Commercialization: Page 30

PharmaVoice Team/PharmaVoice

SHOWCASE FEATURE: Marketing: Managing Data For Better Marketing

Pharmaceutical marketers depend on information and data about their products to drive their campaigns and to demonstrate the value those products bring to customers. But in today’s highly digitized environment, the amount of data generated about a product is vast and difficult to collate. The cha...
By PharmaVoice Team • Sept. 1, 2017
PharmaVoice Team/PharmaVoice

Predict the Future With Scenario Learning

Is 2017 set to be the year we see a CAR-T therapy approved?" My latest iPhone notification reflects the daily evolution of our industry: increased computational power, genomics, proteomics, microbiome, big data, sensor technology and health reforms – to name just a few. These changes are impactin...
By Jon Bircher • Sept. 1, 2017
PharmaVoice Team/PharmaVoice

Medical Conference Presence: Is It Worth It For Your Brand?

Brand planning season is upon us, and in planning for 2018 tactics, the subject of having a presence at medical conferences inevitably comes up. What motivates healthcare professionals to attend conferences? What activities do they participate in once they get there? What types of engagements ...
By Danielle Adler • Sept. 1, 2017
PharmaVoice Team/PharmaVoice

Speak Out

TREATING THE WHOLE PATIENT: A More Compelling Approach to Product Development Instead of focusing only on your product, consider the impact if your product was studied in tandem with an intervention that addresses whole patient needs. By taking this approach, you’re formulating a plan to differen...
By Mark Matthews • Sept. 1, 2017
PharmaVoice Team/PharmaVoice

Letter from the Editor

Storied Careers This is my favorite issue of the year — nothing against the other great issues we put out every month. But there is something particularly special about showcasing 100 men and women who have dedicated their lives to the life-sciences industry. They could be using their talents in ...
By Taren Grom • Aug. 1, 2017
PharmaVoice Team/PharmaVoice

Who's On The List by Section

This article contains the list of 100 honorees. If you want to read the article featuring a particular person, please view the Section in which he/she is featured. Change Agents Danielle Bedard inVentiv Health Kathy Biberstein Alkermes Kim Carpenter HCB Health Dr. Ryan Cohlhepp Takeda Oncology Su...
By PharmaVoice Team • Aug. 1, 2017
PharmaVoice Team/PharmaVoice

Reading List

What are they reading for their careers? The PharmaVOICE 100 are continually curious and are always eager to expand their knowledge base. This is a sample of their professional reading list. Download PDF
By PharmaVoice Team • Aug. 1, 2017
PharmaVoice Team/PharmaVoice

The Collaborators

Jesse Johanson Voicing Collaborative Ideas Title: Executive VP, Director of Strategic Planning Company: McCann Echo Education: BS, Animal Science, MS, Nutritional Science, University of Wisconsin – Madison Family: Wife, Amy; children, Madeline and Michael, who have always been hugely supportive o...
By PharmaVoice Team • Aug. 1, 2017
PharmaVoice Team/PharmaVoice

Giving Back

The PharmaVOICE 100 honorees share a sincere desire to pay it forward. Philanthropy is a big part of what makes our inspired leaders tick. They generously give of their time and resources. Download PDF
By PharmaVoice Team • Aug. 1, 2017
PharmaVoice Team/PharmaVoice

The Creatives

Stephanie McGee Mentoring Creativity Title: Executive Creative Director Company: Fingerpaint Marketing (Conshohocken, Pa.) Education: BA, Communication, Arts and Graphic Design, Mount Mary University Family: Mom, Gemman, for her open-mind and her free spirit to think outside the box; Dad, Ditmar,...
By PharmaVoice Team • Aug. 1, 2017
PharmaVoice Team/PharmaVoice

The Marketers

Mark Finn Winning the Game One Pitch at a Time Title: VP, Account Director Company: AbelsonTaylor Education: MBA, Kellogg School of Management Family: Wife, Amy, for her continual support, as Winston Churchill said: “My most brilliant achievement was my ability to be able to persuade my wife to m...
By PharmaVoice Team • Aug. 1, 2017
PharmaVoice Team/PharmaVoice

The Patient Advocates

Nikki Levy Caring Connections Title: VP, Patient Engagement Company: Alkermes Inc. Education: BS, Communications, Illinois State University Family: As a child of a single mom she learned to be fiercely independent, internally motivated and to value hard work Hobbies: Running, reading, traveling A...
By PharmaVoice Team • Aug. 1, 2017
PharmaVoice Team/PharmaVoice

