Commercialization: Page 12
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PharmaVoice Team/PharmaVoice
Precision Medicine and Predictive Action Drive Measurable Impact for Patients
The Institute for Precision Medicine defines “Precision Medicine" as the “medical approach that proposes to prevent and treat disease based upon a person’s unique genetic makeup and their lifestyle habits. Precision medicine, the ability to accurately measure specific predictors of patient outcom...
By Maria Kirsch • April 1, 2021 -
PharmaVoice Team/PharmaVoice
Commanders & Chiefs: Chief Digital Officers
Some say the chief digital officer (CDO) is a “futurist" who predicts trends based on current market conditions and then works to ensure that the business moves to react to those conditions. Others consider the CDO to be that executive who brings together various disciplines within an enterprise ...
By PharmaVoice Team • April 1, 2021 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Thank you… Our special Patient Voice issue is one of my favorite issues of the year. Now in its fourth year, this is our opportunity to shine a light on the people who are truly making a difference to the healthcare system. It’s their unwavering pursuit to change the status quo and improve the de...
By Taren Grom • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Upfront
Lilly and Life for a Child Expand Partnership Lilly, Life for a Child, and Beyond Type 1 advance access to diabetes care in resource-limited countries. More than 1.8 million children and young adults under 25 years old have Type 1 diabetes, yet many don’t have access to the life-saving treatments...
By PharmaVoice Team • March 1, 2021 -
PharmaVoice Team/PharmaVoice
HealthTech
Biogen to Launch Pioneering Study to Develop Digital Biomarkers of Cognitive Health Using Apple Watch and iPhone Trend Watch: Google, Microsoft, Apple Watch, Azure Becoming Major Players in HealthTech Biogen has initiated a new virtual research study, in collaboration with Apple, to investigate t...
By PharmaVoice Team • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Artificial Intelligence
90% of Large Pharma Initiated AI/ML Projects In 2020 Trend Watch: AI Use Grows in Drug Research, Development, Analysis, and Diagnosis Trinity Life Sciences is sharing findings from its latest TGaS Landscape report entitled “Perspectives on Use of Artificial Intelligence/Machine Learning (AIML) fo...
By PharmaVoice Team • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Patient Power: Personal Journeys of Courage
The power of patients is palpable, powerful, and pervasive. Patient-centricty has evolved into patient engagement. The distinction, while subtle, is also palpable, powerful, and pervasive. Engagement requires active participation. Rather than being passively placed in the center of vague initiati...
By PharmaVoice Team • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Unflagging Courage — Dana Deighton
As both a caregiver and a patient, I’ve had lots of on-the-job training. It started when I was 32, with young kids, my mom (who was an RN) was diagnosed at age 61 with stage four colon cancer. She only lived for another six weeks and those six weeks were fraught with gut-wrenching pain, smells th...
By Dana Deighton • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Advocacy Cheerleader — Barby Ingle
I have been battling chronic pain since 1997. First with endometriosis, which resulted in a full hysterectomy and left oophorectomy. Then in 2002, I developed Reflex Sympathetic Dystrophy (RSD), which is also known as Central Pain Syndrome. This is a progressive neuro-autoimmune condition that af...
By Barby Ingle • March 1, 2021 -
PharmaVoice Team/PharmaVoice
The Patient Knows Best
The patient voice is crucial throughout the entire healthcare process, but especially relevant in creating spot-on patient education. Shantana Hazel, Wayne Eskridge, and Lisa Lurie are just three of thousands of patient activists who have used their own patient journey and experiences to create i...
By Robin Robinson • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Education is Key — Daniel Garza
I remember being at Ben Taub Hospital in Houston. Texas. September 2000, I think it was Tuesday the 26th. I had been in the hospital over the weekend, weighed about 110 lbs. with a T-cell count of 108, and the diagnosis was AIDS. I had been in an isolated room, with only my mother, father, and si...
By Daniel Garza • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Virtual Patient Care: Starting to Shine
Virtual patient care has moved from healthcare’s bit player to co-star, and it won’t be giving up that role anytime soon. As the COVID-19 pandemic swept across the United States last year, healthcare organizations that had been slow to embrace a virtual health model suddenly began implementing vi...
