Commercialization: Page 85


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    DIA 2008 — Annual Conference

    DIA 2008 DIA ADDRESSES SAFETY TOPICS The 44th Annual Meeting of the Drug Information Association Industry Thought Leaders Raise their VOICE at DIA David Williams of Clinsys discusses what he believes the industry’s biggest challenges are. Imperial’s Bob McGrath identifies risk mitigation as one o...

    By PharmaVoice Team • Aug. 27, 2008
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    The Growing Influence of Global Payers

    Managed MARKETS The balance of power is shifting. Global payers are now demanding more data about the cost effectiveness of prescription drugs. And experts say they will continue to do so.Driving the increas ing use of health technology assessments (HTA) by governments to make reimbursement, and ...

    By Denise Myshko • Aug. 27, 2008
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    Leveraging Postapproval Research

    Only a few short years ago, both product management and product marketing were considered relatively straightforward and uncomplicated activities. Sales representatives were more likely to have greater access to physicians and healthcare providers, and fewer restrictions were placed on marketing ...

    By Craig Eslinger • Aug. 27, 2008
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    Last Word

    Jason Cohen joined GE Healthcare Financial Services in 2006 and is a Senior VP and Pharmaceuticals Analyst. In this role, he helps lead the GE corporate finance efforts within specialty pharma, generics, biotechnology, and outsourced services. Additionally, he provides guidance and oversight on v...

    By PharmaVoice Team • Aug. 27, 2008
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    Talent Pool

    Pharma POOL Brian AYRES Jason CARLIN Dr. Maria DEUTSCH Susan GITTLE Megahn HALLAHAN Chris MARQUES Cynthia SCHWALM Anjali SHAH Staff Changes at Eisai’s North America Operations Eisai Corporation of North America has announced one staff addition at its headquar ters and a number of new hires and pr...

    By PharmaVoice Team • Aug. 27, 2008
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    On the Calendar

    4th Integrating Electronic Health Records and eClinical Technologies Conference Baltimore Marriott Waterfront Hotel,Baltimore For more information, contact Jasmaine John, ExL Pharma,at 2124006235, email [email protected], or visit exlpharma.com. September 1516 Biotech Patents Royal Sonesta Hote...

    By PharmaVoice Team • Aug. 27, 2008
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    What's New

    WHAT’S NEW NEW HEALTH CARE RELATED PRODUCTS, SERVICES, AND COMPANIES IMS Health has joined with 10 leading U.S. academic researchers in medicine, health economics, and public health to establish the Health Services Research Network (HSRN), a consortium that will apply IMS’s evidence based informa...

    By PharmaVoice Team • Aug. 27, 2008
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    PharmaTrax

    “The neurotechnology industry made substan tial gains in 2007, which has continued into 2008,” says Casey Lynch, managing director of Neuro Insights. Neuro Insights found that in 2007, global neurotech industry revenue rose 8.3% to $130.5 billion. Of the industry’s three segments, Neuro pharmaceu...

    By PharmaVoice Team • Aug. 27, 2008
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    PharmaOutlet

    The words “corporate social responsibility” are flooding the headlines. While not a new concept, in today’s world there is a fundamental expectation that we should do business in an ethical manner that supports the wellbeing and betterment of society. Under constant scrutiny by industry regulator...

    By William Clapper • Aug. 27, 2008
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    Letter from the Editor

    As the summer comes to an end and the hint of fall enters the air, this September issue brings you articles as fresh as a fine Macoun — or Red Delicious, if you prefer. Hard to believe, but yes 2008 is rapidly coming to a close. We thought it was an appropriate time to take inventory of several t...

    By Taren Grom • Aug. 27, 2008
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    Incorporating Universal Needs Assessments In CME Planning: Benefits of the 1,000-Foot View

    2008 VIEW on Medical Education NEEDS ASSESSMENT A comprehensive needs assessment is the first critical step in planning a CME/CE certified activity, because it becomes the foundation on which every step in the planning process is built. Discussions at recent industry meetings, such as the Allianc...

    By PharmaVoice Team • Aug. 20, 2008
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    Evidence-Based CME That Delivers

    2008 VIEW on Medical Education EVIDENCE BASED CME CME2 Since 2002, when the AAFP established criteria for evaluating and categorizing the clinical content of CME, providers have been incorporating the principles of evidence based medicine (EBM) into their programs — with varying degrees of succes...

    By PharmaVoice Team • Aug. 20, 2008
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    Proving the Value of CME

    2008 VIEW on Medical Education BLENDED LEARNING Proving the Value of CME Scott E. Weber Co-CEO William A. Mencia, M.D. Vice President, Education & Medical Affairs Med-IQ The ACCME is mandating that education providers become a bridge to quality healthcare and a partner for change by making ed...

