Commercialization: Page 17

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    Letter from the Editor

    The sequelae The personal, economic, and cultural upheaval from the coronavirus tragedy has changed our lives. The numbers, which during the early days of reported cases were abstract for most of us, have taken on new meaning in the subsequent months, as most of us now know someone who has contra...

    By Taren Grom • May 1, 2020
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    Upfront

    I Stay Home For Rare In response to the COVID-19 pandemic, Living in the Light, a patient advocacy company that specializes in rare disease storytelling through photography, narrative journalism, and documentary video, has launched I Stay Home For Rare, a campaign and fund to provide immediate fi...

    By PharmaVoice Team • May 1, 2020
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    HealthTech

    Nemaura Medical Repurposes CGM for Temp Monitoring Trend Watch: Health technology aids in the diagnosis and monitoring of COVID-19 Nemaura Medical, a medical technology company focused on developing micro-systems-based wearable diagnostic devices, is repurposing its non-invasive and flexible cont...

    By PharmaVoice Team • May 1, 2020
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    Artificial Intelligence

    Experimental AI Tool Predicts COVID-19 Patients Likely to Develop Respiratory Disease Trend Watch: AI being used to track, contain, and understand coronavirus An artificial intelligence tool accurately predicted which patients newly infected with the COVID-19 virus would go on to develop severe r...

    By PharmaVoice Team • May 1, 2020
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    Last Word

    Unusual Times Call for Outside-the-Box Thinking Lynn O’Connor Vos, President and CEO of the Muscular Dystrophy Association, discusses the innovative approaches the organization is taking to remain connected with its population during the COVID-19 pandemic. PV: The Muscular Dystrophy Association (...

    By Lynn O’Connor Vos • May 1, 2020
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    Marketing in the Future

    The marketing landscape of tomorrow will look much different as lines continue to blur between consultancies and agencies. An April 2019 poll conducted by Digiday showed that 22% of client-side marketers planned to shift work from agencies to consulting firms. While the majority of respondents sa...

    By Robin Robinson • May 1, 2020
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    SHOWCASE: Connected Health & IoT: The Growing Potential of Connected IoT

    In healthcare, IoT is being investigated in a wide range of areas — remote monitoring, the use of smart sensors, within medical devices, and in many pharmaceutical applications, such as smart pills and treating disease. There are few hotter or broader topics than the Internet of Things (IoT). Acc...

    By PharmaVoice Team • May 1, 2020
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    If I Could Only Ask Two Questions, The First One Would Be: What is Your Data Integration and Analytics Platform Strategy?

    It’s really simple, data analytics drives decisions. In the healthcare industry, we use data to better understand the complexity of disease, improve forecasting and communications with patients, design more effective clinical trials, predict trends, customize treatment pathways, and so much more....

    By Brigham Hyde • May 1, 2020
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    IoT — Skunkworks Origins, Life-Changing Fruition

    Before the Internet became the modern technological behemoth we know and cannot live without today, there sat a Coca-Cola vending machine at Carnegie Mellon University in Pittsburgh, Pennsylvania. Back in 1982, David Nichols, a computer science graduate student grew ever-so tired of making the tr...

    By Carmine Jichetti • May 1, 2020
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    Programming Better Health: How the Internet of Things Can Keep Us Well

    Healthcare professionals have always struggled to keep their patients healthy. The simplest steps can make a huge difference in the overall health of an individual, but the truth is, all of us are guilty of nonadherence to a variety of things. I have light excuses. I’m certainly guilty of missing...

    By Gene Fitzpatrick • May 1, 2020
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    Mobile Brands

    Mobile provides effective messaging to both physicians and patients. As the coronavirus greatly affects advertising behaviors across industries, mobile messaging remains a viable tactic for reaching both physicians and patients. According to a March report from IAB, digital ad spending is down 33...

    By Robin Robinson • May 1, 2020
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    SHOWCASE: Brand Building: The Changing Face of Brand Building

    The number of channels that pharmaceutical marketers have open to them for brand building today is vast and each has its own requirements and benefits. Since the mid-1980s, pharmaceutical companies in the United States have been promoting their brands to the public through print, radio, and telev...

