A groundbreaking solution, reprai now challenges outdated methods and promises to increase the efficiency of pharma marketing and sales by introducing the first AI-powered solution to the industry. reprai is an AI-powered platform designed to autonomize and optimize the promotional operations of pharma companies. 

The core AI- reREP mimics the duties of a pharma sales representative, while reTOOLS enhances operational efficiency. Together, they provide a comprehensive solution to transform how pharmaceutical companies reach and engage with HCPs (Healthcare Professionals).

“The pharmaceutical industry faces a uniquely challenging promotional landscape. Despite significant technological advances in medical science, the methods used to communicate these advances to healthcare professionals have remained unchanged and now are outdated and inefficient.” says Didem Aral, Founder and CEO of reprai. 

Enhancing Efficiency in the Pharma Promotional Landscape

Marketing and sales outcomes often depend on a combination of sales representative visits, digital campaigns, peer influence, and clinical guidelines, making clear attribution difficult. According to an industry research 76% of pharma companies struggle to associate sales results with specific marketing and sales activities.

Additionally, the increasing difficulty for sales representatives meeting with HCPs shows similarity how the digital evolution in our daily lives impacted our expectations. 

Adapting to the new world

reprai’s digital-first approach allows pharmaceutical companies to connect with HCPs from one to many, all at the click of a button. With round-the-clock availability, HCPs have the flexibility to connect on their schedule, whether early morning or late at night. 

This 24/7 accessibility means that companies can expand their engagement footprint without added strain, delivering personalized, relevant information and resources to multiple HCPs simultaneously.

reprai introduces a new era of communication between pharma and healthcare professionals (HCPs), making interactions more to the point, efficient, and up to date.

Will All Pharma Sales Representatives Lose Their Jobs?

Rather than eliminating the pharmaceutical sales workforce, reprai represents a transformation of the industry. Initially, AI representatives can function as standalone entities or be integrated alongside existing teams, augmenting human capabilities rather than entirely replacing them. Sales representatives who excel at their roles will evolve into trainers and specialized experts, guiding the AI systems and handling more complex interactions.

"This transformation is inevitable in the pharmaceutical industry, just as technology reshapes other sectors" explains Didem Aral. "The most successful organizations will be those that effectively blend human expertise with AI capabilities."