Commercialization: Page 15

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    Why Are We Settling for Mediocre Patient Services Programs?

    Meet Dorothy: mother of twin 12-year-old girls who inherited her natural talent and love for tennis. Every weekend she coaches their junior team and analyzes each match on their way to get pizza. Dorothy thrives on the tennis court next to her girls; she feels energized and empowered. Monday morn...

    By Maria Kirsch • Sept. 1, 2020
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    The Fabric of Data Cognizance

    Effective data businesses have always been built on a foundation of individual honesty. Leaders faced with big decisions have been quick to listen to what their patients and employees tell them, but have also been slower to make judgments based on their gut instincts. The reason? EHR data just we...

    By Angelo Campano • Sept. 1, 2020
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    Will Big Data Fundamentally Change Our Approach to the Next Pandemic?

    Big Data…Hero at Large? The current COVID-19 pandemic has forced a rethink of drug discovery and healthcare management. Over the first half of 2020, we have seen an unprecedented speed of candidate drug evaluation for the treatment of COVID-19 and the development of vaccines directed against SARS...

    By Iyiola Obayomi • Sept. 1, 2020
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    Turning Data into Storytelling

    Beyond communications skills, creating a good data story requires research. Nobody wants to listen to a boring story. And for some, data can be boring, or at best, confusing. Telling an enthralling story takes a certain skill, and when the topic is a mound of eye-glazing data and analysis, it bec...

    By Robin Robinson • Sept. 1, 2020
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    SHOWCASE: Digital Marketing: AI, VR, AR: A New Age of Digital Tools Changes the Game for Marketers

    Whether it’s social media forums, internal digital platforms, AI-powered apps and chat bots, or augmented and virtual reality, the digital tools open to the pharma industry today are changing the face of marketing. More and more pharma companies are using digital tools to reach their audiences. A...

    By PharmaVoice Team • Sept. 1, 2020
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    Leveraging Data and Machine Learning to Drive Brand Performance

    There is no question that 2020 has been a year like none other, especially for those in the healthcare industry. For brand managers, that meant sales teams were grounded; budgets got frozen, or even cut in many cases; healthcare practitioners moved their offices virtual; and telehealth services j...

    By Michelle Petroff • Sept. 1, 2020
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    Driving Digital Strategy Forward: Customer Engagement in COVID-19 and Beyond

    The life-sciences industry is starting to find a new baseline, adapting to the abrupt remote digital pivot many organizations needed to make. While we acknowledge in recent years the industry has been on a path toward digital transformation, there’s no denying that the complications arising from ...

    By IQVIA • Sept. 1, 2020
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    We're All Digital Natives

    We’ve all heard the term “flatten the curve" to describe the efforts being made to curb infection rates of COVID-19, but today’s tumultuous climate is disrupting another curve — the adoption curve of digital health. In 2019, a survey revealed that two-thirds of patients were open to the idea of t...

    By Christopher Jankoski • Sept. 1, 2020
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    Convention Tactics in a POST-COVID-19 Environment

    The beginning of 2020 presented some extremely unique circumstances for everyone. It didn’t take long to realize life was going to change on a personal and professional level. As the quarantine started, and the medical congresses for the rest of 2020 were being canceled, agencies knew their marke...

    By Nick Bellomo • Sept. 1, 2020
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    Accessible Healthcare: The Key Role of Health Literacy

    Health literacy can have a significant bearing on outcomes, so helping patients understand their health and treatments is critical. Health information is by its very nature complex. Explaining a disease or how to take a drug or a drug’s potential side effects to a patient can be difficult and can...

    By Kim Ribbink • Sept. 1, 2020
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    Opinion

    Speak Out: From Crawl to Run: Maturing Digital Engagement

    In the last 5 years, the pharmaceutical industry has taken clear steps towards omnichannel engagement. In the last 5 months, the walking — and sometimes crawling — has turned into a race. And not everyone is ready to run. The core drivers of success in pharmaceutical sales have not...

    By Antonio Pregueiro • Sept. 1, 2020
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    Letter from the Editor

    Raising the bar … This year’s PharmaVOICE 100 issue, like so many aspects of all our lives, is set against a backdrop of unprecedented upheaval. Amid a global health crisis that is touching all corners of the world and impacting humanity in ways beyond anyone’s imagination, there is a groundswell...

    By Taren Grom • Aug. 1, 2020
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    PharmaVOICE 100 Who's on the List - By Category

    Who’s on the List — 2020 Indexed by Category Commanders & Chiefs Sagar Anisingaraju Saama Technologies Teresa Bitetti Takeda Pharmaceutical Company Olivier Chateau Health Union Dan Chichester Ogilvy Health Jim Corrigan ERT Dr. Jayson Dallas. Aimmune Therapeutics Dr. Eric Dube. Retrophin Dawn ...

