Commercialization: Page 82

  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Karen Dawes: A Closer Look

    Karen DAWES A closer look By Taren Grom Marketing insights IN AN EXCLUSIVE INTERVIEW WITH PHARMAVOICE, KAREN DAWES PROVIDES INSIGHT TO THE CHALLENGES ASSOCIATED WITH TODAY’S MARKETING PRACTICES. 5 :30 a.m. is the start of a typical day for Karen A. Dawes, senior VP, marketing and sales for Bayer ...

    By Taren Grom • Feb. 11, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Unleashing the Power of Nexium

    By Lynda Sears Unleashing the power of NEXIUM Taking the gastrointestinal market by storm, AstraZeneca follows up its own best in class proton pump inhibitor with a product that’s even better. ATTENTION PHYSICIANS AstraZeneca’s salesforce is in the field touting Nexium’s ability to eradicate hear...

    By Lynda Sears • Feb. 11, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    CSOs: Not Just Hired Guns

    Contract sales organizations have come a long way to stay one step ahead of their clients’ needs. Today, the contract sales industry is more than putting bodies in motion. No longer are contract sales organizations just “hired guns” employed for a temporary territory fix. Since 1995, when contrac...

    By PharmaVoice Team • Feb. 11, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    What's New

    “The Catalyst system allows an advertiser to pro vide customers with specific information that has been tailored to the answers they provide and is writ ten in a style they’re comfortable with,” says David Sadock,VP, marketing and sales, HealthAnswers Inc., Pennington, N.J. “Regardless of whether...

    By PharmaVoice Team • Feb. 10, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    For Art's Sake

    CREATIVE review Early in my career I made a conscious effort to learn from the most talented people in the advertising and graphic design industry. I can remembergoing through healthcare magazines, religiously pulling out what I thought were the best ads and comparing mywork to them.One ad stoppe...

    By PharmaVoice Team • Feb. 10, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    PharmaOutlet

    The biggest changes in our industry in this decade may well be influenced more by Washington, than the great discoveries from our research labs, the mergers of once much smaller players, and the aging of baby boomers. Pharmaceutical companies are right when they do all they can in Washington to r...

    By John F. Kamp • Feb. 10, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Improving Patient-Directed Communications

    BY ROBIN ROBINSON New technologies are unlocking a wide range of options for improving patient-physician communications at every step along the treatment journey. Physicians are busy.. Patients are anxious.. The breakdown in communications in the exam room caused by these two simple factors — and...

    By Robin Robinson • Jan. 31, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    HBA Leadership Conference

    1. Chicago served as the host city for the 6th Annual HBA Leadeship Conference. 2. Arlene Kirsh, GlaxoSmithKline, and Leadership Conference Chair and Director of Professional Development, Laurie Cooke, HBA CEO, and Catherine Sohn, GlaxoSmithKline, and Past WOTY, take a moment during star gazing a...

    By PharmaVoice Team • Jan. 28, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    What Makes Great Creative Great?

    Steve Frederick, Executive VP, Creative Director, FlashPoint Medica At face value, many pharmaceutical ads might be considered “interesting." But being interesting does not necessarily mean effective. In order to be “great," creative efforts must be so powerful and persuasive that they demand a r...

    By Steve Frederick • Jan. 28, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Process Improvement: Investigator Payments

    Clinical-trial protocols are becoming more complicated, and investigators and site personnel are responding to the challenge. Yet issues about how sites are compensated for their time and effort remain. At the same time, the need to create an efficient development program that aims to bring medic...

    By Denise Myshko • Jan. 28, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Talent Pool

    Pharma POOL William GARBARINI Jr. Ferring Promotes Head of Orthopedics and Urology Business Ferring Pharmaceuticals has promoted William Garbarini Jr. to VP of its orthopedics and urology business unit, recently formed by the merging of these clinical product areas. Mr. Garbarini was formerly exe...

    By PharmaVoice Team • Jan. 28, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    E-Media

    New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: Lathian Health Offers Closed-Loop Promotion Tool Informa Launches CRM/ROI Tracking Solution Verticals onDemand Offers Analytics and Reporting Solution OpenQ Unveils KOL Solutions Tibco Spotfire Solution Speeds Dru...

    By PharmaVoice Team • Jan. 27, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    What's New

    FemmePharma Global Healthcare Inc. is devoted to developing drugs for diseases and disorders disproportionately affecting women. For more information, visit femmepharma.com. The International Society for Medical Publication Professionals (ISMPP) is a not-for-profit organization for medical public...

