Leadership: Page 26

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    The PR Connection

    THE PR CONNECTION BY ELISABETH PENA PUBLIC-RELATIONS strategies are essential to helping rebuild the industry’s tarnished image and repair an eroded sense of trust. MARITA GOMEZ … One of the most common misconceptions about PR is that it is just about press releases — PR is much more than that. P...

    By Elisabeth Pena • April 22, 2008
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    Regulatory Submissions: Improving the Process

    BY TAREN GROM IMPROVING E-STRATEGIES The inability to effectively manage complex submission documentation for new drug applications (NDAs) and other regulated dossiers is a major factor in slowing the time it takes to bring a product to market. These delays cost the lifescience industry millions ...

    By PharmaVoice Team • April 21, 2008
  • drug shopping cart Explore the Trendline➔
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    Trendline

    Commercialization, marketing and social media

    As the pharma industry stares down a historic patent cliff, macroeconomic headwinds and challenging R&D costs for increasingly complex medicines, nailing the launch of new medicines has become increasingly critical. 

    By PharmaVoice staff
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    Alan Holmer — The Industry's Champion

    THE INDUSTRY’S CHAMPION BY KIM RIBBINK After a weighty career in politics and the law, and now seven years into his leadership position at the Pharmaceutical Research and Manufacturers of America, Alan F. Holmer is positioning the organization to address criticisms of the industry and convey to t...

    By PharmaVoice Team • April 21, 2008
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    Talent Pool

    80 J u n e 20 03 PharmaVOICE Pharma POOL Dr. Catherine BONUCCELLI AstraZeneca NamesVP,External Scientific Affairs Catherine Bonuccelli, M.D., has been promoted to the position of VP of external scientific affairs at AstraZeneca, Wilm ington, Del. Dr. Bonuc celli is responsible for building and su...

    By PharmaVoice Team • April 16, 2008
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    On the Calendar

    March 1718 3rd Imaging in Preclinical &Clinical Drug Development San Diego For more information, contact Vivian Frankel, GTCBio, at 6262566405, email [email protected], or visit gtcbio.com. March 1718 The Inaugural U.S.Conference on Comparator Studies Doubletree Hotel,Philadelphia For...

    By PharmaVoice Team • March 2, 2008
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    E-Media

    NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Edge Dynamics has added a flexible desktop module within its Demand Management Suite that offers lifesciences manufacturers a way to easily monitor and analyze channel activity data for their products. The Edge Dynamics Demand Dash...

    By PharmaVoice Team • March 2, 2008
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    What's New

    WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES HealthEd Group has launched HealthEd Encore, which operates as a standalone agency, in response to increas ing client demand for educational patient marketing campaigns. HealthEd Encore offers a fullrange of ser vices, including c...

    By PharmaVoice Team • March 2, 2008
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    PharmaTrax

    Best practices in planning and targeting and conducting office calls, as well as management of relationships, samples, programs, and salesforces are explored. These include the use of automated for mulary data and thoughtleader information to develop sales messages that anticipate formulary restr...

    By PharmaVoice Team • March 2, 2008
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    To Pharma TV or Not TV?

    Pharmaceutical companies are discussing innovative initiatives to educate patients and consumers in Europe. By Robin Robinson A DVD created by the European Federation of Pharmaceutical Industries and Associations (EFPIA) ignited unfounded rumors that the industry was preparing to challenge the cu...

    By Robin Robinson • Jan. 2, 2008
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    Success Beyond the Silos

    By Robin Robinson Forum Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. More and more pharmaceutical companies are breaking out of their siloed structure to re...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    On the Calendar June 2007 June 17-21 DIA 43rd Annual Meeting Georgia World Congress Center, Atlanta PharmaVOICE is exhibiting at this event. For more information, contact Drug Information Association at 215-442-6100, e-mail [email protected], or visit diahome.org. June 18-19 3rd Annual Medical Devi...

    By PharmaVoice Team • Jan. 2, 2008
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    Strategic Patient Adherence Awards

    The SPA Awards cosponsored by CBI and PharmaVOICE were presented at the 6th Annual Forum on Patient Compliance, Adherence and Persistency. 6th annual Forum on patient compliance, adherence and persistency Informative presentations, executive thought leadership, and a prestigious awards ceremony p...

