Research & Development: Page 72

PharmaVoice Team/PharmaVoice

What's New

NEW HEALTHCARE-RELATED PRODUCTS, SERVICES, AND COMPANIES DIA AND CENTERWATCH TEAM UP to Disseminate Clinical Research Information This collaborative agreement establishes an ongoing process to jointly deliver, throughout the world, a more complete continuum of practical and valuable information f...
By PharmaVoice Team • April 22, 2008
PharmaVoice Team/PharmaVoice

Anthony Tebbutt — A global Perspective

A Global PERSPECTIVE BY KIM RIBBINK With a diverse professional background, spanning several functions as well as several countries, Anthony Gordon Tebbutt is working to propel UCB Pharma Inc. into a billion-dollar company. A COMPANY WITH A WORLDWIDE PRESENCE AND A PEOPLEORIENTED APPROACH TO BUSI...
By Kim Ribbink • April 22, 2008
Explore the Trendline➔

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Trendline

Clinical trial diversity

As pharma wises up to the fact that the current playbook for improving clinical trial diversity has yet to make a meaningful impact, the quest is on to refine that approach.
By PharmaVoice staff
PharmaVoice Team/PharmaVoice

Scanning to Save Lives

To Save Lives BY ELISABETH PENA As the FDA proposes a rule to require bar coding on almost all medications and blood products, the pharmaceutical and hospital industries are moving forward with efforts to incorporate barcodes on unit-dose packages of drugs as a way to prevent hospital medication ...
By Elisabeth Pena • April 22, 2008
PharmaVoice Team/PharmaVoice

Is Bigger Better?

IS BIGGER BETTER? IT’S THE QUESTION THAT JUST DOESN’T GO AWAY. A larger organization may be in a better position to survive attrition for a longer period, but in an industry where innovation is expected to be the driver of success for the long term, BIGGER MAY NOT ALWAYS BE THE WAY TO GO. BY DEN...
By Denise Myshko • April 22, 2008
PharmaVoice Team/PharmaVoice

For Art's Sake

CREATIVE review Rich content and bold images are the keys to success for the creative teams behind this month’s selections. Industry experts have identified two ads and a Web site that get straight to the point. Regan Campbell Ward’s Gynecare ad explains what the drug treats in one powerful symbo...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

PharmaOutlet

Contributed by Merrill Matthews Jr., Ph.D. ANSWERING THE INDUSTRY’S CRITICS: PRICES AND PROFITS For several years, the pharmaceutical industry has been under attack by people and organizations claiming to want nothing more than to ensure people have access to affordable medicines. Although most o...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

Opinions

WHAT’S on your mind More on mentoring … P harmaVOICE wanted to know: Who has played a role in your professional and personal development? And does your company have a mentoring program? A Necessary Luxury Is mentoring a lost art? No. Many of us have worked for those who cared and shared, and led...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

Raise Your Voice: Letters

RAISE your voice LETTERS Asynchronous Discussions Online asynchronous discussions provide savings on travel, and very importantly, they make it possible to get input and dissseminate information globally in a way not previously available. — Diane Hayes, Ph.D. Market Research Recognizing the man...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

Spiros Jamas — A Chemical Reaction

DR.SPIROS JAMAS is leading Enanta Pharmaceuticals by tapping the company’s primary strength in its integration of chemistry and biology to tackle new targets and specific drugdevelopment challenges from all possible angles right from the start. He is relying on the hardwon lessons learned from hi...
By Kim Ribbink • April 17, 2008
PharmaVoice Team/PharmaVoice

What's New

aaiPharma Inc. has launched a new identity for its pharmaceutical development services division.The former AAI International has been rebranded as AAI Development Services. As part of the new identity, AAI Development Services has realigned its entire customer interface to enhance and focus the s...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

PharmaTrax

52 Aug u s t 20 03 PharmaVOICE PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Patient Recruitment Hindered by TIME CONSTRAINTS Clinical research coordinators (CRCs) spend most of their time managing administrative, data, and reg ulatory requirements of studies....
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

For Art's Sake

Creative Review The visual in the series is striking and powerful on its own.But the language is what draws me in,shows me the disturbing world of schizophrenia,and then encourages me that a solution is at hand. The words themselves illus trate each story through grip ping typography that signifi...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

