Commercialization: Page 40

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    Advertising in the Mobile Age

    Today’s mobile-everywhere environment is disrupting pharma’s traditional marketing strategies, but at the same time it provides more ways to reach more people in the ways they want to be reached. Determining where and when that is may be more difficult these days, as mobile consumers tend to foll...

    By Robin Robinson • Sept. 1, 2015
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    Oncology KOLS: An Important Piece of the Puzzle

    The oncology market is changing. Scientific advances are transforming cancer treatments, with outcomes for patients improving. At the same time, patients are challenged by access concerns and high costs of cancer therapies. Earlier diagnosis, longer treatment durations, and increased effectivenes...

    By Denise Myshko • Sept. 1, 2015
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    Italy's Evolving Pharma Market

    Italy is the fourth-largest national economy in Europe and is in the top 10 for the gross domestic product (GDP) in the world. Economically, Italy relies mostly on services and manufacturing, with the services sector accounting for almost three quarters of GDP and industry accounting for a quarte...

    By Kim Ribbink • Sept. 1, 2015
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    SHOWCASE FEATURE: Data Management: Data Leading the Way

    For life-sciences companies, there is tremendous wealth that can be tapped within a wide range of data relating to brands, products, physician practices, R&D, regulatory and compliance, formularies, rebates, and prescription use. When life-sciences organizations treat data as a strategic asse...

    By Taren Grom • Sept. 1, 2015
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    The Impact of Big Data: How to Become Master of Your Information Universe

    Managing key customer and product data effectively is critical to a pharmaceutical company’s ongoing commercial effectiveness as well as its compliance with FDA regulations and corporate initiatives. Customer data contain vital attributes for supporting various commercial business functions and s...

    By Eileen Moyer • Sept. 1, 2015
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    Big Data - How Do We Make It Useable For Marketing Purposes?

    Customer relationship marketing, non-personal promotion, and direct-to-consumer are all concepts in marketing that aim to create the most important communication with your customer. Whether the communication happens on the phone, on the Internet or in the form of direct mail and/or email, the int...

    By Angelo Campano • Sept. 1, 2015
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    It's Time to Treat the Whole Data Management Problem, Not Just the Symptoms

    Often when I feel unwell and have to visit a doctor, I expect that by the end of the consult I’ll walk out of the office with a prescription. The cure aligns with the symptoms I’m exhibiting to help me feel better, until my body can heal itself. Interestingly, that’s kind of how many data managem...

    By Ramon Chen • Sept. 1, 2015
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    SHOWCASE FEATURE: Marketing: New Connections

    Patients are consumers and every consumer at some point will be a patient or a least a caregiver for a parent, child, family member, or friend. And as consumers, we have access to more information via more channels than ever before. This is the challenge healthcare marketers face as they look to ...

    By Taren Grom • Sept. 1, 2015
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    How Cognitive Computing Will Change Healthcare Marketing

    Until recently, most marketers didn’t really know how to best use Big Data efficiently and effectively. Cognitive computing may provide a solution marketers need and in the process, close the communication gap between pharma, providers, and their patients. The Rise of Cognitive Computing The idea...

    By Jose Andrade • Sept. 1, 2015
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    It's Time To Change The Conversation

    A  Journey From “One to Many" to “One to One" As Heraclitus said, “The only thing that is constant is change." Well the world of drug promotion has changed. It has ceased to be a simple matter of detailing to physicians and an occasional pharmacist; it has evolved into an activity that is more so...

    By Jim Hall • Sept. 1, 2015
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    How to Succeed in Marketing's New Golden Age

                  It’s not your father’s marketing that is practiced today Though digital is key there is much more at play. For doctors and brands, marketing’s new golden age – Is less about “product" than “how you engage". It still starts with customers – and assessment of need How they do their j...

    By Jim McDonough • Sept. 1, 2015
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    Building A Better Message For Patients and Physicians

    The model for marketing healthcare brands is changing. There are many voices for health, pharmaceutical, and “wellness" products. When we are creating materials for a brand, we should look at the users for who they are: people who are motived by their own needs, interests, desires, and constraint...

    By David Davenport-Firth • Sept. 1, 2015
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    A Balanced Value Exchange

    Thanks to the interactive capabilities of social media, pharmaceutical product promotion has advanced from talking to an audience to engaging with your audience. And with this evolution, the challenge for brand managers is no longer simply to know your audience, but to know what your audience fin...

