Commercialization: Page 9
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PharmaVoice Team/PharmaVoice
Commercial Influencers
Influencers have the power to positively change the status quo because of their authority, knowledge, position, or relationship with their audience. The pandemic accelerated providers’ improvements in digital experiences so they could maintain their relationships with patients through the challen...
By PharmaVoice Team • Oct. 1, 2021 -
PharmaVoice Team/PharmaVoice
Jen Clark — Navigating Beyond For Commercial Success
By guiding healthcare clients to breakthrough strategy and impossible-to-ignore creative, they leave behind the expected and realize the exceptional. The advantage of covering the entire healthcare ecosystem, according to Jen Clark, VP, strategic planning at Purohit Navigation, is that her compan...
By Jen Clark • Oct. 1, 2021 -
PharmaVoice Team/PharmaVoice
Daniel Gilman — Smarter Connections Health Tech Innovation
Innovation in medical technology moves at an incredible pace, but providers cannot keep up. RxVantage is on a mission to change this so every provider has the most relevant information needed to deliver the best care to every patient. The demands of healthcare practices have made a HCP’s availabi...
By Daniel Gilman • Oct. 1, 2021 -
PharmaVoice Team/PharmaVoice
Client-Agency Partnerships
The secret sauce of successful agency-client teams: transparency, authenticity, and understanding. THE DUO Cynthia Accuosti Jones Janssen Oncology Ericka Wilhelms McKenna 21GRAMS, part of Real Chemistry Cynthia Jones, director of marketing, prostate portfolio, at Janssen Oncology, and Ericka McK...
By Robin Robinson • Oct. 1, 2021 -
PharmaVoice Team/PharmaVoice
Leveraging The Power of AI To Drive Marketing Performance
Artificial Intelligence (AI) is the technology that everyone is talking about. The big names in Silicon Valley hold dazzling keynotes to showcase the incredible ways they leverage AI to improve their products, and the mainstream press is littered with stories of AI discovering new drugs, helping ...
By Bryan O'Malley • Oct. 1, 2021 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Who you gonna call? Alexa, Echo, Siri, et al … voice assistants to the rescue? Or not? Let’s face it, we all engage our smart tools to do everything from changing the channel to ordering groceries to finding out which team won the ballgame to setting the temperature and lights. The time has now c...
By Taren Grom • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
Upfront
GTO and Honeycomb Team Up to Raise Money for Rare Disease The Greater Than One Group (GTO) and its non-profit subsidiary Honeycomb Health conducted a cross-country road trip to raise money for the rare disease cause. In August, Rebecca Trahan began her trip to raise money for Honeycomb Health, a ...
By PharmaVoice Team • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
HealthTech
McKinsey: Telehealth Use 38 Times Higher Than Pre-COVID-19 Use Trend Watch: Telehealth Gets a Push from COVID-19 Overall use of telehealth is at levels 38 times higher than before the COVID-19 pandemic, ranging from 13% to 17% of visits across all specialties, according to a recent McKinsey repor...
By PharmaVoice Team • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
Artificial Intelligence
University of Washington Researchers Create AI Platform for Predicting Protein Folding Trend Watch: AI Partnerships and Open-Source Data Advance Drug Development The lab of David Baker at the University of Washington’s Institute for Protein Design has released its application to solve one of the ...
By PharmaVoice Team • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
SHOWCASE: Big Data: Pharma Leads the Way with Big Data Investment
As the pandemic creates urgency, the pharmaceutical industry is pushing ahead on data-driven solutions. Life-sciences companies are embracing big data as a way to drive innovation, with some indications that the industry has moved more aggressively on implementing data-led solutions in the past y...
By PharmaVoice Team • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
Big Healthcare Drives a Better Patient Experience
Five ways real-world data adds value in the drug development and commercialization lifecycle. The drug development industry has access to vast stores of real-world data (RWD) that reflect the healthcare journeys of millions of patients across the globe. And the scale of these assets grows exponen...
By Mark Brown • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
SHOWCASE: Digital Marketing: Leveraging Multiple Digital Tools to Connect to Customers
Savvy consumers are forcing pharmaceutical marketers to look for different ways to connect and for messaging to resonate. A competitive, highly regulated landscape combined with increasingly digitally savvy customers is forcing the life-sciences industry to be both more expansive and more strateg...
By PharmaVoice Team • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
Optimizing Your Digital Marketing Spend and Field Deployment to Impact Script Adoption
In today’s competitive global market, pharmaceutical companies can’t afford to waste time or resources on strategies that don’t generate scripts or fit product and patient needs. Without data-informed, fully integrated campaigns, there’s a missed opportunity to mine deep insights that can inform ...
