Commercialization: Page 19

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    Facts Tell, Stories Sell

    People hear facts, but feel stories, and medical storytelling today is a winning combination of both. In 2013, Novartis broke the mold in marketing with its campaign for its oral multiple sclerosis treatment Gilenya. The campaign, “Hey MS, Take This!" shows various patients sticking out their ton...

    By Robin Robinson • Jan. 1, 2020
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    SHOWCASE: Virtual Health: Exploring the Potential of Virtual Health

    As healthcare costs continue to spiral, the need to find effective ways to balance the demands of an aging population becomes more pressing. One approach that has the potential to make a significant difference is virtual health, which allows patients with chronic diseases to be monitored more eff...

    By PharmaVoice Team • Jan. 1, 2020
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    Wear it on Your Sleeve — How Sensors and Wearables Help Drive Richer Insights on Intervention Effects

    “I didn’t sleep well last night." It’s a phrase we’ve all heard, and unfortunately said, hundreds if not thousands of times. For some of us, the phrase instantly invokes the struggles to fall asleep, tossing and turning throughout the night. For others it means constantly waking up, gaining only ...

    By Bill Byrom • Jan. 1, 2020
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    Unraveling Data Ownership

    Amid ongoing concerns over data privacy and how patients’ data is used, who owns the data is both a crucial and complex question. Just who owns a patient’s data? It’s a question that is fraught with complications due to the sensitive nature of the information. Data has been described as the most ...

    By Kim Ribbink • Jan. 1, 2020
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    Letter from the Editor

    Imagining what’s next… By 2020, it’s estimated that 1.7 megabytes of data will be created every second for every person on earth; 90% of the world’s data has been created in the last two years; healthcare data is doubling every 18 months; 5 billion people around the world lack access to surgeons;...

    By Taren Grom • Nov. 19, 2019
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    Upfront

    Multiple Myeloma Research Foundation’s Endurance Cycling Event The Multiple Myeloma Research Foundation (MMRF), a world-recognized leader in cancer research, has launched the third installment of its annual endurance cycling program, Road to Victories. The Road to Victories Team consists of 30 cy...

    By PharmaVoice Team • Nov. 19, 2019
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    HealthTech

    Apple Research App Allows U.S. Consumers to Participate in Health Studies Trend Watch: Apple, Amazon, Alnylam and Others Explore Digital Health Uses Apple has a new research app for Apple Watch owners that will allow people to opt in to privately contribute to health research by sharing data coll...

    By PharmaVoice Team • Nov. 19, 2019
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    Artificial Intelligence

    Novartis and Microsoft Collaborate on AI Lab Trend Watch: AI Partnerships and New Therapeutic Candidates Novartis has founded the Novartis AI innovation lab and is collaborating with Microsoft on the effort. The new lab aims to bolster Novartis AI capabilities from research through commercializat...

    By PharmaVoice Team • Nov. 19, 2019
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    The Year Ahead…

    We ask more than 130 experts, what needs to happen to address inefficiency and productivity to achieve aspirational goals for healthcare in the future. For this year’s special 2020 Year in Preview issue, we posed 20 provocative questions to our community of thought leaders, who represent all aspe...

    By Taren Grom • Nov. 19, 2019
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    SHOWCASE: eSolutions: The Digital Future is Here: Technologies Are Driving Change

    The role of healthcare technology is evolving rapidly. Changing consumer demands and habits and initiatives at a government and industry level are hastening innovation, the adoption of digital health tools, and driving technologies to reach new heights. According to a recent survey conducted by F...

    By PharmaVoice Team • Nov. 19, 2019
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    Enhancing Patient Engagement Through eClinical Technology

    The opportunities to strengthen patient engagement across all phases of clinical development have never been greater. Today’s patients are savvy consumers of technology and they expect it to be both easy and enjoyable to use. Study sponsors and clinical research organizations (CROs) should take a...

    By James Munz • Nov. 19, 2019
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    Virtualizing Your Clinical Trials

    With modern innovation and advances in medical technology, clinical studies and the way they’re conducted are changing. The traditional method of having to travel to a lab, hospital, or test site is inconvenient. Although facility-based studies have consumed the research market for the last centu...

