Decision Design, a global leading consultancy in commercial behavioural science, is bringing real science to the sales leaders of the world, with the launch of its new online course, the Mini MBA in The Science of Sales. 

Decision Design’s Mini MBA in The Science of Sales is informed by 25+ years of delivering proven-effective sales training to ASX 20 and Fortune 500 companies, and created by Decision Design’s global behavioural science leaders who have guided top brands to achieve an average 111% increase in sales effectiveness.

Built by actual scientists using genuine peer-reviewed science, this transformational learning program is proven to more than double sales effectiveness over thousands of sales operatives. It goes beyond traditional sales training, using behavioural expertise and real science to drive successful client relationships and impactful sales strategies. Decision Design’s program is built for any company that wants a proven competitive advantage in an increasingly competitive global sales environment.

“Today’s market is more competitive than ever, and our program arms sales professionals, founders and directors with the unique science-backed executional skills that set top performers apart,” says Dr Johann Ponnampalam, co-founder of Decision Design. 

“This Mini MBA isn’t just another training program, it’s a world-leading resource for consistent sales success now accessible to a global audience. Real science, from real scientists, commercially proven.”

Decision Design’s Mini MBA in The Science of Sales has been created for senior sales leaders, directors, and business development executives across all industries.

As one GM of Sales from a top ASX listed brand has said: “I loved Decision Design’s training for my team. This was literally the best investment I’ve ever made in my life - and the best investment we’ve ever made here.” 

A Global Executive from a Fortune 100 partner agreed on the impact of Decision Design’s training: “In all my time (35+ years), this is one of the best things we've ever done... The team have new energy - they have a new way to connect with customers, we can already see they are more effective, and it's better for our customers too… we spend billions on R&D (product development), but yes- I now see this is the first time we have proper science in the commercial side of the business, not just doing sales with the same old traditions.”

With many sales leaders failing to recognise the power of a behavioural-led sales approach in driving sustainable commercial performance, this new Mini MBA is designed to help leaders understand how to create science-led sales strategies that achieve results. 

Delivered over 12-weeks via a virtual platform, Decision Design’s Mini MBA in The Science of Sales delivers a step-by-step approach designed by behavioural science experts Dr Johann Ponnampalam and Dr Andrew Chapman. With years of experience and a proven track record, these co-founders have crafted a powerful curriculum that merges science with real-world applications, creating a commercially focused, scientifically grounded, 100% online sales course.

Designed for maximum flexibility and accessibility, the program releases content weekly, allowing busy professionals to integrate learning into their schedules seamlessly. Each session includes pre-recorded expert-led instruction and interactive components with Decision Design’s behavioural scientists, culminating in a customised sales asset that participants can put into play in the real-world.

Starting February 24, 2025, the Mini MBA in The Science of Sales is now open for bookings. Find out more at: https://www.decisiondesign.com.au/mini-mba-science-sales