Commercialization: Page 66

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    The ABCs of Marketing — Advertising, Branding, and the Customer

    The ABCs of MarketingWith the introduction of DTC advertising, health information became ubiquitous, reaching consumers where they live, work, and play. “Enter technology, the Internet, place-based media, mobile devices, social media, and information now are literally available at one’s fingertip...

    By PharmaVoice Team • March 7, 2011
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    R&D Innovation: The Key to Long-Term Success

    When the scientific discoveries and pipeline-building process of many successful biotechs are layered together, the results are likely to be dramatic. Experts predict there will be a number of game-changing product candidates in development in the next decade. “We view ourselves as part of the ‘m...

    By PharmaVoice Team • March 7, 2011
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    Around the World in 3,650 Days

    Some experts say globalization will be the big story. As companies expand into new geographies to increase their revenue footprint and meet unmet healthcare needs, they will leverage talent wherever it is located to deliver solutions to markets everywhere. “The current model of serving mature mar...

    By PharmaVoice Team • March 7, 2011
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    Business Not As Usual

    A decade ago, our experts identified the need for pharmaceutical companies to begin to re-evaluate the business model in light of commercialization hurdles, a looming patent cliff, pipeline constrictions, mergers and acquisitions to name just a few game changers. Now, 10 years later some of these...

    By PharmaVoice Team • March 7, 2011
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    A Decade of Change

    During the past decade there have been tremendous advances in science, innovation, technology, communications, and ­patient engagement. There have also been some tremendous setbacks, including major drug recalls, intensified regulatory oversight, and let’s not forget the infamous “gas-and-go" tac...

    By Taren Grom • March 7, 2011
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    Last Word

    PV: What are some of the challenges facing ­pharmaceutical companies that technology can address? Kumar: With shrinking drug pipelines, companies are investing in better collaboration, standardization, and analytical tools to improve R&D productivity as well as their sales and marketing opera...

    By PharmaVoice Team • March 3, 2011
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    Talent Pool

    Pharmaceutical POOL Dr. Robert CUDDIHY Sanofi-Aventis Adds to Diabetes Team Sanofi-Aventis U.S. has appointed Robert Cuddihy, M.D., VP, medical diabetes head in the U.S. Dr. Cuddihy is responsible for developing and executing the U.S. medical affairs strategy for Sanofi-Aventis’s diabetes divisio...

    By PharmaVoice Team • March 3, 2011
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    On the Calendar

    March 21-22 BioConference Live: Life Sciences PharmaVOICE is exhibiting at this event. BioConference Live, bioconferencelive.com March 21-23 Digital Marketing & ­Communications for Canadian Pharma Toronto PharmaVOICE subscribers receive a $200 discount; register using keycode PharmaVOICE Adva...

    By PharmaVoice Team • March 3, 2011
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    Social Media

    Social Media Trends, Regs, and Apps Featured Briefs: Product Websites Drive Consumer Action Sidebar: Top Prescribing-Driving Sites Levitra top product website to spur consumer action Science Takes a Hit in Social Media Sanofi-Aventis Sets Ground Rules for Blogging MerckEngage Health Partnership P...

    By PharmaVoice Team • March 3, 2011
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    Tools of the Trade

    FDA Basics for Industry is a Web-based resource provided by the Food and Drug Administration with the goal of helping companies save time and resources in their interactions with the agency. The website, fda.gov/FDABasicsforIndustry, provides information about the regulatory process, including in...

    By PharmaVoice Team • March 3, 2011
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    PharmaTrax

    Pharmaceutical companies will see an opportunity to increase their visibility with consumers, influence health outcomes, and reduce healthcare costs while increasing revenue using digital strategies and technology, according to Top Health Industry Issues of 2011, a report published by the Pricewa...

    By PharmaVoice Team • March 3, 2011
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    Outlet

    According to a new study, media coverage of HIV/AIDS fell more than 70% in developed countries over the last two decades. The Trends in Sustainability Project — a joint project of the University of Leeds, Queen’s University Belfast, the Berlin-based Institute for Futures Studies and Technology As...

    By PharmaVoice Team • March 3, 2011
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    UpFront

    Patent Cliff By 2016 medicines that generate sales of $133 billion for their manufacturers in the U.S. alone will be exposed to generics, including drugs worth $33.2 ­billion in 2011 that will lose patent protection in 2012, more than double this year’s figure, according to ­EvaluatePharma Ltd. P...

