Commercialization: Page 36
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PharmaVoice Team/PharmaVoice
Modern User Experiences: How Mobile is Just Beginning to Change Audience Behavior
Facebook Messenger. Snapchat. Netflix. Podcasts. What do each of these have in common? A new model for audience engagement. The new model is one that is disruptive, quickly changing, and highly personalized. The disruption is one that healthcare, as an industry, will need to pay a lot of attentio...
By Chris Cullmann • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Engaging Healthcare Audiences On Full Stack Mobile Experiences
There are few marketers or brands left that have not heard the call of mobile in their communication plans. For many audiences, mobile devices are not just preferred, but may be the only privately owned devices for using the Internet. For healthcare brands in particular, this has meant a sharpeni...
By Nelson Figueiredo • May 1, 2016 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Creating a Vision for the Future Innovation, from the Latin word innovatio, is the action or process of innovating. The definition of innovation varies throughout the industry. But one thing is clear: innovation should not be confused with invention. In this month’s special issue, we explore th...
By Taren Grom • April 1, 2016 -
PharmaVoice Team/PharmaVoice
UpFront
Industry at Large Pfizer Consumer Partners with Galvanize on Health and Wellness Program Pfizer Consumer Healthcare and Galvanize have formed a joint health and wellness innovation program that will enable up to 10 start-up companies specializing in the development of potential solutions for imp...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
mHealth
Research Shows Twitter Could Help Recruit Cancer Patients Trending now: Patients use Twitter to find information on cancer clinical trials, yet only one tweet linked to a patient recruitment website. Twitter may be an effective, untapped resource to stimulate interest in cancer clinical trials an...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Pharma Trax
Physicians Value Digital Sales Aids Trending now: Survey of physicians reveals they want stronger and more custom content from sales aids. While most pharmaceutical representatives today are armed with tablet devices and direct sales aids (DSAs), many are not using them effectively during physici...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Tools of the Trade
Veeva CRM Suggestions Powers Sales Teams with Data-Driven Recommendations Trending now: Predictive analytics solution leverages cross-channel insights for faster, coordinated decision-making. Now available to life-sciences companies in Europe is Veeva CRM Suggestions, which leverages the power...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Celebrating Innovation
Innovation — change, alteration, revolution, upheaval, transformation, metamorphosis, breakthrough — no matter how one defines this metaissue, innovation is disrupting the healthcare ecosystem and challenging CEOs, R&D experts, marketers, patient advocates, basically all stakeholders, to reth...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Creating Value Through Innovation
Talk of innovation is in the air. No matter where one turns there are reports, studies, conferences, etc. dedicated to the topic — and for good reason. Innovation has been at the center of the life-sciences industry since the beginning, but there is a renewed focus on creating value and developin...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Incentivizing Innovation
In the last few years, pharmaceutical companies have been looking at nontraditional and creative ways to encourage innovation. There has been a growing movement within the industry toward open innovation, which allows for collaborations between companies, academia, government, and nonprofit organ...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Breaking Barriers to Innovation
John Hall, a contributor to Forbes, identified 10 barriers that companies should remove to enable their employees to take their company into the future. These include: closed-mindedness, traditions, jealousy, money, generational differences/age, communication, size, education, thought leadership,...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Innovation Centers of Excellence
Research parks began to grow in the 1950s as part of a wave of collaborations with universities, private developers, and governments that created labs and research space for industry and academia. Now, a new wave of innovation districts are popping up in major cities: innovation hubs within city ...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Innovative Companies
Companies from Apple to Alphabet to Johnson & Johnson and IBM are driving innovative approaches to improving healthcare and patient care. Apple, which has clearly been a worldwide leader in innovation, is now also looking to “make a significant contribution to culture," says Jay Gronlund, pre...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Sustaining Innovation
Business has entered a challenging new world full of opportunities for strategic innovation, and sustainability will be a major driver of these opportunities into the future. The new framework, which already dominates in a handful of the world’s leading companies, is solution-oriented strategic i...
By PharmaVoice Team • April 1, 2016 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Digitizing the Industry In this month’s Forum, we explore the opportunities, challenges, and processes involved in the industry’s transformation into the digital age. For most of us, digital technologies have become part of our every day life, yet many pharmaceutical companies are still navigati...
By Taren Grom • March 1, 2016 -
PharmaVoice Team/PharmaVoice
UpFront
Industry at Large Endo Launches Scholarship Program New initiative honoring the Qualitest name is designed to reward students in the Huntsville, Ala., region pursuing higher education. Endo International has funded a new scholarship program designed to make higher education more accessible for th...
By PharmaVoice Team • March 1, 2016 -
PharmaVoice Team/PharmaVoice
mHealth
Pressure Sensitive Gloves Designed To Detect Tumors Trending now: From gloves with built-in sensors to dissolving brain implants, technology is changing how health information is collected. Healthcare practitioners may one day be able to physically screen for breast cancer using pressure-sensitiv...
By PharmaVoice Team • March 1, 2016 -
PharmaVoice Team/PharmaVoice
The Calendar
Coming Attractions The 5th Annual Outsourcing in Clinical Trials Southeast Conference will take place March 15 and 16 in Cary, N.C. Attendees will have the chance to discuss, deliberate, and debate the latest operational and outsourcing challenges in conducting clinical trials. This two-day, cont...
By PharmaVoice Team • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Digital-Enabled Business Models
The industry is in the beginning stages of a great transformation created by digital influences within healthcare. Although many companies are only starting to consider the implications of the digital environment on their business models, several reports state that by 2020, digital will be embedd...
By Robin Robinson • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Creating Great Creative
The Creative Key Elements One marketing expert has stated that in addition to hard work, there are usually four key elements in a great ad: a disruptive and relevant visual, strong brand identification, a brilliant headline, and “something else." Industry creative experts discuss what they believ...
By Taren Grom • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Preparing for an Outcomes-based Sales Model
According to a recent report by Accenture, three factors — reimbursement models, changing buyer profiles, and digital capabilities — are changing the pharmaceutical and healthcare industries and directly impacting the traditional pharmaceutical sales rep model. However, these factors also represe...
By Robin Robinson • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Gaining Value from the EHR Analytics
In January of this year, the Centers for Medicare & Medicaid Services (CMS) announced its plan to transition from the staged meaningful use program to a new program that would put patients and their outcomes at the center of how it pays for care and supports physicians. The intent is to conti...
By Robin Robinson • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Caring for Those with Brain Disorders
Many of us will be caregivers at some point in our lives. Age, debilitating disease, and chronic health conditions mean many of us will take on the role of caring for relatives. An estimated 43.5 million adults in the United States have provided unpaid care to an adult or a child in the prior 12 ...
By Denise Myshko • March 1, 2016 -
PharmaVoice Team/PharmaVoice
Despite Turbulence, Russia's Pharma Market Holds Promise
The world’s largest nation, Russia remains an attractive market for most industries. Nevertheless, the country has struggled through a rough economic period, rocked by a drop in the value of the currency and turbulence in the oil market. Geopolitical pressures have raised challenges, including sa...
By Kim Ribbink • March 1, 2016 -
PharmaVoice Team/PharmaVoice
SHOWCASE FEATURE: Market Research
MarketResearch.com asked a variety of executives and thought leaders to share their predictions on the trends market researchers should expect in 2016 (see box: 15 Predicted Market Research Trends for 2016). These respondents cited a range of influential factors, including the role of mobile devi...
By Taren Grom • March 1, 2016
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