Patient: Page 21
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PharmaVoice Team/PharmaVoice
The Power of the Patient: The Era of Healthcare Consumerism
The step-change towards healthcare consumerism means that healthcare providers are increasingly targeting their products towards patients to help them become more engaged in their own healthcare decision-making along their journey as a patient, focusing on quality and convenience. With this in mi...
By Tim Davis • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Healthcare Storytelling Delivery: In the Digital Age
If you represent a brand, you must tell a story about the features and benefits of your project, so that your target user can make sense of it. Yesterday, a woman named Sharon dragged herself out of bed and shuffled to the shower. She turned on the water and massaged shampoo into her hair. And as...
By Buddy Scalera • Nov. 15, 2014 -
Explore the Trendline➔
Stock via Getty Images
TrendlineClinical trial diversity
As pharma wises up to the fact that the current playbook for improving clinical trial diversity has yet to make a meaningful impact, the quest is on to refine that approach.
By PharmaVoice staff -
PharmaVoice Team/PharmaVoice
The Future of Healthcare is Wearable
EHR is connecting our healthcare, the Internet of things is connecting our world, and now wearables are connecting everything else. With health data becoming increasingly more standardized and accessible, there is a future where healthcare is personalized not just to our health, but also to our l...
By Matt Balogh • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
E-Solutions as Part of a Multi-channel Strategy: An Integrated Approach to Reach the Physician
Integrated channel management offers an approach to combine e-solutions and traditional channels into a customized and cost-effective communications and optimization mix. With ever-increasing competition for healthcare providers’ time, attention, and the escalating challenge of access, the tradit...
By Peter Dussias • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Digital Solutions: A New Interface
We need to turn the discussion away from digital solutions, data strategy, or traditional channels and realize that it is all channels of interaction. The relationship between digital and traditional are not independent with one succeeding over another, but interdependent with both supporting the...
By Jeremy Shubert • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
2015 and beyond… This is the time of year when we all take a moment to reflect on the events of the past year and what lies ahead. In 2014, the industry went through a burst of deals between several major players — Novartis, Eli Lilly and Company, and GlaxoSmithKline — as they look to refocus on ...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
StayinFront Partners With MedPro Systems Trending Now: Life-sciences CRM software release improves efficiency and in-field PDMA compliance by providing sales reps with real-time mobile access to 14 million records. StayinFront and MedPro Systems have partnered to allow pharmaceutical field repre...
By Denise Myshko • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Social Buzz
PhRMA Launches Cancer Campaign; Responds to 60 Minutes Segment Trending now: PhRMA and industry pledge support for several disease programs. In October, CBS’ 60 Minutes ran a segment about the high cost of cancer drugs, and specifically about the decision by physicians at Memorial Sloan Kettering...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
Year in Preview: On the Horizon: Looking Ahead…
Experts from across all sectors of the industry provide their input on the trends in 2015 that will have the biggest impact on the industry, and how they will shape the future of healthcare. For this year’s special Year in Preview issue we took a slightly different tact than in years past. We are...
By Taren Grom • Nov. 15, 2014 -
PharmaVoice Team/PharmaVoice
A Connected Market
Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and reduce costs. In 10 years, connected health will be the way health is managed. Connected health is a vision of the efficiencies that technology can bring to healthcare to improve care and ...
By PharmaVoice Team • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
Innovator's Corner
Innovators’ Corner From apps to wearable devices, technology is helping drive connected health. Denise Myshko and Robin Robinson The lines between connected health, mHealth, and telemedicine continue to blur as technologies continue to improve and provide a more seamless interface between patie...
By PharmaVoice Team • Feb. 25, 2014 -
PharmaVoice Team/PharmaVoice
On the Calendar
The Calendar Industry Events and Conferences, including special discounts Coming Attractions IIR’s 23rd Annual Partnerships in Clinical Trials, March 30 РApril 2, 2014, in Las Vegas, features more than 65 sessions and workshops covering a diverse range of perspectives appropriate for all level...
By PharmaVoice Team • Jan. 28, 2014 -
PharmaVoice Team/PharmaVoice
Risk-Based Monitoring: A New Way to Ensure Quality Data
Denise Myshko The FDA’s new guidance about monitoring provides for remote and risk-based monitoring, which offers a more thoughtful process. What started as a way to make sure data were accurate and reflected the original source, clinical trial monitoring has become time-consuming, expensive, and...