    By PharmaVoice Team • May 1, 2020
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    Brand Building: Back to the Basics

    As healthcare marketers, we are charged with the vital task of communicating the benefits of pharmaceutical therapies to the healthcare professionals (HCPs), patients, and payers we serve, with the goal of improving the health of individual patients, and more broadly, public health. The importanc...

    By Gordon Olsen • May 1, 2020
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    The Longing for Belonging

    Wanna build a healthcare brand in 2020? Whether you are launching a new product or re-positioning a brand that has perhaps gotten a little long in the tooth, consider the following: Data is out. Belonging is in. Put another way, to connect with today’s consumer, healthcare marketers must start tr...

    By Toby Trygg • May 1, 2020
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    Patient Access: Keeping the Channel Open During a Crisis

    A managed access program enables pharmaceutical and biotechnology companies to make certain investigational or unapproved treatments available to eligible patients through their prescribing physicians. But what happens when the supply chain is disrupted by a pandemic, such as COVID-19? The worldw...

    By Carolyn Gretton • May 1, 2020
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    Commanders & Chiefs

    The role of chief technology officer has become more encompassing as companies adopt new software and technology-based solutions to solve some of their biggest challenges and create opportunities for new rewards. Zaher El-Assi Decentralizing & Accelerating Trials Next-generation innovations t...

    By PharmaVoice Team • May 1, 2020
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    Letter from the Editor

    Inspiring Leadership Amid the COVID-19 global pandemic and the yet-to-be-determined devastation, it is heartening to see the heroic efforts being put forth by healthcare workers who are risking their own lives on the front lines of patient care. We are also seeing healthcare companies pivot their...

    By Taren Grom • April 1, 2020
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    Upfront

    BMS Undergoes Brand Transformation Bristol Myers Squibb has revealed a new brand to reflect its evolution in light of its acquisition of Celgene for $74 billion late last year. The changes reflect an updated website, logo, and a change in punctuation — removing the hyphen between Bristol and Myer...

    By PharmaVoice Team • April 1, 2020
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    HealthTech

    Boehringer-Ingelheim Launches Patient-Centric MyStudyWindow Powered by Carebox Trend Watch: HealthTech Innovations Continue to Transform Patient Care Boehringer Ingelheim and Carebox Healthcare Solutions have launched MyStudyWindow, a digital platform empowering patients, families, caregivers, an...

    By PharmaVoice Team • April 1, 2020
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    Artificial Intelligence

    Microsoft Launches $40M Healthcare Artificial Intelligence Program Trend Watch: AI continues to gain traction worldwide in healthcare and pharma applications Microsoft has launched a 5-year, $40 million program called AI for Health, an initiative that will use artificial intelligence tools to add...

    By PharmaVoice Team • April 1, 2020
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    Innovator's Corner

    COVID-19 The latest drug and vaccine innovations to counter this deadly virus. The rapidly moving target of the coronavirus is challenging the best of the world’s life-sciences innovators, and the landscape changes not only by the day but by the hour. At press time for this issue, these are the m...

    By PharmaVoice Team • April 1, 2020
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    Brand Bonds: Agency-Client Relationships

    Three successful agency and client teams discuss the importance of a positive working relationship. The Chemistry Click Brian Peters Medexus Pharma Having chemistry with people during the agency selection process is most important. If you don’t have that personal connection, it just becomes work,...

    By Robin Robinson • April 1, 2020
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    Commanders & Chiefs: Chief Digital Officers

    More and more companies are elevating the role of chief digital officer to oversee a range of strategies and the integration of technology solutions. Nagaraja Srivatsan Data in Use The biggest trend I am tracking is determining how data can be used effectively to make critical and impactful decis...

    By Nagaraja Srivatsan • April 1, 2020
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    Executive Perspective: Bioinformatics Is Changing the Face of Discovery and Development: A Conversation with Bill Moss, CEO, Seven Bridges

    While the rate of approval of novel life-changing precision medicines is on the rise, the economics facing those who discover, commercialize, and are in need of such medications are untenable. The combination of the increased development costs and more narrowly targeted patient populations of pre...

    By Bill Moss • April 1, 2020
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    Letter from the Editor

    The patient experience We are excited to publish the third annual Patient Voice issue. This special publication is dedicated to raising the voice of patients and sharing their insights on topics ranging from drug discovery and development through commercialization. We also have tapped nearly 100 ...

    By Taren Grom • March 1, 2020