    By PharmaVoice Team • Jan. 27, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    PharmaTrax

    Sales, marketing, And R&D Trends affecting the healthcare industry U.S. Biochip Market to Reach $2.5 Billion in 2012 U.S. demand for biochip products and services is forecast to grow 9.9% annually, to $2.5 billion in 2012, led by uses in drug discovery and epidemiological research. According ...

    By PharmaVoice Team • Jan. 27, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    PharmaOutlet

    When it comes to making drugs safer, cheaper, and more effective, few fields have shown more promise than molecular diagnostics. But the full potential of this revolutionary area of medical research has yet to be reached, not because of technological barriers — although they do exist — but becaus...

    By Peter Pitts • Jan. 27, 2009
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Table of Contents

    ON THE COVER Partnering for Success In these times of adversity, strategic alliances become even more crucial than ever for survival. FEATURES No Pens or Mugs? No Problem. The industry is discovering it won’t lose the ability to message effectively under the new PhRMA code. The Green o...

    By PharmaVoice Team • Dec. 22, 2008
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Talent Pool

    Pharmaceutical POOL Alex Gorsky Sheri McCoy Johnson & Johnson Shifts Executives Global healthcare company Johnson & Johnson has appointed Alex Gorsky worldwide chairman, surgical care group, with responsibility for the surgical franchises Ethicon, Ethicon Endo-Surgery, and DePuy, as well ...

    By PharmaVoice Team • Dec. 22, 2008
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    E-Media

    Integromics and Tibco Spotfire Launch Genomics Data Analysis Tool GEL Interactive Platform Supports Advocate Campaign Management GEL Interactive Technologies’ new key opinion leader (KOL) management platform, OneVoice: KOL, provides the features and tools needed to help brand teams and their part...

    By PharmaVoice Team • Dec. 22, 2008
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    What's New

    Parexel Offers early-Study Support Parexel International is providing companies with dedicated support for proof-of-concept studies, which are mainly conducted in targeted patient populations and are designed to demonstrate early signals of a product’s efficacy. The goal of these studies is to he...

    By PharmaVoice Team • Dec. 22, 2008
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    PharmaTrax

    Cost Deters Cancer Patients from Seeking Treatment In addition to considerable physical and emotional burdens, cancer patients must also shoulder costly treatments resulting from their disease. A recent Thomson Reuters survey shows that the financial repercussions of cancer are taking a toll on p...

    By PharmaVoice Team • Dec. 22, 2008
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    PharmaOutlet

    Contributed by Terry Nugent No doubt change is in the air. A new administration brings many new challenges to the pharmaceutical industry, with marketing on the front lines. The question is how to respond? Regulatory and financial pressures are constraining the promotional choices and budgets ava...

    By Terry Nugent • Dec. 22, 2008
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    UpFront

    Milestones WOTY Award Turns 20 In 2009, the Healthcare Businesswomen’s Association (HBA) marks the 20th anniversary of its Woman of the Year award. Every year, the HBA, which is committed to increasing recognition for outstanding women in all facets of the healthcare industry, honors an outstandi...

    By PharmaVoice Team • Dec. 22, 2008
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Letter from the Editor

    Business not as usual. This month’s Forum — Virtual Pharma: Cheaper, Faster, but Doable? — hits a chord particularly close to home to us at PharmaVOICE. Over the past eight years, we’ve witnessed more than just a few companies coming to a virtual reality. In fact, Stan Bernard of Bernard and Asso...

    By Taren Grom • Dec. 22, 2008
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Doctors' Choice Awards

    Identifying POWERful MEDICAL ADVERTISING 6th Annual Program Generated Responses From More Than 5,700 Physicians Dusa’s ClindaReach and Pfizer’s Chantix Highest Scoring Ads ClindaReach Category: Highest-Scoring Ad (Specialist Audience) Marketer: Dusa Agency: Topin & Associates Chantix Category...

    By PharmaVoice Team • Nov. 22, 2008
  • Image attribution tooltip
    PharmaVoice Team/PharmaVoice
    Image attribution tooltip

    Patient Education

    Communication Strategies PATIENT EDUCATION Old School Communications With a twist As the techno-wave continues to roll over and roll up into marketing plans, product managers still need to reach patients with branded and nonbranded educational messages that resonate on a personal level and connec...

    By Taren Grom • Nov. 22, 2008