Research & Development: Page 68

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    E-Media

    NEW ELECTRONIC AND WEB-BASED APPLICATIONS, SITES, AND TECHNOLOGIES PatientLinx.com Offers NEWS UPDATES BY DISEASE AND THERAPEUTIC CATEGORIES MDLinx has launched PatientLinx.com, a free Website that provides reliable clinical updates for patients. PatientLinx aggregates research by disease and the...

    By PharmaVoice Team • Feb. 23, 2009
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    What's New

    NEW HEALTHCARE-RELATED PRODUCTS, SERVICES, AND COMPANIES NOP World Health Forms a New Division to RESPOND TO PHARMACEUTICAL PUBLIC-RELATIONS CRISES Through a combination of in-depth therapeutic class analyses, events-driven Web research, and multi-stake holder image tracking and reputation assess...

    By PharmaVoice Team • Feb. 22, 2009
  • clinical trial diversity Explore the Trendline➔
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    Trendline

    Clinical trial diversity

    As pharma wises up to the fact that the current playbook for improving clinical trial diversity has yet to make a meaningful impact, the quest is on to refine that approach.

    By PharmaVoice staff
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    PharmaTrax

    SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY GENERICS SECTOR Expected to Double by 2007 According to Datamonitor, by 2007 the generics market is expected to be valued at $57 billion, more than twice its estimated value of $27 billion in 2001. Researchers at the company c...

    By PharmaVoice Team • Feb. 22, 2009
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    Raise Your Voice: Letters

    LETTERS Two critical areas of success Missed Opportunities Your article on “The Patient Pipeline” highlighted many of the difficulties in patient accrual and retention. Unfortunately the solutions in my opinion missed two critical success factors. As CEO and cofounder of MCSI, the largest U.S.-b...

    By PharmaVoice Team • Feb. 22, 2009
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    Letter from the Editor

    Funding in a closed space The healthcare private equity market was down in 2002, and industry experts don’t expect a gr eat deal of improvement in 2003. Venture capital firms are sit ting on massive funds and are still doing deals, but according to Russell LaMontagne, president and founder of Cor...

    By Taren Grom • Feb. 22, 2009
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    Joe Krivulka: A Reliable Guy

    Joe Krivulka Small opportunities are turning into big business for Joe Krivulka and Reliant Pharmaceuticals LLC, the company he cofounded just two years ago. Mr. Krivulka is seizing the opportunity to breathe new life into products being cast off by the pharmaceutical giants. “Big pharma has prod...

    By Kim Ribbink • Feb. 21, 2009
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    A Therapeutic Path to Success

    The marketers of Cox2 antiinflammatory drugs, have enjoyed two years of recordbreaking sales, but with new products poised to come to market, the challenge will be to hold onto their strong positions. Cox2 inhibitors entered the market with a splash with the launch of Celebrex in 1998. The Pharma...

    By Virginia Kirk • Feb. 21, 2009
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    The Toll of Terror

    was never going to be a stellar year for global economies, but until September 11, 2001, many in the business world predicted a quick recovery. Those hopes have faded somewhat as consumer spending, rising unemployment, and business uncertain ty plague some sectors. The biopharmaceuti cal industry...

    By PharmaVoice Team • Feb. 21, 2009
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    E-Media

    NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Free drug samples handed out to patients in a physician’s office soon may be replaced with printed vouchers that physicians retrieve online for patients to redeem at a pharmacy free of charge. MedManage Systems Inc., an innovator i...

    By PharmaVoice Team • Feb. 17, 2009
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    What's New

    In a move to solidify its commitment to multicul tural and multiethnic communities, Torre Lazur McCann HealthCare Worldwide has created a new Multicultural Healthcare Marketing Business unit to focus on specific needs and values.The standalone group,a part of theTorre Lazur McCann corridor,pro vi...

    By PharmaVoice Team • Feb. 17, 2009
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    PharmaTrax

    Aging female population presents NEW CHALLENGES in HRT MARKET The growing number of postmenopausal women translates into new challenges for clinicians and is leading to increased focus on the hormone replacement therapy market. Hormone Replacement Therapy, a study from Decision Resources Inc., id...

    By PharmaVoice Team • Feb. 17, 2009
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    Letter from the Editor

    America’s pharmaceutical industry is helping the process of healing the nation in the wake of September 11th. Within hours of the terrorist attacks on New York and Washington, America’s pharmaceutical companies responded with medicines and vaccines, supplies for workers and rescuers, and aid for ...

