Commercialization: Page 94

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    What's New

    New Healthcare-related Products, Services, and Companies Featured Briefs: The Learning Key Offers Tools for Learning about Partnerships The Learning Key has launched a game, Partnering Success: The Challenge, as a way to make learning fun and memorable. The business-based board game provides trai...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaOutlet

    Contributed by Natalie Douglas Named Patient Programs Yield Significant Results Access to information about drug development and clinical pipelines has become readily available on a worldwide basis. Physicians and patients are now more informed than ever before about innovative drugs in late-stag...

    By Natalie Douglas • Jan. 2, 2008
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    For Art's Sake

    Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...

    By PharmaVoice Team • Jan. 2, 2008
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    E-Media

    New Electronic and Web-based Applications, Sites, and Technologies IBM Introduces ePedigree System IBM has introduced a system that allows pharmaceutical companies to create an electronic certificate of authenticity, known as electronic pedigree or e-pedigrees, for every drug that passes through ...

    By PharmaVoice Team • Jan. 2, 2008
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    Tablets That Sell Tablets

    Tablet PCs are changing the landscape of pharmaceutical marketing. They hold the promise of more flexible and dynamic detailing. Interactions may be more engaging than with paper and more convenient than with a laptop PC. According to Melanie Brown, VP, director of Tablet PC strategy, at Avenue-e...

    By PharmaVoice Team • Jan. 2, 2008
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    Marketplace

    Featured Product and Service Showcases /alert Marketing Altum American Medical Association Campbell Alliance Chandler Chicco Agency CommonHealth Donahoe Purohit Miller Advertising EvoLogue The Hal Lewis Group InfoMedics Inc. Innovex Medical Communications Intasol Group LLC MBS/Vox M...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaTrax

    Sales, Marketing, and R&D Trends from Industry Lipitor Perceived as Market Leader Among Statin Brands When it comes to statins, the most frequently discussed issue in the blogosphere and general online world is the negative side effects. This is one of the findings in a recent report fielded ...

    By PharmaVoice Team • Jan. 2, 2008
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    UpFront

    Online update SURF’s UP According to Manhattan Research’s latest study, physician site traffic is spread among product sites of new and early-launch stage treatments, those with clinical news coverage, and, consistent with years past, products with a significant consumer advertising component. “W...

    By PharmaVoice Team • Jan. 2, 2008
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    Table of Contents

    Table of Contents September 2007 On the Cover Success Beyond the Silos Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. FEATURES Postmarketing Safety in the Spo...

    By PharmaVoice Team • Jan. 2, 2008
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    For Art's Sake

    Each month, this department pays homage to memorable advertising and marketing campaigns. The highlighted executions have been identified by leading creative executives for their noteworthy use of copy, art, photography, whimsy, uniqueness, etc. — in combination or as single branding elements. Cr...

    By PharmaVoice Team • Jan. 2, 2008
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    PharmaOutlet

    Contributed by Peter H. Nalen Beyond Hits and Clicks: A Proven Online Measurement Approach for Online Marketing Success Like any well-crafted promotional campaign, online marketing programs must have clearly defined indicators of success. To be sure, almost every online activity can be determined...

    By Peter H. Nalen • Jan. 2, 2008
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    To Pharma TV or Not TV?

    Pharmaceutical companies are discussing innovative initiatives to educate patients and consumers in Europe. By Robin Robinson A DVD created by the European Federation of Pharmaceutical Industries and Associations (EFPIA) ignited unfounded rumors that the industry was preparing to challenge the cu...

    By Robin Robinson • Jan. 2, 2008
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    E-Media

    PharmaLinx Launches Industry Web Portal Professionals who operate in the pharmaceutical, biotechnology, and medical-device sectors, as well as those who provide services and tools to the industry, now have a single source to find targeted information related to their fields. The new portal, Acces...

    By PharmaVoice Team • Jan. 2, 2008
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    DIA 2007 -- Annual Conference

    DIA Addresses extreme topics The 43rd Annual Meeting of the Drug Information Association DIA 2007 — Annual Conference The Drug Information Association’s 43rd annual meeting featured 450 sessions and more than 1,000 speakers. Industry Thought Leaders Raise their VOICE at DIA Podcasts BBK Worldwide...

