Leadership: Page 27


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    On the Calendar

    June 6-7 Pharmaceutical Marketers KnowledgeShare Forum 2005: Building Brand Differentiation in the Current Regulatory Climate Airport Marriott, Philadelphia This is a PharmaVOICE event, subscribers are eligible for a 15% discount; register using code PVMKS05. For more information, contact Micah L...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    November 18-20, 2003, Westin Copley Place — Boston LogiPharma 2003 This is an opportunity for attendees to hear how competitors and peers are maximizing every facet of their supply-chain strategy. The event provides the opportunity to hear more than 25 confirmed case studies delivered by senior-l...

    By PharmaVoice Team • Jan. 2, 2008
  • clinical trial diversity Explore the Trendline
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    Trendline

    Clinical trial diversity

    As pharma wises up to the fact that the current playbook for improving clinical trial diversity has yet to make a meaningful impact, the quest is on to refine that approach.

    By PharmaVoice staff
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    Raise Your Voice -- Letters

    Letters Informative DTC ads still have a long way to go. Hold the dogs, skateboards, straw hats, happy motorcycling couples, and all those grandkids. — Carol Bohach, B.S.Pharm. Clinical Research Consultant November 2003 Advertising and patient education need to join hands Back in the 1980s, I wro...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaOutlet

    Contributed by Colin J. Foster In the Aftermath of September 11, U.S. Security is A New Reason to Improve Science Education Innovations in science and technology have long been synonymous with economic prosperity. On the other hand, it’s probably safe to say that science and technology and the st...

    By Colin J. Foster • Jan. 2, 2008
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    Talent Pool

    Pharma POOL Michael J. DuBois Jeffrey A. Winton Schering-Plough Announces VP Appointments Schering-Plough, Kenilworth, N.J., has appointed Michael J. DuBois senior VP of global licensing. In this role, Mr. DuBois, 56, is responsible for the acquisition of new products discovered outside Schering-...

    By PharmaVoice Team • Jan. 2, 2008
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    Letter from the Editor

    PharmaVOICE June 2005 Letter from the Editor In 1990, some very smart women realized that to effect change in the industry, HBA was going to have to take an active role in recognizing women in leadership positions and increasing their visibility in the industry. “Since then, we have been recogniz...

    By Taren Grom • Jan. 2, 2008
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    What's on Your Mind -- Opinions

    What’s on Your Mind — Opinions Opinions Blogs, which often combine a mixture of what is happening in a person’s life and what is happening on the Web into a type of hybrid diary/guide site, are quickly becoming important online resources for consumers and patients. Bloggers share personal informa...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    May 16-17 Global Clinical Trials Hyatt Regency Jersey City, Jersey City, N.J. For more information, contact Caria Badenhorst, Marcus Evans, at 246-417-5321, e-mail [email protected], or visit marcusevans.com. May 16-17 5th Annual Sample Accountability Hyatt Regency Princeton, Princeton, N....

    By PharmaVoice Team • Jan. 2, 2008
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    Table of Contents

    On the Cover Culture of compliance: Cutting through the confusion To be compliant with the many regulations and guidances that apply to the marketing of prescription products, companies need to create a culture of compliance that fosters and promotes an ethical atmosphere and compliant behavior. ...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaOutlet

    Lessons for Public Relations from the Presidential Trail Trina Chiara In 1988, I traveled on a 747 airplane; Seat 24B. I packed light: a reporter’s notebook and pen, a tape recorder, and a couple of “snappy” mix-and-match articles of clothing. As a journalist for National Public Radio and part of...

    By Trina Chiara • Jan. 2, 2008
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    On the Calendar

    February 15-17 WCBF Six Sigma in Chemicals & Pharmaceuticals Hyatt Regency Dallas, Dallas For more information, contact Louise Gosling, WCBF Six Sigma Solutions, at 44-14-83 76-0883, e-mail [email protected], or visit wcbf.com. February 15-18 18th Annual DIA Electronic Document Manageme...

    By PharmaVoice Team • Jan. 2, 2008
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    Reputation Enhancement

    Reputation Enhancement Ahn. The biopharmaceutical industry has blindly relied on the argument that high prices are needed because of increasing research and development costs. Focusing on innovation without discussing access is disingenuous. We risk alienating ourselves precisely when we have so ...

