Commercialization: Page 22
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PharmaVoice Team/PharmaVoice
Caring for the Whole Patient
When it comes to supporting patients, the mantra is “put the patient first" or “put the patient at the center of the solution" — rightfully so. Successful marketers will always put the prime audience at the center of all programs, and in order to put the “patient first" or “at the center," it mak...
By Peter Von Bartheld • Oct. 1, 2019 -
PharmaVoice Team/PharmaVoice
Access Services Programs Affect Product Performance, and Your Brand and Company Reputation
“Repetition penetrates the dullest minds" was a common line I used to hear regularly from a former boss when I was a wet behind the ears product manager. The media’s consistent focus on prescription drug prices and the rising cost of healthcare has penetrated every news channel and stakeholder in...
By Michael Zilligen • Oct. 1, 2019 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Times Are a Changing… In speaking with a dozen-plus agency CEOs and presidents for this month’s cover story, it became apparent that these industry leaders are in fact leading the industry in many respects. They are like orchestra conductors, tasked with making sure their talented creative teams ...
By Taren Grom • Sept. 1, 2019 -
PharmaVoice Team/PharmaVoice
Upfront
CSL Behring Sponsors Biotech-Themed Mural CSL Behring’s sponsorship helped to bring about The Promise of Biotechnology, a mural that explores the promise of life sciences in Philadelphia, a city that boasts world-leading universities, research hospitals, and private industry. Part of the Philadel...
By PharmaVoice Team • Sept. 1, 2019 -
PharmaVoice Team/PharmaVoice
Agency CEO Roundtable
A baker’s dozen of agency leaders break down the trends, pain points, and cultural influences that are impacting their strategies as well as those of their clients. In our second annual agency insights forum, 13 healthcare agency CEOs and presidents provide their take on the trends, challenges, a...
By PharmaVoice Team • Sept. 1, 2019 -
PharmaVoice Team/PharmaVoice
SHOWCASE: Digital Marketing: Be Where the Consumer Is: A Digital Marketing Imperative
To get their messages across, marketers must reach people through many different forums, based on what the consumer wants and expects. Pharmaceutical marketing has undergone a profound change in the digital era. Research shows 89% of people in North America alone are online, which means digital m...
By PharmaVoice Team • Sept. 1, 2019 -
PharmaVoice Team/PharmaVoice
6 Insights to Market Boldly in the Digital Age
As pharma marketers, we no longer “do digital." Instead, we are digital. It is a mind-set. It has become the core of every facet of a marketing plan. When we think about the work that we do, the goal should always be to connect with customers — HCPs, patients, care partners, advocacy groups, etc....
By PharmaVoice Team • Sept. 1, 2019 -
PharmaVoice Team/PharmaVoice
Can Artificial Intelligence Really Improve the Customer Experience in Healthcare Marketing?
Artificial intelligence (AI) has been described as many noteworthy life-changing and impressive things: the new electricity, more notable than rocketry, an accomplishment as prominent as the launch of the internet, one of the greatest inventions by mankind. Even though AI is considered relatively...
By Brandie Linfante • Sept. 1, 2019 -
PharmaVoice Team/PharmaVoice
Linguistics and Social Listening: Identifying Real Patient Language (and Why You Should)
Cog fog. Brain zaps. ALKies. Patients and caregivers use unique language in their online communities. This is normal. All types of communities develop shared language and meanings over time. The true meaning of language is not fixed, but ever-evolving and co-created through common usage. Health-r...
By Katy Hewett • Sept. 1, 2019 -
PharmaVoice Team/PharmaVoice
Health Technology: The Merging Disciplines of Medicine and Innovation
The colliding worlds of healthcare and technology are creating new opportunities address unmet medical needs. The World Health Organization defines health technology as the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures and systems developed...
By PharmaVoice Team • Sept. 1, 2019 -
PharmaVoice Team/PharmaVoice
Letter from the Editor
Imagine if… When we introduced the PharmaVOICE 100 most inspiring people in the life-sciences industry 15 years ago it began a movement. We sought to capture that intangible measure of a person’s influence: inspiration. And we thought who better to identify these individuals than you, our readers...