    By PharmaVoice Team • Jan. 2, 2008
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    7 Rules for New War Games

    Stan Bernard of Bernard Associates says practicing competitive simulations is a better approach than war games because simulations address more of the challenges that companies face. Traditionally, businesses have engaged in war games, in which marketing groups or brand teams compete by dividing ...

    By PharmaVoice Team • Jan. 2, 2008
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    A Born Leader -- Ethan Leder

    By Kim Ribbink Ethan Leder has made a career out of establishing companies in niche markets. Now he is applying the skills he’s learned to evidence-based solutions specialist United BioSource Corp. With an entrepreneurial spirit and intense work ethic, Ethan D. Leder has made a career out of esta...

    By Kim Ribbink • Jan. 2, 2008
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    Letter from the Editor

    The pharmaceutical industry can no longer afford to be off-message — not even just once — in an exceedingly competitive marketplace. Silo busting continues to be a resounding theme in all areas of the industry, it’s a way to improve business processes, increase efficiencies, and stay on message. ...

    By Taren Grom • Jan. 2, 2008
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    Talent Pool

    Pharma POOL Dr. Frank Deane Dr. Dale M. Edgar Lilly Promotes and Hires Eli Lilly has promoted Frank Deane, Ph.D., to president, manufacturing, and Dale M. Edgar, Ph.D., has been hired as executive director and chief scientific leader of Lilly’s discovery sleep research program. Eli Lilly, Indiana...

    By PharmaVoice Team • Jan. 2, 2008
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    Success Beyond the Silos

    By Robin Robinson Forum Innovative pharmaceutical companies are redefining the communications process by tearing down the walls between the different factions: agencies, sales, marketing, and public relations. More and more pharmaceutical companies are breaking out of their siloed structure to re...

    By PharmaVoice Team • Jan. 2, 2008
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    What's New

    Cardinal Health PTS is Renamed Catalent Cardinal Health Pharmaceutical Technologies and Services is now Catalent Pharma Solutions. The Catalent name was created to combine the ideas embodied by the words “catalyst” and “talent.” Catalent serves as a catalyst for success for its customers, enablin...

    By PharmaVoice Team • Jan. 2, 2008
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    The Brand Champions

    These brand stewards have the strategic know-how, market insights, and a creative flair that differentiate their products from the competition. Current position VP & Client Partner, Business Consulting, Fair Isaac Corp. Place of Birth Queens, N.Y. Education B.S., Biology, M.S., Biochemistry, ...

    By PharmaVoice Team • Jan. 2, 2008
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    The Mentors

    Mentoring is an art in and of itself. It involves providing guidance, wisdom, time, and resources to the next generation of leaders, and these individuals fill the role of mentor with selfless enthusiasm and purpose. Current position Senior Director, Medical Affairs, Daiichi Sankyo Inc. Place of ...

    By PharmaVoice Team • Jan. 2, 2008
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    Who's on the List -- 2007

    Accentia Biopharmaceuticals Francis O’Donnell Jr., M.D. Advanced Cell Technology Inc. Robert Lanza, M.D. Alpharma Inc. Joseph Stauffer, D.O. Amgen Ken Keller Applied Strategies Consulting Inc. Sandra Wrobel AstraZeneca Jack Devlin AstraZeneca Adele Gulfo AstraZeneca Sarah Harrison Avid Radiopharm...

    By PharmaVoice Team • Jan. 2, 2008
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    E-Media

    New Electronic and Web-based Applications, Sites, and Technologies HealthCentral Introduces Online Network The HealthCentral Network (THCN) has relaunched its network of sites to better meet the needs of today’s patients. Each Website offers interactive medical information targeted to a specific ...

    By PharmaVoice Team • Jan. 2, 2008
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    Talent Pool

    Pharma POOL Dr. Zhi Hong GSK Appoints Head, Infectious-Diseases Research Center Healthcare company GlaxoSmithKline, Philadelphia, has appointed Zhi Hong, Ph.D., to lead a newly organized research unit dedicated to discovering therapies for infectious diseases. Dr. Hong heads the Infectious Diseas...

    By PharmaVoice Team • Jan. 2, 2008