    By PharmaVoice Team • Jan. 2, 2008
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    Cover

    PharmaVOICE The Forum for the Industry Executive Year In Preview: 2005 More than 100 experts talk about the industry’s future www.pharmavoice.com December 2004 Special Issue Volume 4 Number 12 Download PDF

    By PharmaVoice Team • Jan. 2, 2008
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    Table of Contents

    Contents Kristine Nash-Wong, Marketing Manager at HealthMedia, speaks about reputation enhancement. Dr. Thomas Wicks, VP of Regulatory Affairs at Odyssey Pharmaceuticals, talks about continuing treatment innovation while limiting costs. Scott Szwast, Sector Marketing Manager at UPS Supply Chain S...

    By PharmaVoice Team • Jan. 2, 2008
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    Letter from the Editor

    2005 Year In Preview Taren Grom In keeping with PharmaVOICE’s mission of providing insightful and provocative commentary on the business practices, strategies, and services that affect the life cycle of products from molecule through market, it is our pleasure to publish the first annual Year in ...

    By Taren Grom • Jan. 2, 2008
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    Introduction

    The Pulse of the Industry By Taren Grom This first annual PharmaVOICE Year in PreVIEW is designed to provide an overview of the challenges and trends expected to impact the life-sciences industry in the coming year and beyond. For this special forum, a distinguished list of more than 100 industry...

    By Taren Grom • Jan. 2, 2008
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    Business Models

    Turett. The pharmaceutical industry needs to resolve multiple bipolarities: being a business and being a public utility; being doctor-focused and being consumer-focused; and being about medical innovation and being about marketing. The industry has begun a process of self-reinvention that in 2005...

    By PharmaVoice Team • Jan. 2, 2008
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    Medical Education

    Medical Education Nash-Wong. Last year’s predictions on regulatory changes had us believing medical education was a thing of the past. Not so, if one considers the fact that physicians continue to attend educational meetings, despite limited food budgets and a ban on spouses. So rather than forec...

    By PharmaVoice Team • Jan. 2, 2008
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    Multifunctional Teams

    Multifunctional Teams Wilson. Historically, the pharmaceutical industry has faced two hurdles: achieving product registration and securing reimbursement. Today, demonstrating product value is becoming a much stronger issue. It’s not just a matter of product price, but the impact on total cost of ...

    By PharmaVoice Team • Jan. 2, 2008
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    Technology

    Technology Cauwenbergh. Ideally, predictive tools, including assays, computer modeling techniques, and biomarkers could shorten development time, reduce the cost of development, and increase the accuracy of diagnosis, making sure that the right patient gets the right drug because of proper diagno...

    By PharmaVoice Team • Jan. 2, 2008
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    Risk Management

    Risk Management Turett. The term risk management implies a defensive, prepare-for-the-worst strategy. While defensive preparation is certainly important, taking a fresh look at conducting business in a “patient-first” manner will reduce the need to implement a defensive approach. In other words, ...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    On the Calendar April 17-19 Medical Manufacturing Summit The Homestead Resort, Hot Springs, Va. For more information, contact Caria Badenhorst, Marcus Evans, at 246-417-5321, e-mail [email protected], or visit medicalmanufacturingsummit.com. April 18-19 Neurodegeneration in Alzheimer’s, Pa...

    By PharmaVoice Team • Jan. 2, 2008
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    Who, What, Where, When, & How: Clinical Service Provider and Sponsor Partnerships

    Who, What, Where, When, & How Clinical Service Provider and Sponsor Partnerships By Taren Grom The cost of drug development has soared in the past 10 years, which is why pharmaceutical and biotechnology companies are looking for new and smarter ways to conduct clinical research. Therefore, th...

    By PharmaVoice Team • Jan. 2, 2008
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    E-Media

    Document Control Systems Releases Updated MASTERControl Quality Management Suite The Web-based MASTERControl Quality Management Suite v4.0 from Document Control Systems Inc. (DCS) allows companies to automate document-based processes, such as change control and training control together with form...

    By PharmaVoice Team • Jan. 2, 2008
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    Dr. Peter Milner -- In Search of Real Solutions

    Peter Milner In search of real solutions From his years in medical school and throughout his career, Peter Milner, M.D., has questioned conventional wisdom, always looking for new ways to approach diseases and the drugs that treat them. It is that inquisitiveness, combined with an entrepreneurial...

    By PharmaVoice Team • Jan. 2, 2008