Patient: Page 16

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    Patient Heroes

    The definition of a hero is a person who is admired for courage, outstanding achievements, or noble qualities. There is a massive demand for patient-engagement solutions, with predictions that the market for such solutions will reach $30.36 billion by 2026. Patient needs are not only supported by...

    By PharmaVoice Team • March 1, 2020
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    Making the Patient an Extension of the Team

    The concept of patient-centricity is well embedded throughout EVERSANA and is intrinsically tied to helping the agency’s clients achieve their goals. Kristin LaBounty Phillips believes that the entire agency — with a unified commitment to quality in addressing patients’ needs — embodies the conce...

    By Kristin LaBounty Phillips • March 1, 2020
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    Trendline

    Commercialization, marketing and social media

    As the pharma industry stares down a historic patent cliff, macroeconomic headwinds and challenging R&D costs for increasingly complex medicines, nailing the launch of new medicines has become increasingly critical. 

    By PharmaVoice staff
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    Breaking Down Barriers to Bring Patients Equal Access to Top-Quality Care

    Patients Always The term “patients first" is not enough, rather it’s “patients always" because patients are our North Star through every stage of development — from discovery to clinical trials to approved treatment. Eve Dryer Executive Director, Patient Advocacy Retrophin All patients should hav...

    By Eve Dryer • March 1, 2020
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    Clinical Educators Provide Support Along the Whole Patient Journey

    Team Power The teams of clinical educators at VMS BioMarketing are driven to help patients on a one-to-one basis to manage chronic illnesses — in the field or on the phone each day. Taking A Step-Wise Approach to clinical education There is one club that no one wants to join, but for those who wo...

    By Clinical Educator Teams • March 1, 2020
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    Unraveling Data Ownership

    Amid ongoing concerns over data privacy and how patients’ data is used, who owns the data is both a crucial and complex question. Just who owns a patient’s data? It’s a question that is fraught with complications due to the sensitive nature of the information. Data has been described as the most ...

    By Kim Ribbink • Jan. 1, 2020
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    Wearing Your health: The Case for Smart Clothing

    As the wearable market continues to expand, the potential for smart clothing to monitor and manage health is breaking new ground. The market for wearables is continuing to grow as more companies enter the space and as more and more consumers acquire devices. According to IDTechEx, the market for ...

    By Kim Ribbink • Nov. 19, 2019
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    Patient Care: Treatment to Cure

    Moving the industry from a focus on treatment to a focus on prevention will require data, new financial incentives, and a change in how healthcare is delivered and paid for. Today, the U.S. healthcare system is a collection of disconnected components: health plans, hospital systems, pharmaceutica...

    By PharmaVoice Team • Nov. 19, 2019
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    Can Healthcare Be Equitable?

    Addressing disparities in health is key to achieving progress toward health equity, but in a complex environment how can these goals be achieved? According to the World Health Organization, equity is “the absence of avoidable or remediable differences among groups of people." From a healthcare pe...

    By Kim Ribbink • Nov. 19, 2019
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    Technology Plus Science: New Company Model?

    We asked a variety of experts what would happen if Apple, Amazon, Google or another big technology company bought a pharma company? Our experts are divided on the likelihood of this happening, but if it did, they say it would be transformational. For more than a decade we have been discussing the...

    By Robin Robinson • Nov. 19, 2019
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    Upfront

    Alnylam Launches Animated Video Series for Kids with PH1 In September, Alnylam launched PH1 of a Kind, a new animated video series for children living with primary hyperoxaluria type 1 (PH1). The four-part video series stars Isabelle, Luuk, Asha, and Will — kids from around the world who have bee...

    By PharmaVoice Team • Oct. 1, 2019
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    SHOWCASE: Patient Solutions: Engaged Patients Driving the Solutions Market

    Across healthcare, there is a growing move toward patient engagement and patient-centered care. Technology and services companies in the healthcare space are more keenly focused on patient-centric initiatives and solutions as the healthcare model shifts from fee-for-service to value-based care. I...

    By PharmaVoice Team • Oct. 1, 2019
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    Are You Ready for Patient Services 2.0?

    Today’s patients are far more engaged than the previous era of “doctor knows best." Their voices are amplified through digital, social and popular media, from news programs to Facebook posts, blogs, podcasts, YouTube videos, and documentaries. Powered by the technology they use in their daily liv...

    By Bhaskar Sambasivan • Oct. 1, 2019
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    Create Connections. Make a Difference.