    By Anthony Costello • Nov. 19, 2019
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    Machine Schooling

    In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy," the epoch-spanning artificial intelligence (AI) engine known as Deep Thought wraps its electronic brain around answering the ultimate question of life, the universe, and everything. No one knows what that question is — but I’m imagining he...

    By Dan Chichester • Nov. 19, 2019
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    A Lens Into the Future of Healthcare With Technology-based Solutions

    In 2015, it became apparent that investors were rapidly pouring money into digital health start-up companies and backing innovators who were eager to stake their claim within the trillion-dollar healthcare industry. In 2019, hardly a day goes by without us hearing about yet another company acquir...

    By Ritesh Patel • Nov. 19, 2019
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    SHOWCASE: Supply Chain: A Complex Global Network: Safely Managing the Supply Chain

    From logistics to storage to tracking and more, the pharmaceutical supply chain is one of the most complex distribution systems of any industry. Most companies lack the efficiencies and equipment needed to deal with the diversity of products in the complex pharmaceutical supply chain. According t...

    By PharmaVoice Team • Nov. 19, 2019
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    Managing Cash Flow and Financial Risk for Cell & Gene Therapies

    Since the approval of the first CAR-T therapy products in 2017, there has been great excitement around the potential for cell and gene therapies to transform treatment for cancer and other complex diseases. Yet, while optimism is well founded, the journey to make these products available to patie...

    By Joel Wayment • Nov. 19, 2019
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    Navigating the Cycle of Supply Chain Complexity

    The pharmaceutical industry’s development and commercialization of innovative new therapies exceeds expectations year after year. It’s truly remarkable to watch these products enter the market and effect real change on patients. As the President of Channel Management at EVERSANA, I’ve had the pri...

    By Danny Williams • Nov. 19, 2019
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    After Approval, Can Gene Therapies Achieve Marketing Success?

    Having a well-designed plan that addresses the needs of all stakeholders — patients and their families, medical institutions, payers and manufacturers — will help drive successful outcomes. The advent of gene therapy — personalized medicine reflecting the potential to minimize or cure disease — i...

    By Denise Myshko • Nov. 19, 2019
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    The Future of Decentralized Trials

    Our industry leaders had much to say about patients participating in clinical trials from home, from community sites, virtually — in essence a hybrid of the current system. What would be the impact of siteless trials on clinical development? A provocative question, and one that we posed recognizi...

    By PharmaVoice Team • Nov. 19, 2019
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    Real-Time Hope for Rare Diseases

    With advances in genomics sequencing combined with AI and other tools to speed up data analysis, the potential for quickly diagnosing and ultimately developing therapies that can treat patients with rare diseases in real time grows. The rare diseases space has come on leaps and bounds over the pa...

    By Kim Ribbink • Nov. 19, 2019
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    Behavioral Science's Impact on Marketing

    Behavioral science enables pharma to acquire a greater understanding of its consumers and how to better message them in order to motivate them to change their behavior. Are you a promoter or a preventer? According to the book, “Why We Resist," written by Syneos Health Communications’ experts Leig...

    By Robin Robinson • Nov. 19, 2019
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    Patient Influencers Are Transforming Pharma Marketing Strategies

    Companies need to harness the power of social media community influencers — the new healthcare decision makers. Social media provides a huge opportunity for pharma companies to engage with patient leaders and connect to their larger community audiences. Working with advocates and influencers not ...

    By Robin Robinson • Nov. 19, 2019
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    The Changing Role of the Traditional Pharma Brand

    Experts say the industry needs to reinvent its role to create value in diagnostics, prevention, and digital health solutions beyond its traditional brands. According to a Strategy& report out earlier this year, healthcare will be centered on patients who are empowered to prevent diseases rath...

    By Robin Robinson • Nov. 19, 2019
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    Dr. Robot

    Robots and docs — automation and clinician. In Disney’s animated hit Big Hero 6, we got a glimpse of what a future of a robot-enabled healthcare future might look like. Disney’s Baymax is an inflatable robot whose sole purpose is to take care of people in everyday life. But real-life medical robo...

    By Taren Grom • Nov. 19, 2019
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    Wearing Your health: The Case for Smart Clothing

    As the wearable market continues to expand, the potential for smart clothing to monitor and manage health is breaking new ground. The market for wearables is continuing to grow as more companies enter the space and as more and more consumers acquire devices. According to IDTechEx, the market for ...

    By Kim Ribbink • Nov. 19, 2019