Patient: Page 26

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    GLOBAL Development

    BY DENISE MYSHKO Drug developers are looking to emerging markets and increasing their outsourcing efforts as ways to access expertise and reach. Pharmaceutical companies will continue to globalize their preclinical and clinical development activities to increase speed-to-market and expand their p...

    By PharmaVoice Team • Feb. 26, 2009
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    Buying Big GLOBAL

    How M&A Impacts the Pharma Market As patent expirations and dwindling pipelines, along with an embattled economy, put a dent on pharma profits, acquisitions again become a necessity for large pharma companies seeking to maintain a healthy bottom line. With Pfizer’s purchase of Wyeth, among ot...

    By PharmaVoice Team • Feb. 26, 2009
  • clinical trial diversity Explore the Trendline➔
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    Trendline

    Clinical trial diversity

    As pharma wises up to the fact that the current playbook for improving clinical trial diversity has yet to make a meaningful impact, the quest is on to refine that approach.

    By PharmaVoice staff
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    Venture Capital: Funding Challenges

    VENTURE CAPITAL: CAUTIOUS investment Venture capital firms are sitting on massive funds and are still doing deals, but their energies are focused on reinvesting in portfolio companies and safer latest age deals. As a result, it has never been harder for the early stage pure startup to get funded....

    By PharmaVoice Team • Feb. 23, 2009
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    A Community Approach

    As many pharmaceutical companies are finding, healthcare begins within the community, and a regional program, with health information that helps patients at a local level, might just win a company the hearts, minds, and ultimately buying power of those community members. For an industry confronte...

    By PharmaVoice Team • Feb. 23, 2009
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    Delivering on the Promise

    BY ELISABETH PENA Drug delivery promises FULLER PIPELINES, EXTENDED PRODUCT LIFE CYCLES, and IMPROVED PATIENT COMPLIANCE. AS THE PHARMACEUTICAL INDUSTRY FACES A FLOOD OF BLOCKBUSTER DRUG PATENT EXPIRATIONS, drug-delivery COMPANIES WILL HAVE THE CHANCE TO PROVE THEMSELVES. BY 2005 analysts predict...

    By PharmaVoice Team • Feb. 23, 2009
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    What's New

    NEW HEALTHCARE-RELATED PRODUCTS, SERVICES, AND COMPANIES NOP World Health Forms a New Division to RESPOND TO PHARMACEUTICAL PUBLIC-RELATIONS CRISES Through a combination of in-depth therapeutic class analyses, events-driven Web research, and multi-stake holder image tracking and reputation assess...

    By PharmaVoice Team • Feb. 22, 2009
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    Information Technology: Tracking the E-Volution

    Pharmaceutical companies have long term plans, they have products that take a long time to develop, a long time to test to gain approval, and they have a shelf life. But technology moves so much faster than that. So the industry as a whole has had to adopt to the speed of technology. IAN CROSS BY...

    By PharmaVoice Team • Feb. 21, 2009
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    The Practice of Public Relations

    When effectively managed, public relations creates unique opportunities for marketers to provide con sumers and healthcare professionals with immediate and thorough drug and healthcare information. The healthcare publicrelations market in the United States grew 30% last year and is now valued at ...

    By PharmaVoice Team • Feb. 21, 2009
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    No Pens or Mugs? No Problem.

    The industry is discovering it won’t lose its ability to message effectively under the new PhRMA code. Under the new PhRMA code, the exhibit hall of the future will contain no tchotchkes. Sales reps will no longer stop by the physician’s office with donuts, pens, and sticky notes. The question is...

    By PharmaVoice Team • Dec. 22, 2008
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    On The Calendar

    January 15-16 Next Generation Clinical Research Associates Loews Philadelphia Hotel, Philadelphia Center for Business Intelligence, cbinet.com January 19-20 2nd Oncology Biomarkers Hilton Miami Downtown, Miami GTCbio, gtcbio.com January 19-20 Paediatric Clinical Trials Copthorne Tara Hotel, Londo...

    By PharmaVoice Team • Dec. 22, 2008
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    Marketing

    SALES & Marketing MARKETING Web 2.0 Marketing in 2009 AND BEYOND Pharma begins the move from informing to interacting and embracing the Web 2.0 revolution and emerging media options. BY Robin Robinson The industry has been using the Internet to inform and educate consumers for several years. ...

    By PharmaVoice Team • Nov. 22, 2008
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    Salesforces

    SALES & Marketing Salesforces The Salesforce of the Future: MORE SERVICE, LESS SELL As companies — Sanofi-Aventis, Merck, Wyeth, Schering-Plough, Novartis — continue to make headlines for collectively laying off thousands of sales representatives, the industry looks for innovative ways to do ...

