Commercialization: Page 95

PharmaVoice Team/PharmaVoice

Raise Your Voice -- Letters

Project Teams Can Benefit from Better Data The one thing we see more than anything else, regardless of company size, is a lack of trustworthy data. — Karen Briegs, Director, 3C Company Embracing Business Intelligence It was so interesting to read the thoughts of the various project managers on th...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

PharmaTrax

Effective CRM Crucial to Pharma Companies Customer relationship management (CRM) initiatives in the pharmaceutical industry lack a firm definition, according to a recent study from Cutting Edge Information. The report, Pharmaceutical Customer Relationship Management, addresses the effectiveness o...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Letter from the Editor

“The King” and I Making a show of it… You never know who you are going to meet on the road! I had the pleasure of hanging out with Elvis at RPS’s “star-studded” event held at Seattle’s EMP during the ACRP Conference in April. It’s that time of year again — and I mean conference season. Between ma...
By Taren Grom • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

BIO 2007 -- Annual Conference

BIO 2007 — Annual Conference The 2007 BIO International Convention drew record attendance with representatives from 64 countries. BIO Brings The world to boston 2007 BIO International Convention Surpasses Records The BIO International convention, produced by the Biotechnology Industry Organizatio...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

For Art's Sake

Product: Rozerem Client: Takeda Debut: July 2006 Agency: Cramer-Krasselt CCO: Marshall Ross CD/Copy: Dan Consiglio Art: Noel Ritter In the early 1980s The Martin Agency’s former star employee, Luke Sullivan, revolutionized the agricultural industry with a series of television spots for Round-Up h...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

PharmaOutlet

Judging is More Than Just a Pretty Picture Mark Perlotto previews the 2007 IN-AWE Awards The largest collection of innovative strategic and creative healthcare marketing ideas was amassed at the 2007 International Awards of Excellence (IN-AWE) Awards competition judging event, which took place Ap...
By Mark Perlotto • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

On the Calendar

On the Calendar June 2007 June 17-21 DIA 43rd Annual Meeting Georgia World Congress Center, Atlanta PharmaVOICE is exhibiting at this event. For more information, contact Drug Information Association at 215-442-6100, e-mail [email protected], or visit diahome.org. June 18-19 3rd Annual Medical Devi...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Strategic Patient Adherence Awards

The SPA Awards cosponsored by CBI and PharmaVOICE were presented at the 6th Annual Forum on Patient Compliance, Adherence and Persistency. 6th annual Forum on patient compliance, adherence and persistency Informative presentations, executive thought leadership, and a prestigious awards ceremony p...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Ethnography: Building Evidence for Strategic Communications

Evidence-based marketing does for sales what evidence-based medicine does for clinical practice — it delivers results. Sylvia Aruffo, Ph.D., ethnographic researcher and linguist and founder, and Ann-Marie Conrado, a cultural anthropologist ethnographer, and one of the partners of Communication Sc...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Table of Contents

June 2007 Table of Contents On the Cover New Directions for Clinical Directors As drug development continues to become global and more complex, the clinical director’s role is changing as well. Features It’s All in the Details Early adoption issues kept e-detailing at bay, but as physicians turn ...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

It's All in the Details

E-detailing’s time is about to come. Early adoption issues kept this communication tactic at bay, but as physicians increasingly adopt technology and turn away in-person sales representative visits, e-detailing’s promise is on the verge of paying off. E-detailing, which allows for the interaction...
By Elisabeth Pena Villarroel • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

What's New

New Healthcare-related Products, Services, and Companies TGaS Advisors Offers Collaborative Benchmarking Services for Pharmaceutical Companies Pharmastance operational resource lets companies learn where they stand. TGaS Advisors has launched the Pharmastance family of benchmarks. These collabora...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

The Movers & Shakers

58 Robert Baldini Scott Ballenger Carrie Cox Craig DeLarge Barbara Deptula Peter DiBiaso Eve Dryer Cameron Durrant, M.D. Adele Gulfo Raymond Hill Lisa La Luna Sylvia McBrinn Timothy Poole, Pharm.D. Beth Anne Price Ira Spector Robert Stirling Jeff Taylor L. Stephan Vincze Rosemarie Yancosek Eve Dr...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

The Risk Takers

These entrepreneurs are redefining the life-sciences industry through innovative approaches to improving technologies, processes, services, and ultimately patient care. Susan Miller Viray Concrete Concepts There are two things Susan Miller Viray always tells her direct reports: always show grace ...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Marketplace

Adobe Systems 345 Park Ave. San Jose, CA 95110 Phone: 800-649-2990 adobe.com Adobe Revolutionizes How the World Engages with Ideas and Information For more than two decades, the company’s award-winning software and technologies have redefined business, entertainment, and personal ...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

New Directions for Clinical Directors

By Denise Myshko As drug development continues to become global and more complex, the clinical director’s role is changing as well. The function of the clinical director has broadened from a purely medical and scientific advisory role to being the clinical leader responsible for the design and de...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Educating the Sales Rep of the Future ... When the Future is Now

Educating the Sales Rep of the Future … When the Future is Now Jim Dutton, President Is it too late to re-establish a valued, trusted relationship between pharmaceutical sales representatives and physicians? Certainly, from a media or public perspective, the prevailing view is not po...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Accounting for the Impact of Managed Markets on Sales Training

Accounting for the Impact of Managed Markets on Sales Training Landscape-altering events are becoming almost commonplace in the pharmaceutical market, and some are changing the nature of the sales environment. Many of the most dramatic recent changes have involved managed markets in some form...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Preparing the Salesforce for Physician-Centric Sales Management

Preparing the Salesforce for Physician-Centric Sales Management Jeffrey Zornitsky, Senior VP, Sales Performance Improvement Pharmaceutical companies devote significant resources each year to training their sales reps on how to detail new and in-line brands. The outcome, however, has been di...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Selling Skills for the Science Savvy

Selling Skills for the Science Savvy A robust skills curriculum focuses on long-term behavior change. Such a critical transformation takes a little time and a lot of planning. specialty salesforces Christine V. Donato Senior VP Do you know Thaddeus? If you wo...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Practice Makes Perfect: Using Simulation to Prepare Sales Representatives for the Real World

Practice Makes Perfect: Using Simulation to Prepare Sales Representatives for the Real World Christine MacAdams, MEd, Senior Project Manager How can you encourage sales representatives to deliver consistent messages, use appropriate tools when speaking with phy...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Middle Management: Why Investing in District Sales Management Training Is Crucial

Middle Management: Why Investing in District Sales Management Training Is Crucial Sales Management Bryan Horveath VP and Managing Director Whether a salesforce totals 5 or 5,000, a sales manager’s ability to develop his or her sales representatives is more critical than ever. Good or bad...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Sustaining Measured Brand Performance and Training Efforts

Sustaining Measured Brand Performance and Training Efforts Steve Callender Senior Consultant, Performance Improvement Evaluation Metrics Measuring the results of sales performance improvement efforts using a solid, best-practice approach can demonstrate and ensure the effe...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

A New Era of Training

A New Era of Training The challenge for sales trainers is creating an environment in which sales reps are provided with the ongoing education they need to effectively market and sell the drugs they represent to health practitioners who are seemingly more and more ...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Table of Contents

Letter from the Editor The Forum Sales Training: A New Era of Training — The challenge for sales trainers is creating an environment in which sales reps are provided with the ongoing education they need to effectively market and sell the drugs they represent to health practitioners who are seemin...
By PharmaVoice Team • Jan. 2, 2008