    By PharmaVoice Team • Aug. 1, 2020
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    Innovators

    These visionary thinkers are driving forward-thinking around new processes, new technologies, and new business models. Omni-channel Innovator Raising the bar… by challenging the status quo Jose Ferreira Title: SVP, Product and Innovation Company: CMI Media Industry Awards: Keynote speaker at eMet...

    By PharmaVoice Team • Aug. 1, 2020
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    Marketers

    Effective marketing in today’s highly complex healthcare arena needs to address myriad stakeholders, and these marketing vanguards understand not only the channels but the patient populations to be successful. Pushing Boundaries Raising the bar… by thinking creatively and nimbly Ryan Billings Tit...

    By PharmaVoice Team • Aug. 1, 2020
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    Mentors

    These champions of diversity and inclusion are dedicated to developing the next generation of leaders and setting an example for others to follow. An Ally for All Raising the bar… by bringing people together Peter Anastasiou Title: Executive VP & Head of North America Company: Lundbeck Indust...

    By PharmaVoice Team • Aug. 1, 2020
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    Good Reads: On The Book Shelf

    What are they reading? The PharmaVOICE 100 are curious and always in pursuit of continual learning to expand their knowledge and hone their leadership skills. This is sampling of their reading list. Download PDF

    By PharmaVoice Team • Aug. 1, 2020
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    2020 Red Jacket Honorees

    Inspiring Leaders for Today and Tomorrow Since launching the Red Jacket Award in 2014, PharmaVOICE has recognized 40 inspiring, innovative, collaborative, and transformative individuals who epitomize leadership for today and tomorrow. Red Jacket honorees have raised the bar in terms of what it me...

    By PharmaVoice Team • Aug. 1, 2020
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    Red Jacket Al Altomari

    A Value-Based Leader Al Altomari Title: Chairman and CEO Company: Agile Therapeutics Awards/Honors: Hall of Fame Father Judge High School, 2017; Hall of Fame, Drexel 100, 2017; CEO of the Year, Finance Magazine, 2016; Father of the Year, American Diabetes Association, 2015; CEO of the Year, New J...

    By Al Altomari • Aug. 1, 2020
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    Red Jacket Sharon Callahan

    A Call to Action Raising the bar… by calling people to take action Sharon Callahan Title: CEO Company: CDM Personal awards: Healthcare Businesswomen’s Association (HBA) STAR, 2006; PharmaVOICE 100, 2020 (Red Jacket), 2019, 2017; MedAdNews, Industry Person of the Year, 2019; HBA Woman of the Year,...

    By Sharon Callahan • Aug. 1, 2020
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    Red Jacket Donald Deieso, PH.D.

    Dedicated to a Higher Purpose Raising the bar… through leadership Donald Deieso, Ph.D. Title: Executive Chairman and CEO Company: WIRB-Copernicus Group Industry Awards: PharmaVOICE 100, 2019 and 2016 Company Awards: 20 Innovators Changing the Face of the Clinical Trials Industry, CenterWatch, 20...

    By Donald Deieso • Aug. 1, 2020
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    Red Jacket Dr. Nancy A. Dreyer

    Shaping the Future of Real-World Evidence Raising the bar… with the help of others Nancy Dreyer, Ph.D. Title: Chief Scientific Officer and Senior VP Company: IQVIA Industry Awards: 2019 Author of the Year, DIA Inspire Award Associations: Drug Information Association; International Society of Pha...

    By Dr. Nancy A. Dreyer • Aug. 1, 2020
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    Red Jacket Barry Greene

    Every Single Patient Matters Raising the bar… by bringing interconnectivity into everything we do Barry Greene Title: President Company: Alnylam Pharmaceuticals Awards/Honors: Albert Einstein Award; 2008 Pharmaceutical Executive 45 Under Forty Five; 2008 The 11th Annual Myer Saxe Award from the ...

    By Barry Greene • Aug. 1, 2020
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    Red Jacket Julie Ross

    Steering Toward the Quantum Leap Raising the bar… by constantly challenging the status quo Julie Ross Title: President Company: Advanced Clinical Industry Awards: 2019 Healthcare Businesswomen’s Association’s Chair Award; 2016, 2014 PharmaVOICE 100 Company Awards: 2019 Outstanding Leader; 2018 Ou...

    By Julie Ross • Aug. 1, 2020
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    Letter from the Editor

    Raising the bar … Last month, I noted that the life-sciences industry has the opportunity to be extraordinary amidst the continuing global pandemic. As we continue to mourn the mounting losses attributed to this global crisis, I am heartened to see how people from companies of all sizes and types...

    By Taren Grom • June 1, 2020