By Taren Grom • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
PharmaVOICE 100 Who's on the List - By Category
Who’s on the List — 2019 Indexed by Category Commanders & Chiefs Paul Balagot precisioneffect Percival Barretto-Ko Astellas US Udit Batra MilliporeSigma Dan Bradbury Equillium Dr. Pablo Cagnoni Rubius Therapeutics Sharon Callahan TBWA\WorldHealth Dr. Donald Deieso WIRB-Copernicus Group Drew D...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Change Agents
These forward-thinking individuals are disrupting the status quo and setting the strategic direction for their companies to capitalize on the opportunities that will shape the future of the healthcare ecosystem. Intuitive. Strategic. Solutions-Oriented, Patient-Focused Amy Bybee Title: VP, Strate...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Patient Advocates
Patient-centricity is all the buzz, but for these leaders patients have always been at the center of everything they have done and continue to do. Centered. Mindful. Transforming Medical Affairs Across the Industry Ramin Farhood, Pharm.D. Title: VP, Head of Global Medical Affairs Company: AveXis,...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Clinical Experts
These clinical development experts are redefining clinical operations to increase efficiencies, reduce costs and timelines, and improve the safety profiles of bringing new medicines to patients. A Rare Passion for Patients Energetic. Unrelenting. L. Mary Smith, Ph.D. Title: Senior VP, Clinical R&...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Marketers
Effective marketing in today’s highly complex healthcare arena needs to address myriad stakeholders, and these marketing vanguards understand not only the channels but the patient populations to be successful. Compassionate. Courageous. A Patient Connector Ian Ross Title: Senior Marketing Manager...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Creatives
The strategic development and execution of exceptional brand assets requires vision and creative flair as well as strong agency-client partnerships. Passionate. Creative. Creating Breakthrough Campaigns Jody Van Swearingen Title: Senior VP, Creative Director Company: AbelsonTaylor Inc. Industry A...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Talent Managers
In today’s evolving ecosystem, talent management is paramount to a company’s success and requires skills beyond on-boarding to ensure employee engagement. Solutions-Oriented. Humble. Growing and Retaining Top Talent Lisa Tamborello Title: Executive Director, Human Resources Company: Elevate Healt...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Technologists
Big data and technology are key drivers of future innovation in the industry, and these leaders are always looking forward to the next big idea. Client-Centric. Passionate. Driving Technology Transformation Sriraman Nagarajan Title: VP Company: Cognizant Company Awards: Client Service Excellence ...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
2019 Red Jacket Honorees
Leaders for today and tomorrow PharmaVOICE introduced the Red Jacket Award, now in its fifth year, to celebrate the 10th anniversary of the PharmaVOICE 100. One of the criteria for being named a Red Jacket — our version of a Hall of Fame — is having been recognized previously as a PharmaVOICE 100...
By PharmaVoice Team • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Red Jacket Nancy Berg
Nancy S. Berg Title: CEO and Executive Director Company: ISPOR Industry Awards: PharmaVOICE 100, 2016, 2017, 2018; PM360 Elite 100 award for transformational leadership, 2016); multiple Stevie awards recognizing women in business, 2016, 2017, 2018) Company Awards: ISPOR awards: ASAE Power of A Aw...
By Nancy S. Berg • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Red Jacket Craig Lipset
Craig Lipset Title: Former Head of Clinical Innovation Company: Pfizer Industry awards: PharmaVOICE 100; PE’s Emerging Leaders; CenterWatch Top Innovators; AlleyWatch Who’s Who in eHealth Industry awards: DIA Outstanding Service Award Associations:,People-Centered Research Foundation, board; MedS...
By Craig Lipset • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Red Jacket Chris Perkin
Chris Perkin Title: CEO Company: Altasciences Industry Awards: PharmaVOICE 100, 2015, 2016, 2017, 2018; Gamechangers of the Year, 2018 Company Awards: Clinical and Research Excellence Awards (CARE), Winner, Most Successful Early Phase Research, 2019; Top 10 CRO, Pharma Tech Outlook magazine, 2019...
By Chris Perkin • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Red Jacket Dr. Ahnal Purohit
Ahnal Purohit, Ph.D. Title: Founder and CEO Company: Purohit Navigation Company Awards: More than 100 awards: Global Awards, Grand Global; the RX Club Show, Gold, Silver, Award of Excellence; DxMA awards, First Place; National Health Info awards; Doctors’ Choice Awards; IN-AWE awards, Gold, Silve...
By Ahnal Purohit • Aug. 1, 2019 -
PharmaVoice Team/PharmaVoice
Red Jacket Dr. Ryan Saadi
Ryan Saadi, M.D., MPH Title: Global VP, Evidence, Market Access, Strategic Pricing Company: CSL Behring Industry Awards: PharmaVOICE 100, 2011, 2015 Associations: Voting Member, Medicare Evidence Development & Coverage Advisory Committee, Centers for Medicare and Medicaid Services In everythi...
By Ryan Saadi • Aug. 1, 2019
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