Alternative Jobs

What other job would you like to attempt? They may be industry stars today, but many of our PharmaVOICE 100 discuss what they would have liked to pursue. Download PDF
By PharmaVoice Team • Aug. 1, 2017
PharmaVoice Team/PharmaVoice

Letter from the Editor

Trial transformation IBM Watson, Microsoft, Oracle, GE are among the dozens, if not hundreds, of companies that are developing and deploying game-changing technologies, tools, services, and processes focused on transforming how clinical trials are conducted. The goals are lofty, and the stakes ar...
By Taren Grom • June 1, 2017
PharmaVoice Team/PharmaVoice

Upfront

Allergan Encourages Those with Migraine to Share Experiences Through Art Allergan has unveiled Frames of Mind, an interactive campaign to promote awareness of the impact that migraine can have on patients’ everyday lives. People living with migraine are encouraged to create art submissions that v...
By PharmaVoice Team • June 1, 2017
PharmaVoice Team/PharmaVoice

Last Word

Bringing Patients’ Voices to Drug Development Sudip Parikh, Senior VP and Managing Director of DIA Americas, talks about the Drug Information Association’s survey of patient-centric initiatives in drug development. PV: What are the notable findings fromDIA’s survey about patient-centricity in dr...
By Sudip Parikh • June 1, 2017
PharmaVoice Team/PharmaVoice

Marketing Mashup: Client and Agency Do's and Don'ts

A true partnership is a rare find, and when a pharma client and an ad agency develop one, magical things happen. Much like any relationship, these partnerships take chemistry, communication, transparency, trust, and commitment. Also, setting expectations clearly and up front helps smooth the part...
By Robin Robinson • June 1, 2017
PharmaVoice Team/PharmaVoice

Supply and Demand: Getting Rare Disease Treatments to Patients

Collectively, about 7,000 different types of rare diseases affect around 350 million patients globally. A disease is considered rare if it affects fewer than 200,000 people in the United States or one in 2,000 people in Europe, but the burden such diseases place on patients, communities, and heal...
By Kim Ribbink • June 1, 2017
PharmaVoice Team/PharmaVoice

Improved Patient-Centricity Means Improved Patient Diversity Too

Increasing the diversity of patients enrolled in clinical trials of new medicines has become a growing theme for improving the clinical trial process. There is broad recognition that research participants need to be representative of the patient population who will ultimately use the product. Res...
By Scott Gray • June 1, 2017
PharmaVoice Team/PharmaVoice

Accelerating the Shift to Digital in Life Sciences

An unprecedented wave of value is about to explode for pharmaceuticals companies and medical device makers that embrace digital approaches to doing business. Digital mastery will result in renewed opportunities for life sciences companies to forge deeper connections in the currently fragmented in...
By Bhaskar Sambasivan • June 1, 2017
PharmaVoice Team/PharmaVoice

eConsent: Reducing Uncertainty to Retain Patients

Imagine you’re applying for a new bank account. A bank associate guides you through forms, pointing at where your signature belongs. He’s got good intentions and wants to help, but speaks quickly with jargon and acronyms. You leave feeling cautiously optimistic, as you still have questions. Weeks...
By Eric Delente • June 1, 2017
PharmaVoice Team/PharmaVoice

Letter from the Editor

The act of giving In this month’s cover story, we shine a light on the philanthropic and social responsibility initiatives being undertaken by just a few life-sciences companies. In fact, pharmaceutical companies — and the industry as a whole — are at the top of many lists in terms of charitable ...
By Taren Grom • May 1, 2017
PharmaVoice Team/PharmaVoice

HealthTech

Pregnant Women, an Understudied Population, Get Insights App Trend Watch: ResearchKit, VR, and other tech innovations are improving patient monitoring. WebMD and Scripps Translational Science Institute have launched a study to understand factors that contribute to healthy pregnancies, using WebMD...
By PharmaVoice Team • May 1, 2017
PharmaVoice Team/PharmaVoice

Last Word

Better Monitoring of Opioids Purdue Pharma’s VP and Chief Medical Officer, Gail Cawkwell, M.D., Ph.D., talks about the need to integrate state prescription monitoring programs — state-run electronic databases to track prescribing and dispensing of controlled prescription drugs — with electronic h...
By Gail Cawkwell • May 1, 2017
PharmaVoice Team/PharmaVoice

Philanthropy: Beyond the Numbers

Pharmaceutical companies — and the industry as a whole — are at the top of many lists in terms of charitable giving, philanthropy, and corporate responsibility. Over the years, pharma has repeatedly been named as a top industry corporate donor, rivaled only by the finance industry. The Reputation...
By PharmaVoice Team • May 1, 2017