PharmaCase

46 A ug u s t 20 03 PharmaVOICE Highly successful sales managers communicate both upward and downward. They recognize and develop individual abilities and efforts, while at the same time promoting a collaborative, cooperative teamenvironment.They encourageautonomybydel egating responsibility, yet...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

Opinions

8 Au gu s t 2 00 3 PharmaVOICE exacerbated by other nonrelated events of the day, etc.). By employing these highly active listening techniques, a bond of trust and credibility can be established to a degree not possible with the more common approach of attempting to quickly answer questions that ...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

Raise your voice: Letters

6 Au gu s t 2 00 3 PharmaVOICE RAISE your voice The key is in the details As a physician and medical educator, I want to offer the doctors’ viewpoint regarding the article “Ask It the Right Way” (PharmaVOICE, June 2003). I whole heartedly agree with the author that most “representatives seem to a...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

Letter from the Editor

3 PharmaVOICE Au gu s t 2 00 3 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S....
By Taren Grom • April 17, 2008
PharmaVoice Team/PharmaVoice

An Inquiring Mind: The Pursuit of Knowledge

AN INQUIRING MIND: The Pursuit of Knowledge FROM ACADEMIA TO GOVERNMENT SPONSORED PROGRAMS TOTHE PHARMACEUTICAL INDUSTRY, JONATHANKNOWLES,PH.D., BRINGS TO ROCHE A FOCUSED PERSPECTIVE ONTHE UNIVERSAL POWER OF GOOD SCIENCE,WHICH IS HELPING TO STEER THE COMPANY’S DUAL DIAGNOSTIC AND PHARMACEUTICAL A...
By Kim Ribbink • April 17, 2008
PharmaVoice Team/PharmaVoice

E-Media

76 J u n e 20 03 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Choice Media has expanded its health newscov erage through an agreement with Ivanhoe Broad cast News, a newsgathering organization covering medical information for television stations. The rela t...
By PharmaVoice Team • April 16, 2008
PharmaVoice Team/PharmaVoice

What's New

PharmaVOICE WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Carbon Healthcare Communications, a new division of CommonHealth,has been launched as a professional advertising and promotion agency to serve the needs of “highscience”brands. The agen cy is targeting biopharmaceutica...
By PharmaVoice Team • April 16, 2008
PharmaVoice Team/PharmaVoice

PharmaTrax

66 J u n e 20 03 PharmaVOICE PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY 56 MILLION U.S. ADULTS GOONLINE for Information on Chronic Health Conditions Data gathered by Manhattan Research LLC’s ePharma Analytical Insight Module (AIM) reveals that 56.3 million ...
By PharmaVoice Team • April 16, 2008
PharmaVoice Team/PharmaVoice

For Art's Sake

Creative Review Advertising campaign for Allegra represents an original and refreshing approach to the patient type challenge. In a welcome departure from the tradi tional patientinyourface approach, it uses a variety of different vehicles and complementing hats that clearly say Allegra is for a ...
By PharmaVoice Team • April 16, 2008
PharmaVoice Team/PharmaVoice

PharmaOutlet

The marketplace is fast approaching 100,000 sales representatives, and reports in The Wall Street Journal suggest that physicians aren’t influenced by what representatives are saying. The question is: Why are there so many reps who can’t seem to get their message across? Adding more representativ...
By Charles Brennan • April 16, 2008
PharmaVoice Team/PharmaVoice

Letter from the Editor

3 PharmaVOICE J un e 2003 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S.A. Vo...
By Taren Grom • April 16, 2008
PharmaVoice Team/PharmaVoice

Building a Corporate Identity

8 J u l y 2 00 3 PharmaVOICE E M For the first time, individual companies must establish their own identity with consumers. Executives should focus on identifying their company’s most unique and positive characteristics and communicate them in a single, simple message that can be translated for e...
By Kim Ribbink • April 16, 2008
PharmaVoice Team/PharmaVoice

Wendell J. Knox- Business With Integrity

A contract for strengthening the health system in postconflict Iraq. In its Domestic Social and Economic Poli cy group, Abt Associates works with a wide range of government agencies, including the Environmental Protection Agency, for whom it helps to improve policies and regulations to reduce pol...
By Kim Ribbink • April 16, 2008