Commercialization: Page 69

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    On The Calendar

    July 15-16 Effective Document Management for the Pharmaceutical, Biotech & Medical Device Industries The Hilton Hotel, Orange County/ Costa Mesa, Calif. The Center for Professional Innovation and Education, http://www.cfpie.com/showitem.aspx?productid=027&source=pv July 15-16 Managed Care...

    By PharmaVoice Team • July 28, 2010
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    E-Media

    New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: FDA, NIH Launch Electronic Safety Reporting Portal Insurance Documentation System Helps Prevent Study Delays GSW Worldwide Unveils New Website and Blog Derycz Scientific Offers Solution for Electronic Article Reus...

    By PharmaVoice Team • July 28, 2010
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    PharmaTrax

    Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Financial Disclosure Compliance is Still an Issue for Life-Sciences Firms Sidebars: Slow Outsourcing of Disclosure Reporting Sources for Adverse Event Reports Online Collection of Adverse Event Reports Lags Traditional M...

    By PharmaVoice Team • July 28, 2010
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    Who's on the List by Company

    Anavex Life Sciences Cameron Durrant, M.D. 18 ApotheCom David Dunn 16 Astellas Pharma US Margaret Long 73 AstraZeneca David Brennan 46 bioCapture Johanna Allston, Ph.D. 12 C3i Robert Piwko 112 Cegedim Dendrite Angela Miccoli 74 Cipla Ltd. Yusuf Hamied, Ph.D. 19 ClearTrial Mike Soenen 29 closerloo...

    By PharmaVoice Team • July 28, 2010
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    Letter from the Editor

    The PharmaVOICE 100: 2010 Every year, I think this is it, we’ve reached the pinnacle. And yet, every year, I ­continue to be amazed by the ­individuals whom our readers have identified as the most inspiring, ­motivating, and outstanding leaders in the life-sciences industry. This special issue, n...

    By Taren Grom • July 28, 2010
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    2010 DIA Preview

    PharmaVOICE is pleased to once again publish this Special Feature showcasing the new products, services, tools, and executive appointments and promotions at clinical-services ­companies that will be exhibiting at the DIA 46th Annual Meeting, June 13-17, 2010, in Washington, D.C. For your convenie...

    By PharmaVoice Team • May 24, 2010
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    Talent Pool

    Pharmaceutical POOL Dr. Roger POMERANTZ Merck Appoints Head of Infectious Diseases Merck has named Roger Pomerantz, M.D., senior VP of Merck Research Laboratories (MRL) and infectious diseases franchise head. Dr. Pomerantz spent the last five years at Johnson & Johnson, where he most recently...

    By PharmaVoice Team • May 24, 2010
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    E-Media

    New Electronic and Web-based Applications, Sites, and Technologies Featured Briefs: AAPS Relaunches Online Career Center QuestaWeb Adds to Global Trade ­Management Suite SAS Releases Social Media Enterprise Solution Web Site Provides PwC Health Reform Insights Sidebar: E-upgrades and enhancements...

    By PharmaVoice Team • May 24, 2010
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    What's New

    SciQuest has launched the Procurement Business Assessment, a service that enables life-sciences companies to uncover cost-saving opportunities in their procurement operations. Procurement professionals often lack the resources and time to conduct the deep analysis of purchasing processes, systems...

    By PharmaVoice Team • May 24, 2010
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    PharmaTrax

    n The value of the global market for therapeutic vaccines is estimated at $137 million in 2010, but the market entry of new vaccines to treat cancer and nicotine addiction is expected to propel the category to almost $3.1 billion in 2014, for a four-year compound annual growth rate (CAGR) of 117....

    By PharmaVoice Team • May 24, 2010
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    UpFront

    Awards CURE Awards ­Bioscience Achievements Pfizer was awarded the CURE (Connecticut United for Research Excellence) Award for Excellence for its investment in multiple approaches to treating Alzheimer’s disease. Pfizer has seven Alzheimer’s ­clinical projects ongoing and ­several more programs i...

    By PharmaVoice Team • May 24, 2010
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    Evolution in Action

    As technology and medicine have advanced over the last two decades, the strategies adopted by pharmaceutical sales and commercial models have fallen out of synch. Companies regressed from customer-focused, consultative models to a more quantitative reach and frequency approach, with a strong reli...

