Letter from the Editor The Forum Sales Training: A New Era of Training — The challenge for sales trainers is creating an environment in which sales reps are provided with the ongoing education they need to effectively market and sell the drugs they represent to health practitioners who are seemingly more and more reluctant to welcome them with open arms and an open door. Company Listing by Topic of Interest Managed Markets Campbell Alliance — Accounting for the Impact of Managed Markets on Sales Training Metrics Wilson Learning Corp. — Sustaining Measured Brand Performance and Training Efforts Network-Based Training Summit Grey — Employee Engagement, Learning, and the Gaming Generation Sales Management Ventiv Professional Development Group — Middle Management: Why Investing in District Sales Management Training Is Crucial Salesforce Effectiveness CMR Institute — Educating the Sales Rep of the Future … When the Future is Now TNS Healthcare — Preparing the Salesforce for Physician-Centric Sales Management Simulated Training AXIOM Professional Health Learning — Practice Makes Perfect: Using Simulation to Prepare Sales Representatives for the Real World Specialty Salesforces Vox Medica Inc. — Selling Skills for the Science Savvy Marketplace May 2007 VIEW on Sales Training Table of Contents

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