Commercialization: Page 16

PharmaVoice Team/PharmaVoice

Upfront

Interest in Clinical Trials Increases Amid Pandemic According to a recent PwC US Pharma and Life Science Leader survey, 84% of consumers said they would be at least somewhat willing to share data with their doctors to help discover new treatments or new ways of delivering care. Moreover, 58% said...
By PharmaVoice Team • June 1, 2020
PharmaVoice Team/PharmaVoice

HealthTech

Apple and Google Partner on COVID-19 Contact Tracing Technology Trend Watch: IoT technologies are being used across a wide spectrum for COVID-19 services In April, Apple and Google announced they were building software into smartphones that would tell people if they were recently in contact with...
By PharmaVoice Team • June 1, 2020
PharmaVoice Team/PharmaVoice

Artificial Intelligence

BenevolentAI Uncovers Potential Coronavirus Treatment, Enters Phase III Trials Trend Watch: AI and ML innovations to cope with COVID-19 on the rise Earlier this year, BenevolentAI set up a specialist scientific team and launched an investigation using its drug discovery platform to identify appro...
By PharmaVoice Team • June 1, 2020
PharmaVoice Team/PharmaVoice

Last Word

Getting Into the Biology of Prostate Cancer Dr. Margaret Yu, VP, Disease Area Leader Prostate Cancer, Janssen Research and Development, discusses her efforts to further the understanding of the biology of prostate cancer. PV: Please tell us about your journey to become one of the leading experts ...
By Dr. Margaret Yu • June 1, 2020
PharmaVoice Team/PharmaVoice

Behavioral Science in Marketing

It takes more than knowledge to drive behavior change; it takes understanding people’s motivations and providing the tools or skills needed to influence actions. Many of us have been forced to change our normal behaviors and activities during COVID-19. In order to practice prevention protocols th...
By Robin Robinson • June 1, 2020
PharmaVoice Team/PharmaVoice

Commanders & Chiefs: Chief Creative Officers

The role of the agency chief creative officer today requires a unique balance of artistry, science, and channel expertise. Steve Hamburg The Art of the Design Successful creative must deliver surprise, delight, excitement, and awe. It must show us the world in a new way. It must memorably engage...
By PharmaVoice Team • June 1, 2020
PharmaVoice Team/PharmaVoice

Speak Out: The Increased Spotlight on Digital CME

In 2009, the American College of Chest Physicians published an article in CHEST that explored the future of continuing medical education (CME) and focused on the impact of technology on physician learning, including on the importance of digital CME. Now, in 2020, digital CME has evolved to includ...
By Christina Hoffman • June 1, 2020
PharmaVoice Team/PharmaVoice

Executive Perspective: Transforming the Clinical Experience As a Digital Care Option for Patients — A New Age of Care

A Conversation with MaryAnne Rizk, Ph.D. For MaryAnne Rizk, Ph.D., Senior VP, Digital R&D Strategy at IQVIA, improving the patient experience is more than a calling; it’s a passion. She is driven by an inherent desire to improve the quality of life for patients. Her particular area of experti...
By Mary Ann Rizk • June 1, 2020
PharmaVoice Team/PharmaVoice

Letter from the Editor

The sequelae The personal, economic, and cultural upheaval from the coronavirus tragedy has changed our lives. The numbers, which during the early days of reported cases were abstract for most of us, have taken on new meaning in the subsequent months, as most of us now know someone who has contra...
By Taren Grom • May 1, 2020
PharmaVoice Team/PharmaVoice

Upfront

I Stay Home For Rare In response to the COVID-19 pandemic, Living in the Light, a patient advocacy company that specializes in rare disease storytelling through photography, narrative journalism, and documentary video, has launched I Stay Home For Rare, a campaign and fund to provide immediate fi...
By PharmaVoice Team • May 1, 2020
PharmaVoice Team/PharmaVoice

HealthTech

Nemaura Medical Repurposes CGM for Temp Monitoring Trend Watch: Health technology aids in the diagnosis and monitoring of COVID-19 Nemaura Medical, a medical technology company focused on developing micro-systems-based wearable diagnostic devices, is repurposing its non-invasive and flexible cont...
By PharmaVoice Team • May 1, 2020
PharmaVoice Team/PharmaVoice

Artificial Intelligence

Experimental AI Tool Predicts COVID-19 Patients Likely to Develop Respiratory Disease Trend Watch: AI being used to track, contain, and understand coronavirus An artificial intelligence tool accurately predicted which patients newly infected with the COVID-19 virus would go on to develop severe r...
By PharmaVoice Team • May 1, 2020
PharmaVoice Team/PharmaVoice

