Commercialization: Page 42

PharmaVoice Team/PharmaVoice

Marketing Through Storytelling

The art of storytelling relies on a series of events leading up to a heroic moment with a main character who audiences can relate to. This is a simple concept if one is selling watches, or cars, or soft drinks. But who wants to see himself in the center of a story about illness? Patients and phys...
By Robin Robinson • May 1, 2015
PharmaVoice Team/PharmaVoice

Spain Emerges From Recession

Spain is one of the five largest European Union economies or the fourth largest in the Eurozone, with a population of around 46.6 million. After battling an economic decline since 2008, Spain’s economy grew again in 2014, expanding 1.4%. As a pharmaceutical market, Spain is equivalent in scale to...
By Kim Ribbink • May 1, 2015
PharmaVoice Team/PharmaVoice

2015 HBA Rising Stars

Defining Leadership Steph Dreyer. Bayer HealthCare. The goal of my team is to deliver results, and I see my role as encouraging and enabling the team to do just that. So the qualities most important to me are about motivating and inspiring people, and ensuring they’re set up for success. This inc...
By PharmaVoice Team • May 1, 2015
PharmaVoice Team/PharmaVoice

2015 HBA Luminaries

The Importance of Mentoring and Sponsorship Emily Lightfoot. AmerisourceBergen. Relationships with mentors have been the key to my career success. Having an advocate and coach to help me plan my career, discover my strengths, and identify opportunities has helped me develop confidence to take on ...
By Taren Grom • May 1, 2015
PharmaVoice Team/PharmaVoice

C-Suite: Advertising Agencies

Ken Begasse Founder and CEO Concentric Health Experience Opportunities: Marketers need to move healthcare from a model of disruption to one of desire. Disruptive brand communications interrupt and irritate to gain awareness. But to make customers desire a brand and make them seek it out, we have ...
By PharmaVoice Team • May 1, 2015
PharmaVoice Team/PharmaVoice

SHOWCASE FEATURE: mHealth: The Next Frontier

More than 90% of the world’s population has some type of mobile phone, according to the Society for Participatory Medicine, quoting data from the International Telecommunications Union and PEW research. mHealth will continue to be a major factor in technology and health in 2015, with new apps tha...
By Taren Grom • May 1, 2015
PharmaVoice Team/PharmaVoice

The Power of Mobile Apps in Healthcare

The year 2013 officially marked the arrival of mobile with more than 50% smartphone adoption in all major markets. Though many organizations had dabbled, mobile-first strategies catapulted to the top of nearly all marketing priority lists. But in the rush to adopt in 2014, industries have struggl...
By Matt Balogh • May 1, 2015
PharmaVoice Team/PharmaVoice

Context is The New Mobile

The Internet has forever changed the way we look at information. Unlike any other generation before, information, text, music, images, video, are accessible to us at no or little cost at a speed incomparable to any previous technology. Our perspective on access then hit a paradigm shift: mobile. ...
By Chris Cullmann • May 1, 2015
PharmaVoice Team/PharmaVoice

Letter from the Editor

In 2014, PharmaVOICE began highlighting — through a regular feature called the Innovator’s Corner — the innovations being developed throughout the life-sciences industry. We went looking for projects — spanning new therapies, new drug research avenues, new devices, and new technology — that are g...
By Taren Grom • April 1, 2015
PharmaVoice Team/PharmaVoice

What's New

Next20 Launched as Healthcare Thought Partnership Firm Trending now: Senior pharmaceutical industry executives establish new company and business model. Three highly experienced pharmaceutical and healthcare industry executives have formed next20, a new “thought partnership," which provides strat...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

The Network

Walgreens and PatientsLikeMe Bring Drug Information to Consumers Trending now: Technology-enabled consumer health engagement is on the rise. Walgreens and PatientsLikeMe Walgreens is adding data from PatientsLikeMe to its online health dashboard, giving patients a view of possible medication sid...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

Pharma Trax

Venture Funding Trends Trending now: Report shows an increase in funding for rare diseases and a decrease in funding for chronic diseases. Seventy-eight percent of U.S. venture investment for therapeutics went toward novel drug R&D, suggesting innovation is a core priority for venture investo...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

