Patient: Page 18


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    Patient Stories

    As the industry continues to embrace a more patient-centric business model, patient views have shifted to the forefront of several strategies, including using patient advisory boards for drug development and clinical trial protocols, and patient stories and communities to guide marketing and othe...

    By Robin Robinson • March 1, 2017
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    Partnering for More Impactful Patient Recruitment Services

    Sponsors of global clinical trials increasingly need a strategic partner for their patient enrollment challenges, as opposed to enlisting an array of outsourced tactical vendors through a standard RFP process. Why have such partnerships become critical for on-time trial completion? There are a nu...

    By Elaina N. Haeuber • Feb. 1, 2017
  • clinical trial diversity Explore the Trendline
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    Trendline

    Clinical trial diversity

    As pharma wises up to the fact that the current playbook for improving clinical trial diversity has yet to make a meaningful impact, the quest is on to refine that approach.

    By PharmaVoice staff
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    mHealth

    Remote Patient Monitoring Device Market to Reach $1.5 Billion by 2024 Trending Now:  From smart bras to inhalers, remote monitoring devices continue to gain traction. Cardiovascular Diseases, Respiratory Disorders, and Diabetes Drive Growth in Global Remote Patient Monitoring Device Market Accord...

    By PharmaVoice Team • Nov. 21, 2016
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    Trending 2017: Gene Editing

    The development of human therapeutics using gene editing technologies is an area of major interest that has recently received large public and private investments. The initial applications of gene editing technologies have largely focused on the treatment of monogenic disorders, but other areas, ...

    By PharmaVoice Team • Nov. 21, 2016
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    Trending 2017: Health Bots

    Over the past several years, technological innovations in the healthcare industry have come and gone, but only a handful of trends have matured and achieved widespread adoption among healthcare organizations, according to experts at TechTarget, who add that bots are another new development that i...

    By PharmaVoice Team • Nov. 21, 2016
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    Trending 2017: Precision Medicine

    Precision medicine holds great promise for improving patient health outcomes. By identifying genetic causes of diseases, doctors can focus on disease prevention, earlier diagnosis when treatments may be more effective, and avoid giving treatments to patients that may cause adverse reactions or th...

    By PharmaVoice Team • Nov. 21, 2016
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    The Evolution of Patient Communities

    Patient and community outreach have changed over the last decade. Patient organizations and pharmaceutical companies have been building communities, especially online communities of patients, because they recognize the opportunity to provide support and information exchange. Social media has had ...

    By Denise Myshko • Oct. 1, 2016
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    French Connection: Picture of an Evolving Market

    France is the second-largest European market and one of the world’s largest consumers of pharmaceutical products. The French pharmaceutical industry grew by 17.9% between 2000 and 2010, compared with growth of 6.1% in the manufacturing sector. This performance can be explained by solid scientific...

    By Kim Ribbink • Oct. 1, 2016
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    SHOWCASE FEATURE: Patient Solutions: Patients Are No Longer Patient for Solutions

    Over the past few years, the term patient-centric has been used so frequently that it almost has no meaning. But despite the centricity over the concept, the strategy of putting patients squarely in the middle of what the industry is doing and where it needs to go is sound. In parallel, the conce...

    By Taren Grom • Oct. 1, 2016
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    Helping Patients Help Themselves

    One of the biggest challenges in healthcare begins the moment a patient steps out of the doctor’s office or clinic. Suddenly, that individual assumes the bulk of responsibility for managing his or her condition on a daily basis — day after day, good mood or bad, on vacations, at work and at home....

    By Jennifer Sigaud • Oct. 1, 2016
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    Creating a More Efficient, Effective, and Easier Model for Patient Care

    It’s a challenge that continues to keep many pharmaceutical leaders up at night: how to advance patient-oriented programs in an industry addicted to the use of middlemen. A myriad of players, including PBMs (pharmacy benefit managers), wholesalers, specialty pharmacies, and other “hub" service co...

    By Marie Lamont • Oct. 1, 2016
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    Addressing Whole Patient Needs: A New Model for Pharma

    In today’s healthcare environment, there is more pressure to deliver optimal patient outcomes with greater efficiency. Traditional marketing approaches that rely on messaging to promote patient acceptance of therapy and adherence are not enough to drive real-world impact. To stay relevant, the ph...

    By Jessica Brueggeman • Oct. 1, 2016
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    Not "Patients," But People

    Finding Inspiration on Customer-Centric Marketing From Other Walks of Life Let’s not be healthcare marketers for a moment. Let’s be us: men, women, parents, grandparents, grandchildren, children, aunts, uncles, even pet parents. Sometimes we get sick. Our loved ones may suffer a heart attack. Alz...

