Patient: Page 24

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Information Technology: Tracking the E-Volution

Pharmaceutical companies have long term plans, they have products that take a long time to develop, a long time to test to gain approval, and they have a shelf life. But technology moves so much faster than that. So the industry as a whole has had to adopt to the speed of technology. IAN CROSS BY...
By PharmaVoice Team • Feb. 21, 2009
PharmaVoice Team/PharmaVoice

The Practice of Public Relations

When effectively managed, public relations creates unique opportunities for marketers to provide con sumers and healthcare professionals with immediate and thorough drug and healthcare information. The healthcare publicrelations market in the United States grew 30% last year and is now valued at ...
By PharmaVoice Team • Feb. 21, 2009
Explore the Trendline➔

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Trendline

Clinical trial diversity

As pharma wises up to the fact that the current playbook for improving clinical trial diversity has yet to make a meaningful impact, the quest is on to refine that approach.
By PharmaVoice staff
PharmaVoice Team/PharmaVoice

No Pens or Mugs? No Problem.

The industry is discovering it won’t lose its ability to message effectively under the new PhRMA code. Under the new PhRMA code, the exhibit hall of the future will contain no tchotchkes. Sales reps will no longer stop by the physician’s office with donuts, pens, and sticky notes. The question is...
By PharmaVoice Team • Dec. 22, 2008
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On The Calendar

January 15-16 Next Generation Clinical Research Associates Loews Philadelphia Hotel, Philadelphia Center for Business Intelligence, cbinet.com January 19-20 2nd Oncology Biomarkers Hilton Miami Downtown, Miami GTCbio, gtcbio.com January 19-20 Paediatric Clinical Trials Copthorne Tara Hotel, Londo...
By PharmaVoice Team • Dec. 22, 2008
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Marketing

SALES & Marketing MARKETING Web 2.0 Marketing in 2009 AND BEYOND Pharma begins the move from informing to interacting and embracing the Web 2.0 revolution and emerging media options. BY Robin Robinson The industry has been using the Internet to inform and educate consumers for several years. ...
By PharmaVoice Team • Nov. 22, 2008
PharmaVoice Team/PharmaVoice

Salesforces

SALES & Marketing Salesforces The Salesforce of the Future: MORE SERVICE, LESS SELL As companies — Sanofi-Aventis, Merck, Wyeth, Schering-Plough, Novartis — continue to make headlines for collectively laying off thousands of sales representatives, the industry looks for innovative ways to do ...
By PharmaVoice Team • Nov. 22, 2008
PharmaVoice Team/PharmaVoice

E-Media

NEW ELECTRONIC AND WEB BASED APPLICATIONS, SITES, AND TECHNOLOGIES The latest interactive sales training guide from Total Learning Concepts, Introduction to Pharmaceutical Sales, uses the company’s serious gaming technology platform, Qube, to provide a comprehensive primer for under standing and ...
By PharmaVoice Team • Nov. 22, 2008
PharmaVoice Team/PharmaVoice

Hitting a Mobile Target

Hitting a Mobile Target By Carolyn Gretton “The pharmaceutical industry, in general, is relatively progressive when it comes to finding innovative solutions to its business problems," says James Carr, Pharm.D., VP of marketing, ARCA Biopharma. “The development may be partly held back by slow ele...
By PharmaVoice Team • Oct. 26, 2008
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Marketing Inside the Lines

THE FORUM The industry has responded by drafting its own rules of conduct. In July, the Pharmaceutical Research and Manufacturers of America (PhRMA) released a revised version of its 2002 Code on Interactions with Healthcare Professionals, a set of voluntary guidelines designed to ensure the foc...
By PharmaVoice Team • Sept. 16, 2008
PharmaVoice Team/PharmaVoice

When Smaller is Better

BY ROBIN ROBINSON As the industry turns its attention toward specialty products in the hopes of filling drying pipelines, smaller pharma and biotech companies may find themselves in the driver’s seat. Despite all of the hurdles facing the specialty industry — the FDA’s slow down in new drug appro...
By PharmaVoice Team • Sept. 1, 2008
PharmaVoice Team/PharmaVoice

A New Era of Drug Safety

BY DENISE MYSHKO NEW REGULATIONS IN THE UNITED STATES AND EUROPE HAVE TRIGGERED A NEED FOR BETTER TOOLS FOR THE COLLECTING, REPORTING,AND ANALYSIS OF PATIENT SAFETY DATA. As regulators around the globe demand more data on each drug’s profile, the need for technologies to support drug safety has b...
By PharmaVoice Team • Aug. 27, 2008
PharmaVoice Team/PharmaVoice

