Commercialization: Page 20

PharmaVoice Team/PharmaVoice

Letter from the Editor

Times Are a Changing… In speaking with a dozen-plus agency CEOs and presidents for this month’s cover story, it became apparent that these industry leaders are in fact leading the industry in many respects. They are like orchestra conductors, tasked with making sure their talented creative teams ...
By Taren Grom • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Upfront

CSL Behring Sponsors Biotech-Themed Mural CSL Behring’s sponsorship helped to bring about The Promise of Biotechnology, a mural that explores the promise of life sciences in Philadelphia, a city that boasts world-leading universities, research hospitals, and private industry. Part of the Philadel...
By PharmaVoice Team • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Agency CEO Roundtable

A baker’s dozen of agency leaders break down the trends, pain points, and cultural influences that are impacting their strategies as well as those of their clients. In our second annual agency insights forum, 13 healthcare agency CEOs and presidents provide their take on the trends, challenges, a...
By PharmaVoice Team • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

SHOWCASE: Digital Marketing: Be Where the Consumer Is: A Digital Marketing Imperative

To get their messages across, marketers must reach people through many different forums, based on what the consumer wants and expects. Pharmaceutical marketing has undergone a profound change in the digital era. Research shows 89% of people in North America alone are online, which means digital m...
By PharmaVoice Team • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

6 Insights to Market Boldly in the Digital Age

As pharma marketers, we no longer “do digital." Instead, we are digital. It is a mind-set. It has become the core of every facet of a marketing plan. When we think about the work that we do, the goal should always be to connect with customers — HCPs, patients, care partners, advocacy groups, etc....
By PharmaVoice Team • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Can Artificial Intelligence Really Improve the Customer Experience in Healthcare Marketing?

Artificial intelligence (AI) has been described as many noteworthy life-changing and impressive things: the new electricity, more notable than rocketry, an accomplishment as prominent as the launch of the internet, one of the greatest inventions by mankind. Even though AI is considered relatively...
By Brandie Linfante • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Linguistics and Social Listening: Identifying Real Patient Language (and Why You Should)

Cog fog. Brain zaps. ALKies. Patients and caregivers use unique language in their online communities. This is normal. All types of communities develop shared language and meanings over time. The true meaning of language is not fixed, but ever-evolving and co-created through common usage. Health-r...
By Katy Hewett • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Health Technology: The Merging Disciplines of Medicine and Innovation

The colliding worlds of healthcare and technology are creating new opportunities address unmet medical needs. The World Health Organization defines health technology as the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures and systems developed...
By PharmaVoice Team • Sept. 1, 2019
PharmaVoice Team/PharmaVoice

Letter from the Editor

Imagine if… When we introduced the PharmaVOICE 100 most inspiring people in the life-sciences industry 15 years ago it began a movement. We sought to capture that intangible measure of a person’s influence: inspiration. And we thought who better to identify these individuals than you, our readers...
By Taren Grom • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

PharmaVOICE 100 Who's on the List - By Category

Who’s on the List — 2019 Indexed by Category Commanders & Chiefs Paul Balagot precisioneffect Percival Barretto-Ko Astellas US Udit Batra MilliporeSigma Dan Bradbury Equillium Dr. Pablo Cagnoni Rubius Therapeutics Sharon Callahan TBWA\WorldHealth Dr. Donald Deieso WIRB-Copernicus Group Drew D...
By PharmaVoice Team • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Change Agents

These forward-thinking individuals are disrupting the status quo and setting the strategic direction for their companies to capitalize on the opportunities that will shape the future of the healthcare ecosystem. Intuitive. Strategic. Solutions-Oriented, Patient-Focused Amy Bybee Title: VP, Strate...
By PharmaVoice Team • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Patient Advocates

Patient-centricity is all the buzz, but for these leaders patients have always been at the center of everything they have done and continue to do. Centered. Mindful. Transforming Medical Affairs Across the Industry Ramin Farhood, Pharm.D. Title: VP, Head of Global Medical Affairs Company: AveXis,...
By PharmaVoice Team • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Clinical Experts

These clinical development experts are redefining clinical operations to increase efficiencies, reduce costs and timelines, and improve the safety profiles of bringing new medicines to patients. A Rare Passion for Patients Energetic. Unrelenting. L. Mary Smith, Ph.D. Title: Senior VP, Clinical R&...
By PharmaVoice Team • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Marketers

