Commercialization: Page 20

PharmaVoice Team/PharmaVoice

Putting Healthcare IoT in the Home

The futuristic concept of remote monitoring of patients using the Internet of Things is already here and being used to improve health outcomes. Digitization has become a reality in healthcare, and it’s helping to drive more patient choice, including the ability to manage patient health from the h...
By Kim Ribbink • Nov. 19, 2019
PharmaVoice Team/PharmaVoice

Patient Care: Treatment to Cure

Moving the industry from a focus on treatment to a focus on prevention will require data, new financial incentives, and a change in how healthcare is delivered and paid for. Today, the U.S. healthcare system is a collection of disconnected components: health plans, hospital systems, pharmaceutica...
By PharmaVoice Team • Nov. 19, 2019
PharmaVoice Team/PharmaVoice

Bringing Humanity Back to Healthcare

Technology can seem impersonal, but it can also be the driver for enabling more personal connections with patients. From the development of medicines by pharma companies to advancements in treatment protocols to using data to better apply therapeutic regimens, the healthcare industry is committed...
By Kim Ribbink • Nov. 19, 2019
PharmaVoice Team/PharmaVoice

Can Healthcare Be Equitable?

Addressing disparities in health is key to achieving progress toward health equity, but in a complex environment how can these goals be achieved? According to the World Health Organization, equity is “the absence of avoidable or remediable differences among groups of people." From a healthcare pe...
By Kim Ribbink • Nov. 19, 2019
PharmaVoice Team/PharmaVoice

Technology Plus Science: New Company Model?

We asked a variety of experts what would happen if Apple, Amazon, Google or another big technology company bought a pharma company? Our experts are divided on the likelihood of this happening, but if it did, they say it would be transformational. For more than a decade we have been discussing the...
By Robin Robinson • Nov. 19, 2019
PharmaVoice Team/PharmaVoice

A Crisis of Trust: Pharma's Battle to Win Back Public Confidence

A Gallup poll ranks the pharmaceutical industry at rock bottom in terms of trust. So what can pharma do to overcome its image problem? Public trust in the pharmaceutical industry is at an all-time low. Data from Gallup’s latest Work and Education poll, carried out in the first two weeks of August...
By Kim Ribbink • Nov. 19, 2019
PharmaVoice Team/PharmaVoice

Inspiring the Next Generation

To solve the industry’s biggest challenges, healthcare companies need to attract and engage the brightest talent. Gen Tech, Gen Wii, Net Gen, Digital Natives — these are some of the descriptors used to identify the next generation of the workforce. While Millennials will account for 50% of the gl...
By Taren Grom • Nov. 19, 2019
PharmaVoice Team/PharmaVoice

The Uptick in AI Use Will Bring Pharma Into the Future Faster

The top 10 pharma companies have all collaborated with or acquired AI technologies: Novartis, Roche, Pfizer, Merck, AstraZeneca, GSK, Sanofi, Abbvie, Bristol-Myers Squibb, and Johnson & Johnson. Reports projecting where the industry would be in terms of artificial intelligence (AI) in 2020 pr...
By Robin Robinson • Nov. 19, 2019
PharmaVoice Team/PharmaVoice

Speak Out: How Relationship Marketing Can Deliver an Unparalleled Patient Brand Experience

When it comes to patient engagement, pharma marketers must modernize their approach, making it more personalized and proactive, because the expectations of patients are changing. With companies like Amazon influencing them, patients have come to expect a user experience that is flawlessly tailore...
By Anne Marie White • Nov. 19, 2019
PharmaVoice Team/PharmaVoice

Letter from the Editor

Virtual Healthcare The intersection of health and technology is revving up. Exciting new developments to improve care across the board — from clinical trials to at-home diagnostics and treatments — seemingly come to light on a daily basis. As we discuss in this month’s cover story, healthcare is ...
By Taren Grom • Oct. 1, 2019
PharmaVoice Team/PharmaVoice

Upfront

Alnylam Launches Animated Video Series for Kids with PH1 In September, Alnylam launched PH1 of a Kind, a new animated video series for children living with primary hyperoxaluria type 1 (PH1). The four-part video series stars Isabelle, Luuk, Asha, and Will — kids from around the world who have bee...
By PharmaVoice Team • Oct. 1, 2019
PharmaVoice Team/PharmaVoice

Relationship Marketing

Relationship marketing has evolved to include the entire spectrum of the healthcare journey. Relationship marketing used to mean developing a relationship between a sales rep and a physician, but today it represents so much more. From fostering relationships between patients, HCPs, industry, and ...
By Robin Robinson • Oct. 1, 2019
PharmaVoice Team/PharmaVoice

Are You Ready for Patient Services 2.0?