By Amy Hutnik • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
The Road Ahead: Creating Sustainable Value by Leveraging Data, Media, and Technology
Innovative technology has been driving high-touch experiences for decades. Artificial intelligence, machine learning, and advanced analytics are the latest advancements to help marketers reach customers and drive performance. The pandemic further accelerated their adoption, and healthcare markete...
By Bryan O’Malley • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
Social Media — Shaping the Healthcare Marketing Landscape
The continuing rise of social and digital media has changed the landscape of marketing, and the impact of this on the healthcare industry is just as large as that of any other vertical. The digital and social landscape can feel overwhelming, with constant changes to social platforms, new digital ...
By Teresa Shiang • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
Healthcare Has Much to Teach Big Tech About Human Relationships
In July, an artificial intelligence subsidiary of Alphabet, Google’s parent, provided the latest glimpse of how Big Tech is changing life sciences. An AI tool called AlphaFold, from Alphabet’s Deep Mind unit, predicted the 3D structure of nearly all human proteins and put the information in a pub...
By Michelle Keefe • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
The Evolving Patient Journey
Traditional patient-support programs must adapt to the new normal Many elements of healthcare have changed since the onset of the pandemic, most of all patient behavior and the patient journey. The move to virtual health and telemedicine provides more opportunities to touch patients along all pha...
By Robin Robinson • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
3 Ways to Better Enable your MSLs: The Case for Context
Like every other stakeholder in the healthcare system, medical science liaisons (MSLs) faced upheaval related to the COVID-19 pandemic. As medical practices pivoted to telehealth, MSLs shifted from in-person interactions to virtual sessions with thought leaders (TL). For their commitment and resi...
By Jennifer Millard • Sept. 1, 2021 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Illuminating leadership When PharmaVOICE first had the honor of recognizing the Healthcare Businesswomen’s Association’s (HBA) Rising Stars in conjunction with the esteemed Woman of the Year back in 2005, there were 38 honorees. Fast forward 17 years, and the HBA is recognizing 156 Rising Stars a...
By Taren Grom • Aug. 1, 2021 -
PharmaVoice Team/PharmaVoice
Profile
PharmaVoice 100 Who's on the List – By Category
Who’s on the List — 2021 Indexed by Category Commanders & Chiefs Dr. Sam Agresta Foghorn Therapeutics Alisha Alaimo Biogen Shideh Bina Insigniam Dr. Norbert Bischofberger Kronos Bio Dr. James Kyle Bryan IQVIA Biotech Victor Bultó Novartis Pharmaceuticals Dr. Tony ...
By PharmaVoice Team • Aug. 1, 2021 -
PharmaVoice Team/PharmaVoice
Profile
Commanders & Chiefs
These forward-thinking leaders are inspiring their teams to achieve far-reaching goals and strategically positioning their companies for success as they navigate complex industry challenges. Be bold Igniting change by… Addressing barriers between patients and their medicines Vict...
By PharmaVoice Team • Aug. 1, 2021 -
PharmaVoice Team/PharmaVoice
Profile
Patient Heroes
These visionary thinkers are driving innovation around scientific breakthroughs and new technologies on behalf of patients. Empathy. Action. Reflection. Sparking innovation by… having an experience-designer mindset Jena Daniels Title: VP, Patient Success Company: Medable Inc. ...
By PharmaVoice Team • Aug. 1, 2021 -
PharmaVoice Team/PharmaVoice
Profile
Creatives
Effective marketing in today’s highly complex healthcare arena needs to address myriad stakeholders, and these creative masters understand not only the channels but the patient populations to be successful. You have to be willing to try, to ever succeed Igniting change by… emb...
By PharmaVoice Team • Aug. 1, 2021 -
PharmaVoice Team/PharmaVoice
2021 Red Jacket Honorees
Inspiring leaders for today and tomorrow Since launching the Red Jacket Award in 2014, PharmaVOICE has recognized 40 inspiring, innovative, collaborative, and transformative individuals who epitomize leadership for today and tomorrow. One of the criteria for being named a Red Jacket — our version...
By PharmaVoice Team • Aug. 1, 2021 -
PharmaVoice Team/PharmaVoice
Profile
Red Jacket Ahsan Awan
A man of many talents Sparking innovation by… creating a world that works for everyone Ahsan A. Awan Title: VP of Clinical Development Company: Genlantis Diagnostics Education: J.D., University of Oregon School of Law; M.S.Pharm., Pharmacy, Pharmacoeconomics, University of Florid...
By Ahsan Awan • Aug. 1, 2021
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