Commercialization: Page 24

PharmaVoice Team/PharmaVoice

If You Build It, Will They Come

A colleague of mine here at the agency shared a fascinating article in our Slack channel with this compelling quote: “I did not go to medical school to sit on my butt for four to six hours a day doing data entry in a computer…"1 I feel for this doctor. I recall the time when my general practice p...
By Rico Cipriaso • Nov. 15, 2018
PharmaVoice Team/PharmaVoice

Digital Media Gets Social: The Five W's

While traditionally slow to adopt new innovations across many sectors, pharmaceutical and healthcare organizations have become more immersed in mainstream culture and have evolved their promotional plans accordingly. Following the societal trend of digital dependency, industry spend towards commu...
By Elizabeth Hefner • Nov. 15, 2018
PharmaVoice Team/PharmaVoice

Avoid Enrollment Pitfalls by Engaging with Best-Fit Sites

Perhaps the single most important consideration in selecting a site is whether it can make its enrollment. Many don’t; in fact, 20% to 25% of all clinical studies close because they fail to meet enrollment targets.1 For decades, sponsors have found their “best fit" sites and returned to them for ...
By Seth Nelson • Nov. 15, 2018
PharmaVoice Team/PharmaVoice

Upfront

BMS Participates in V Foundation for Cancer Research Bike Ride For the fifth year in a row, Bristol-Myers Squibb has launched the Coast 2 Coast 4 Cancer, a nearly month-long cross-country bike ride to raise money for cancer research. During the month of September, company employees ride nearly 3,...
By PharmaVoice Team • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

HealthTech

Medisafe and Boehringer Ingelheim Partner to Support U.S. Pradaxa Patients Trend Watch: Pharma-backed digital health solutions improve patient care and adherence. Patient adherence app developer Medisafe is partnering with Boehringer Ingelheim to provide Pradaxa patients with educational materia...
By PharmaVoice Team • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Creating a Commercial Path for Innovative Medicines

We are in an era of unprecedented innovation. Gene and cancer immunotherapies, RNAi therapies, smart medicines and digital therapies, as well as a whole host of other innovative remedies still in the pipeline, are treating and even curing life-threatening diseases. But these innovations often com...
By Denise Myshko • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

SHOWCASE: Patient Solutions: Connecting to the Patient in the Digital Age

Pharmaceutical companies are shifting their mindset away from simply selling to physicians and toward serving the patient. But a truly patient-centric approach requires more than developing drugs to treat disease; it also requires providing services and support that patients want and need to mana...
By PharmaVoice Team • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Enhancing Pharma's Patient Support Services

As experts in health-related behavior change and treatment adherence, we are often approached by pharma to augment existing patient support services for a brand or product portfolio. Many recognize the need for enhancement yet express concern about change, wanting to avoid any change that may be ...
By Kate Perry • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Patient Adherence: Supporting Patients to Drive Better Outcomes

When it comes to health risks, there is one condition that is doing more harm to the health of patients than poor diets, lack of exercise, or even smoking. It is failure to take prescribed medications, also known as nonadherence. According to a 2012 review in the Annals of Internal Medicine1, 20 ...
By Tara Herington • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Create Effective Patient Support Programs by Putting the Patient First

Many industry leaders believe that one of the most exciting opportunities for improving healthcare is the development of digital health solutions that can help manage disease, improve outcomes for patients and positively support healthcare professionals (HCPs) to improve the provision of care. Ho...
By Tim Davis • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

A Community Model That Delivers — For Patients and Partners

When people living with chronic health conditions think of the resources they need throughout their journeys, HCPs, treatments and care teams often top the list. However, nobody understands the pain, fatigue and frustration better than others who live with these conditions, making the need for in...
By Tim Armand • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Reconnecting Patients and Physicians Through Digital Innovations

Annual physicals may be a low priority for many in today’s workforce, interacting with the healthcare system only when ill. Digital tools can strengthen the physician-patient relationship, improving patient engagement and care, but it will require a closer collaboration among all healthcare parti...
By Marshall B. Rovner • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Innovative Medicine and Innovative Solutions Go Hand in Hand

In pharmaceutical communication planning, the discovery work of digging into a category, understanding the patient journey, and thinking about how a brand can have a relationship with their customer is both exciting and challenging. The exciting part is creating a communication map to capture the...
By Liz O'Neil • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Agencies Pay It Forward