    By PharmaVoice Team • March 3, 2011
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    Reader Feedback

    Who Inspires You? PharmaVOICE Wants to Know! Each year the PharmaVOICE 100 is determined by the collective participation of you, our readers. This is your opportunity to recognize the people who inspire and motivate you and others; who are having the greatest influence on corporate leadership, re...

    By PharmaVoice Team • March 3, 2011
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    Letter from the Editor

    Cheers! Time flies when one is having fun. And the last 10 years have been extremely fun and extremely rewarding. It’s been great getting to know so many of you throughout the life-sciences industry. Back in 2001, the term life-sciences was not common, in fact many questioned us as to what it mea...

    By PharmaVoice Team • March 3, 2011
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    The Push and Pull of Patient Recruitment

    There are two sides to patient recruitment: the “push" (advertising) and the “pull" (referral management to randomization). While many companies focus a lot of effort on the push side of recruitment, the importance of the pull can often be overlooked. Yet this is where the rubber meets the road. ...

    By Liz Moench • Jan. 26, 2011
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    Achieving More Precise Patient Recruitment

    While pharmaceutical market researchers have benefited from comprehensive, secondary data sources and sophisticated analytics for years, the R&D functions and clinical research organizations (CROs) were on the outside looking in when it came to access to this information and analytical approa...

    By Michel Denarié and Robert Kraft • Jan. 26, 2011
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    Global Patient Recruitment: Preventing Delays Through Knowledge Application

    Enrollment of clinical trial subjects in far-ranging global destinations has become desirable for many drug developers. Generally, these regions offer a large pool of relatively treatment-naïve patients, GCP-standard medical facilities, capable health care professionals and a substantially lower ...

    By Sandra Chase • Jan. 26, 2011
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    Last Word

    PV: What should the goals of a corporate social media program be? Adler: There are many opportunities for companies to engage in social media; generally these fall into three categories. Certainly, chief among the reasons to embark upon a proactive social media program is to enhance awareness amo...

    By PharmaVoice Team • Jan. 26, 2011
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    Talent Pool

    Pharmaceutical POOL Robert DAVIS Dr. Ludwig HANTSON Baxter International Forms Medical Products Business Baxter International has appointed Robert Davis corporate VP and president of its newly created medical products business, which combines the company’s renal and medication delivery businesses...

    By PharmaVoice Team • Jan. 26, 2011
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    Social Media

    Pharma is Using Social Media, With Reservations Trend Watch: More than 65% of life-sciences company professionals say their company uses or plans to use social networks at a company level, according to a report by Deloitte. Social Media Leveraging Online Social ­Networks Innovative companies are ...

    By PharmaVoice Team • Jan. 26, 2011
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    PharmaTrax

    Trend: With its traditional business model breaking down amid scant financing and lengthy R&D processes, the biotech sector needs to reinvent itself by adopting a more collaborative ­approach to capitalize on emerging healthcare opportunities. According to the PricewaterhouseCoopers (PwC) rep...

    By PharmaVoice Team • Jan. 26, 2011
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    Using Social Media to Listen Before You Leap

    e-Patients: Much More Than Targets Technology has given rise to a new kind of patient—one who is empowered, educated, and hungry for information that digital media can provide. These e-Patients have captured the imagination of healthcare marketers, who are poised to spend $1.12 billion in 2011 (p...

    By Chris Kelly • Dec. 29, 2010
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    Quick Response Codes (QR) Codes - The Next Frontier for Pharma

    Those little ink blot-like codes are cropping up everywhere — in consumer newspapers and magazines, out-of-home advertising, brochures, in stores, and elsewhere. When you snap a picture of them with your mobile device they take your handheld to brave new worlds of content. Being QR code savvy mig...

    By PharmaVoice Team • Dec. 27, 2010
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    Engaging the Empowered E-Patient

    Engaging the Empowered E-Patient The growing consumer use and exchange of online health information is changing the ­balance of power in the patient-physician relationship by enabling the consumer to take a more active and informed role in making decisions about their healthcare. n the 2010 editi...

    By Carolyn Gretton • Dec. 27, 2010