By PharmaVoice Team • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
What's in a Game? Better Health Outcomes
Gamification techniques are solving some of healthcare’s most serious problems. Every year, one in four American adults suffers from a diagnosable mental disorder, yet most of them go untreated because the majority of primary-care providers have received little training about mental health risk f...
By PharmaVoice Team • Dec. 28, 2013 -
PharmaVoice Team/PharmaVoice
The Change Agents
The Change Agents Jessica BruEggeman Changing Health Behavior with Insight and Compassion Passionate and knowledgeable about her belief that changing health behavior can lead to improved health outcomes, Jessica Brueggeman succeeds in making a believer out of anyone who comes within her sphere of...
By PharmaVoice Team • July 29, 2013 -
PharmaVoice Team/PharmaVoice
The Commanders & Chiefs
David Hahn On the Money with Knowledge and Foresight In a hyper-competitive business climate, success requires constant innovation. For David Hahn, this means constantly improving to meet clients’ expectations. Mr. Hahn has been an integral part of the success of The Medical Affairs Company (TMAC...
By PharmaVoice Team • July 29, 2013 -
PharmaVoice Team/PharmaVoice
On the Calendar
August 5, Medicare Chronic Care Pre-Conference Workshop Hyatt Regency Orange County, Garden Grove, Calif. Opal Events, http://www.opalevents.org/p/92/medicare-chronic-care-pre-conference-workshop August 5-7 Active Pharmaceutical Ingredient (API) and Drug Product Specifications The Hilton Los Ange...
By PharmaVoice Team • July 29, 2013 -
PharmaVoice Team/PharmaVoice
Big Data: It's Not The Volume It's The Value
Big Data: It’s Not The Volume It’s The Value By Robin Robinson The term big data can refer to large volumes of data, or small, unstructured pieces. Most recently, the term references the enormous flow of information that is suddenly available from the many healthcare technology tools that have be...
By PharmaVoice Team • May 29, 2013 -
PharmaVoice Team/PharmaVoice
HBA's 2013 Rising Stars
Lisa Arbogast VP, Life Sciences YourEncore Inc. Lisa brings personal passion to advancing women’s careers and helping all members of her team reach their professional goals.In addition, her leadership benefits community causes and our company. Jacqueline Beagan Head, Global Clinical Trial Manage...
By PharmaVoice Team • April 26, 2013 -
PharmaVoice Team/PharmaVoice
Improving Adherence Out of Disruption
Improving Adherence out of Disruption The industry is on the brink of one of the biggest disruptive changes in marketing history — comprehensive relationships with patients using integrated tools. By Robin Robinson The industry is facing many difficult hurdles in 2013 and beyond, but perhaps none...
By PharmaVoice Team • Feb. 27, 2013 -
PharmaVoice Team/PharmaVoice
R&D Innovation: A Common Goal
R&D Innovation: A Common Goal By Denise Myshko A new paradigm for drug research is emerging as companies begin to work with nontraditional partners to understand disease, access data and new technologies, and ultimately, find new avenues of research. The challenges pharmaceutical research and...
By PharmaVoice Team • Feb. 27, 2013 -
PharmaVoice Team/PharmaVoice
Time for A Change
Time for a Change By Taren Grom Disruptive innovation, a term coined by Clayton Christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors...
By PharmaVoice Team • Feb. 27, 2013 -
PharmaVoice Team/PharmaVoice
On the Calendar
The 4th Annual Outsourcing in Clinical Trials East Coast, March 19-20, 2013, will address several key areas, including achieving highest efficiency by forming and maintaining a stable relationship with partners, overcoming difficulties in site management, and successfully challenging the economic...
By PharmaVoice Team • Feb. 27, 2013 -
PharmaVoice Team/PharmaVoice
On the Calendar
Coming ATTRACTIONS The 2013 Pharmaceutical Market Research Group (PMRG) Annual National Conference, March 10-12, 2013, at the Gaylord National Hotel, National Harbor, M.D., will focus on the intrinsic value that an evolved healthcare marketing researcher must bring to today’s global brands and o...
By PharmaVoice Team • Jan. 25, 2013 -
PharmaVoice Team/PharmaVoice
Crystal Ball: What's Ahead
Getting Down to Business: What’s Ahead in 2013 Thought leaders from all sectors of the industry identify what they believe are the most important business objectives for the life-sciences industry and their companies for 2013 and beyond. They also provide their insights on the strategies/approac...
By PharmaVoice Team • Nov. 13, 2012
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