Commercialization: Page 89

PharmaVoice Team/PharmaVoice

E-Media

E-MEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES SoftWatch and InfoMedics DELIVER INTEGRATED MARKETING SOLUTION SoftWatch Inc.and InfoMedics Inc.have launched a joint solution for optimizing patient-fulfillment programs executed simultaneously across multiple communica...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

What's New

WHAT’S NEW NEW HEALTH CARE RELATED PRODUCTS, SERVICES, AND COMPANIES EURO RSCG LIFE Launched Single executivemanagement team — led bySander Flaum andRonPantello — united under a single financial reporting structure. Euro RSCG Worldwide has created Euro RSCG Life, a fully integrated, global health...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

For Art's Sake

CREATIVE review Rich content and bold images are the keys to success for the creative teams behind this month’s selections. Industry experts have identified two ads and a Web site that get straight to the point. Regan Campbell Ward’s Gynecare ad explains what the drug treats in one powerful symbo...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

PharmaOutlet

Contributed by Merrill Matthews Jr., Ph.D. ANSWERING THE INDUSTRY’S CRITICS: PRICES AND PROFITS For several years, the pharmaceutical industry has been under attack by people and organizations claiming to want nothing more than to ensure people have access to affordable medicines. Although most o...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

Opinions

WHAT’S on your mind More on mentoring … P harmaVOICE wanted to know: Who has played a role in your professional and personal development? And does your company have a mentoring program? A Necessary Luxury Is mentoring a lost art? No. Many of us have worked for those who cared and shared, and led...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

Raise Your Voice: Letters

RAISE your voice LETTERS Asynchronous Discussions Online asynchronous discussions provide savings on travel, and very importantly, they make it possible to get input and dissseminate information globally in a way not previously available. — Diane Hayes, Ph.D. Market Research Recognizing the man...
By PharmaVoice Team • April 21, 2008
PharmaVoice Team/PharmaVoice

Learning to Work With E-Learning

Learning to work with BY ELISABETH PENA As technology continues to make highspeed communication a reality, the industry is beginning to take advantage of these tools to teach and train. Using the Internet in combination with traditional teaching principles, companies can span great distances and ...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

The New Pharmaceutical Frontier

36 A ug u s t 20 03 PharmaVOICE Henry McKinnell, Pfizer’s CEO says the acquisition of Pharmacia means that the com pany is wellpositioned to become a transforming force in global healthcare. For Rob Benson, executive VP of Healthworld Global Business Group, this implies much more than the world’s...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

Overcoming Diversity Obstacles: A Clinical Imperative

22 Aug u s t 20 03 PharmaVOICE HE HUMAN GENOME PROJECT, research into responses to medicine, even the results of several clinical trials indicate that race and ethnicity do have bearing on the safety and efficacy of pharmaceuti cals. Consequently, it is critical that pharmaceutical companies, CRO...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

Talent Pool

Pharma POOL Anne NOBLES Dr.Thomas VERHOEVEN Lilly Announces Personnel Changes Eli Lilly, Indianapolis, has promoted Anne Nobles to VP of corporate affairs from Strattera product team leader. Ms. Nobles has replaced Deborah Steelman, who resigned for personal reasons. In her new role, she leads go...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

E-Media

58 A ug u s t 20 03 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES EDocCompliance for the Oracle platform, recently launched by Qumas, is a readytovalidate, Web based application that manages the full life cycle of regulatorycontrolled documentation without t...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

What's New

aaiPharma Inc. has launched a new identity for its pharmaceutical development services division.The former AAI International has been rebranded as AAI Development Services. As part of the new identity, AAI Development Services has realigned its entire customer interface to enhance and focus the s...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

PharmaTrax

52 Aug u s t 20 03 PharmaVOICE PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY Patient Recruitment Hindered by TIME CONSTRAINTS Clinical research coordinators (CRCs) spend most of their time managing administrative, data, and reg ulatory requirements of studies....
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

For Art's Sake

Creative Review The visual in the series is striking and powerful on its own.But the language is what draws me in,shows me the disturbing world of schizophrenia,and then encourages me that a solution is at hand. The words themselves illus trate each story through grip ping typography that signifi...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