In an open letter to CEOs earlier this year, BlackRock CEO and financial wizard Larry Fink outlined the need for companies to start focusing on the world outside their walls and find a way to serve a larger societal purpose. His thought process is that while focusing on building revenue, companie...
By PharmaVoice Team • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

SHOWCASE: Supply Chain: Rethinking the Supply Chain in the Personalized Medicine Age

Typically, pharmaceutical manufacturing has involved large batch production. However, personalized medicines are highly complex and can’t be made to the same scale or delivered using the same siloed supply chain processes. This poses several organizational challenges for companies, which will nee...
By PharmaVoice Team • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Driving Cost Savings Through Shared-Resources Logistics

For years, pharmaceutical manufacturers have been challenged to lower the costs of moving pharmaceuticals from point A to point B, while keeping them safe at every step in the supply chain. This challenge is more pronounced today as manufacturers face growing pressures to reduce costs, increase e...
By Joel Wayment • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Marketing to Women

Women make about 80% of healthcare decisions for their families, according to the United States Department of Labor. Crafting messaging that connects with these key decision-makers requires marketers to guard against gender-based stereotypes. “From the #MeToo Movement to Fearless Girl, women are ...
By Robin Robinson • Oct. 1, 2018
PharmaVoice Team/PharmaVoice

Agency Executive Roundtable

Heavy is the Crown Without a doubt talent — recruitment, retention, and engagement — is the biggest challenge our agency executives face today. At the same time, technology, ideation, shared value, and time are also top of mind. Sharon Callahan. TBWA\WorldHealth. The first challenge that comes to...
By PharmaVoice Team • Sept. 1, 2018
PharmaVoice Team/PharmaVoice

Changing the Channel: A Data-First Approach To Marketing

Amazon does it. Zappos does it. Even your local grocery store does it. Yes, stores are using apps to personalize your shopping experience by directing coupons to you that are the most relevant to you and your shopping habits. All of this isn’t new, but what is new is that life-sciences companies ...
By Robin Robinson • Sept. 1, 2018
PharmaVoice Team/PharmaVoice

SHOWCASE: Marketing: Meeting Customers Where They Are: Marketing 3.0

Today, pharmaceutical marketers are under pressure to assess the channels and methods they have traditionally used to engage with customers in response to the changing behaviors and expectations of physicians, payers, and consumers. That could take a shift in thinking for the industry, since desp...
By PharmaVoice Team • Sept. 1, 2018
PharmaVoice Team/PharmaVoice

Is There Room for the Greater Good in Healthcare Marketing?

There was a time when the job of PR departments was either pushing out positive news of a company’s good deeds or reacting to bad news. Over the last two decades, with ever-increasing levels of digitally enabled transparency, this dynamic has shifted. Organizations need to practice what they prea...
By Andrew Schirmer • Sept. 1, 2018
PharmaVoice Team/PharmaVoice

Trying to Reach Healthcare Professionals and Consumers? Social Media Is the Answer.

Social media is a powerful platform for reaching HCPs and consumers alike. There are nearly 200 million active social media users in the United States alone, so it’s almost guaranteed that your target audience is using social channels, consuming content about anything and everything. So why not t...
By Brandie Linfante • Sept. 1, 2018
PharmaVoice Team/PharmaVoice

No Brakes: Picking the Partner to Speed Oncology and Rare Disease Candidates to Market

Imagine a company created with an end goal of delivering lifesaving therapies to patients faster while mitigating risks, minimizing obstacles, and maximizing time on market. Sounds like a turbocharged unicorn, right? Enter Precision Medicine Group (PMG)—built with a laser focus on quality and exp...
By Carolyn Morgan • Sept. 1, 2018
PharmaVoice Team/PharmaVoice

Who's on the List - By Category

Who’s on the List — 2018 Indexed by Category Brand champions Beth Barron CMI/Compas Eric Densmore AbelsonTaylor Vic Noble Shire Pharmaceuticals Change Agents Michel Dahan Akebia Therapeutics Jennifer De Camara Johnson & Johnson Bunny Ellerin Columbia Business School La’Wana Harris Sanofi Dr. ...
By PharmaVoice Team • Aug. 1, 2018
PharmaVoice Team/PharmaVoice

Brand Champions

Eric Densmore For Helping Hep C Patients Find a Cure Title: Senior VP, Account Director Company: AbelsonTaylor Education: BS, Marketing, University of Illinois — Champaign/Urbana Family: His wife, Amy, he truly couldn’t do what he does without her; his parents, who gave him the advice and educati...
By PharmaVoice Team • Aug. 1, 2018