    By Carolina Castano • April 28, 2010
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    VIEW on Sales: A Personal Touch

    Most pharmaceutical industry leaders agree that the customer remains the one constant in the shifting sales-force model. “Our goal as an industry has always been to provide physicians with meaningful information that translates into sound decision-making around their patients," says Amy Jenner, a...

    By Carolyn Gretton • April 28, 2010
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    The Future of Market Research In One Word: Change

    The resounding takeaway from the recent Pharmaceutical Marketing Research Group’s annual conference in April was that change, and in some cases revolutionary change, will be necessary to address current and future market conditions. One of the keynote sessions, “CEO Reflections on a Tumultuous Ye...

    By Taren Grom • April 28, 2010
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    The Healthcare Businesswomen's Association's Rising Stars

    Amy Weickert. InfoMedics. Leaders need to have a clear vision and be able to articulate that vision and consistently drive others to believe that they can accomplish it. Leaders who I have admired are honest, communicate well, and create a positive environment of trust among their team members, a...

    By PharmaVoice Team • April 28, 2010
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    Unbranded Efforts Are Making a Promotional Comeback

    In the world before DTC, pharmaceutical companies invested in unbranded promotion to educate physicians about disease states and to create market growth. Then DTC came along and replaced most unbranded promotional efforts. But the unbranded message is making a comeback today; our experts say this...

    By Robin Robinson • April 28, 2010
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    Molecular Diagnostics Creating More Focused Treatments

    Experts have been saying for years that molecular diagnostics will transform not only the way prescription drugs are developed and dispensed, but also the entire healthcare delivery system. Their predictions are coming true: the molecular diagnostic market is exploding, with reported value estima...

    By Denise Myshko • April 28, 2010
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    Talent Pool

    Pharmaceutical POOL Kristin PECK Pfizer Names Head of Business ­Development Global healthcare company Pfizer has named Kristin Peck to succeed the retiring William Ringo as senior VP of worldwide business development, strategy, and innovation. Ms. Peck joined Pfizer’s strategic planning organizat...

    By PharmaVoice Team • April 28, 2010
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    PharmaTrax

    Sales, Marketing, and R&D Trends from Industry Analysts Featured Briefs: Most Doctors Prefer CME Promotion by E-mail Pharma Advised to Focus Social Media Efforts on Education Pharma Ramps Up ­Regulatory Affairs Delivering Articulate ­Message Key to ­Managed Markets Access Sidebar: Q. Which of...

    By PharmaVoice Team • April 28, 2010
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    What's New

    New Healthcare-related Products, Services, and Companies Featured Briefs: TGaS Model Helps Solve Managed Markets Staffing Dilemma Razorfish Launches Independent, ­Dedicated Health Division FDA, NIH Collaborate to Speed Release of Medical Innovations Sidebar: On The Shelves PSKW Adds Loyalty Relat...

    By PharmaVoice Team • April 28, 2010
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    Table of Contents

    10 Molecule to Market The drug development process from lead generation to patent expiration is complex, fraught with risk, and extremely time and cost intensive. 16 Drug Discovery Pharmaceutical companies are using state-of-the-art technologies to understand the basis of disease as a way to brin...

    By PharmaVoice Team • April 5, 2010
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    Contents

    4 Ap r i l 201 0 Pharm aVOICE 34 James Sapirstein: Steering a Winning Course Managing a biotech company through the myriad obstacles companies face is difficult at the best of times; today it is much more taxing. James Sapirstein is proving that he has what it takes to put Tobira Therapeutics on ...

    By PharmaVoice Team • March 23, 2010
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    Brand Management: Using Market Research To Master Multichannel Challenges

    It’s a noisy, cluttered, and competitive market out there, with consumers receiving more messages from more channels — so how can a brand stand out? Everyone knows the right-right–right rule (right message at the right time to the right target), but in today’s environment, every moment represents...

    By PharmaVoice Team • March 23, 2010
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    PharmaTrax

    More Consumers Going Online for ­Pharma Info The number of people using the Internet to obtain information on prescription drugs has tripled over the past five years, and more than 100 million consumers, or 44% of U.S. adults, are now what Manhattan Research terms “ePharma Consumers." According t...

    By PharmaVoice Team • March 22, 2010
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    UpFront

    Honors and Awards Kendle, Quintiles Named to ­Training Top 125 Kendle and Quintiles have been named to Training magazine’s Training Top 125, an annual list of the 125 companies that are unsurpassed in harnessing human capital. The Training Top 125 rankings are based on a wide array of benchmarkin...

    By PharmaVoice Team • March 22, 2010