Commercialization: Page 18

  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Agile Marketing

    Agile allows agencies to move twice as fast with more favorable outcomes. Agency marketers are very accustomed to putting out fires, juggling tasks, as well as hats, and wading their way through daily chaos as they attempt to create successful campaigns for clients. According to our experts, ther...

    By Robin Robinson • Feb. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    R&D INFLUENCER: Dr. Joanne Santomauro — Ancillere LP

    Tackling Ancillary Supply Challenges with Innovative Solutions When a pharmaceutical client came to Joanne Santomauro nearly 15 years ago with a request to help with a complex and expensive ancillary supply challenge, she didn’t hesitate. She launched Ancillare and began the journey to create and...

    By Dr. Joanne Santomauro • Feb. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Oncology Market Insights

    Analysts and experts discuss scientific, technological, and access advancements in the oncology area. Oncology clinical development activities are being undertaken by more than 700 companies and are at record high levels, according a report by the IQVIA Institute for Human Data Science. But despi...

    By PharmaVoice Team • Feb. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Letter from the Editor

    The Road Ahead As we head into 2020, closing out a decade punctuated by an ever-changing healthcare dynamic shaped by scientific discoveries, technological breakthroughs, innovation at every level, as well as global geopolitical forces, there is no doubt that the status quo is no longer a busines...

    By Taren Grom • Jan. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Upfront

    GSK Offers Grants to Nonprofits Making an IMPACT on Health Outcomes GlaxoSmithKline has honored 10 Philadelphia nonprofit organizations that offer youth mentoring, housing, legal aid, education, and other critical services that help foster a healthier region. The 10 winners of the GSK IMPACT Awar...

    By PharmaVoice Team • Jan. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    HealthTech

    Astellas and Welldoc Pair Up for Digital Therapeutics Trend Watch: Pharma’s Use of Healthtech Continues to Gain Ground Astellas Pharma and Welldoc have entered into a collaboration and license agreement directed toward the development and commercialization of digital health solutions. Under the a...

    By PharmaVoice Team • Jan. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Artificial Intelligence

    Cyclica and ATAI Partner to Develop Drugs to Treat Mental Health Trend Watch: Partnerships Leverage AI for Drug Discovery and Development Cyclica, an artificial intelligence-powered biotechnology company, has partnered with the biotech company ATAI Life Sciences to create Entheogenix Biosciences....

    By PharmaVoice Team • Jan. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    SHOWCASE: High-Science Brands: Making Connections for High Science Brands

    The growth of high-science brands has changed the life sciences landscape, and with it the strategies companies need to develop to market their products must also undergo a significant shift. Cancer immunotherapies as well as other high-science brands will account for $34 billion in sales by 2024...

    By PharmaVoice Team • Jan. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Facts Tell, Stories Sell

    People hear facts, but feel stories, and medical storytelling today is a winning combination of both. In 2013, Novartis broke the mold in marketing with its campaign for its oral multiple sclerosis treatment Gilenya. The campaign, “Hey MS, Take This!" shows various patients sticking out their ton...

    By Robin Robinson • Jan. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    SHOWCASE: Virtual Health: Exploring the Potential of Virtual Health

    As healthcare costs continue to spiral, the need to find effective ways to balance the demands of an aging population becomes more pressing. One approach that has the potential to make a significant difference is virtual health, which allows patients with chronic diseases to be monitored more eff...

    By PharmaVoice Team • Jan. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Wear it on Your Sleeve — How Sensors and Wearables Help Drive Richer Insights on Intervention Effects

    “I didn’t sleep well last night." It’s a phrase we’ve all heard, and unfortunately said, hundreds if not thousands of times. For some of us, the phrase instantly invokes the struggles to fall asleep, tossing and turning throughout the night. For others it means constantly waking up, gaining only ...

    By Bill Byrom • Jan. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Unraveling Data Ownership

    Amid ongoing concerns over data privacy and how patients’ data is used, who owns the data is both a crucial and complex question. Just who owns a patient’s data? It’s a question that is fraught with complications due to the sensitive nature of the information. Data has been described as the most ...

