently. And you know w...
By Peter Von Bartheld • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Proliferating Points of Care: Following the Patient's Path

We are accustomed to defining the Point of Care (POC) segment of healthcare as physician offices, hospitals, and pharmacies. Also, retail clinics are growing at 25% to 30% annually, adding to the locations where healthcare is available. But, as with everything digitally connected these days, the ...
By Mark Heinold • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Multichannel Moves to Loosen the Knots that Bind

Since the 1990s, family doctors and specialists have evolved into “primary care or specialty providers," with practices now viewed as bottom-line businesses. Individual practitioners have become an anomaly as more physicians sell their practices to healthcare institutions or merge together to for...
By Drew Romes • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

Integrated Study-specific eClinical Solutions: The Most Efficient Path Forward and Highest Quality Results

While other industries decrease their operational timelines and increase efficiencies by implementing the newest technologies, the pharmaceutical industry is at a stand-still, plagued by unnecessary redundancies and administrative burdens imposed by inflexible, enterprise eClinical solutions. Pro...
By Suzanne Caruso • Nov. 15, 2015
PharmaVoice Team/PharmaVoice

UpFront

Industry at Large Daiichi Sankyo Provides Support to China Daiichi Sankyo has launched a new social contribution initiative through an international NGO, Plan Japan, in the rural areas of Yunnan Province in China. Daiichi Sankyo provides support to help improve the health of mothers and children...
By PharmaVoice Team • Oct. 1, 2015
PharmaVoice Team/PharmaVoice

Innovator's Corner

An App Store for Genomic Information Justin Kao, Senior VP of Corporate Development, Operations, and Strategy at Helix, talks about his company’s plans to build the infrastructure that gives consumers power and control over their genetic information. Imagine a time when consumers can access detai...
By Justin Kao • Oct. 1, 2015
PharmaVoice Team/PharmaVoice

The Network

Wearables Market Continues to Expand Trending Now: Wearables technology is rapidly diversifying and growing globally. A Frost & Sullivan report, Growth Opportunities in the Global Wearable Devices Market, finds that wearable devices will play a large role in the healthcare industry delivering...
By PharmaVoice Team • Oct. 1, 2015
PharmaVoice Team/PharmaVoice

What's New

Critical Path Institute Establishes the Global Pediatric Clinical Trials Network Pre-Launch Consortium Trending Now: New network is focused exclusively on pediatric trials. The Critical Path Institute (C-Path), a pioneering non-profit organization dedicated to accelerating the pace and reducing...
By PharmaVoice Team • Oct. 1, 2015
PharmaVoice Team/PharmaVoice

The Calendar

Coming Attractions CNS Summit 2015 will take place Oct. 8 – Oct. 11 at the Boca Raton Resort & Club, Boca Raton, Fla. The CNS Summit is committed to collaboration among all stakeholders, with the objective of advancing drug development. It is in this spirit of collaboration that all CNS Summ...
By PharmaVoice Team • Oct. 1, 2015
PharmaVoice Team/PharmaVoice

Talent Pool

Pharma Pool Susan Benton Tracey Dawson Shire Appoints New Executive Team Leads Susan Benton, an industry veteran with more than 25 years of commercial business experience, including 17 years focused in ophthalmology, has been named head of business development, ophthalmics, Shire. She is responsi...
By PharmaVoice Team • Oct. 1, 2015
PharmaVoice Team/PharmaVoice

Last Word

Communications and Public Health Gil Bashe, Chair of the American Heart Association Founders’ Affiliate Northeastern Region and Head of Finn Partners’ health practice, talks about the intersection of public relations, communications, and public health. PV: What are the challenges facing public h...
By Gil Bashe • Oct. 1, 2015
PharmaVoice Team/PharmaVoice

Show Don't Tell: Messaging in the Digital Age

In 1911, a newspaper editor was the first to use the phrase “A picture is worth a thousand words," and the relevance of this statement remains today. More than 100 years later, it is even more important to represent a brand or brand message in as quick and visual a way as possible, especially onl...
By Robin Robinson • Oct. 1, 2015