    By Dr. Theodore Search • Sept. 1, 2015
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    Digital Impact: Marketing in the Digital Revolution

    The rising prominence of rich media and digital content is creating new challenges in what has historically been a very conservative marketing environment within the life science industry. Today we operate in a truly global environment, with social and digital outlets connecting life-sciences com...

    By James Brown • Sept. 1, 2015
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    Letter from the Editor

    Celebrating Inspiration When we first conceptualized this special issue 11 years ago, the idea was that it would be nice to showcase the people who are having a positive impact on the industry. We didn’t know then that this issue would come to mean so much more than a metaphoric high five. Over t...

    By Taren Grom • Aug. 1, 2015
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    UpFront

    High School Students from Canada and Arizona Receive Top Honors in BioGENEius Challenge Winners of the annual International BioGENEius Challenge were announced at the 2015 BIO International Convention in Philadelphia. Anvita Gupta (12th Grade, Scottsdale, Ariz.) received top prize for the Global ...

    By PharmaVoice Team • Aug. 1, 2015
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    Who's on the list by Company

    AbelsonTaylor Inc.    Keith Stenlund Achillion Pharmaceuticals    Kevin Kucharski Advanced Clinical LLC    Leo Sheridan Alcobra Pharma    David Baker Altasciences    Chris Perkin AmerisourceBergen Corp.    Marc Kikuchi Artcraft Health    Marc Sirockman Astellas Pharma US Inc.    Jim Robinson Astr...

    By PharmaVoice Team • Aug. 1, 2015
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    What's New

    inVentiv Health Expands Global Regulatory and Compliance Services Trending Now: Essential compliance services provide regulatory teams with expert consulting as the European Union begins to implement the first major change in clinical trial regulation in 15 years. inVentiv Health, a global provid...

    By PharmaVoice Team • Aug. 1, 2015
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    Tools of the Trade

    TGaS Advisors Launches Emerging Life Sciences Network  Trending Now: The network provides peer support, data, and insights for accelerating commercial success. TGaS Advisors, a benchmarking and advisory services firm for life-sciences commercial organizations, has launched the Emerging Life Scien...

    By PharmaVoice Team • Aug. 1, 2015
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    Pharma Trax

    Prescription Drugs Under the Affordable Care Act Trending Now:  The newly insured are driving prescription volume and the balance point between cost and value may be shifting with the entrance of a new patient population and continued concerns over rising costs of care. Of the top 10 physician sp...

    By PharmaVoice Team • Aug. 1, 2015
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    Talent Pool

    Pharma Pool Marcello Agosti Takeda Names Head of New Global Commercial Organization Takeda has named Marcello Agosti head of global commercial, based in Zurich. The company established the global commercial organization as part of its plans to structure operations to become more agile and custome...

    By PharmaVoice Team • Aug. 1, 2015
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    Who's On The List by Section

    Commanders & Chiefs Dr. Michelle Berrey    Chimerix Rob Cosinuke    athenahealth and Epocrates Jim Curtis    Remedy Health Media Dr. Bruce Feinberg    Cardinal Health Specialty Solutions Lisa Giles    Giles & Associates Consultancy Inc. and Optivara Inc. Peter Goldschmidt    Sandoz Inc. D...

    By PharmaVoice Team • Aug. 1, 2015
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    Change Agents

    Dr. Boris Kushkuley Title: Executive VP Company: Intouch Solutions Education: Ph.D., Biophysics, Sackler Institute of Molecular Medicine, Tel Aviv University; M.Sc., Theoretical Physics, Moldova State University Family: Wife, Alina; two sons, Daniel and Ron Hobbies: Traveling, skiing Bucket List:...

    By PharmaVoice Team • Aug. 1, 2015
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    Creatives

    Mary Rose Rogowski Title: Creative Director, Art Company: PulseCX Education: Visual Communications, Art Institute of Philadelphia Family: Husband, Brett; two daughters, Riley, 6, Quinn, 4 Hobbies: Art, literature, movies, music, cooking, and building N-scale model trains Bucket List: 
Travel the ...

    By PharmaVoice Team • Aug. 1, 2015
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    Marketers

    Margaret Helmig Title: Executive VP, Global Brand Lead Company: Ogilvy Healthworld Education: MPH, Health Education and Behavioral Science, Rutgers School of Public Health; B.A., Political Science and History, Drew University Family: Husband, Albert Helmig; daughters, Casey, 27; Kate, 24; and Meg...

    By PharmaVoice Team • Aug. 1, 2015