On the Calendar

Coming Attractions The Frontend of Innovation (FEI) conference, May 18-20, 2015, in Boston is positioned to showcase the new breed of innovation leaders. Content will address how to truly generate momentum for the next generation of innovation culture leaders, business models, and structures and ...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

Talent Pool

Biotechnology Pool Mary Thistle Dimension Names Chief Business Officer Dimension Therapeutics, a rare disease company advancing novel treatments for diverse genetic disorders of the liver based upon an AAV gene therapy platform, has appointed Mary Thistle to the newly created position of chief bu...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

Celebrating Innovation: Innovative Companies

in•no•va•tion the action or process of innovating. • a new method, idea, product, etc. When this special issue was conceived, the idea was to shine a light on the innovators and innovations that are changing the life-sciences industry. We issued a call to action to our readers to identify the com...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

Innovations: Apps and Websites

App Screens for Early Vision Loss GoCheckKids Screens Children Younger than 5 Years Pediatricians now have a new way to screen for amblyopia, a leading cause of vision loss in children. Gobiquity Mobile Health’s GoCheck Kids is the first pediatric vision screener app designed to facilitate early ...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

Innovations: Drug Therapies

First and Only Vaccine Approved for Meningitis Pfizer’s Trumenba a Key Public Health Advance A serious and life-threatening disease can now be prevented with the first and only FDA-approved vaccine in its class. Pfizer’s Trumenba Meningococcal Group B Vaccine was granted accelerated approval by ...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

Innovations: Processes

TMF Management: Beyond the Technology Paragon Brings 360-View to Electronic Master File Management Paragon has developed a new holistic approach to TMF allowing for perpetual inspection readiness: metaTMF. This method defines the content and data required for continual inspection readiness, align...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

Innovations: Platforms

Creating Custom Multichannel Customer Engagement Cegedim’s Hub Helps Sales Reps Simplify Complex Digital Mix In these challenging times of shrinking prescriber access, pharmaceutical marketers need to determine a meaningful digital channel mix to engage their customers right out of the gate. Cege...
By PharmaVoice Team • April 1, 2015
PharmaVoice Team/PharmaVoice

Letter from the Editor

Can We Be Too Connected? Move over George Jetson. The next best thing to flying cars, but not quite as good as his foldable briefcase-sized car, is here. With the push of a button on our smartphones, we can wirelessly program almost everything in our lives, from programming the lights, heat, and...
By PharmaVoice Team • March 1, 2015
PharmaVoice Team/PharmaVoice

UpFront

Industry at Large Lilly Supports Cancer Care in Kenya Lilly has committed $1 million to AMPATH (Academic Model Providing Access to Healthcare) in Eldoret, Kenya. The funding, provided by the Lilly Foundation, will help equip a new oncology center, hire additional staff, and train local healthcar...
By PharmaVoice Team • March 1, 2015
PharmaVoice Team/PharmaVoice

What's New

Launch of Revolution Medicines Marks New Pharma Model Trending now: Natural products for serious infections and non-infectious diseases is focus of new healthcare company. Revolution Medicines Inc., with an infusion of $45 million in Series A financing, is looking to discover and develop new ther...
By PharmaVoice Team • March 1, 2015
PharmaVoice Team/PharmaVoice

The Network

Global Report Reveals Almost 42% of the World’s Population Has Access to the Internet Trending Now: Survey says global Internet, social media, and mobile usage to increase in 2015. London-based global social media agency We Are Social’s report covers Internet, social media, and mobile usage stati...
By PharmaVoice Team • March 1, 2015
PharmaVoice Team/PharmaVoice

Tools of the Trade

BuzzeoPDMA Partners with Invistics to Offer Solutions For Inventory and Sample Distribution Trending Now: End-to-end solution optimizes supply chain management and enhances compliance with DEA and FDA regulations. BuzzeoPDMA, a Cegedim company, has formed a strategic partnership with Invistics, a...
By PharmaVoice Team • March 1, 2015
PharmaVoice Team/PharmaVoice

Pharma Trax

Putting the “e" in Patient-Reported Outcomes Trending now: Electronic data collection improves data quality, shortens study timelines, and increases the likelihood of regulatory approval. Although transitioning from a pen-and-paper strategy to an electronic patient-reported outcome (ePRO) approac...
By PharmaVoice Team • March 1, 2015