    Can engagement in online health communities (OHC) improve the quality of life for members while simultaneously having a positive impact on quality of healthcare as a whole? We think so. When it comes to living with a chronic health condition, the challenges can be numerous and disrupt life in man...

    By Amrita Bhowmick • Oct. 1, 2019
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    Patient-Centric Approach to Improve the Patient Experience

    Access to patients continues to be a key challenge for the industry and with 37% of sites under enrolling and 11% of sites failing to enroll a single patient, things aren’t getting any better. If sponsors and CROs continue to react to challenges as they arise rather than planning for success up f...

    By Joyce Moore • Oct. 1, 2019
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    Caring for the Whole Patient

    When it comes to supporting patients, the mantra is “put the patient first" or “put the patient at the center of the solution" — rightfully so. Successful marketers will always put the prime audience at the center of all programs, and in order to put the “patient first" or “at the center," it mak...

    By Peter Von Bartheld • Oct. 1, 2019
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    Access Services Programs Affect Product Performance, and Your Brand and Company Reputation

    “Repetition penetrates the dullest minds" was a common line I used to hear regularly from a former boss when I was a wet behind the ears product manager. The media’s consistent focus on prescription drug prices and the rising cost of healthcare has penetrated every news channel and stakeholder in...

    By Michael Zilligen • Oct. 1, 2019
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    Commanders & Chiefs

    These forward-thinking leaders are inspiring their teams to achieve far-reaching goals and strategically positioning their companies for success as they navigate complex industry challenges. Committed. Kind. A Celebration of Leadership Sharon Callahan Titles and Companies: CEO, TBWA\WorldHealth a...

    By PharmaVoice Team • Aug. 1, 2019
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    Change Agents

    These forward-thinking individuals are disrupting the status quo and setting the strategic direction for their companies to capitalize on the opportunities that will shape the future of the healthcare ecosystem. Intuitive. Strategic. Solutions-Oriented, Patient-Focused Amy Bybee Title: VP, Strate...

    By PharmaVoice Team • Aug. 1, 2019
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    Patient Advocates

    Patient-centricity is all the buzz, but for these leaders patients have always been at the center of everything they have done and continue to do. Centered. Mindful. Transforming Medical Affairs Across the Industry Ramin Farhood, Pharm.D. Title: VP, Head of Global Medical Affairs Company: AveXis,...

    By PharmaVoice Team • Aug. 1, 2019
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    Clinical Experts

    These clinical development experts are redefining clinical operations to increase efficiencies, reduce costs and timelines, and improve the safety profiles of bringing new medicines to patients. A Rare Passion for Patients Energetic. Unrelenting. L. Mary Smith, Ph.D. Title: Senior VP, Clinical R&...

    By PharmaVoice Team • Aug. 1, 2019
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    Charting Their Own Course

    Every entrepreneur’s journey is as unique as he or she is. The common denominator:  a passion to improve the lives of patients. Risk-takers, disrupters, change agents, visionaries — more than a dozen industry entrepreneurs discuss what it takes to make the bold step to create something new and th...

    By PharmaVoice Team • June 1, 2019
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    Getting Personal With Precision Medicine

    Research on biologics, the study of the human genome, and the development of precision diagnostic tools and software have led to new hopes for the development of promising precision medicine. At the same time, the life-sciences commercial sector is still struggling with the challenges of payment ...

    By PharmaVoice Team • May 1, 2019
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    Speak Out

    What do patients really want from pharma? Today, most of us have become digital natives—seamlessly integrating mobile experiences into our daily lives. Many of us are also patients and caregivers. This represents an opportunity for pharma to offer mobile-first approaches to engage healthcare cons...

    By Hoss Sooudi • May 1, 2019
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    Letter from the Editor

    The Patient Inside Us All… At some point in our lives we have been or will be a patient…and yet we are so much more. We are also parents, aunts, uncles, caregivers, in addition to the roles we embody as leaders in the healthcare ecosystem. We asked the patients interviewed for this second annual ...

    By Taren Grom • April 1, 2019
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    Last Word

    From Patient to Advocate Donna Cryer, President and CEO of the Global Liver Institute, talks about how she channeled her personal experience as an IBD and liver transplant patient into professional advocacy. PV: Tell us about your journey as a patient. Cryer: This is the 25th anniversary of my li...

    By Donna Cryer • April 1, 2019