Commercialization: Page 45
-
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: E-Solutions: Power Surge
E-Solutions ranging from mobile advances to EMR technologies are expected to reframe the patient model. Notably, the most encouraging news on mobile and quantified health is the recent announcement and launch of the HealthKit platform and the mobile app Health by Apple. HealthKit allows devices a...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
The Power of the Patient: The Era of Healthcare Consumerism
The step-change towards healthcare consumerism means that healthcare providers are increasingly targeting their products towards patients to help them become more engaged in their own healthcare decision-making along their journey as a patient, focusing on quality and convenience. With this in mi...
By Tim Davis • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Powering Up eSolutions to Improve Healthcare
Use of data-powered eSolutions will rapidly increase as HCPs become more aware of their benefits and more strongly motivated to test the waters and experience these tools firsthand. Healthcare is continuing its major shift toward “accountable care" — a move based on anticipated resulting improve...
By Rick Vaughan • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Healthcare Storytelling Delivery: In the Digital Age
If you represent a brand, you must tell a story about the features and benefits of your project, so that your target user can make sense of it. Yesterday, a woman named Sharon dragged herself out of bed and shuffled to the shower. She turned on the water and massaged shampoo into her hair. And as...
By Buddy Scalera • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
The Future of Healthcare is Wearable
EHR is connecting our healthcare, the Internet of things is connecting our world, and now wearables are connecting everything else. With health data becoming increasingly more standardized and accessible, there is a future where healthcare is personalized not just to our health, but also to our l...
By Matt Balogh • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
E-Solutions as Part of a Multi-channel Strategy: An Integrated Approach to Reach the Physician
Integrated channel management offers an approach to combine e-solutions and traditional channels into a customized and cost-effective communications and optimization mix. With ever-increasing competition for healthcare providers’ time, attention, and the escalating challenge of access, the tradit...
By Peter Dussias • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Digital Solutions: A New Interface
We need to turn the discussion away from digital solutions, data strategy, or traditional channels and realize that it is all channels of interaction. The relationship between digital and traditional are not independent with one succeeding over another, but interdependent with both supporting the...
By Jeremy Shubert • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
2015 and beyond… This is the time of year when we all take a moment to reflect on the events of the past year and what lies ahead. In 2014, the industry went through a burst of deals between several major players — Novartis, Eli Lilly and Company, and GlaxoSmithKline — as they look to refocus on ...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
What's New
Ogilvy CommonHealth Worldwide Acquires Element Marketing Group TrendIng Now: Ogilvy CommonHealth extends focus on reimbursement and market share challenges. Ogilvy CommonHealth Worldwide, the health behavior experts of Ogilvy & Mather, has acquired Element Marketing Group (EMG), a market acce...
By Ann Grey • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
StayinFront Partners With MedPro Systems Trending Now: Life-sciences CRM software release improves efficiency and in-field PDMA compliance by providing sales reps with real-time mobile access to 14 million records. StayinFront and MedPro Systems have partnered to allow pharmaceutical field repre...
By Denise Myshko • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
PhRMA Launches Cancer Campaign; Responds to 60 Minutes Segment Trending now: PhRMA and industry pledge support for several disease programs. In October, CBS’ 60 Minutes ran a segment about the high cost of cancer drugs, and specifically about the decision by physicians at Memorial Sloan Kettering...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Year in Preview: On the Horizon: Looking Ahead…
Experts from across all sectors of the industry provide their input on the trends in 2015 that will have the biggest impact on the industry, and how they will shape the future of healthcare. For this year’s special Year in Preview issue we took a slightly different tact than in years past. We are...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Pharma Trax
Physicians Open to Digital Communications Trending now: As sales reps see doors close for in-person visits with physicians, digital doors open communication. As physicians seek information about drugs, increasingly more look to digital communication channels to learn about new therapies or ask qu...
By Denise Myshko • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Talent Pool
Biotech Pool Dr. Annalisa Jenkins Dimension Therapeutics Names CEO Dimension Therapeutics, a gene therapy company focused on developing novel treatments for rare diseases, has apppointed Annalisa Jenkins, MBBS, MRCP, CEO. Dr. Jenkins succeeds interim CEO Thomas Beck. Dr. Jenkins brings to Dimensi...
By Ann Grey • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Electronic Health Record: A Focus On Patient Benefits
When we think of the positive impact of electronic health record (EHR) adoption, we often focus on the increased efficiency of the medical practice or additional convenience for healthcare providers (HCPs). We do not often associate those benefits with our most important target: the patient. Curr...
By Eugene Lee • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
Embracing Co-Creation to Better Connect
Many patient and caregiver campaigns fail to resonate with their intended audiences. Innovative collaboration methods and co-creation with patients and caregivers can add authenticity to communications and elevate brands. Do you remember the telephone game when you were a kid? One person starts t...
By Dan Bobear • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
Transdermal Delivery: Winning Patient Preference
The pharma landscape continues to be crowded and competitive, with more emphasis than ever before on delivering improved patient outcomes at a competitive price. In light of this, pharmaceutical companies must not only deliver products that effectively treat patients’ problems, but also prioritiz...
By Ingrid Blair • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Patient Solutions
As healthcare systems begin to pay for outcomes rather than products, patient-centric solutions and services will play a key role in the race to capture value. From wearables to improved drug delivery devices, from apps to EHR platforms, from patient trackers to packaging, the number of solution...
By Taren Grom • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
Vested Outsourcing Imperative
Managing the Talent Supply Chain Large life sciences companies today face many challenges in acquiring and managing talent to meet their business imperatives. The first decision to be made is always the same, whether the workforce contains full-time employees, contingent workers, independent cont...
By Kevin D. Duffy • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Supply Chain: Talent Management: A Different Supply Chain Issue
A sound workforce strategy furthers a company’s business agenda and generates results. When the topic of supply chain management is discussed, the conversation typically is about manufacturing and distribution issues. But today one of the most pressing challenges facing CEOs is the talent supply ...
By Taren Grom • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
Colombia Emerges as an Attractive Pharma Market
With a growing interest in attracting R&D and continual economic growth, Colombia is seen as an attractive market for pharmaceutical companies. The Republic of Colombia is evolving from an emerging economy, having enjoyed an economic turnaround since 2000, when it was perceived by economists ...
By Kim Ribbink • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
The Education of Principal Investigators
Efforts by pharma companies and other organizations aim to standardize GCP and training requirements for clinical research investigators and sites. Principal investigators and clinical sites are the backbone of clinical research. Sponsors and CROs depend on investigators and sites to conduct stud...
By Denise Myshko • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
New Models for Academic Partnerships
Academic medical centers have a renewed interest in partnering with pharmaceutical companies and are investing resources to ensure successful collaborations. Industry partnerships with universities are changing. These collaborations are no longer about single projects. They are broader in scope, ...
By Denise Myshko • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
The Nanomedicine Revolution
Nanomedicines have the potential to improve effectiveness and reduce the side effects of therapeutics. Nanotechnology has the potential to revolutionize healthcare across disciplines and specialties. For medicines specifically, nanotechnology can improve drug targeting and effectiveness and reduc...
By Denise Myshko • Sept. 27, 2014 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma Pool SCOTT HUNTER Shire Names Marketing Director of Ophthalmics Business Scott Hunter has been appointed as marketing director of the newly formed ophthalmics business at Shire. Mr. Hunter brings more than 12 years of eye care industry experience focused on therapies spanning ocular inflam...
By PharmaVoice Team • Sept. 27, 2014
Previous