Effective marketing in today’s highly complex healthcare arena needs to address myriad stakeholders, and these marketing vanguards understand not only the channels but the patient populations to be successful. Compassionate. Courageous. A Patient Connector Ian Ross Title: Senior Marketing Manager...
By PharmaVoice Team • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Creatives

The strategic development and execution of exceptional brand assets requires vision and creative flair as well as strong agency-client partnerships. Passionate. Creative. Creating Breakthrough Campaigns Jody Van Swearingen Title: Senior VP, Creative Director Company: AbelsonTaylor Inc. Industry A...
By PharmaVoice Team • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Talent Managers

In today’s evolving ecosystem, talent management is paramount to a company’s success and requires skills beyond on-boarding to ensure employee engagement. Solutions-Oriented. Humble. Growing and Retaining Top Talent Lisa Tamborello Title: Executive Director, Human Resources Company: Elevate Healt...
By PharmaVoice Team • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Technologists

Big data and technology are key drivers of future innovation in the industry, and these leaders are always looking forward to the next big idea. Client-Centric. Passionate. Driving Technology Transformation Sriraman Nagarajan Title: VP Company: Cognizant Company Awards: Client Service Excellence ...
By PharmaVoice Team • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

2019 Red Jacket Honorees

Leaders for today and tomorrow PharmaVOICE introduced the Red Jacket Award, now in its fifth year, to celebrate the 10th anniversary of the PharmaVOICE 100. One of the criteria for being named a Red Jacket — our version of a Hall of Fame — is having been recognized previously as a PharmaVOICE 100...
By PharmaVoice Team • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Red Jacket Nancy Berg

Nancy S. Berg Title: CEO and Executive Director Company: ISPOR Industry Awards: PharmaVOICE 100, 2016, 2017, 2018; PM360 Elite 100 award for transformational leadership, 2016); multiple Stevie awards recognizing women in business, 2016, 2017, 2018) Company Awards: ISPOR awards: ASAE Power of A Aw...
By Nancy S. Berg • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Red Jacket Craig Lipset

Craig Lipset Title: Former Head of Clinical Innovation Company: Pfizer Industry awards: PharmaVOICE 100; PE’s Emerging Leaders; CenterWatch Top Innovators; AlleyWatch Who’s Who in eHealth Industry awards: DIA Outstanding Service Award Associations:,People-Centered Research Foundation, board; MedS...
By Craig Lipset • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Red Jacket Chris Perkin

Chris Perkin Title: CEO Company: Altasciences Industry Awards: PharmaVOICE 100, 2015, 2016, 2017, 2018; Gamechangers of the Year, 2018 Company Awards: Clinical and Research Excellence Awards (CARE), Winner, Most Successful Early Phase Research, 2019; Top 10 CRO, Pharma Tech Outlook magazine, 2019...
By Chris Perkin • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Red Jacket Dr. Ahnal Purohit

Ahnal Purohit, Ph.D. Title: Founder and CEO Company: Purohit Navigation Company Awards: More than 100 awards: Global Awards, Grand Global; the RX Club Show, Gold, Silver, Award of Excellence; DxMA awards, First Place; National Health Info awards; Doctors’ Choice Awards; IN-AWE awards, Gold, Silve...
By Ahnal Purohit • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Red Jacket Dr. Ryan Saadi

Ryan Saadi, M.D., MPH Title: Global VP, Evidence, Market Access, Strategic Pricing Company: CSL Behring Industry Awards: PharmaVOICE 100, 2011, 2015 Associations: Voting Member, Medicare Evidence Development & Coverage Advisory Committee, Centers for Medicare and Medicaid Services In everythi...
By Ryan Saadi • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Red Jacket Timothy Walbert

Timothy Walbert Title: Chairman, President, and CEO Company: Horizon Therapeutics plc Industry Awards: PharmaVOICE 100, 2010, 2015, 2019 Company Awards: Best Workplaces in Health Care & Biopharma, Fortune Magazine, 2019, 2018 – No. 1; 50 Companies that Care, People Magazine, 2018; 100 Best Me...
By Timothy Walbert • Aug. 1, 2019
PharmaVoice Team/PharmaVoice

Letter from the Editor

Trending Now… As we head into the second half of the year (as hard to believe as that is) this is a great time to hit pause and evaluate what’s coming down the pike. In this issue, in particular, we are looking at a couple of areas that will have a lasting impact on the industry. First, this mont...
By Taren Grom • June 1, 2019