Commercialization: Page 16

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    Convention Tactics in a POST-COVID-19 Environment

    The beginning of 2020 presented some extremely unique circumstances for everyone. It didn’t take long to realize life was going to change on a personal and professional level. As the quarantine started, and the medical congresses for the rest of 2020 were being canceled, agencies knew their marke...

    By Nick Bellomo • Sept. 1, 2020
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    Accessible Healthcare: The Key Role of Health Literacy

    Health literacy can have a significant bearing on outcomes, so helping patients understand their health and treatments is critical. Health information is by its very nature complex. Explaining a disease or how to take a drug or a drug’s potential side effects to a patient can be difficult and can...

    By Kim Ribbink • Sept. 1, 2020
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    Opinion

    Speak Out: From Crawl to Run: Maturing Digital Engagement

    In the last 5 years, the pharmaceutical industry has taken clear steps towards omnichannel engagement. In the last 5 months, the walking — and sometimes crawling — has turned into a race. And not everyone is ready to run. The core drivers of success in pharmaceutical sales have not...

    By Antonio Pregueiro • Sept. 1, 2020
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    Letter from the Editor

    Raising the bar … This year’s PharmaVOICE 100 issue, like so many aspects of all our lives, is set against a backdrop of unprecedented upheaval. Amid a global health crisis that is touching all corners of the world and impacting humanity in ways beyond anyone’s imagination, there is a groundswell...

    By Taren Grom • Aug. 1, 2020
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    PharmaVOICE 100 Who's on the List - By Category

    Who’s on the List — 2020 Indexed by Category Commanders & Chiefs Sagar Anisingaraju Saama Technologies Teresa Bitetti Takeda Pharmaceutical Company Olivier Chateau Health Union Dan Chichester Ogilvy Health Jim Corrigan ERT Dr. Jayson Dallas. Aimmune Therapeutics Dr. Eric Dube. Retrophin Dawn ...

    By PharmaVoice Team • Aug. 1, 2020
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    Innovators

    These visionary thinkers are driving forward-thinking around new processes, new technologies, and new business models. Omni-channel Innovator Raising the bar… by challenging the status quo Jose Ferreira Title: SVP, Product and Innovation Company: CMI Media Industry Awards: Keynote speaker at eMet...

    By PharmaVoice Team • Aug. 1, 2020
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    Marketers

    Effective marketing in today’s highly complex healthcare arena needs to address myriad stakeholders, and these marketing vanguards understand not only the channels but the patient populations to be successful. Pushing Boundaries Raising the bar… by thinking creatively and nimbly Ryan Billings Tit...

    By PharmaVoice Team • Aug. 1, 2020
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    Mentors

    These champions of diversity and inclusion are dedicated to developing the next generation of leaders and setting an example for others to follow. An Ally for All Raising the bar… by bringing people together Peter Anastasiou Title: Executive VP & Head of North America Company: Lundbeck Indust...

    By PharmaVoice Team • Aug. 1, 2020
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    Good Reads: On The Book Shelf

    What are they reading? The PharmaVOICE 100 are curious and always in pursuit of continual learning to expand their knowledge and hone their leadership skills. This is sampling of their reading list. Download PDF

    By PharmaVoice Team • Aug. 1, 2020
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    2020 Red Jacket Honorees

    Inspiring Leaders for Today and Tomorrow Since launching the Red Jacket Award in 2014, PharmaVOICE has recognized 40 inspiring, innovative, collaborative, and transformative individuals who epitomize leadership for today and tomorrow. Red Jacket honorees have raised the bar in terms of what it me...

    By PharmaVoice Team • Aug. 1, 2020
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    Red Jacket Al Altomari

    A Value-Based Leader Al Altomari Title: Chairman and CEO Company: Agile Therapeutics Awards/Honors: Hall of Fame Father Judge High School, 2017; Hall of Fame, Drexel 100, 2017; CEO of the Year, Finance Magazine, 2016; Father of the Year, American Diabetes Association, 2015; CEO of the Year, New J...

    By Al Altomari • Aug. 1, 2020
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    Red Jacket Sharon Callahan

    A Call to Action Raising the bar… by calling people to take action Sharon Callahan Title: CEO Company: CDM Personal awards: Healthcare Businesswomen’s Association (HBA) STAR, 2006; PharmaVOICE 100, 2020 (Red Jacket), 2019, 2017; MedAdNews, Industry Person of the Year, 2019; HBA Woman of the Year,...

    By Sharon Callahan • Aug. 1, 2020
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    Red Jacket Donald Deieso, PH.D.