Today’s patients are far more engaged than the previous era of “doctor knows best." Their voices are amplified through digital, social and popular media, from news programs to Facebook posts, blogs, podcasts, YouTube videos, and documentaries. Powered by the technology they use in their daily liv...
By Bhaskar Sambasivan • Oct. 1, 2019
PharmaVoice Team/PharmaVoice

Create Connections. Make a Difference.

Can engagement in online health communities (OHC) improve the quality of life for members while simultaneously having a positive impact on quality of healthcare as a whole? We think so. When it comes to living with a chronic health condition, the challenges can be numerous and disrupt life in man...
By Amrita Bhowmick • Oct. 1, 2019
PharmaVoice Team/PharmaVoice

Patient-Centric Approach to Improve the Patient Experience

Access to patients continues to be a key challenge for the industry and with 37% of sites under enrolling and 11% of sites failing to enroll a single patient, things aren’t getting any better. If sponsors and CROs continue to react to challenges as they arise rather than planning for success up f...
By Joyce Moore • Oct. 1, 2019
PharmaVoice Team/PharmaVoice

Caring for the Whole Patient

When it comes to supporting patients, the mantra is “put the patient first" or “put the patient at the center of the solution" — rightfully so. Successful marketers will always put the prime audience at the center of all programs, and in order to put the “patient first" or “at the center," it mak...
By Peter Von Bartheld • Oct. 1, 2019
PharmaVoice Team/PharmaVoice

Access Services Programs Affect Product Performance, and Your Brand and Company Reputation

“Repetition penetrates the dullest minds" was a common line I used to hear regularly from a former boss when I was a wet behind the ears product manager. The media’s consistent focus on prescription drug prices and the rising cost of healthcare has penetrated every news channel and stakeholder in...
By Michael Zilligen • Oct. 1, 2019
PharmaVoice Team/PharmaVoice

Letter from the Editor

Times Are a Changing… In speaking with a dozen-plus agency CEOs and presidents for this month’s cover story, it became apparent that these industry leaders are in fact leading the industry in many respects. They are like orchestra conductors, tasked with making sure their talented creative teams ...
By Taren Grom • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Upfront

CSL Behring Sponsors Biotech-Themed Mural CSL Behring’s sponsorship helped to bring about The Promise of Biotechnology, a mural that explores the promise of life sciences in Philadelphia, a city that boasts world-leading universities, research hospitals, and private industry. Part of the Philadel...
By PharmaVoice Team • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Agency CEO Roundtable

A baker’s dozen of agency leaders break down the trends, pain points, and cultural influences that are impacting their strategies as well as those of their clients. In our second annual agency insights forum, 13 healthcare agency CEOs and presidents provide their take on the trends, challenges, a...
By PharmaVoice Team • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

SHOWCASE: Digital Marketing: Be Where the Consumer Is: A Digital Marketing Imperative

To get their messages across, marketers must reach people through many different forums, based on what the consumer wants and expects. Pharmaceutical marketing has undergone a profound change in the digital era. Research shows 89% of people in North America alone are online, which means digital m...
By PharmaVoice Team • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

6 Insights to Market Boldly in the Digital Age

As pharma marketers, we no longer “do digital." Instead, we are digital. It is a mind-set. It has become the core of every facet of a marketing plan. When we think about the work that we do, the goal should always be to connect with customers — HCPs, patients, care partners, advocacy groups, etc....
By PharmaVoice Team • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Can Artificial Intelligence Really Improve the Customer Experience in Healthcare Marketing?

Artificial intelligence (AI) has been described as many noteworthy life-changing and impressive things: the new electricity, more notable than rocketry, an accomplishment as prominent as the launch of the internet, one of the greatest inventions by mankind. Even though AI is considered relatively...
By Brandie Linfante • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Linguistics and Social Listening: Identifying Real Patient Language (and Why You Should)

Cog fog. Brain zaps. ALKies. Patients and caregivers use unique language in their online communities. This is normal. All types of communities develop shared language and meanings over time. The true meaning of language is not fixed, but ever-evolving and co-created through common usage. Health-r...
By Katy Hewett • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Health Technology: The Merging Disciplines of Medicine and Innovation

The colliding worlds of healthcare and technology are creating new opportunities address unmet medical needs. The World Health Organization defines health technology as the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures and systems developed...
By PharmaVoice Team • Sept. 1, 2019