    By Taren Grom • Feb. 17, 2009
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    Table of Contents

    4 S e p t e m be r / O c t o b e r 2 00 1 PharmaVOICE The promise of things to come The Internet’s future potential is in its infinite ability to allow marketers to develop personalized messages 48 Conquering the market, one segment at a time Cytyc’s launch of the ThinPrep System is making an imp...

    By PharmaVoice Team • Feb. 16, 2009
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    Conquering the Market, One Segment at a Time

    To achieve market share for its cervical cancer test, Cytyc marketers must switch physicians, labs, and managed care organizations from the established standard of care. By Virginia Kirk PATRICK SULLIVAN, CEO AND PRESIDENT A best in class sales team and superior product attributes are driving sal...

    By Virginia Kirk • Feb. 16, 2009
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    The Promise of Things to Come

    The full impact of the Internet’s capability to create strategic marketing and selling tactics in the pharmaceutical industry has yet to be realized. The Internet’s impact on pharma ceutical marketing and sales has been negligi ble to date, but when used to complement traditional tactics, the fut...

    By Norman Selby • Feb. 16, 2009
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    Training on the Brand Manager Level: a Path Less Traveled

    “The marketplace was screaming bloody murder for our product, and our competitor was eating our lunch as it tried to gobble up market share with a similar product. I was forced to work around the clock just to stay afloat. I was managing strategic planning for the brand, creating Dear Doctor lett...

    By Deborah Ruriani • Feb. 16, 2009
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    Global Harmony Comes to Drug Development

    That document — called the common technical document or CTD — is now being accepted by regulatory agencies in the United States, Europe, and Japan as part of a transition phase. Consensus was reached by the international pharmaceutical community in May of this year. This document will eventually ...

    By Denise Myshko • Feb. 16, 2009
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    E-Media

    NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES RapidTrials.com, launched by PCRS Inc., is the first Webbased platform to provide realtime bench mark metrics on trial progress for research centers. The pro gram helps drive revenue, study programs, and marketing research projects...

    By PharmaVoice Team • Feb. 12, 2009
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    What's New

    WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES The OmniLog ID Microbial Identification System, which includes proprietary software and sophisticat ed hardware, is designed to automate and simplify the process of characterizing and identifying a wide range of aerobic bacteria. ...

    By PharmaVoice Team • Feb. 12, 2009
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    Table of Contents

    6 J u l y / A u gu s t 20 01 PharmaVOICE CSOs: Not just hired guns Contract sales organizations have come a long way to stay a step ahead of their clients’ needs 34 Unleashing the power of Nexium AstraZeneca marketers are positioning the company’s new proton pump inhibitor to replace Prilosec, th...

    By PharmaVoice Team • Feb. 11, 2009
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    CSOs: Not Just Hired Guns

    Contract sales organizations have come a long way to stay one step ahead of their clients’ needs. Today, the contract sales industry is more than putting bodies in motion. No longer are contract sales organizations just “hired guns” employed for a temporary territory fix. Since 1995, when contrac...

    By PharmaVoice Team • Feb. 11, 2009
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    Making Investigators Top of Mind

    Finding experienced and trained physician investigators will become more of a challenge in the future as new technologies and advances in genomics increase the number of drugs in development. 8,000 In just a few short years, this will be the projected short fall of clinical investigators. In fact...

    By Denise Myshko • Feb. 10, 2009
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    Table of Contents

    We invite you to explore the digital edition of PharmaVOICE magazine. The interactive format allows you to easily read, share with friends, and click on podcasts, videos, webinars, whitepapers, and Website links to access additional resources. Getting started with your digital edition is this eas...

    By PharmaVoice Team • Jan. 28, 2009
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    Electronic Data Capture Turns a Corner ... At Last!

    Dennis Constantinou, Senior Director, Oracle Health Sciences New systems that make trial participation easier for investigation sites spur adoption. Today, setting up an EDC system at an investigative site requires only a standard PC with a Web browser and an Internet connection. With the average...

    By Dennis Constantinou • Jan. 28, 2009
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    Harriet Robinson: A Shot of Daring

    Throughout her life and career, Dr. Harriet Robinson has dared to take on challenges. Today, she is focusing her skills and determination on one of the most sought-after goals in global healthcare: developing a vaccine to prevent HIV/AIDS. After almost 40 years in the lab, Dr. Harriet Robinson is...

    By Kim Ribbink • Jan. 28, 2009