Last Word

Unusual Times Call for Outside-the-Box Thinking Lynn O’Connor Vos, President and CEO of the Muscular Dystrophy Association, discusses the innovative approaches the organization is taking to remain connected with its population during the COVID-19 pandemic. PV: The Muscular Dystrophy Association (...
By Lynn O’Connor Vos • May 1, 2020
PharmaVoice Team/PharmaVoice

Marketing in the Future

The marketing landscape of tomorrow will look much different as lines continue to blur between consultancies and agencies. An April 2019 poll conducted by Digiday showed that 22% of client-side marketers planned to shift work from agencies to consulting firms. While the majority of respondents sa...
By Robin Robinson • May 1, 2020
PharmaVoice Team/PharmaVoice

SHOWCASE: Connected Health & IoT: The Growing Potential of Connected IoT

In healthcare, IoT is being investigated in a wide range of areas — remote monitoring, the use of smart sensors, within medical devices, and in many pharmaceutical applications, such as smart pills and treating disease. There are few hotter or broader topics than the Internet of Things (IoT). Acc...
By PharmaVoice Team • May 1, 2020
PharmaVoice Team/PharmaVoice

If I Could Only Ask Two Questions, The First One Would Be: What is Your Data Integration and Analytics Platform Strategy?

It’s really simple, data analytics drives decisions. In the healthcare industry, we use data to better understand the complexity of disease, improve forecasting and communications with patients, design more effective clinical trials, predict trends, customize treatment pathways, and so much more....
By Brigham Hyde • May 1, 2020
PharmaVoice Team/PharmaVoice

IoT — Skunkworks Origins, Life-Changing Fruition

Before the Internet became the modern technological behemoth we know and cannot live without today, there sat a Coca-Cola vending machine at Carnegie Mellon University in Pittsburgh, Pennsylvania. Back in 1982, David Nichols, a computer science graduate student grew ever-so tired of making the tr...
By Carmine Jichetti • May 1, 2020
PharmaVoice Team/PharmaVoice

Programming Better Health: How the Internet of Things Can Keep Us Well

Healthcare professionals have always struggled to keep their patients healthy. The simplest steps can make a huge difference in the overall health of an individual, but the truth is, all of us are guilty of nonadherence to a variety of things. I have light excuses. I’m certainly guilty of missing...
By Gene Fitzpatrick • May 1, 2020
PharmaVoice Team/PharmaVoice

Mobile Brands

Mobile provides effective messaging to both physicians and patients. As the coronavirus greatly affects advertising behaviors across industries, mobile messaging remains a viable tactic for reaching both physicians and patients. According to a March report from IAB, digital ad spending is down 33...
By Robin Robinson • May 1, 2020
PharmaVoice Team/PharmaVoice

SHOWCASE: Brand Building: The Changing Face of Brand Building

The number of channels that pharmaceutical marketers have open to them for brand building today is vast and each has its own requirements and benefits. Since the mid-1980s, pharmaceutical companies in the United States have been promoting their brands to the public through print, radio, and telev...
By PharmaVoice Team • May 1, 2020
PharmaVoice Team/PharmaVoice

Brand Building: Back to the Basics

As healthcare marketers, we are charged with the vital task of communicating the benefits of pharmaceutical therapies to the healthcare professionals (HCPs), patients, and payers we serve, with the goal of improving the health of individual patients, and more broadly, public health. The importanc...
By Gordon Olsen • May 1, 2020
PharmaVoice Team/PharmaVoice

The Longing for Belonging

Wanna build a healthcare brand in 2020? Whether you are launching a new product or re-positioning a brand that has perhaps gotten a little long in the tooth, consider the following: Data is out. Belonging is in. Put another way, to connect with today’s consumer, healthcare marketers must start tr...
By Toby Trygg • May 1, 2020
PharmaVoice Team/PharmaVoice

Patient Access: Keeping the Channel Open During a Crisis

A managed access program enables pharmaceutical and biotechnology companies to make certain investigational or unapproved treatments available to eligible patients through their prescribing physicians. But what happens when the supply chain is disrupted by a pandemic, such as COVID-19? The worldw...
By Carolyn Gretton • May 1, 2020
PharmaVoice Team/PharmaVoice

Commanders & Chiefs

The role of chief technology officer has become more encompassing as companies adopt new software and technology-based solutions to solve some of their biggest challenges and create opportunities for new rewards. Zaher El-Assi Decentralizing & Accelerating Trials Next-generation innovations t...
By PharmaVoice Team • May 1, 2020
PharmaVoice Team/PharmaVoice

Letter from the Editor

Inspiring Leadership Amid the COVID-19 global pandemic and the yet-to-be-determined devastation, it is heartening to see the heroic efforts being put forth by healthcare workers who are risking their own lives on the front lines of patient care. We are also seeing healthcare companies pivot their...
By Taren Grom • April 1, 2020