    By PharmaVoice Team • Nov. 22, 2008
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    E-Media

    NEW ELECTRONIC AND WEB BASED APPLICATIONS, SITES, AND TECHNOLOGIES The latest interactive sales training guide from Total Learning Concepts, Introduction to Pharmaceutical Sales, uses the company’s serious gaming technology platform, Qube, to provide a comprehensive primer for under standing and ...

    By PharmaVoice Team • Nov. 22, 2008
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    Hitting a Mobile Target

    Hitting a Mobile Target By Carolyn Gretton “The pharmaceutical industry, in general, is relatively progressive when it comes to finding innovative solutions to its business problems," says James Carr, Pharm.D., VP of marketing, ARCA Biopharma. “The development may be partly held back by slow ele...

    By PharmaVoice Team • Oct. 26, 2008
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    Marketing Inside the Lines

    THE FORUM The industry has responded by drafting its own rules of conduct. In July, the Pharmaceutical Research and Manufacturers of America (PhRMA) released a revised version of its 2002 Code on Interactions with Healthcare Professionals, a set of voluntary guidelines designed to ensure the foc...

    By PharmaVoice Team • Sept. 16, 2008
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    When Smaller is Better

    BY ROBIN ROBINSON As the industry turns its attention toward specialty products in the hopes of filling drying pipelines, smaller pharma and biotech companies may find themselves in the driver’s seat. Despite all of the hurdles facing the specialty industry — the FDA’s slow down in new drug appro...

    By PharmaVoice Team • Sept. 1, 2008
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    A New Era of Drug Safety

    BY DENISE MYSHKO NEW REGULATIONS IN THE UNITED STATES AND EUROPE HAVE TRIGGERED A NEED FOR BETTER TOOLS FOR THE COLLECTING, REPORTING,AND ANALYSIS OF PATIENT SAFETY DATA. As regulators around the globe demand more data on each drug’s profile, the need for technologies to support drug safety has b...

    By PharmaVoice Team • Aug. 27, 2008
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    The Change Agents

    Despite obstacles, these movers and shakers have shouldered the mantle of responsibility and are changing the industry for the better. Jason Appel Jay Bigelow Gregg Brandyberry Santino Costanzo Sean Cunliffe Kathleen Drennan Filipe Duarte Marc Ferrara Thomas Finn Colleen Foley Alberto Grignolo, P...

    By PharmaVoice Team • July 24, 2008
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    Prevention Through Intervention

    ISEASEMANAGEMENTISMAKINGACOMEBACK. Health plans are renewing their interest in the old buzz word from the early 1990s as a way to address soaring healthcare costs. Pharmaceutical companies are noting this trend, and some are jump ing right in with new programs to take advantage of this opportunit...

    By PharmaVoice Team • March 18, 2008
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    Let the Games Begin

    The influx of Gen-Xers and Yers into today’s workforce is pushing the industry’s conservative management leaders to play more games. Cutting-edge, fast-paced, highly competitive computer-based simulations and games designed to educate as they engage are gaining traction in the industry. The influ...

    By PharmaVoice Team • Jan. 2, 2008
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    Representing the Masses

    By Elisabeth Pena Villarroel Forum Associations and organizations throughout the life-sciences represent their members by advocating for professional development, influencing public policy, and providing education and mentoring opportunities for career enhancement. The life-sciences industry’s as...

    By PharmaVoice Team • Jan. 2, 2008
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    Marketplace

    Featured Product and Service Showcases AmerisourceBergen Specialty Group Berkery Noyes Biltmore Technoligies Inc. Compass Healthcare Communications Criterium Inc. HealthEd JUICE Pharma Advertising Kinect Medidata Solutions Worldwide Qi, part of CommonHealth SK&A Inf...

    By PharmaVoice Team • Jan. 2, 2008
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    Salesforce Effectiveness: Is the Decile Model Becoming Outmoded?

    By Robin Robinson For years pharmaceutical sales teams have targeted physicians based solely on their prescribing volume. Technology advances, process enhancements, and new messaging formats are offering new and improved ways of accessing physicians. Can salesforce optimization technology become ...

    By PharmaVoice Team • Jan. 2, 2008
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    Alternative Media

    By Robin Robinson Other industries are venturing into the uncharted waters of emerging and alternative media, but for the most part pharma has decided for now to stay at the shallow end of the pool. There are a few adventurous leaders using more avant-garde methods, such as digital billboards, Po...

    By PharmaVoice Team • Jan. 2, 2008
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    Cancer: Harnessing the Power of the Immune System

    These pictures illustrate how Micromet’s BiTE molecule links a T cell with a cancer cell (left), triggering the release of toxic particles by the T cell (middle), and the cancer cell being destroyed (right). This is one approach for employing the body’s immune system to address cancer. Cancer tre...

    By PharmaVoice Team • Jan. 2, 2008