The Change Agents

Despite obstacles, these movers and shakers have shouldered the mantle of responsibility and are changing the industry for the better. Jason Appel Jay Bigelow Gregg Brandyberry Santino Costanzo Sean Cunliffe Kathleen Drennan Filipe Duarte Marc Ferrara Thomas Finn Colleen Foley Alberto Grignolo, P...
By PharmaVoice Team • July 24, 2008
PharmaVoice Team/PharmaVoice

Prevention Through Intervention

ISEASEMANAGEMENTISMAKINGACOMEBACK. Health plans are renewing their interest in the old buzz word from the early 1990s as a way to address soaring healthcare costs. Pharmaceutical companies are noting this trend, and some are jump ing right in with new programs to take advantage of this opportunit...
By PharmaVoice Team • March 18, 2008
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Let the Games Begin

The influx of Gen-Xers and Yers into today’s workforce is pushing the industry’s conservative management leaders to play more games. Cutting-edge, fast-paced, highly competitive computer-based simulations and games designed to educate as they engage are gaining traction in the industry. The influ...
By PharmaVoice Team • Jan. 2, 2008
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Representing the Masses

By Elisabeth Pena Villarroel Forum Associations and organizations throughout the life-sciences represent their members by advocating for professional development, influencing public policy, and providing education and mentoring opportunities for career enhancement. The life-sciences industry’s as...
By PharmaVoice Team • Jan. 2, 2008
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Marketplace

Featured Product and Service Showcases AmerisourceBergen Specialty Group Berkery Noyes Biltmore Technoligies Inc. Compass Healthcare Communications Criterium Inc. HealthEd JUICE Pharma Advertising Kinect Medidata Solutions Worldwide Qi, part of CommonHealth SK&A Inf...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Salesforce Effectiveness: Is the Decile Model Becoming Outmoded?

By Robin Robinson For years pharmaceutical sales teams have targeted physicians based solely on their prescribing volume. Technology advances, process enhancements, and new messaging formats are offering new and improved ways of accessing physicians. Can salesforce optimization technology become ...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Alternative Media

By Robin Robinson Other industries are venturing into the uncharted waters of emerging and alternative media, but for the most part pharma has decided for now to stay at the shallow end of the pool. There are a few adventurous leaders using more avant-garde methods, such as digital billboards, Po...
By PharmaVoice Team • Jan. 2, 2008
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Cancer: Harnessing the Power of the Immune System

These pictures illustrate how Micromet’s BiTE molecule links a T cell with a cancer cell (left), triggering the release of toxic particles by the T cell (middle), and the cancer cell being destroyed (right). This is one approach for employing the body’s immune system to address cancer. Cancer tre...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

E-Solutions Adoption is a Marathon not a Sprint

VIEW on E-Solutions October 2006 E-Solutions Adoption is a Marathon not a Sprint By Daniel Limbach Any mention of e-solutions involves a wide range of technologies. For the purposes of continuity and this publication, we view e-solutions as any electronically based, interactive technol...
By PharmaVoice Team • Jan. 2, 2008
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Midsize Pharma: Moving & Shaking the Industry

By Taren Grom, Editor Unlike their large pharmaceutical counterparts, midsize pharmaceutical companies are usually not constrained by huge overheads or layers of bureaucracy. What these companies do have is a more narrow business focus, which allows them to concentrate on specific areas of drug...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

A 360-Degree Approach to Marketing With the Patient at the Center

By Taren Grom A 360-Degree Approach to Marketing With the Patient at the Center As budgets start to shift away from mass-media DTC efforts and slick and glitzy advertising, marketers are going old school, in a sense. There is more focus on the healthcare providers, not just as prescri...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Name That Brand

Choosing a brand name is the most defining moment in a pharmaceutical product’s life. Name That Brand September 2006 Apharmaceutical product’s brand name is more than a series of letters that identify a chemical compound or biological agent used to treat a specific condition. The brand name evoke...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

The Risk Takers

The entrepreneurial spirit runs deep in these industry vanguards as they carve out new market niches and provide solutions and technologies to improve the healthcare process. Dr. Robert Friedman Pioneering Patient-Centric Telemedicine Patients need to understand why they are prescribed their medi...
By PharmaVoice Team • Jan. 2, 2008
PharmaVoice Team/PharmaVoice

Sales Training Has Never Been More Important

Sales Training has Never Been More Important The Forum By Daniel Limbach Knowledge, relationship building, and technology are some of the key factors that can make a good rep a great rep. More important than ever. Knowledge, relatio...
By PharmaVoice Team • Jan. 2, 2008