    Dedicated to a Higher Purpose Raising the bar… through leadership Donald Deieso, Ph.D. Title: Executive Chairman and CEO Company: WIRB-Copernicus Group Industry Awards: PharmaVOICE 100, 2019 and 2016 Company Awards: 20 Innovators Changing the Face of the Clinical Trials Industry, CenterWatch, 20...

    By Donald Deieso • Aug. 1, 2020
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    Red Jacket Dr. Nancy A. Dreyer

    Shaping the Future of Real-World Evidence Raising the bar… with the help of others Nancy Dreyer, Ph.D. Title: Chief Scientific Officer and Senior VP Company: IQVIA Industry Awards: 2019 Author of the Year, DIA Inspire Award Associations: Drug Information Association; International Society of Pha...

    By Dr. Nancy A. Dreyer • Aug. 1, 2020
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    Red Jacket Barry Greene

    Every Single Patient Matters Raising the bar… by bringing interconnectivity into everything we do Barry Greene Title: President Company: Alnylam Pharmaceuticals Awards/Honors: Albert Einstein Award; 2008 Pharmaceutical Executive 45 Under Forty Five; 2008 The 11th Annual Myer Saxe Award from the ...

    By Barry Greene • Aug. 1, 2020
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    Red Jacket Julie Ross

    Steering Toward the Quantum Leap Raising the bar… by constantly challenging the status quo Julie Ross Title: President Company: Advanced Clinical Industry Awards: 2019 Healthcare Businesswomen’s Association’s Chair Award; 2016, 2014 PharmaVOICE 100 Company Awards: 2019 Outstanding Leader; 2018 Ou...

    By Julie Ross • Aug. 1, 2020
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    Letter from the Editor

    Raising the bar … Last month, I noted that the life-sciences industry has the opportunity to be extraordinary amidst the continuing global pandemic. As we continue to mourn the mounting losses attributed to this global crisis, I am heartened to see how people from companies of all sizes and types...

    By Taren Grom • June 1, 2020
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    Upfront

    Interest in Clinical Trials Increases Amid Pandemic According to a recent PwC US Pharma and Life Science Leader survey, 84% of consumers said they would be at least somewhat willing to share data with their doctors to help discover new treatments or new ways of delivering care. Moreover, 58% said...

    By PharmaVoice Team • June 1, 2020
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    HealthTech

    Apple and Google Partner on COVID-19 Contact Tracing Technology Trend Watch: IoT technologies are being used across a wide spectrum for COVID-19 services In April, Apple and Google announced they were building software into smartphones that would tell people if they were recently in contact with...

    By PharmaVoice Team • June 1, 2020
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    Artificial Intelligence

    BenevolentAI Uncovers Potential Coronavirus Treatment, Enters Phase III Trials Trend Watch: AI and ML innovations to cope with COVID-19 on the rise Earlier this year, BenevolentAI set up a specialist scientific team and launched an investigation using its drug discovery platform to identify appro...

    By PharmaVoice Team • June 1, 2020
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    Last Word

    Getting Into the Biology of Prostate Cancer Dr. Margaret Yu, VP, Disease Area Leader Prostate Cancer, Janssen Research and Development, discusses her efforts to further the understanding of the biology of prostate cancer. PV: Please tell us about your journey to become one of the leading experts ...

    By Dr. Margaret Yu • June 1, 2020
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    Behavioral Science in Marketing

    It takes more than knowledge to drive behavior change; it takes understanding people’s motivations and providing the tools or skills needed to influence actions. Many of us have been forced to change our normal behaviors and activities during COVID-19. In order to practice prevention protocols th...

    By Robin Robinson • June 1, 2020
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    Commanders & Chiefs: Chief Creative Officers

    The role of the agency chief creative officer today requires a unique balance of artistry, science, and channel expertise. Steve Hamburg The Art of the Design Successful creative must deliver surprise, delight, excitement, and awe. It must show us the world in a new way. It must memorably engage...

    By PharmaVoice Team • June 1, 2020
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    Speak Out: The Increased Spotlight on Digital CME

    In 2009, the American College of Chest Physicians published an article in CHEST that explored the future of continuing medical education (CME) and focused on the impact of technology on physician learning, including on the importance of digital CME. Now, in 2020, digital CME has evolved to includ...

    By Christina Hoffman • June 1, 2020
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    Executive Perspective: Transforming the Clinical Experience As a Digital Care Option for Patients — A New Age of Care

    A Conversation with MaryAnne Rizk, Ph.D. For MaryAnne Rizk, Ph.D., Senior VP, Digital R&D Strategy at IQVIA, improving the patient experience is more than a calling; it’s a passion. She is driven by an inherent desire to improve the quality of life for patients. Her particular area of experti...

    By Mary Ann Rizk • June 1, 2020