Commercialization: Page 42
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PharmaVoice Team/PharmaVoice
Building A Better Message For Patients and Physicians
The model for marketing healthcare brands is changing. There are many voices for health, pharmaceutical, and “wellness" products. When we are creating materials for a brand, we should look at the users for who they are: people who are motived by their own needs, interests, desires, and constraint...
By David Davenport-Firth • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
A Balanced Value Exchange
Thanks to the interactive capabilities of social media, pharmaceutical product promotion has advanced from talking to an audience to engaging with your audience. And with this evolution, the challenge for brand managers is no longer simply to know your audience, but to know what your audience fin...
By Dr. Theodore Search • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
Digital Impact: Marketing in the Digital Revolution
The rising prominence of rich media and digital content is creating new challenges in what has historically been a very conservative marketing environment within the life science industry. Today we operate in a truly global environment, with social and digital outlets connecting life-sciences com...
By James Brown • Sept. 1, 2015 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Celebrating Inspiration When we first conceptualized this special issue 11 years ago, the idea was that it would be nice to showcase the people who are having a positive impact on the industry. We didn’t know then that this issue would come to mean so much more than a metaphoric high five. Over t...
By Taren Grom • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
UpFront
High School Students from Canada and Arizona Receive Top Honors in BioGENEius Challenge Winners of the annual International BioGENEius Challenge were announced at the 2015 BIO International Convention in Philadelphia. Anvita Gupta (12th Grade, Scottsdale, Ariz.) received top prize for the Global ...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Who's on the list by Company
AbelsonTaylor Inc. Keith Stenlund Achillion Pharmaceuticals Kevin Kucharski Advanced Clinical LLC Leo Sheridan Alcobra Pharma David Baker Altasciences Chris Perkin AmerisourceBergen Corp. Marc Kikuchi Artcraft Health Marc Sirockman Astellas Pharma US Inc. Jim Robinson Astr...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
What's New
inVentiv Health Expands Global Regulatory and Compliance Services Trending Now: Essential compliance services provide regulatory teams with expert consulting as the European Union begins to implement the first major change in clinical trial regulation in 15 years. inVentiv Health, a global provid...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
TGaS Advisors Launches Emerging Life Sciences Network Trending Now: The network provides peer support, data, and insights for accelerating commercial success. TGaS Advisors, a benchmarking and advisory services firm for life-sciences commercial organizations, has launched the Emerging Life Scien...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Pharma Trax
Prescription Drugs Under the Affordable Care Act Trending Now: The newly insured are driving prescription volume and the balance point between cost and value may be shifting with the entrance of a new patient population and continued concerns over rising costs of care. Of the top 10 physician sp...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Talent Pool
Pharma Pool Marcello Agosti Takeda Names Head of New Global Commercial Organization Takeda has named Marcello Agosti head of global commercial, based in Zurich. The company established the global commercial organization as part of its plans to structure operations to become more agile and custome...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Who's On The List by Section
Commanders & Chiefs Dr. Michelle Berrey Chimerix Rob Cosinuke athenahealth and Epocrates Jim Curtis Remedy Health Media Dr. Bruce Feinberg Cardinal Health Specialty Solutions Lisa Giles Giles & Associates Consultancy Inc. and Optivara Inc. Peter Goldschmidt Sandoz Inc. D...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Change Agents
Dr. Boris Kushkuley Title: Executive VP Company: Intouch Solutions Education: Ph.D., Biophysics, Sackler Institute of Molecular Medicine, Tel Aviv University; M.Sc., Theoretical Physics, Moldova State University Family: Wife, Alina; two sons, Daniel and Ron Hobbies: Traveling, skiing Bucket List:...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Creatives