PharmaCase

46 A ug u s t 20 03 PharmaVOICE Highly successful sales managers communicate both upward and downward. They recognize and develop individual abilities and efforts, while at the same time promoting a collaborative, cooperative teamenvironment.They encourageautonomybydel egating responsibility, yet...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

Opinions

8 Au gu s t 2 00 3 PharmaVOICE exacerbated by other nonrelated events of the day, etc.). By employing these highly active listening techniques, a bond of trust and credibility can be established to a degree not possible with the more common approach of attempting to quickly answer questions that ...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

Raise your voice: Letters

6 Au gu s t 2 00 3 PharmaVOICE RAISE your voice The key is in the details As a physician and medical educator, I want to offer the doctors’ viewpoint regarding the article “Ask It the Right Way” (PharmaVOICE, June 2003). I whole heartedly agree with the author that most “representatives seem to a...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

Letter from the Editor

3 PharmaVOICE Au gu s t 2 00 3 PUBLISHER Lisa Banket EDITOR Taren Grom CREATIVE DIRECTOR Marah Walsh DIRECTOR OF SALES Darlene Kwiatkowski MANAGING EDITOR Denise Myshko CONTRIBUTING EDITORS Elisabeth Pena Kim Ribbink Lynda Sears Copyright 2003 by PharmaLinx LLC, Titusville, NJ Printed in the U.S....
By Taren Grom • April 17, 2008
PharmaVoice Team/PharmaVoice

How 5/19 Changed the Industry Forever

46 J u n e 20 03 PharmaVOICE n the past two decades, the companies involved in this story have long since changed, casual ties of multiple mergers and acquisitions. But the genesis of DTC advertising can be traced back to Boots Pharmaceuticals, a small Europeanbased pharmaceutical company. While ...
By PharmaVoice Team • April 17, 2008
PharmaVoice Team/PharmaVoice

Talent Pool

80 J u n e 20 03 PharmaVOICE Pharma POOL Dr. Catherine BONUCCELLI AstraZeneca NamesVP,External Scientific Affairs Catherine Bonuccelli, M.D., has been promoted to the position of VP of external scientific affairs at AstraZeneca, Wilm ington, Del. Dr. Bonuc celli is responsible for building and su...
By PharmaVoice Team • April 16, 2008
PharmaVoice Team/PharmaVoice

E-Media

76 J u n e 20 03 PharmaVOICE EMEDIA NEW ELECTRONIC AND WEBBASED APPLICATIONS, SITES, AND TECHNOLOGIES Choice Media has expanded its health newscov erage through an agreement with Ivanhoe Broad cast News, a newsgathering organization covering medical information for television stations. The rela t...
By PharmaVoice Team • April 16, 2008
PharmaVoice Team/PharmaVoice

What's New

PharmaVOICE WHAT’S NEW NEW HEALTHCARERELATED PRODUCTS, SERVICES, AND COMPANIES Carbon Healthcare Communications, a new division of CommonHealth,has been launched as a professional advertising and promotion agency to serve the needs of “highscience”brands. The agen cy is targeting biopharmaceutica...
By PharmaVoice Team • April 16, 2008
PharmaVoice Team/PharmaVoice

PharmaTrax

66 J u n e 20 03 PharmaVOICE PHARMA TRAX SALES, MARKETING, AND R&D TRENDS AFFECTING THE HEALTHCARE INDUSTRY 56 MILLION U.S. ADULTS GOONLINE for Information on Chronic Health Conditions Data gathered by Manhattan Research LLC’s ePharma Analytical Insight Module (AIM) reveals that 56.3 million ...
By PharmaVoice Team • April 16, 2008
PharmaVoice Team/PharmaVoice

For Art's Sake

Creative Review Advertising campaign for Allegra represents an original and refreshing approach to the patient type challenge. In a welcome departure from the tradi tional patientinyourface approach, it uses a variety of different vehicles and complementing hats that clearly say Allegra is for a ...
By PharmaVoice Team • April 16, 2008
PharmaVoice Team/PharmaVoice

PharmaOutlet

The marketplace is fast approaching 100,000 sales representatives, and reports in The Wall Street Journal suggest that physicians aren’t influenced by what representatives are saying. The question is: Why are there so many reps who can’t seem to get their message across? Adding more representativ...
By Charles Brennan • April 16, 2008