    By PharmaVoice Team • Aug. 20, 2008
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    Supplier Showcase

    Showcase Cadent Medical Communications Caudex Medical, Inc. Center for Bio-Medical Communication Inc. (CBC) The Center for Biomedical Continuing Education Clinical CONNEXION CME Peer Review LLC CMEpilot cme 2 Communication Science Inc. The Curry Rockefeller Group, LLC ePharmaSolutions Excerpta Me...

    By PharmaVoice Team • Aug. 20, 2008
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    Table of Contents

    August 2008 VIEW on Medical Education TABLE OF CONTENTS 3 Letter from the Editor 6 The Forum Medical Education: The Rules Change Again — With Pfizer’s decision to end funding of programs produced by commercial medical education and communications companies, the continuing medical education field ...

    By PharmaVoice Team • Aug. 20, 2008
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    Letter from the Editor

    American Medical Colleges (AAMC), which has been pushing for “reform” for several years, endorses Pfizer’s position. The AAMC recently released its task force report on industry funding of medical education, which calls for the end of industry supported pro grams among a long list of other restri...

    By PharmaVoice Team • Aug. 20, 2008
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    Contents

    Contents July/August 2008 THE TECHNOLOGISTS Keeping pace with and, in many cases,driving technology innovations that span all sectors of the life sciences are experts who are putting their unique signatures on the bits and bytes of science based technologies. THE MENTORS Mentoring and shaping the...

    By PharmaVoice Team • July 28, 2008
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    Cover

    PharmaVOICE PharmaVOICE 100 THE FORUM FOR THE INDUSTRY EXECUTIVE July/August 2008 SPECIAL ISSUE 100 of the Most Inspiring People www.pharmavoice.com Download PDF

    By PharmaVoice Team • July 28, 2008
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    Letter from the Editor

    PharmaVOICE is delighted to publish the fourth annual special issue featuring 100 of the most inspiring individuals in the life-sciences industry. This issue has become one of my favorites and, from all accounts, one of yours as well. What’s not to love? This issue celebrates the men and women of...

    By Taren Grom • July 27, 2008
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    The Mentors

    Brian Corvino Mary Lacquaniti Lelia O’Connor Danita Sutton, Ph.D. MENTORING AND SHAPING THE CAREERS OF OTHERS ARE VENERABLE AND ADMIRABLE TALENTS. MENTORING TAKES PATIENCE, FORESIGHT, AND UNSELFISH DEVOTIONTO OTHERS’ SUCCESS and is a skill that is often unheralded — until now. We salute those who...

    By PharmaVoice Team • July 24, 2008
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    The Technologists

    Valdo Arnera, M.D. Bill Byrom, Ph.D. Philip A. Garland Keith Howells Don Schenker Rodney Spady A creative and passionate approach to pioneering new areas of technology applications and new products has enabled Dr. Bill Byrom to engender real improvements in the drug development process. For the p...

    By PharmaVoice Team • July 24, 2008
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    The Brand Champions

    Jose De Leon Camille DeSantis Susan Dorfman Bill Drummy John Harrington Michael Laferrera Kathy Magnuson Bob Mason Renee Mellas Stephen Neale Linda Richardson Mike Rutstein The Brand Champions MILLIONS OF DOLLARS AND MANY YEARS — IN SOME CASES, DECADES — ARE SPENT MOVING A PRODUCT FROM THE CLINIC...

    By PharmaVoice Team • July 24, 2008
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    The Entrepreneurs

    Simon Chin Gerianne Tringali DiPiano Dan Donovan Stephen Gerard Jane Hollingsworth Ramin Najafi, Ph.D. Chris Porter Sandeep Shah Howard Steinberg Christoph Westphal, M.D., Ph.D. Carl Whatley Stan Woodland STARTING A BUSINESS IS EASY.MAKING IT SUCCESSFUL IS ANOTHER STORY. These innovative, forward...

    By PharmaVoice Team • July 24, 2008
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    The Commanders & Chiefs

    LEADERS ARE MADE,THEY ARE NOT BORN.THEY ARE MADE BY HARD EFFORT,WHICH IS THE PRICE ALL OF US MUST PAY TO ACHIEVE ANY GOAL THAT IS WORTHWHILE. This quote from the great NFL coach Vince Lombardi sums up the collective excellence of this groupof company leaders,who are taking their organizations to ...

    By PharmaVoice Team • July 24, 2008
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    Who's on the List

    The PHARMAVOICE Indexed by Company Affiliation Abbott Colleen Foley AbelsonTaylor Stephen Neale Actelion Pharmaceuticals Ltd. Martine Clozel, M.D. AstraZeneca Geert J.C.M. Kolvenbag M.D., Ph.D., F.F.P.M Barrier Therapeutics Inc. Michael Laferrera BearingPoint Inc. Philip A. Garland Blue Fin Group...

    By PharmaVoice Team • July 24, 2008