    By Kim Ribbink • Jan. 1, 2020
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Letter from the Editor

    Imagining what’s next… By 2020, it’s estimated that 1.7 megabytes of data will be created every second for every person on earth; 90% of the world’s data has been created in the last two years; healthcare data is doubling every 18 months; 5 billion people around the world lack access to surgeons;...

    By Taren Grom • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Upfront

    Multiple Myeloma Research Foundation’s Endurance Cycling Event The Multiple Myeloma Research Foundation (MMRF), a world-recognized leader in cancer research, has launched the third installment of its annual endurance cycling program, Road to Victories. The Road to Victories Team consists of 30 cy...

    By PharmaVoice Team • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    HealthTech

    Apple Research App Allows U.S. Consumers to Participate in Health Studies Trend Watch: Apple, Amazon, Alnylam and Others Explore Digital Health Uses Apple has a new research app for Apple Watch owners that will allow people to opt in to privately contribute to health research by sharing data coll...

    By PharmaVoice Team • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Artificial Intelligence

    Novartis and Microsoft Collaborate on AI Lab Trend Watch: AI Partnerships and New Therapeutic Candidates Novartis has founded the Novartis AI innovation lab and is collaborating with Microsoft on the effort. The new lab aims to bolster Novartis AI capabilities from research through commercializat...

    By PharmaVoice Team • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    The Year Ahead…

    We ask more than 130 experts, what needs to happen to address inefficiency and productivity to achieve aspirational goals for healthcare in the future. For this year’s special 2020 Year in Preview issue, we posed 20 provocative questions to our community of thought leaders, who represent all aspe...

    By Taren Grom • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    SHOWCASE: eSolutions: The Digital Future is Here: Technologies Are Driving Change

    The role of healthcare technology is evolving rapidly. Changing consumer demands and habits and initiatives at a government and industry level are hastening innovation, the adoption of digital health tools, and driving technologies to reach new heights. According to a recent survey conducted by F...

    By PharmaVoice Team • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Enhancing Patient Engagement Through eClinical Technology

    The opportunities to strengthen patient engagement across all phases of clinical development have never been greater. Today’s patients are savvy consumers of technology and they expect it to be both easy and enjoyable to use. Study sponsors and clinical research organizations (CROs) should take a...

    By James Munz • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Virtualizing Your Clinical Trials

    With modern innovation and advances in medical technology, clinical studies and the way they’re conducted are changing. The traditional method of having to travel to a lab, hospital, or test site is inconvenient. Although facility-based studies have consumed the research market for the last centu...

    By Anthony Costello • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Machine Schooling

    In Douglas Adams’ “The Hitchhiker’s Guide to the Galaxy," the epoch-spanning artificial intelligence (AI) engine known as Deep Thought wraps its electronic brain around answering the ultimate question of life, the universe, and everything. No one knows what that question is — but I’m imagining he...

    By Dan Chichester • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    A Lens Into the Future of Healthcare With Technology-based Solutions

    In 2015, it became apparent that investors were rapidly pouring money into digital health start-up companies and backing innovators who were eager to stake their claim within the trillion-dollar healthcare industry. In 2019, hardly a day goes by without us hearing about yet another company acquir...

    By Ritesh Patel • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    SHOWCASE: Supply Chain: A Complex Global Network: Safely Managing the Supply Chain

    From logistics to storage to tracking and more, the pharmaceutical supply chain is one of the most complex distribution systems of any industry. Most companies lack the efficiencies and equipment needed to deal with the diversity of products in the complex pharmaceutical supply chain. According t...

    By PharmaVoice Team • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Managing Cash Flow and Financial Risk for Cell & Gene Therapies

    Since the approval of the first CAR-T therapy products in 2017, there has been great excitement around the potential for cell and gene therapies to transform treatment for cancer and other complex diseases. Yet, while optimism is well founded, the journey to make these products available to patie...

    By Joel Wayment • Nov. 19, 2019
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Navigating the Cycle of Supply Chain Complexity

    The pharmaceutical industry’s development and commercialization of innovative new therapies exceeds expectations year after year. It’s truly remarkable to watch these products enter the market and effect real change on patients. As the President of Channel Management at EVERSANA, I’ve had the pri...

    By Danny Williams • Nov. 19, 2019