    By Johanna Skilling • Oct. 1, 2016
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    Personal Patient Connections Generate Real-world Results

    In today’s plugged in, non-stop digital world, pharma brands are finding that helping patients create a personal, ongoing connection with a healthcare professional is a core catalyst for adherence to therapy, a more satisfying patient journey, brand loyalty, and — ultimately — improved patient ou...

    By Abigail Mallon • Oct. 1, 2016
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    mHealth

    Battery-less, Stretchable Patch Provides More Options for Health Monitoring Trending now:  Innovative solutions lead to next generation mHealth tools. John Rogers, Ph.D., founder of MC10 and a materials scientist at the University of Illinois at Urbana-Champaign, has introduced a wearable electro...

    By PharmaVoice Team • Sept. 1, 2016
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    The Calendar

    August 8-9 3rd Life Science Knowledge Management Summit Sonesta Hotel Philadelphia, Philadelphia ExL Events, http://exlevents.com/3rd-life-science-knowledge-management-summit/ August 9-11 4th Annual Medical Device Global Labeling Strategies Hilton Minneapolis, Minneapolis Marcus Evans, http://www...

    By PharmaVoice Team • Aug. 1, 2016
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    The Entrepreneurs

    Susan Flinn Cobian Title: Executive VP, Managing Director Company: HYC Health Education: BA, Kenyon College Family: Husband, Randy Robert Cobian Hobbies: Golf and paddle tennis Bucket List: To spend two weeks in Ireland and Scotland playing golf; to sing on the stage of the Grand Ole Opry; to com...

    By PharmaVoice Team • Aug. 1, 2016
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    The Clinical Experts

    Lindy Jones Title: Senior VP, Site Management and Therapeutic Strategy, Chair of EMEA LA Management Board Company: Quintiles Education: MSc, Clinical Research, University of Wales Cardiff Family: Husband, Gareth; children Sara and Christian Hobbies: Boating, cooking, and wine sharing with friends...

    By PharmaVoice Team • Aug. 1, 2016
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    Last Word

    Patient-Centricity: More than a Catch Phrase John McCarthy, VP of Global Commercial Excellence at AstraZeneca, talks about why putting patients first should be a core focus of the biopharma industry. PV: How is AstraZeneca addressing the trend of patient-centricity? McCarthy: Patient-centricity c...

    By John McCarthy • June 1, 2016
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    UpFront

    Industry at Large AstraZeneca and Diabetes Hands Foundation Partner to Help Adults Walk Their Way to Better Health AstraZeneca and the Diabetes Hands Foundation have launched Everyday Steps, a new campaign designed to help the almost 28 million Americans with type 2 diabetes develop and maintain ...

    By PharmaVoice Team • May 1, 2016
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    Diagnosing CNS Diseases

    Neurological disorders comprise more than 600 conditions that affect the nervous system, impacting an estimated 50 million Americans every year. In the last few years, a tremendous push for new research of the brain has begun, in part, enabled by the National Institutes of Health BRAIN Initiative...

    By Denise Myshko • May 1, 2016
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    India Stamps Its Mark on the Global Pharma Market

    India is one of the great economic success stories; the country has enjoyed rapid growth and development over recent years. Today, it is the world’s fourth-largest economy and according to the IMF, the country is expected to realize 7.5% GDP in 2016-2017. With 1.2 billion people, India has the se...

    By Kim Ribbink • May 1, 2016
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    Preparing for an Outcomes-based Sales Model

    According to a recent report by Accenture, three factors — reimbursement models, changing buyer profiles, and digital capabilities — are changing the pharmaceutical and healthcare industries and directly impacting the traditional pharmaceutical sales rep model. However, these factors also represe...

    By Robin Robinson • March 1, 2016
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    Gaining Value from the EHR Analytics

    In January of this year, the Centers for Medicare & Medicaid Services (CMS) announced its plan to transition from the staged meaningful use program to a new program that would put patients and their outcomes at the center of how it pays for care and supports physicians. The intent is to conti...

    By Robin Robinson • March 1, 2016
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    Caring for Those with Brain Disorders

    Many of us will be caregivers at some point in our lives. Age, debilitating disease, and chronic health conditions mean many of us will take on the role of caring for relatives. An estimated 43.5 million adults in the United States have provided unpaid care to an adult or a child in the prior 12 ...

    By Denise Myshko • March 1, 2016