By PharmaVoice Team • March 1, 2021 -
PharmaVoice Team/PharmaVoice
A Family Affair — Estela Lugo
I wish I could say there was a time in my life when I felt “normal," but there really isn’t. Some of my first memories include sitting on the number rug in kindergarten and showing off my new plastic leg braces to friends. It was 1984 when doctors at Nassau County Medical Center in New York broke...
By Estela Lugo • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Decentralized Clinical Trials: The Way Forward
COVID-19 prompted the need for the industry to address patient needs in the clinical trial space, and companies along the drug development paradigm pivoted successfully to the benefit of patients. Necessity is the mother of invention, and over the past 12 to 18 months because of the limitations n...
By Taren Grom • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Becoming a Patient Partner — Claire Snyman
May 14, 2010. I woke up to the room spinning. That day is forever etched in my mind. Firstly, because of the unfamiliar, sickening vertigo that rippled through my body, rendering me helpless. Secondly, because this symptom led to a cascade of events that four days later landed me in the ER diagno...
By Calire Snyman • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Patient Heroes
Patient heroes have the power to positively change the status quo because of their influence, knowledge, passion, and commitment to improving the patient journey. The global patient engagement solutions market size is expected to reach $70.5 billion by 2028, according to a new report by Grand Vie...
By PharmaVoice Team • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Advocate For Changes That Protect Patients — Molly Stallings
My mission is to create the best patient experience possible — from product development through program execution, each department plays a unique role in contributing to a patient’s overall experience. The consumerization of healthcare combined with the disruptive power of mobile technology prese...
By Molly Stallings • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Mission: Disrupt Health Disparities — Dr. Altovise Ewing
I envision a future of healthcare where genetics is used to advance health equity. I deem this a critical and possible mission, and believe our work at Genentech is a step in the right direction to getting us there. Dr. Altovise Ewing’s passion for health equity is personal. As a Black woman rais...
By Altovise T. Ewing • March 1, 2021 -
PharmaVoice Team/PharmaVoice
SHOWCASE: Real-World Evidence: Realizing the Benefits of RWE
The real-world evidence (RWE) market has grown significantly in recent years, supported by a favorable regulatory environment. Increasingly, companies recognize that real-world evidence (RWE) presents an opportunity to improve efficiency and innovation. One of the biggest challenges for pharma co...
By PharmaVoice Team • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Commanders & Chiefs: Chief Patient Officers
More and more companies are elevating patient-facing roles to the C-Suite, as a result, these key roles continue to expand and evolve to address the goals of patient-centricity and patient engagement. Dr. Julie Gerberding Merck Respecting Voices Across the Spectrum of Advocacy The concept of pati...
By PharmaVoice Team • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Executive Perspective: A Learning Model: A Deployment Strategy for the Future
Throughout her 20-year-plus career, Jaime Thompson has become an expert in driving client launches and brand success through commercial and medical channels. Her deep analytical expertise provides customers with innovative ways to execute on their brand strategies — from the first launch of an or...
By Jaime Thompson • March 1, 2021 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Celebrating firsts… Last month we witnessed Kamala Harris sworn in as the first woman, Black, and South Asian American as the 49th Vice President of the United States by Supreme Court Justice Sonia Sotomayor, the first Latina to be named to the bench and just the third woman to be named to the hi...
By Taren Grom • Feb. 1, 2021 -
PharmaVoice Team/PharmaVoice
Upfront
Ogilvy Captures Response in Historic Swearing In Ogilvy captured girls across the country at the moment that Kamala Harris was sworn in as the first woman, Black, and South Asian American as the 49th Vice President of the United States. Girl Up changemakers can be seen in the video watching this ...
By PharmaVoice Team • Feb. 1, 2021 -
PharmaVoice Team/PharmaVoice
HealthTech
Heat Monitoring Systems Could Help COVID-19 Diagnosis Trend Watch: Wearables Contribute to Identifying COVID-19 A smart ring, being developed by Oura, that generates continuous temperature data may foreshadow COVID-19, even in cases when infection is not suspected. The device, which may be a bett...
By PharmaVoice Team • Feb. 1, 2021 -
PharmaVoice Team/PharmaVoice
Artificial Intelligence
Google DeepMind’s Protein Folding Algorithms Solve Structures Faster Than Ever Trend Watch: From Predicting COVID Patient Outcomes to Protein Structures, AI An AI network developed by Google AI offshoot DeepMind has made a gargantuan leap in solving one of biology’s grandest challenges — determi...
By PharmaVoice Team • Feb. 1, 2021
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