    By PharmaVoice Team • Jan. 2, 2008
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    The Movers & Shakers

    58 Robert Baldini Scott Ballenger Carrie Cox Craig DeLarge Barbara Deptula Peter DiBiaso Eve Dryer Cameron Durrant, M.D. Adele Gulfo Raymond Hill Lisa La Luna Sylvia McBrinn Timothy Poole, Pharm.D. Beth Anne Price Ira Spector Robert Stirling Jeff Taylor L. Stephan Vincze Rosemarie Yancosek Eve Dr...

    By PharmaVoice Team • Jan. 2, 2008
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    The Risk Takers

    These entrepreneurs are redefining the life-sciences industry through innovative approaches to improving technologies, processes, services, and ultimately patient care. Susan Miller Viray Concrete Concepts There are two things Susan Miller Viray always tells her direct reports: always show grace ...

    By PharmaVoice Team • Jan. 2, 2008
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    Special Feature: DIA Preview

    A Note from the Editor PharmaVOICE is pleased to publish this Special Feature showcasing the new products, services, tools, as well as analysis and trends from dozens of clinical-services companies that will be attending and exhibiting at the DIA 43rd Annual Meeting in Atlanta, June 18-22, 2007. ...

    By PharmaVoice Team • Jan. 2, 2008
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    New Directions for Clinical Directors

    By Denise Myshko As drug development continues to become global and more complex, the clinical director’s role is changing as well. The function of the clinical director has broadened from a purely medical and scientific advisory role to being the clinical leader responsible for the design and de...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    On the Calendar May 2007 Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is distributed at more than...

    By PharmaVoice Team • Jan. 2, 2008
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    Marketplace

    AXIOM Professional Health Learning 790 Township Line Rd. Ste. 175 Yardley, PA 19067 Phone: 267-757-0200 axiom-health.com Prepared. Consistent. Confident. AXIOM learning simulations provide sales representatives with a realistic, risk-free environment where they can practice applyin...

    By PharmaVoice Team • Jan. 2, 2008
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    A Constellation of Talent

    By Taren Grom, Editor A salute to this year’s Healthcare Businesswomen’s Association Rising Stars. The HBA Rising Star Class of 2007 is personified by 81 outstanding women who demonstrate clear leadership abilities, have an appreciation for mentors and role models, and who are not afraid to chart...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    April 15-19 Society for Biomolecular Sciences 13th Annual Conference & Exhibition Palais de Congres de Montreal, Montreal, Canada For more information, contact Marietta Manoni, Society for Biomolecular Sciences, at 203-743-1336, e-mail [email protected], or visit sbsonline.org. April 16-17 ...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Pharma POOL Dr. Lou Barbato Tikvah Names VP, Clinical R&D, and Chief Medical Officer Atlanta-based Tikvah Therapeutics has named Lou Barbato, M.D., as VP, clinical research and development, and chief medical officer. Tikvah acquires, develops, and commercializes novel therapeutics related to ...

    By PharmaVoice Team • Jan. 2, 2008
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    On the Calendar

    On the Calendar February 2007 Industry Events Your Source for Life-Sciences Events and Conference Information Professional education is an ongoing endeavor for most executives. PharmaVOICE has partnerships with every major conference provider serving the life-sciences industry. PharmaVOICE is dis...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Talent Pool Executive Appointments and Promotions Pharma POOL Mark Acosta Diana Bodden Anne Carlson Robert Corrie Cynthia Devereux Barry Gorewit Patrick Gose Darbi James Lawrence Kristoff Richard Laurie Randy Lawson Dr. David Levin Rita Myers June Nguyen Lynda Parker Bradley Pierson John Schillo ...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaOutlet

    Medicare Part D: It’s Crunch Time … Again Manufacturers are facing déjà vu with Part D. While the 2006 Part D year recently came to a close and the 2007 Part D year is nascent, crucial decisions related to 2008 Part D are right around the corner. The Centers for Medicare and Medicaid Services (CM...

    By Kevin Barnett • Jan. 2, 2008
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    UpFront

    PDUFA Update FDA Requests $87.4 million increase The FDA has put before Congress its recommendations for reauthorizing the Prescription Drug User Fee program (PDUFA). If adopted, PDUFA IV — the fourth reauthorization since the program began almost 15 years ago — would significantly broaden and up...

    By PharmaVoice Team • Jan. 2, 2008