Mary Rose Rogowski Title: Creative Director, Art Company: PulseCX Education: Visual Communications, Art Institute of Philadelphia Family: Husband, Brett; two daughters, Riley, 6, Quinn, 4 Hobbies: Art, literature, movies, music, cooking, and building N-scale model trains Bucket List: Travel the ...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Marketers
Margaret Helmig Title: Executive VP, Global Brand Lead Company: Ogilvy Healthworld Education: MPH, Health Education and Behavioral Science, Rutgers School of Public Health; B.A., Political Science and History, Drew University Family: Husband, Albert Helmig; daughters, Casey, 27; Kate, 24; and Meg...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Patient Advocates
Dr. Stella Blackburn Title: VP, Global Head of Risk Management, Real World & Late Phase Research Company: Quintiles Education: M.B., B.S., Medicine, Guy’s Hospital Med School, London University; M.Sc., Epidemiology, London School of Hygiene and Tropical Medicine, U. of London; M.A., Medical S...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Red Jacket Awards
Jeff Aronin TITLE: Founder, Chairman, and CEO COMPANY: Marathon Pharmaceuticals LLC ASSOCIATIONS: University of Chicago Medical Center, Board Member Museum of Science & Industry, Board Member Aspen Institute, Henry Crown Fellow, Member Economic Club, Board Member Commercial AWARDS/HONORS: Bra...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Fun Facts About the PharmaVOICE 100
Where they were born? The PharmaVOICE 100 may come from all over, but what they have in common is a sincere desire to improve the lives of patients everywhere. What was their first job? We thought it would be fun to know how these highly successful executives earned their first paychecks. As it t...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
The Importance of Mentoring
Most of our PharmaVOICE 100 honorees say having and being a mentor are important for success in this industry. Here is what they say about the value of being a mentor to others. Sound Bites from the PharmaVOICE 100 Our honorees talk about the importance of mentoring. David Baker Chief Commercial ...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Overcoming the Challenges that Hinder Innovation
PharmaVOICE 100 honorees discuss the challenges that the industry needs to overcome to support future innovation. Between 2009 and 2014, the annual growth rate for the top 25 life-sciences companies slowed from the prior decade’s double-digit average to only 1% annually, according to a recent rep...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Innovation In a Patient-Centric World
From healthcare reform to the push for value in medicines to personalized healthcare, the patient is now at the center of, well, everything. This means that pharmaceutical companies are now required to create a new paradigm, with the patient at the center. An initiative that began last year withi...
By PharmaVoice Team • Aug. 1, 2015 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
In the rare disease community there is saying: Alone we are rare, together we are strong. Wendy White, senior VP, for rare diseases, at Dohmen Life Science Services, a board member of Global Genes, and the president of the Heathcare Businesswomen’s Association (HBA), shared her personal rare dis...
By Taren Grom • June 1, 2015 -
PharmaVoice Team/PharmaVoice
What's New
Medicines360 is Driven to Empower Women Trending now: New nonprofit pharma company changing access to medicine. San Francisco-based Medicines360.org is a nonprofit pharma company that is doing things differently from traditional pharma companies. Its mission is to help remove barriers and improv...
By PharmaVoice Team • June 1, 2015 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
N-of-One Launches App Sequencing Data Trending Now: As the life-sciences business continues to diversify across borders and new channels, the need for easily accessible and accurate HCO, HCP, and affiliation information has never been greater. N-of-One has launched Variant Interpreter, a cloud-ba...
By PharmaVoice Team • June 1, 2015 -
PharmaVoice Team/PharmaVoice
Pharma Trax
Uptake of Digital Records Not sufficient to Drive Better Care Trending now: Despite increased use of electronic medical records, fewer U.S. doctors believe it improves health outcomes. Most U.S. doctors are more proficient using electronic medical records (EMR) than they were two years ago, but f...
By PharmaVoice Team • June 1, 2015 -
PharmaVoice Team/PharmaVoice
Talent Pool
Biopharma Pool David Allsop Amicus Therapeutics Appoints Senior VP, International Amicus Therapeutics, a biopharmaceutical company at the forefront of therapies for rare and orphan diseases, has appointed David Allsop as senior VP, international. He is responsible for Amicus’ international organi...
By PharmaVoice Team • June 1, 2015
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